Seen and noted
With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection.
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Filter Caps is a solution for the world's water crisis; it transforms the cap of a PET bottle into a complete water filtration station.
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Hiding the truth is one of the main problems of brutal domestic violence. This occurs in more than 60 percent of statements to the police. Given the victim's will to cover up reality, there is little he can do and neither can we. That is why we encourage and train women who suffer aggression to lose their fear of telling the truth, giving them the attention and guarantees so that the aggressor can have a dignified and peaceful life.
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Dogs are natural athletes. They accompany us on walks, runs, skateboarding, and some even on surfing. But unfortunately, dogs with disabilities and mobility issues can't engage in sports, which also decreases their owners' motivation to exercise. That's why Decathlon, the worldwide retailer democratizing sports for the many, alongside the agency Publicis Brasil, created an initiative that turns pets with disabilities into athletes again, extending the brand's purpose of moving everyone through the wonders of sports to pets as well, promoting well-being so they can fully enjoy life.
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How many times do we use war related expressions to describe an intense work situation, even though itâs not connected to war? In this campaign, the most commonly used expression help reveal the real meaning of the word âemergencyâ for all the people who are living in war zones. A reminder for everyone to consider how devastating the consequences of war can be on peopleâs lives: because for Emergency, the real emergency should be abolishing war, once and for all.
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In Australia, there are a few things that are synonymous with staying cool on a scorching hot summer day: Going to the beach, expertly hiding from the sun and wolfing down a delicious ice cold Bulla Splits.
VIEW 2 OUTDOORS Auckland Transport: At Kelly Tartons Bus Shelter
AT has entered into its first commercial partnership, with Sea Life Kelly Tarltonâs, to drive patronage to the underwater aquarium via AT's bus service. The latest addition to our âAT to under the seaâ campaign makes the most of our seaside bus stop at the aquarium, and features die-cut shark bite posters.
VIEW OUTDOOR Budweiser Brasil: UninterruptedAds
Those who don't subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brandâs name into targeted ads within the platform in Brazil.
VIEW THE CONCEPT XXXX: Ice Bucket HatSportscraft: Supportscraft for our Olympians
Iconic Australian fashion retailer, Sportscraft has designed Australian Olympic Uniforms for over four decades and recently unveiled the 2024 opening ceremony kit. In collaboration with the Australia Olympic Team and the Olympic uniform event, we launched the first component of Sportscraft's new Olympic campaign, 'Supportscraft'.
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In Queensland it's so beautiful all year round, we only have one season here really, summer. Maybe that's why we started splitting the year into our own. But no matter which one we're in, it's still summer. Making this the first summer beer, to be enjoyed all year.
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When we have lost a loved one, we often save memories of the person, it can be anything from photographs to old letters and voice messages on an answering machine. These memories can provide comfort and experts say they can even have a positive impact on coping with grief. However, a digital memory runs the risk of being lost, and therefore the telecommunications company Telenor Sweden has made it possible to save voice messages forever with the free service "Missed calls". NORD DDB has developed the service and created the campaign.
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Director Sune Sorensen and Copacino Fujikado Agency (Seattle) brings us a uniquely tempered and subtle campaign about everyday trials. In one, we meet David who is going through a difficult time and struggling with his work-life- balance. In another, we meet Casey and Laura, who just had a baby and are powering through with limited sleep and lack of energy.
VIEW THE 2 SPOTS Cheetos: Crunchin Cheese Fried Chicken
KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life â guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor.
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BoursoBank has been capitalizing on customer recommendations for 7 years, positioning itself as the bank people want to recommend. This year, it was voted the cheapest bank for the 16th year running*, proving once again that it is a benchmark in the banking industry. If we were unlucky enough to have never been recommended to this bank, surely it deserves an adventure to recommend it to our past selves. In a frantic time-travel adventure set to the rhythm of Fatboy Slimâs âThe Rockafellerâ,
VIEW THE SPOT City of Salisbury: Salisbury Aquatic Centre
With the opening of Salisburyâs brand-new, state-of-the-art aquatic centre approaching, the locals are getting ready. To build anticipation and spread the word, weâre showing just how eager they are. Itâs safe to say⦠theyâre into it.
VIEW THE 2 SPOTS VIEW OUTDOOR Amnesty International France: The Common Enemy
Threats, attacks, pressures, criticisms: to mark the publication of its annual report, Amnesty International France is showcasing the reactions generated by its investigations, proof of their impact on those who violate human rights.
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With over 30,000 visitors each day, Paris is home to the most famous museum in the world. But behind this icon of the art industry lies a more complex reality for Parisian artists. Beyond the internationally renowned historic city of Paris,
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To support its most important partners âshopkeepersâ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century.
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Australia has a BIG problem with food waste, sending 2.4 billion kilograms of 'ugly' fruit and veg to landfill every year. To raise awareness for this issue, Dash Water - a beverage brand that turns would-be fresh food waste into delicious sparkling water - turned Victoria's iconic Big Strawberry, wonky.
VIEW OUTDOOR Garfield: Garfield For Cats
We found that cats have a much wider range of hearing than dogs (48 Hz to 85 kHz) and there is a range of frequencies that can only be heard by them.That's why, for the premiere of Garfield, we created the first trailer exclusively for cats, using this frequency throughout the video.
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If you're planning an event, the ability to inflate balloons is a must-have. So if you don't even have that... pop in and see Blanc on Brings... for events that pop, in a good way. Authentic sound design that subtly changes hangs around just long enough to draw in the listener without becoming tiresome, before we hit the punchline.
PLAY THE SPOT The Odd Dot Selfe
In the heart of Bangladesh, where silence often shrouds the pain of gender-based violence, a spark of change ignited. It was the "Odd Dot Selfie" campaignâa bold move that turned a hidden age-old practice on its head to give voice to the voiceless. The movement was driven by an insight and the desperate need for a change. The traditional 'Tip', a symbol of beauty, strength and happiness for Bengali women, leveraged as a rallying cry against abuse. This idea tapped into the very essence of Bengali culture, where symbols carry deep meaning and resonate with the collective consciousness. With passionate execution, the campaign reached far and wide. Over 100 prominent celebrities and influencers joined the movement, sharing their stories of abuse with an 'Odd Dot Selfie' which inspired thousands of women to do the same. The social media echoed with the voices of women demanding a change. In just 30 days, over 68,000 women from diverse backgrounds joined the cause, making #OddDotSelfie the #1 trending hashtag across social media platforms.
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