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Seen and noted
Nothing stops a Land Rover phone This new work by Y&R Lima for Land Rover Phones, which launched in the UK and includes three print/poster executions, illustrates the virtual indestructability of Land Rover phones, mirroring the legendary ruggedness, strength and adventurous spirit that the brand is known for. Depicting the phones in three different strength test scenarios, the executions demonstrate the product's toughness and reflect the different target consumer groups. VIEW THE CONSTRUCTION AD VIEW THE RESCUE AD VIEW THE SAFARI AD  Peru enjoys an unprecedented economic boom. But could the excellent economic figures be enough to explain real development? This is the 2011 balance sheet of an entire country, as presented one year ahead by the Peruvians in this spot from Y&R Lima.VIEW THE SPOT  It is always better to harm a virtual tree than a real one... You only have to ask for online account statements from ING and Y&R Lima tell you about the environmental benefits.VIEW THE AD  The old-age-related problems conceal unique advantages compared to other stages in life in this campaign from Y&R Lima.VIEW THE CASTAWAYS AD VIEW THE BEACH AD VIEW THE COLLECTOR AD Suddenly an ice cream seems exciting JWT Lima launches the new Frio Rico Cappucino Ice Cream with this campaign consisting of three TV spots.VIEW THE DISCOUNTS SPOT VIEW THE DIVORCE SPOT VIEW THE MOM SPOT  It is worth getting old that is to say, it is worth preventing cancer since what may appear to be old-age-related problems, when seen from a humorous perspective, conceal unique advantages regarding other stages in life. Agency: Y&R Lima VIEW THE JOKE SPOT VIEW THE SNORING SPOT VIEW THE URN SPOT  In its Annual Collection, the NGO A Roof For My Country (Un Techo Para Mi PaÃs) proves that money and not words can build houses.Agency: Y&R, Lima VIEW THE HARDWARE SPOT VIEW THE TRUCKER SPOT VIEW THE SAWMILL SPOT  Your Movistar number always survives, no matter what happens to your cell phone. More from Y&R Lima VIEW THE CAIMAN SPOT VIEW THE TAXI SPOT  An ad via Y&R Lima for My Number, a service from Movistar that preserves your cell number even if your cell phone gets stolen, lost or broken.VIEW THE AD  Movistar spots from Y&R Lima VIEW THE HIP HOP SPOT VIEW THE BONGOS SPOT VIEW THE LA LA SPOT VIEW THE MY DEAR SPOT  The target audience was existing customers (people who visit the Lima Historic Center, but do not value the attractions the city has). The objective of Ogilvy Peru was to change their attitudes. VIEW OUTDOOR  According to Ogilvy Peru;sound offers unlimited possibilitiesVIEW THE BOTTLE AD VIEW THE ELASTIC BAND AD VIEW THE GLOBE AD  Ogilvy Peru designed this outdoor installation for interaction with people with potential headachesVIEW OUTDOOR  Ogilvy Peru needed to let people know about products designed specifically to help build up muscle tissue and physical stamina, whatever their level. Products imported and sold by our client: Lab Nutrition.We decided to test how strong people really were in a fun and interactive way. So we created the first billboard that measures the strength of a punch!VIEW OUTDOOR  Maestro Home Center is the leading chain of home improvement hardware stores in Peru. At first it would seem as though it were another typical campaign featuring hard-sell testimonials: real construction workers (the brand's main target) telling the camera about the great advantages offered by Maestro Home Center. Up to this point, nothing seems to be new. However, everything changes when the interviewer invites the interviewee to prove he is not an actor hired by the advertiser to fabricate or fake his testimony. VIEW THE HAMLET SPOT VIEW THE GLADIATOR SPOT VIEW THE BOND SPOT VIEW THE MARY SPOT VIEW THE GREEK SPOT VIEW THE HUMPHREY SPOT  Through the use of split screens, this spot from Y&R Lima connects people in the most striking ways. Fragments of different people and even animal bodies belonging to the in turn fragmented geographical and social Peruvian reality are linked together, resulting in amazing new situations always better than the previous ones, thus conveying the "Connected we can do more" concept for Movistar, the leading cell phone company in Latin America. VIEW THE SPOT  In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm. VIEW THE FRUIT SELLER SPOT VIEW THE CASHIER SPOT VIEW THE MAID SPOT A cure for cancer Being prevention the essential focus of the League Against Cancer, this initiative from Y&R Lima approaches cancer in a totally different way from what has been done in the category. Instead of appealing to dramatic, painful and fatalist images, the agency created and launched a long awaited product: the Vaccine Against Cancer. A real product actually being sold in the main Peruvian drugstore's chain as a way to raise funds for the League. A real pharmaceutical bottle that contains the cure for cancer... provided that it is detected early. VIEW THE SPOT  Circus Lima created this print campaign for Sodimac Homecenter VIEW THE SOCKET AD VIEW THE CHEST AD VIEW THE KITCHEN AD  Eastern Europe Film Festival in Peru is promoted by El Garaje Lowe, Lima VIEW THE SALOMON SPOT VIEW THE THOMAS SPOT Breast cancer,its out of your hands A campaign from Y&R Lima to encourage women to get an annual mammogram as it is the only reliable method to detect early breast cancer. VIEW THE FOLDING SPOT VIEW THE FINGERMAN SPOT VIEW THE FOR ELISE SPOT  A campaign from Y&R Lima to celebrate reaching 15 Million clients by movistar, the leading cell phone company in Latin America. VIEW THE SPOT Not everyone is happy with discounts El Garaje Lowe, Lima print campaign for the 3 chanchitos multimarket VIEW THE GIANLUCA AD VIEW THE ANA AD VIEW THE JEREMIAS AD Order at Maido Maido means welcome so please feel at home and order some of this month's favorites. Don't forget to register for updates on our menu. MAIDO! Interactive site from Aunt Poison & The Alien Mindbenders Lima VIEW INTERACTIVE DETAILS  Any Given Monday, Peruvians find out via Y&R Peru that connected can do more. The new Movistar's promise brand to celebrate Peru's booming moment (economically, creatively, culturally, etc), after years of several difficulties. VIEW THE SPOT  Prevention the essential focus of the League Against Cancer, this campaign from Young & Rubicam Lima approaches cancer in a totally different way from what has been done before. Instead of appealing to dramatic, painful and fatalist images, the agency developed banal and even humorous stories that take cancer, metaphorically, down to the curability level of a common cold, stiff neck or athlete's foot... provided that it is detected early. VIEW THE COLD SPOT VIEW THE STIFF NECK SPOT VIEW THE ATHLETES FOOT SPOT  Thanks to a distinctive one-second-sound, now anyone calling from a landline or cell phone can immediately recognize before the first ring if the number they are dialing to belongs to a Movistar cell phone or not.To communicate the news, Young & Rubicam Lima created a rockumentary type spot which displays a fake young band getting ready to rehearse in a garage, regretting the lack of understanding from the world to their music. The funny thing is that its greatest (and sole) "hit" is the one-second sound in question. So much effort "to reach the world" is however embraced by Movistar, who "adopts" the sound. VIEW THE SPOT  A campaign to announce the sweepstakes where an iphone is given away every hour, from 9 in the morning to 9 at night. The client is Movistar, the leading cell phone company in Latin America.The particularity of this campaign consists in 5 spots strategically planned and created to air during different times of the day. As the promotion goes by, the message of each spot is adapting to each time of the day as well. Agency: Y&R Peru. VIEW THE JACKO SPOT VIEW THE WC SPOT VIEW THE DANCE SPOT VIEW THE SPA SPOT VIEW THE LION SPOT  Technology is cold only if you don't use it. Communicate more says Movistar via Y&R Lima. VIEW THE LOVE AD VIEW THE MOVIE AD  When it comes to preserving nature and compared to the competition (Honda), Toyota Prius holds the patented Hybrid Synergy Drive, the most efficient hybrid automotive technology. Print from Young & Rubicam Lima confirms. VIEW THE AD  Your Movistar cell phone number always survives... even if you must change your cell phone.Print campaign from Young & Rubicam Lima VIEW THE BEES AD VIEW THE ACID AD VIEW THE SHARKS AD  The particularity of this campaign is that it involves real participation of some creatives, General Manager and the Executive Producer from the agency, representing themselves and trying to sell their client an extravagant and onerous commercial for this campaign, with Angelina Jolie included. The funny thing is that the client loves it and apparently money or resources are not an issue: the only thing preventing the realization of this commercial is the star, as she is not available.Nevertheless, in the process of narrating the failed super spot, we end up communicating precisely the message, including the logistics of the Super Days to the fullest. It's all about a message so powerful by itself, that resists and even exceeds the no-realization of an extravagant super spot to announce it. sustains Flavio Pantigoso, Young & Rubicam Lima's Creative Director. VIEW THE ANGELINA SPOT VIEW THE ELEPHANT SPOT  Using techniques like the Japanese Human Art, FlashMob and Black Box, very popular throughout the internet; both ads from Young&Rubicam display, in a theatrical and fun way, the different uses of Speedy Movil, a fast immediate connection to the web from anywhere in Lima (soon the service will be available in other Peruvian cities). VIEW THE MAIL SPOT VIEW THE MESSENGER SPOT |
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