BEST TVTop pick: Sydney Opera House '
Play It Safe'. Hard to capture the spectacular history of something as iconic as the Sydney Opera House, but this piece does it justice. Grand in production, beautifully executed, and a true celebration of every act that has taken the stage. Take a bow.
Runner up: KFC '
You Always Win'. A crazy piece of entertainment that keeps you watching for more, which is a huge victory considering it's getting harder and harder to keep the audience's attention. Oh look a squirrel. It's nicely executed, great casting, good choice of music, and fun to watch.
2nd runner up: Colgate '
The Sweet Truth'.
Great insight, well executed. It's a quirky piece that's full of character. From the casting and wardrobe, to the music that drives it. You kinda know where it's going, but the line at the end ties it together nicely. I'd like to see where the campaign goes from here and how its activated off the hashtag #BrushTonight.
BEST PRINTTop pick: Tim Horton's '
No More Zombies'. A tough week for print. In the week of Halloween, it's a challenge to not get tricked into going the visual pun routes. This campaign shows how a simple headline can take a very familiar visual of a person yawning, and turn into it a tactical opportunity. Can't even type "yawn" without reaching for a cup of coffee.
Runner up: Easy '
The actual horror is not fixing it'. Another Halloween tactical piece. This one turns the dreaded creaky door into true horror with the typical horror-styled movie poster technique. It's simple and they did a good job in not over art directing it.
BEST OUTDOOR Top pick: City of Melbourne '
Hottest Ice Cream'. Getting people off their couches when the weather is dire, is tough. Especially when it's your own city. You'll struggle to convince people to do anything through traditional methods. This is a smart piece that gets people up and experiencing the flavour of a city in a way they haven't done before. Taps into food culture in an interesting way, and creates the right recipe for fans to flock in and flood their social feeds with content that makes Melbourne tourism top of mind. Really think they can push this campaign beyond the ice-cream truck and into other regions. If you're reading this City of Melbourne, I'd love a tub shipped to Cape Town, South Africa.
Runner up: No Ugly '
The Big Semi? Yes please.' Runner up goes to the All Blacks tactical piece by No Ugly. Classic billboard that plays into the hype of the Rugby World Cup without getting the lawyers involved. With art direction as bold as the line, it's No Ugly billboard. (Sorry about the final. Next round is on me. Go Springboks)
BEST INTERACTIVETop pick: Diablo IV '
Nightmare Fuel'. I love the madness of this idea. Reality isn't enough. They want to traumatize you in your sleep as well, and I'm all for it. A great way of spreading the horrors of the Diablo franchise in a way that gets into the heads of the consumer. Literally. I have lot of questions and doubts, but I'm prepared to park reality for the moment. I'd love to see the full case study with stats. The next installment of the game can come with free therapy.
Runner up: KFC '
Finger Kickin' Good'. Competition is fierce with chicken and burgers brands all trying to grab the audience's attention. This hack of their app puts the game of rugby in the hands and fingers of the fans, while driving up engagement, and incentivizing rugby fans to channel their love through the app. Reprise vehicule casse, vente voiture export
rachatvotrevoiture.com/
This week's guest judge is Alex Goldberg, creative partner at Ogilvy Cape Town.
Ranked #2 Creative Director in Africa and the Middle East for 2022, Alex is an internationally-awarded creative partner and director for Ogilvy Cape Town.
While his business card says one thing, Alex doesn't believe any creative should fall under one title. He writes, illustrates, sculpts, shoots, collaborates and does whatever it takes to bring an idea to life.
Through this ethos and a obsession with creativity, he has won countless awards both locally and abroad, including the likes of Cannes, D&AD, One Show, Clios, Loeries, Effies and more.
With 20 years in the communications industry, Alex's love for creativity has taken him to all corners of the globe and media landscape. From Lagos to London, direct marketing to the Metaverse.
Alex has had the privilege of working on some of the world's most iconic brands like Volkswagen, Unilever, Guinness, KFC, and AB InBev. A creator and disruptor at heart, Alex likes to get his hands dirty and make work with purpose, that surprises audiences, and makes things less boring. More importantly, he likes to make work that works. Whether it's driving awareness and donations for Rape Crisis, or sales for Volkswagen.
When he's not wrestling with that ever-elusive next big idea, he's teaching jiu jitsu to kids and attempting to explain to his parents what a hashtag is.
