Seen and noted

BEST TV
Winner: Skittles The Portrait'. Seen from this side of the Atlantic, Skittles stuff always seems bat shit crazy, but incredibly consistent. This is a winner in the Agency/client long term partnership in building a unique brand territory - category.

Runner-up: NFL 'Super Bowl Babies Choir'. Quite an unexpected take on the 'big family of whatever sport' cliche idea. Featuring a choir. And cute kids. And cute old folks. And helicopter shots. And fucking Seal. Singing near one of the most spectacular bridges in the world. And I'm not even a football fan... Damn...

BEST PRINT
Unfortunately all the presented print work looks outdated. So no winner nor runner-up.

BEST OUTDOOR
Winner: No work outstanding enough to be a winner.

Runner-up: Purdee. Very smart and an aesthetically appealing way to convey the product benefit. Unfortunately looks like done in one only (bit random) location.

BEST INTERACTIVE
Some cute execution stuff (Budget Direct VR video), but no ideas exciting enough to be a runner up or a winner.

BEST RADIO
Old style (and quite honestly a bit boring) radio ads. Only the Mercedes Truck one stands out, but still doesn't make the cut to be a runner-up or a winner.




This week's guest judge is Dimitri Guerassimov, chief creative officer at Marcel Paris and La Maison (Google, Conde Nast and Publicis group joint venture) and member of the Publicis Worldwide creative board.

Dimitri was born in Moscow but spent most of his life in France. After Law, Philosophy and Graphic Design studies, Dimitri started his career in 2001 as art director at BBDO Paris.In 2007 he left to pursue the exciting adventure of building the Marcel agency.
Marcel Paris has since become Marcel Worldwide, ranking among the most awarded and innovative agencies in the world. Dimitri was promoted to creative director, then executive creative director, and finally chief creative officer in 2015.

On a mission, Dimitri has passionately participated in the creation of a great number of successful advertising campaigns, helping international and local brands such as Diesel, Ray Ban, Orange, Intermarche and many others to grow and shine.

Winning more than 300 awards all around the globe, including 32 Cannes Lions, a D&AD Black Pencil, a Oneshow Green Pencil, a British Design Museum Design of the Year Award and numerous Grand Prix, Dimitri counts among the most awarded creatives in the world.

He has been honoured to be a juror at the Cannes Lions Festival, the French Art Directors Club, the Adprint Festival and the Strategies Grand Prix.