âSuperValu has launched its new brand campaign, The Difference is Real; a celebration of the real expertise, quality and care that have made SuperValu Irelandâs trusted leader in fresh food. Rooted in decades of experience and deep- rooted supplier relationships, âThe Difference is Realâ campaign reaffirms SuperValuâs leadership in fresh food, backed by SuperValuâs commitment to delivering the best quality fresh produce, meat, bakery and wines to tables across the country. From expert butchers and early rising bakers to teams handpicking the best of Irish produce, SuperValu is ahead of the game as it puts quality food front and centre delivered by real experts.
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