BEST TVWinner: Coca-Cola '
The World Needs More Santas'. We are well into the Christmas season, and obviously, I could not avoid picking a good, cheesy, heartwarming Xmas advert. Coke always deliver epicness and meaningfulness. In a world saturated by sad news, a message like "The World Needs More Santas" is welcome. The use of multiple Santas and the truck makes it unmistakable Coke.
Runner up: John Lewis '
Snapper'. Creating a Xmas ad for John Lewis is not easy; it is highly anticipated and often the benchmark for the year. John Lewis' "Let Your Traditions Grow" campaign, the film's message is ultimately about evolving traditions in a quietly progressive tone. Contextually, it is a good message, as division and understanding are rising.
BEST PRINTWinner: WOM '
The Real Horror'. Simple, contextual, straight to the point. We all add this face once or many times while returning from abroad.
Runner up: Global Action on Gun Violence '
The Lawsuit for Survival'.
BEST OUTDOOR Winner: Tiger Beer '
Tiger Summer Puffer'. Going beyond traditional advertising by tapping into youth subcultures is always a win for me, but it is often misunderstood by the ad world but loved by the GenZ audience. Puffers are Gen Z's hottest obsessions but are unwearable in the tropics; made wearable by adding a cooling system fuelled by ice-cold Tiger Beer - it's a message about the intrinsic value of the product communicated in an intelligent way.
Runner up: The Central Council of Roma in Poland '
#StopRomophobia'. We can learn from the past the prejudice caused by portraying a civilisation, race, or country... in a condescending manner and the damage it yielded. It is simply a good initiative that should not be ignored.
BEST INTERACTIVEWinner: Heetch '
Greetings From la Banlieue'. This is an idea I wish I made. We all know how biased AI are and how often they paint a highly crafted picture but with the mind of an old bigot. This a great way to talk about misconceptions of what Paris suburbs are like and find a solution to rectify the bias.
Runner up: Delsey Paris '
Eternal Sunrise'. Who doesn't want to see an eternal sunrise in picture-perfect locations?
This week's guest judge is Cyril Louis, executive creative director, Le Pub APAC, Singapore.
Cyril Louis is a hybrid creative leader with a Mechatronics and Fine Art background. His journey in the creative world is a unique fusion of technology and artistry. It all began with building robots in the scenic landscapes of South France, marking the inception of his career.
From there, Cyril ventured into designing products, crafting brands, and weaving narratives in London. His creative journey extended to Australia, where he redefined businesses with a customer-centric approach. In diverse corners of the world, Cyril continued to make his mark. He crafted seamless physical and digital experiences in the bustling cities of Singapore and Tokyo. His creative journey even led him to Dubai, where he passionately spearheaded humanitarian initiatives, positively impacting communities in need.
On a global scale, Cyril assumed leadership roles for iconic brands such as Beats by Dre and EA Games in Los Angeles. He is back in Asia today, leading Heineken APAC and Tiger Global at LePub, a new agency model where brands meet culture at the intersection of data, creativity, and tech.
