45% of football fans admit theyâve stopped watching a match to avoid jinxing the result. In response, for this yearâs UEFA Champions League Final on 31st May in Munich, Heineken in collaboration with creative agency LePub, returns with another tale of football devotion as part of its 'Cheers to the Superstitious Fans' platform. Heineken launched a global social media campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team.
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