The campaign celebrates Negroni Week and Campariâs strong ties to cinema. Inspired by Wes Andersonâs The Grand Budapest Hotel and Moonrise Kingdom, the film follows world-renowned bartender Joe Schofield as a deadpan businessman in a quirky hotel room. He opens his trunk, revealing the secret ingredients for his signature Negroni, and carefully crafts the drink - paying homage to the art of mixology and the whimsical worlds of the silver screen. Â
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