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Seen and noted
 Tinder has introduced its latest European brand film âWherever it Takes Youâ, celebrating the unexpected connections that can come from one small gesture: a âLikeâ on Tinder. The film centres on the true story of WSL footballer Kerstin Casparijand her partner Ruth Brown, who met on Tinder two years ago - and whose relationship sparked not only love, but Ruthâs growing passion for the game that already defined Kerstinâs life. VIEW THE SPOT  âHeineken 0.0 has been announced as an official partner of Apple Original Filmsâ F1 THE MOVIE, a collaboration brought to life with a new campaign directed by the movieâs director/producer himself, Joseph Kosinski, and which features the filmâs stars, Brad Pitt and Damson Idris.VIEW THE SPOT  UNICEF Italy has released the campaign âThis Company is a Familyâ to promote its Family Friendly Workplace Initiative, a program encouraging companies to adopt policies that support the well-being of employeesâ children. Aimed at business leaders and decision-makers, the campaign contrasts the celebration of year-end corporate achievements with glimpses of missed school plays and distracted parenting, highlighting how performance-driven work cultures can negatively impact even the youngest family members. VIEW THE SPOT  UNICEF Italy has released the campaign âThis Company is a Familyâ to promote its Family Friendly Workplace Initiative, a program that encourages companies to adopt policies supporting the well-being of employeesâ children. Aimed at business leaders and decision-makers, the campaign highlights how poor work-life balance can negatively affect childrenâs lives as well. UNICEF emphasizes that companies embracing family-friendly policies benefit from improved talent retention, productivity, innovation, and alignment with ESG goals, while employees report better health, job satisfaction, and a stronger sense of purpose. In Italy, where challenges such as parental stress, declining birth rates, and gender inequality persist, UNICEF sees these issues as closely tied to childrenâs rights and development.VIEW THE 3 ADS  The most dangerous risk is the one you cannot see. And it often hides right in the hands of a child, behind the screen of a smartphone.VIEW THE 3 ADS  45% of football fans admit theyâve stopped watching a match to avoid jinxing the result. In response, for this yearâs UEFA Champions League Final on 31st May in Munich, Heineken in collaboration with creative agency LePub, returns with another tale of football devotion as part of its 'Cheers to the Superstitious Fans' platform. Heineken launched a global social media campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team. VIEW THE SPOT  Part of âCheers to the Superstitious Fansâ platform, the new Heineken campaign, ideated by creative agency LePub, celebrates the wildest, most original superstitions that make football fans truly hardcore. Half of football fans have matchday rituals â and nearly as many (46%) believe their superstitions can influence the score. So, the brand kicked off a global social-media recruitment featuring Heineken ambassadors and football legends Virgil van Dijk and Jill Scott MBE, calling on womenâs football fans to share their most devoted match day rituals ahead of the UEFA Womenâs Champions League Final in Lisbon on May 24. VIEW OUTDOOR  â&FRIENDS partnered with Campari and AKQA to create a new campaign starring Mads Mikkelsen as a Campari bartender, reimagining the classic negroni with his own distinctive twist. At the heart of the campaign is a 72-second film that transforms the iconic cocktail serve into a moment of cinematic drama. Known for his roles in Casino Royale and Another Round, Mads delivers a captivating performance, .VIEW THE SPOT  âTinder has unveiled its latest European brand film, Wherever It Takes You, showcasing the extraordinary possibilities that can arise from a single action: a âLikeâ on Tinder. The campaign launches with the real-life story of YouTube stars Charles and Melanie, who met on Tinder and have since risen to fame as two of Franceâs most popular YouTubers. The film debuts at the perfect moment when sparks fly, new connections blossom, and singles get ready for a summer full of possibilities. Charles and Melanie's story was selected as the second chapter in a series of real-life narratives highlighting talented individuals across Europe who found a connection on Tinder. The first campaign featured Brutalismus 3000,the Berlin-based duo, whose music and story embody the bold, unconventional spirit of modern connections. VIEW THE SPOT  The iconic, triangle-shaped Toblerone returns by taking a stand for how chocolate should be enjoyed. 'Chocolate Like Nobodyâs Watching' is the brandâs new global campaign that shows how beautiful giving into chocolate can be, with scenes and portraits of people enjoying Toblerone chunks without fear of judgment. For so long chocolate advertising has told us that we should eat chocolate in a certain way, delicately, in tiny bites that almost float in your mouth like feathers on the skin. But this is a misrepresentation of how we actually want to enjoy it. When we crave chocolate, we donât want demure eating rituals; we want to devour it, munch it, and fully enjoy it. The campaign from LePub kicked off with a film directed by acclaimed Danish filmmaker Martin Werner, VIEW THE SPOT  In the world of football, a jersey transcends mere fabric adorned with numbers and names. It embodies pride, identity, and legacy, becoming an integral part of a playerâs journey. At defining moments, however, it can evolve into something far more significant like a powerful symbol of purpose and a call for change. As defender player Alia Guagni steps away from her remarkable professional career, she, alongside F.C. Como Women has chosen to leverage this iconic symbol to highlight an often overlooked issue: VIEW THE SPOT Philips: Fixables Introducing Fixables, a groundbreaking initiative developed in collaboration with Philips Personal Health, leading 3D printer manufacturer Prusa Research and creative agencies LePub Amsterdam and LePub Milan, aimed at redefining sustainability in a fresh way. By giving consumers open access to 3D-printable files for select Philips Personal Health accessories, it aims to strengthen the brandâs circular model, enabling people to maintain products without compromising on quality. Fixables responds to a clear consumer shift: people want to repair and maintain, not replace. VIEW THE CONCEPT  Noah is the face we chose to give shape to a universal message: childhood never has flags, not even in war. A message we are keen to spread, all the more so today. #GiornataMondialeDellaCroceRossa.VIEW THE AD  The truth, when told through images, moves public opinion. It always has, especially in contexts of war and violence where human rights are trampled. Regimes and dictatorships fear compromising photos because they expose war crimes, making a photograph a powerful and feared weapon. This is the insight behind 'The Power of Truth', the campaign created by Dentsu Creative Italy for Amnesty International Italy and launched on the occasion ofâ¯World Press Freedom Day (May 3rd). VIEW THE 3 ADS  âA Poetic Conversationâ, an interactive poetry installation by Bottega Veneta, launched on April 22nd, 2025, at the Rowing Club in Shanghai, China. Featured thousands of copies of the anthology In Such a Staggering World (Yao Yao Huang Huang De Ren Jian) by poet Yu Xiuhua. Books were arranged to form a three-dimensional Bottega Veneta brandmark, which gradually disappeared as visitors took copies home. VIEW OUTDOOR  Heineken has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of digital overload. In a world where adults are feeling increasingly overwhelmed by their social media feeds, Heineken is seeking to remind people of the power of real-life socialising by - ironically - tapping into the world of celebrities and online creators. The global beer brand has joined forces with American singer, songwriter and actor Joe Jonas and some of the world's most followed creators - including Dude with Sign, Lil Cherry and Paul Olima - to dramatise how they would react to empty social media feeds if more people were out having a good time IRL. The campaign, ideated by creative agency LePub and supported by global PR agency VIEW THE SPOT Spotify: BloomBeats For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotifyâs official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italyâs most famous music competition, itâs also known as the City of Flowers. The project, entirely conceived and produced in-house by Dentsu Creative Italy, turned the listening experience into an immersive and ever-evolving visual journey. VIEW THE SPOT  If you were sitting in an Italian piazza looking for the simple pleasure of good food, good company and good beer, but the setting sun suddenly disappears outside your favourite bar, what would you do? Simple: Pick up your chairs, round up your friends and walk to the top of a lush Tuscan hillside to enjoy the sunset, and a delicious beer to continue the good times. To bring this attitude of enjoying the simple pleasures in life to a global audience, VIEW THE 2 SPOTS Heineken: The Flipper Heinekenâ has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other. âThe Flipperâ quite literally flips your phone face down when it senses people are out having a good time through clever voice detection technology. VIEW THE CONCEPT FHIABA: Our excellence preserves your lifestyle The new multi-subject advertising campaign for Fhiaba: "Our excellence preserves your lifestyle".VIEW THE 2 ADS  Red tape, administrative hurdles, endless paperwork - for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful process for small businesses and individuals alike - but a humorous new campaign for finance platform Fiscozen shows that with the right app, a more Zen-like approach is possible. Created by independent creative agency DUDE, What the VAT? takes an unusually light hearted approach to a serious matter VIEW THE SPOT  Itâs no secret: family Christmas lunches can be hard to digest. And weâre not just talking about the food. Thankfully, thereâs Biochetasi Pocket Digestivo: your go-to solution for making even the most overused holiday clichés easier to swallow.VIEW THE SPOT  A band t-shirt and a knowing glance: the best bromances start with an instant connection and a stroke of coincidence. With this commercial Ceres brings this bond to the screen with its signature bold and straightforward style. A story that plays with expectations, flipping them on their head to prove that you donât have to agree on everythingânot even on beerâto enjoy each otherâs company.VIEW THE SPOT  The Italian company of skincare, makeup and fragrances Veralab and Dentsu Creative Italy are redefining the concept of beauty with 'Perfectly Imperfect' a new communication campaign that embraces imperfections as an essential part of who we are.VIEW THE SPOT  AppyPay is an innovative application that allows customers to autonomously divide up their bill, right at their table, and assists the caterer to easily and securely manage payment.VIEW THE AD  Cheering for a sport is a sport.Ceres, a beer brand distributed in Italy, celebrates the âchampions of cheeringâ with an OOH and DOOH campaign. Those supporters who, from the stands, at the bar, or at home, turn cheering into a performance on par with the players on the field.VIEW OUTDOOR ACRA: Disconnected
ITALY
February 01, 2025 09:41 (Edited: March 27, 2025 07:34)
 The campaign aims to raise awareness of systemic racism and to promote a more equal and inclusive society. Systemic racism has long been embedded in social norms and manifests itself in subtle gestures and behaviors, taken for granted and unacknowledged. The campaign also speaks to the youngest, who are always connected to various devices, because they are the key to building a fairer and more cohesive society.VIEW 3 OUTDOOR  Every day is dedicated to an international day: for lovers, animals, family, travel. But for millions of people in many parts of the world, war changes the meaning of every day.This is the starting point of the new campaign by Emergency and Ogilvy, titled "365 Days," an annual initiative that renews each year to give voice, in a different way each time, to the victim of wars and its consequences. VIEW THE SPOT  The Family Business Sustainability Forum is the inaugural edition of the event organized by TEHA and Chiomenti, dedicated to the sustainable success of Italian family businesses.The Forum aims to establish itself as the annual flagship event for decision-makers in family-run businesses, offering key insights and authoritative perspectives to help them seize opportunities and mitigate risks associated with the sustainability transition. VIEW THE AD So Cute: The Luxury Pet Boutique Greeting cards from Develog, a company specialized in finding and preparing terrains for the development of data centers.VIEW THE 2 ADS Prime Video: Citadel Diana
ITALY
November 13, 2024 14:47 (Edited: March 27, 2025 07:34)
 A new unconventional campaign took place in Lucca, Italy, to launch 'Citadel: Diana' the new Prime Video Original chapter expanding the Citadel spyverse, and starring Italian actor Matilda De Angelis as a civilian turned into a spy. Hereâs why to amplify the concept 'Anyone could be a spy', Prime Video and Ogilvy Italy chose the most famous spies in the world: Italian grannies. A unique out-of-home campaign captivated attendees at the Lucca Comics & Games festival*, held from October 31st to November 3rd. Leveraging the historic charm of Lucca, the campaign transformed balconies throughout the city centre, between Piazza Duomo and Piazza San Francesco, into mock espionage headquarters. VIEW OUTDOOR Barilla: Togetherness Tickets
ITALY
November 01, 2024 08:51 (Edited: March 27, 2025 07:34)
 For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.VIEW OUTDOOR  Following the melody of Ornella Vanoni's famous song âSenza Fineâ (Endless), we discover the long battery performance of the Iphone 15.VIEW THE SPOT AGEDO: Proud Beyond Pride Dentsu Italy today reveals a new OOH campaign âdentsu & Friendsâ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of "Pride" in Italy.VIEW THE CONCEPT  The new multi-subject Ad for ddhcem, the Italian company dedicated to epoxy systems for marble and granite polyamide hot melts.VIEW THE 4 ADS  "You are the war, we are the children..." Sometimes, just changing a few words is enough to transform a manifesto of solidarity and hope into a message of denunciation and rebellion.We did just that for one of the most prestigious Public Art Contests promoted by Cheap Festival. This year's theme is "Fuck Far," dedicated to languages and provocations that speak of a future made of societies without weapons, states without armies, and communities liberated from the grief of war. VIEW OUTDOOR |
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The new outdoor campaign for REVO Insurance Spa in partnership w/ ISB Inusrance
LAB, Lead And Boost
Awareness campaign for luxury pet boutique.
The new OOH campaign by REVO insurance at Fiumicino airport in Rome, Italy.