Many consumers have experienced ordering an iced tea at a café, expecting the familiar taste of Lipton Ice Tea, only to be served something entirely different. To address this common mix-up, the brand has partnered with iconic rapper and actor Ice-T to introduce 'Ice Tea Insurance' in the Netherlands and Belgium. The light hearted initiative is designed to ensure iced tea drinkers receive the original they expect. The campaign is built on a clear insight: a recent YouGov study shows that 44% of café guests say theyâve been served something different than what they expected. In the case of iced tea, that confusion is even more pronounced: 81% of frequent iced tea drinkers assume theyâll be served Lipton Ice Tea when ordering.
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