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Seen and noted
 In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm. VIEW THE FRUIT SELLER SPOT VIEW THE CASHIER SPOT VIEW THE MAID SPOT A cure for cancer Being prevention the essential focus of the League Against Cancer, this initiative from Y&R Lima approaches cancer in a totally different way from what has been done in the category. Instead of appealing to dramatic, painful and fatalist images, the agency created and launched a long awaited product: the Vaccine Against Cancer. A real product actually being sold in the main Peruvian drugstore's chain as a way to raise funds for the League. A real pharmaceutical bottle that contains the cure for cancer... provided that it is detected early. VIEW THE SPOT  Circus Lima created this print campaign for Sodimac Homecenter VIEW THE SOCKET AD VIEW THE CHEST AD VIEW THE KITCHEN AD  Eastern Europe Film Festival in Peru is promoted by El Garaje Lowe, Lima VIEW THE SALOMON SPOT VIEW THE THOMAS SPOT Breast cancer,its out of your hands A campaign from Y&R Lima to encourage women to get an annual mammogram as it is the only reliable method to detect early breast cancer. VIEW THE FOLDING SPOT VIEW THE FINGERMAN SPOT VIEW THE FOR ELISE SPOT  A campaign from Y&R Lima to celebrate reaching 15 Million clients by movistar, the leading cell phone company in Latin America. VIEW THE SPOT Not everyone is happy with discounts El Garaje Lowe, Lima print campaign for the 3 chanchitos multimarket VIEW THE GIANLUCA AD VIEW THE ANA AD VIEW THE JEREMIAS AD Order at Maido Maido means welcome so please feel at home and order some of this month's favorites. Don't forget to register for updates on our menu. MAIDO! Interactive site from Aunt Poison & The Alien Mindbenders Lima VIEW INTERACTIVE DETAILS  Any Given Monday, Peruvians find out via Y&R Peru that connected can do more. The new Movistar's promise brand to celebrate Peru's booming moment (economically, creatively, culturally, etc), after years of several difficulties. VIEW THE SPOT  Prevention the essential focus of the League Against Cancer, this campaign from Young & Rubicam Lima approaches cancer in a totally different way from what has been done before. Instead of appealing to dramatic, painful and fatalist images, the agency developed banal and even humorous stories that take cancer, metaphorically, down to the curability level of a common cold, stiff neck or athlete's foot... provided that it is detected early. VIEW THE COLD SPOT VIEW THE STIFF NECK SPOT VIEW THE ATHLETES FOOT SPOT  Thanks to a distinctive one-second-sound, now anyone calling from a landline or cell phone can immediately recognize before the first ring if the number they are dialing to belongs to a Movistar cell phone or not.To communicate the news, Young & Rubicam Lima created a rockumentary type spot which displays a fake young band getting ready to rehearse in a garage, regretting the lack of understanding from the world to their music. The funny thing is that its greatest (and sole) "hit" is the one-second sound in question. So much effort "to reach the world" is however embraced by Movistar, who "adopts" the sound. VIEW THE SPOT  A campaign to announce the sweepstakes where an iphone is given away every hour, from 9 in the morning to 9 at night. The client is Movistar, the leading cell phone company in Latin America.The particularity of this campaign consists in 5 spots strategically planned and created to air during different times of the day. As the promotion goes by, the message of each spot is adapting to each time of the day as well. Agency: Y&R Peru. VIEW THE JACKO SPOT VIEW THE WC SPOT VIEW THE DANCE SPOT VIEW THE SPA SPOT VIEW THE LION SPOT  Technology is cold only if you don't use it. Communicate more says Movistar via Y&R Lima. VIEW THE LOVE AD VIEW THE MOVIE AD  When it comes to preserving nature and compared to the competition (Honda), Toyota Prius holds the patented Hybrid Synergy Drive, the most efficient hybrid automotive technology. Print from Young & Rubicam Lima confirms. VIEW THE AD  Your Movistar cell phone number always survives... even if you must change your cell phone.Print campaign from Young & Rubicam Lima VIEW THE BEES AD VIEW THE ACID AD VIEW THE SHARKS AD  The particularity of this campaign is that it involves real participation of some creatives, General Manager and the Executive Producer from the agency, representing themselves and trying to sell their client an extravagant and onerous commercial for this campaign, with Angelina Jolie included. The funny thing is that the client loves it and apparently money or resources are not an issue: the only thing preventing the realization of this commercial is the star, as she is not available.Nevertheless, in the process of narrating the failed super spot, we end up communicating precisely the message, including the logistics of the Super Days to the fullest. It's all about a message so powerful by itself, that resists and even exceeds the no-realization of an extravagant super spot to announce it. sustains Flavio Pantigoso, Young & Rubicam Lima's Creative Director. VIEW THE ANGELINA SPOT VIEW THE ELEPHANT SPOT  Using techniques like the Japanese Human Art, FlashMob and Black Box, very popular throughout the internet; both ads from Young&Rubicam display, in a theatrical and fun way, the different uses of Speedy Movil, a fast immediate connection to the web from anywhere in Lima (soon the service will be available in other Peruvian cities). VIEW THE MAIL SPOT VIEW THE MESSENGER SPOT You've got to hand it to the photographer The Nat Geo Animal Book presents really amazing pictures. Let´s see how they get them.Spot from Circus Lima VIEW THE SPOT  Emergencies must be attended as quickly as possible and, if an ambulance, which travels by land, does not arrive on time, an airplane does. That's why Pacific Insurances present Emergency Air Transport.Print from Circus Lima. VIEW THE TREE AD VIEW THE ELEPHANT AD T rex everything but our interest rate In a world that breaks down, the only thing that remains steady The Financial Bank's high interest rate. Print ads from Young & Rubicam Lima VIEW THE MONSTER AD VIEW THE SPACE AD VIEW THE FLOOD AD  Figthing against the mainstream of the big banks' communication, The Financial Bank via Young & Rubicam Peru positions itself as the bank for those individuals who will be big, undressing the advantages of being small and the uncomfortable truths about the big banks through this "antisystem" campaign. VIEW THE EARTHLING SPOT VIEW THE BIG SALARY SPOT VIEW THE BLUE ACCOUNT SPOT VIEW THE EFFECTIVE SPOT  Toyota's 4x4 week runs from 16 to 22 February. Young and Rubicam Lima made the announcement. VIEW THE LIGHTHOUSE AD VIEW THE TREES AD  The Peruvian League of fight against cancer, asked Ogilvy & Mather Lima to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him.Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the threat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil painting. VIEW THE AD Flies in the face of conventional pictures A campaign from Young & Rubicam Lima to communicate the 10 cent promotion of Movistar (the leading cell phone company in Latin America), which means that after the second minute of talking, you only pay 10 cents per minute. VIEW THE SPOT  This well crafted campaign via Pragma DDB, Peru aims to raise awareness that smoking is simply a stupid way to commit suicide. VIEW THE 'CRASH TEST' AD VIEW THE 'DEMOLITION' AD VIEW THE 'ZEBRA' AD VIEW THE 'SHAVE' AD VIEW THE 'ICE CREAM' AD Effective lubricant Pass your mouse over the banner and the lubricant is show in this banner ad from DDB Peru. VIEW THE BANNER SCRATCH AND DONATE TO DOMUND McCann Erickson Peru has created a direct mail concept for Domund. After scratching the postcard with their change the card invited the customer to donate. VIEW THE AD |
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