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Seen and noted
 Red tape, administrative hurdles, endless paperwork - for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful process for small businesses and individuals alike - but a humorous new campaign for finance platform Fiscozen shows that with the right app, a more Zen-like approach is possible. Created by independent creative agency DUDE, What the VAT? takes an unusually light hearted approach to a serious matter VIEW THE SPOT  Itâs no secret: family Christmas lunches can be hard to digest. And weâre not just talking about the food. Thankfully, thereâs Biochetasi Pocket Digestivo: your go-to solution for making even the most overused holiday clichés easier to swallow.VIEW THE SPOT  A band t-shirt and a knowing glance: the best bromances start with an instant connection and a stroke of coincidence. With this commercial Ceres brings this bond to the screen with its signature bold and straightforward style. A story that plays with expectations, flipping them on their head to prove that you donât have to agree on everythingânot even on beerâto enjoy each otherâs company.VIEW THE SPOT  The Italian company of skincare, makeup and fragrances Veralab and Dentsu Creative Italy are redefining the concept of beauty with 'Perfectly Imperfect' a new communication campaign that embraces imperfections as an essential part of who we are.VIEW THE SPOT  AppyPay is an innovative application that allows customers to autonomously divide up their bill, right at their table, and assists the caterer to easily and securely manage payment.VIEW THE AD  Cheering for a sport is a sport.Ceres, a beer brand distributed in Italy, celebrates the âchampions of cheeringâ with an OOH and DOOH campaign. Those supporters who, from the stands, at the bar, or at home, turn cheering into a performance on par with the players on the field.VIEW OUTDOOR ACRA: Disconnected
ITALY
February 01, 2025 10:41 (Edited: March 27, 2025 08:34)
 The campaign aims to raise awareness of systemic racism and to promote a more equal and inclusive society. Systemic racism has long been embedded in social norms and manifests itself in subtle gestures and behaviors, taken for granted and unacknowledged. The campaign also speaks to the youngest, who are always connected to various devices, because they are the key to building a fairer and more cohesive society.VIEW 3 OUTDOOR  Every day is dedicated to an international day: for lovers, animals, family, travel. But for millions of people in many parts of the world, war changes the meaning of every day.This is the starting point of the new campaign by Emergency and Ogilvy, titled "365 Days," an annual initiative that renews each year to give voice, in a different way each time, to the victim of wars and its consequences. VIEW THE SPOT  The Family Business Sustainability Forum is the inaugural edition of the event organized by TEHA and Chiomenti, dedicated to the sustainable success of Italian family businesses.The Forum aims to establish itself as the annual flagship event for decision-makers in family-run businesses, offering key insights and authoritative perspectives to help them seize opportunities and mitigate risks associated with the sustainability transition. VIEW THE AD So Cute: The Luxury Pet Boutique Greeting cards from Develog, a company specialized in finding and preparing terrains for the development of data centers.VIEW THE 2 ADS Prime Video: Citadel Diana
ITALY
November 13, 2024 15:47 (Edited: March 27, 2025 08:34)
 A new unconventional campaign took place in Lucca, Italy, to launch 'Citadel: Diana' the new Prime Video Original chapter expanding the Citadel spyverse, and starring Italian actor Matilda De Angelis as a civilian turned into a spy. Hereâs why to amplify the concept 'Anyone could be a spy', Prime Video and Ogilvy Italy chose the most famous spies in the world: Italian grannies. A unique out-of-home campaign captivated attendees at the Lucca Comics & Games festival*, held from October 31st to November 3rd. Leveraging the historic charm of Lucca, the campaign transformed balconies throughout the city centre, between Piazza Duomo and Piazza San Francesco, into mock espionage headquarters. VIEW OUTDOOR Barilla: Togetherness Tickets
ITALY
November 01, 2024 09:51 (Edited: March 27, 2025 08:34)
 For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.VIEW OUTDOOR  Following the melody of Ornella Vanoni's famous song âSenza Fineâ (Endless), we discover the long battery performance of the Iphone 15.VIEW THE SPOT AGEDO: Proud Beyond Pride Dentsu Italy today reveals a new OOH campaign âdentsu & Friendsâ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of "Pride" in Italy.VIEW THE CONCEPT  The new multi-subject Ad for ddhcem, the Italian company dedicated to epoxy systems for marble and granite polyamide hot melts.VIEW THE 4 ADS  "You are the war, we are the children..." Sometimes, just changing a few words is enough to transform a manifesto of solidarity and hope into a message of denunciation and rebellion.We did just that for one of the most prestigious Public Art Contests promoted by Cheap Festival. This year's theme is "Fuck Far," dedicated to languages and provocations that speak of a future made of societies without weapons, states without armies, and communities liberated from the grief of war. VIEW OUTDOOR  Efficient logistics and an evolved supply chain lighten costs and simplify goods distribution processes.VIEW THE AD  An ad for a car where the car is completely covered in text. Why? Because that text is a declaration of love for the brand. And it is symbolic of a contradiction: a Honda owner who decides to sell it, makes an ad, but then realizes that they cannot do without their car. And so even the initial idea of showing it in all its beauty gives way to jealousy and the desire to hide it.VIEW THE 4 ADS  MedReAct promotes actions to restore the Mediterranean Sea, to counter the loss of biodiversity, to defend it from the impact of indiscriminate fishing, working in direct contact with local communities, the scientific world, organizations and sea operators.VIEW 3 OUTDOORS Spotify: Summer Hits A city park with a carousel and an ice-cream cart; a basketball court that becomes the perfect location for a summer barbecue; a bus stop in Wes Andersonian tones called SANTA FE: the new Spotify campaign for the Estate 2024 playlist immerses us into a dreamlike atmosphere, where the suburban summer is dominated by summer hits and their contagious symptoms. VIEW THE CONCEPT Amnesty International Italy: The Humanity Check On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "The Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.VIEW THE CONCEPT  The brand new teaser campaign for ddchem's next attendance at Marmomac, the most important natural stone fair in Europe.VIEW THE 3 ADS  The scents and taste of Surrau wine are reflected in the beauty of the territories of Sardinia, the homeland of its wines.VIEW THE AD  Come and discover one of the most valuable and monumental collections of books in the worldâs oldest library, in Verona.VIEW THE AD  âClimate Migrantsâ event communication (social media) for a no profit organization (Legambiente, focusing on the protection of the invironment.VIEW THE 4 ADS Heinz X Kappa: The Heinz Uniform With the new 24/25 season football kits and sponsors being revealed at club level all across Italy, Heinz and Kappa have collaborated to tap into the end of season football conversation linking the worlds of food and football with their very own âkitâ. While itâs an ambition for most brands to become the main sponsor on a top teamâs jersey, Heinz is focusing on the most important team of all: the one working outside the stadiums, feeding the legions of fans week in, week out, all over the country.VIEW THE CONCEPT  On June 4th "The International Day of Innocent Children Victims of Aggression", UNICEF Italy launches the short horror film "House of Terror", featuring the extraordinary participation of the master of horror movies Dario Argento, to raise awareness about the issue of domestic violence against minors. VIEW THE SPOT  Femicide is a terrible crime that in Italy has reached frightening numbers, with an average of 1 woman killed every 3 days. But there is one thing that makes it even more worse: the orphans of femicide, often fogotten victims. Our campaign, in collaboration with Terre des Hommes, claims the importance of not leaving the orphans of femicide alone and supports the project Respiro, created to help them and their families.VIEW THE SPOT  The new multi-subject Ad for Archeion, the Italian company dedicated to the digital-security.VIEW THE ADS  How many times do we use war related expressions to describe an intense work situation, even though itâs not connected to war? In this campaign, the most commonly used expression help reveal the real meaning of the word âemergencyâ for all the people who are living in war zones. A reminder for everyone to consider how devastating the consequences of war can be on peopleâs lives: because for Emergency, the real emergency should be abolishing war, once and for all.VIEW 6 OUTDOORS  There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. VIEW THE SPOT  TwoShots Unveils Coca-Cola's Vibrant Campaign in Middle East and Central Asia MarketsMilan, March 05 2024 In an exciting partnership with Coca-Cola, the dynamic directing duo TwoShots proudly unveils their latest campaign a compelling series of nine video adverts tailored for the Middle East, Pakistan, Kazakhstan, Uzbekistan, and Turkish markets. VIEW THE 2 SPOTS |
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The new outdoor campaign for REVO Insurance Spa in partnership w/ ISB Inusrance
LAB, Lead And Boost
Awareness campaign for luxury pet boutique.
The new OOH campaign by REVO insurance at Fiumicino airport in Rome, Italy.
What is that in the seals mouth. He looks in danger. Print from Marevivo., Italy 
Happy cheese from Italy
A classic piece is the focus of potential breast cancer 
Campaign for a Pest Control company