Grey Singapore has just created an outdoor campaign for Fujitsuâs range of air-conditioners. The ads showcase the impressive cooling power of Fujitsu air-cons.
âWe want to dramatise this benefit in a memorable way that brings a twinkle to the eye,â says Subba Raju, CEO of Grey Singapore. âWeâve deliberately avoided the hard, technical facts like compressor speeds, cooling capacities and advantages of inverter technology but concentrated on giving the consumer a simple, useful benefit that will engage them.â
The campaign breaks across poster sites next week.
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