OKX / Manchester City: A New Alternative

OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create "A New Alternative: Manchester City". At the heart of the campaign is a powerful short film that highlights the passion and global reach of one of the biggest clubs in the world, Manchester City. The film features City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis, alongside former City stars Sergio Agüero, Paul Dickov, and Steph Houghton. It is narrated by acclaimed UK rapper, actor, and lifelong City fan Bugzy Malone. The campaign narrative centres on the shared ethos of resilience, perseverance and progress. Both OKX and Manchester City stand as symbols of A New Alternative, pushing boundaries in their respective arenas and redefining what it means to lead.