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Seen and noted
"New Canadians" learn English from "The Score" sports channel. new from Leo Burnett Canada & production company Brown Entertainment. ... and a unique presenter style! To view the spot click .... HERE Guest comments for featured Playstation2 spot "rooftop"
GUEST COMMENTS
April 13, 2006 06:14 (Edited: February 17, 2023 04:19)
 A few words about the featured ad "Rooftop" from the creatives, Michael Burke & Steve Williams, TBWA London. The brief was to launch the latest title and expand the Singstar audience. Everyone has some bit of rock star inside them and karaoke is a way of living that dream, even for a few minutes. We wanted to dramatise this by taking it a little bit further, so we had two blokes stage their own impromptu performance on a roof overlooking a busy street. Ron Scalpello at Rogue auditioned to be one of the singers, but we turned him down. Dejected, he thankfully still agreed to direct the ad. Any resemblance to The Beatles gig on the roof of the Apple building or U2s shindig on a roof in LA is entirely coincidental. The new Glue Society Arthritis spot. THE GLUE SOCIETY CREATES SCARY COMMUNITY SERVICE ANNOUNCEMENT CAMPAIGN FOR ARTHRITIS AUSTRALIA To view the spot click .... HERE ... and here's what we posted about this a week or so ago: For Arthritis Week this year (Sunday April 2 - 9) Arthritis Australia has opted to avoid the traditional approach to Community Service Announcements that use celebrities or other sympathy grabbing conventions in favour of a decidedly more frightening approach. Says Ainslie Cahill, CEO of Arthritis Australia: The objective of our campaign this year is to snap people out of inaction - and encourage people who have arthritis to optimize their general wellbeing and health into the future by seeing their doctor and contacting us for information and advice. To achieve this aim, they approached The Glue Society for a creative solution which would, like much of their work, create immediate public notoriety and attention. Rather unexpectedly, they discovered that Jonathan Kneebone, founder of The Glue Society, was himself hospitalised with rheumatoid arthritis for a year at the age of five and as a result it became a particularly pertinent project for both him and the other writers and directors on the project from Glue Society, Matt Devine and Luke Crethar. Jonathan Kneebone says: Arthritis can be profound in its impact on many people young and old. I have seen how it debilitates and slowly destroys someones liveliness. And because of my own experiences as a child with this disease, this project took on a particularly personal edge. We were able to use my own insights to create what we feel is one of the most provocative commercials weve ever written or directed. But we have done this in the knowledge that it is being provocative for all the right reasons. Our creative idea is very much in tune with the way arthritis affects people. The actual content of the commercial is being kept under wraps in order that it has a very real impact when people do see it on air. But suffice to say, it is designed to scare people into action and shows a typically ambivalent middle aged man being forced to consider the impact arthritis is having on his and his partners - life. In order to pull off what was a very ambitious idea required a production team of the highest quality and we were thrilled that so many wonderfully talented people agreed to donate much of their time to this particular project. As a result I feel it is one of our most compelling and effective pieces of work to date. Kneebone added. . Guest comments for featured spot "Go Wild!"
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April 06, 2006 07:30 (Edited: February 17, 2023 04:19)
 Go Wild! A few notes by Stephane Allender, VFX Supervisor/Inferno Artist, Framestore CFC. Rexona was a very ambitious project indeed, which is not to say that it wasnt fun to make. In fact, the whole project had a slight air of making a student film for us, such was the latitude for creative and input given us by Noam Murro, the director, and Lowe London, the agency. We started with a three-day shoot in funky Buenos Aires for the background plates. Then there was the four-day blue screen shoot at Universal Studios in LA for the live action animals. We then had to populate a complete empty 60 second edit with blue-screen and CG animals. I should add that the blue screens provided by DOP Toby Irwin were perfect every time, which made our job so much easier. It took us 5 months to complete the job: 25 people, 18 workstations, 1 Inferno, 3 Shakes, up to 800 processors from our render farm, 1 trip to the zoo in a van (for references), 840 coffees, 1512 teas, 26 litres of sweat. All very much worth it! As I said, the trust we experienced from Noam and Lowe London contributed greatly to the success of the effects - thanks again to them for that fabulous cooperation.  Good new Coca-Cola work from W+K & director Dante Ariola. (the quality's not great on this one ... if we get a better file we'll replace it ASAP.) To view the spot click .... HERE "Ode to testosterone" - from Kessels Kramer, Amsterdam Men just have to be men in this anonymous content @ Independent production. Must be one hell of a beer. To view the spot click .... HERE New from George Patterson Y&R & Independent Films (Sydney)New Peugeot work from BETC EuroRSCG, Paris Directing duo Zac & Dan from Stink achieve a stylish look for the new BBC spot. To view the spot click .... HERE We don't get much work from Japan, but ....inside the head of an animation company head .. huh? A chat with Chris OReilly - joint MD/co-founder of Nexus Productions. bestads: You started in London & have since opened in Paris. Is this the road the world domination? Whats the history of nexus & where do you see it going? Chris OReilly: Charlotte Bavasso and I started Nexus eight years ago. Originally we were a division of a Japanese company, but then we bought them out and separated off. Opening in Paris was a natural evolution for us. Charlotte is French and weve always had French directors on our reel. The talent in France is excellent and there are interesting projects coming from there too. Not sure about the road to world domination! Were enjoying the winding back routes. bestads: Any plans to move into non-animated areas? Chris OReilly: Our company plan was to focus on the new generation of filmmakers and artists who had embraced digital film making techniques, with a strong focus on animation. However we always had broader filmmaking interests. Live-action and animation hybrid work has been a massive part of our repertoire, and quite a lot of live-action only work too. Right now were involved in three totally live-action projects. Ultimately our interest is in talent not techniques. bestads: Weve featured 8 Nexus spots on bestads. Thats got to be a record for an animation company for our site. Any interesting work in the pipeline (that youd be allowed tell us about)? Chris OReilly: Weve got quite a few projects going through that Im excited about. Hopefully some will surprise and delight enough to make it on again! bestads: So Grrr is being submitted to the Guinness book of records! Whats the thinking there? Chris OReilly: Weve been told this... It has won a lot of awards - pretty much everything it entered. Its been at a disadvantage being animated as it cant win quite so many craft awards (editing, art direction, cinematography etc) so I dont know whether it will get that honour. bestads: Smith & Foulkes, Smith & Foulkes, Smith & Foulkes ... Do the other directors get a bit peeved at all of the attention these guys have been getting? Chris OReilly: They have been pretty hard to avoid of late, but the other directors here all hold their own against them pretty well! I think we have a diverse roster, and I think the directors all have similarly diverse ambitions. bestads: Maybe nows a good time to mention the feature film title sequences youve done. I remember sitting in the cinema being mightily impressed by these! Chris OReilly: These have been great fun projects to work on. Feature titles get a global exposure that commercials rarely get. Kuntzel + Deygass work for Catch Me If You Can was even parodied on The Simpsons. Now that is an accolade Grrr! never had! bestads: Where do you see animation ( & advertising for that matter!) heading from here? Chris OReilly: Were in a time of exciting change. I think its important for companies like ours to be flexible and recognise which strengths are universal and enduring. Where ever there is excellent design with strong storytelling, we want to be there. Thats what Im backing for the future. bestads: Any tips for creatives ... if theyre thinking about writing for an animated treatment? Chris OReilly: I think its always good when a creative team get the animation company in early to develop the project. With animation you have to create a whole coherent universe and working with the directors who understand their techniques and styles inside out, can make the script work better. Almost all our good work comes from these co-operative trusting relationships. (see all of the work at www.nexusproductions.com) Guest comments for featured spot "Big Win"
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April 06, 2006 03:26 (Edited: February 17, 2023 04:19)
 A few words from Peter Souter, Graham Storey and Phil Cockeral, AMV BBDO Lodon, creators on the National Lottery "Big Win" advert. A tip for all lazy but ambitious creatives. Scribble out a half decent script and then e-mail it to Mark Craste at Studio AKA in London. Leave him alone for five months while he spins layer after layer of beautiful drawings onto a bank of thirty computers, broadcast the results and then claim all the credit. Guest comments for featured spot "Organ transport"
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April 06, 2006 03:15 (Edited: February 17, 2023 04:19)
 A few words from the Florian Meimberg, CD Grey Düsseldorf, & one of the directing duo on the "Organ Transport" spot. I directed the ad together with my copywriting partner Torsten. We work as a creative director team for grey worldwide in Düsseldorf. A couple of years ago, we also started directing some of the commercials we create for the agency. That's also what we did with the Toppits ad. One night of shooting and one day of post production, and we were done! As directors, we call ourselves FLOTO. Greetings from germany! FLOTO Guest comments for the feature spot "Reconstruction"
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April 06, 2006 03:08 (Edited: February 17, 2023 04:19)
 Some background to this week's featured spot "reconstruction" from Nigel Dawson, CD, Grey Melbourne. Sgt Peter Bellion has attended over 1000 fatal and serious crashes. This was the first time he had watched the crash happen. Nobody was hurt, though director Bruce Hunts brain was severely knocked about while trying to come to grips with filming a slow motion car hitting a pedestrian in reverse at 32 km/h while in the same frame Peter Bellion was walking forwards in real time. And it all looked so simple on paper. We wanted to revisit the Slo-Mo spot of two years ago, in which a crash expert compared cars travelling at two different speeds, but his time showing the trauma suffered by an innocent pedestrian. Three days on a quiet street in Williamstown turned into four when the weather Gods turned on such a blow that an army of grips couldnt stabilise the massive green screen. Five cameras covered the crash, with dummy, stuntie and a very game young actress. After a weekend of assembling, the chosen footage was fed into a motion control camera on the Monday to incorporate the walking policeman. Then things got really difficult. We wanted a spot that was so seamless that nobody could see where the dummy stopped and the live actress began. FIN spent two weeks working on Drew Thompsons edit, boldly CGIing into places theyd never CGIed before. It took Richard Lambert a week working to complete one shot of the girl falling back (or was it forward?) from the bonnet of the car. The reaction from the average punter has been outstanding. Compelling is the most commonly used descriptor and many have said that its the best of the 112 TAC ads made by Grey thus far. Guest comments for featured LAFA spots from Sweden.
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April 06, 2006 03:03 (Edited: February 17, 2023 04:19)
 Some background from ESTER Stockholm ... the creators of the LAFA condom spots. About The Trilogy The Trilogy is the third film in the very successful campaign "Condom. Still the easiest way to avoid anxiety.", which earlier have won Swedens highest advertising awards the Golden Egg and 100-wattaren. Today young people are less afraid of getting sexually transmitted diseases. According to that fact, that young people don´t care much if they get infected or not, we decided to focus on the hard and "anxiety causing" things that occour surrounding an infection. We want young people to consider the consequnces of the disease rather than the disease itself, and with this tactic get the young people to use condoms. The campaign illustrates in a humorous way the dangers of unsafe sex. The Trilogy is the third film in an long-term campaign with two earlier films made. All three films communicate at the same theme and with the same pay-off "Condom. Still the easiest way to avoid anxiety." The idéa and pay off permeates all communication. The earlier films showed how unpleasant and "anxiety causing" it can be, to be forced to call up all your former sex partners, telling them that you have been infected with an sexually transmitted disease. In the Trilogy we want to illustrate that there's always someone else's version of the same occurrence and that things never are as they seem. Things are connected in the most unpleasant and unexpected ways, situations that are guaranteed to cause you anxiety. The idea to illustrate one and the same story from different persons point of view we got from the film Pulp Fiction and it was interesting to test if it could work as a commercial. It was exciting to brake up the stories in time so the first film starts where the last film ends. The Trilogy format became a natural result of these ideas. In addition to that, it felt like a new way to make a film in three parts - in one and the same commercial break. art director seeking senior writer
PEOPLE
April 05, 2006 21:03 (Edited: February 17, 2023 04:19)
 We don't often run employment ads, but this one's interesting. To view .... HERE make sure you click on "Click here for the campaign file" when you get there - the single page jpeg is too small to read. Guest comments for featured spot "Hands" A few words from Leon Sverdlin, Creative Director, Mark BBDO, Czech Republic, and copywriter on this spot. Finding a pair of hands that had the looks as well as the acting ability wasnt easy. The winning hands belong to an actress in a puppet theatre. After spending all day and most of the night walking the streets, she almost regretted getting the role New spec spot from Group 101 & A BAND APART Prepare for the biting taste of Altoids! Production company A Band Apart has put together this spec spot with LA agency Group 101. To view the spot click .... HERE  There's been a LOT of great work coming out of France lately ... & here's a new one from DDB Paris. To view the spot click .... HERE  One of the new Pepsi Max spots from CLM BBDO, Paris, with the fimiliar line "don't worry ... there's no sugar". To view the spot click .... HERE And from Canadian agency bleublancrouge This new Burger King work from blueblancrouge isn't exactly mainstream corporate burgers. Once again proving you don't have to have a million dollar budget to get on bestads. To view the spot click .... HERE Serious SFX from Saatchis Sydney The new Toyota Yaris spot out of Saatchi & Saatchi Sydney gives the SFX departments (pics & sound) a bit of a workout. To view the spot click .... HERE and from Egg Films & Ogilvy JohannesburgPublicis Mojo NZ & Curios Film. A new feelgood Glassons spot for the Breast Cancer Research Trust ... from Curious Film & Publicis Mojo New Zealand To view the spot click .... HERE Independent Films with Saatchi & Saatchi Simko, Zurich Director Laurent Bourdoiseau from Independent films London, creates a chocolate city in this new film for Cailler chocolate. To view the spot click .... HERE New Wonderbra work from Leo Burnett, Sydney With 2 Wonderbra print ads featuring in "latest print" this week, we thought this new TV work for Wonderbra would be well worth a look. To view the spot click .... HERE A unique strategy for a supermarket. Another unusual spot from Fakta, shot by Godman for Uncle, Denmark The lengths these guys will go to to keep you in the store just a little longer. To view the spot click .... HERE guest comments for featured spot Slim vs Slim
GUEST COMMENTS
March 30, 2006 00:47 (Edited: February 17, 2023 04:19)
 Some background from the creative team, Senthil Kumar, Hital Pandya & Karan Amin, JWT India. We were staring at stick figures for so long that we started believing that they existed in a parallel universe, between the lines of the obsessive compulsive human doodler. Do they fall in love, do they flirt with each other, do they indulge in raw sex, do they die? These and a thousand other quizzing explorations resulted in a story that was lapped up by E Suresh, the animation director, who put his team to the stick treatment for over 30 days at famous house of animation and we had fights, debates, and even pulled out a few daggers before we got done with the visual content. We finally fell in love with the sticks that we once drew on a dirty graffiti wall, somewhere in an Indian toilet. Then came the sound and heck, we wanted to make a music video now. So there were fights again and three different music directors were given the task of creating a sound that would rock the charts, create a billion downloads on the world wide web and most importantly not be bombed by Bruce, our Chief Creative Officer. We got there finally and it was a good 60 days of sticking to the idea. As slim as a stick figure. (bestads: we featured the print for this campaign a little while back .. To view the print click .... HERE Guest comments for featured spot "the funeral"
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March 30, 2006 00:37 (Edited: February 17, 2023 04:19)
 Some behind the scenes info from the creatives, Jean-Marc Tramoni & Marc Rosier, Publicis Conseil, Paris If you look carefully, you can just make out an old lady falling down the stairs, like a pancake falling to the ground. It's not a stuntman wearing an ugly dress and a wig. It was actually a seventy year old lady having an accident on set. She said she felt fine. She told us she does yoga. And from the creative director, Herve Plumet: With this film we learn two things: first, we're all going to die, secondly, you can keep on pissing everybody off if you have a good product ... even beyond the grave.
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March 30, 2006 00:27 (Edited: February 17, 2023 04:19)
 A few about the new Honda Jazz spot from Scott Lambert, CD, FCB Melbourne , Australia. Production of the spot was put into the exceptional hands of Michael Cusack and Richard Chataway of Anifex. Their Adelaide studio was transformed into a beautiful English Village by a team of 22 dedicated model makers, over a period of four months. One of the sets used for the spot, was 30m2 and came complete with specially crafted water-wheel, houses, shop-fronts, cobbled streets and tiny one centimeter high tulips. To give the spot a truly international feel, Tony Robinson (Best known as Baldrick from the Black Adder series) was chosen as the narrator. His brilliant sense of timing really makes the spot. (the spot is due to air this weekend). guest comments for featured spot "Moonbathing"
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March 24, 2006 00:25 (Edited: February 17, 2023 04:19)
 ... and a few words from the creatives on the new Levis Moonbathing film: A Moonbather prepares for a night on the tiles, climbing as high as he possibly can to get into the moonlight. When he gets there he finds a little minx has beaten him to it- a modern day, sexy, nightime version of the phenomenon known only as 'German Towelling'! This and two other films 'Billboard' and 'Ledge', were shot over very long days up the very tallest buildings Buenos Aires has to offer. Guest comments for featured spot "Stickman"
GUEST COMMENTS
March 24, 2006 00:20 (Edited: February 17, 2023 04:19)
 A few words from Nick Kidney & Kevin Stark, BBH London, about their Murphy's spot. The ad was shot and finished in 2 days (and 26 seconds) on a very tight budget. Directed by young Nexus animator Sam Morrison the ad sets out to demonstrate that you don't have to wait a long time for Draught Irish Stout. Writer Nick Kidney Art Director Kevin Stark Agency Producer Sam Robinson Director Sam Morrison Production Company Nexus Agency BBH London  Rethink, Canada, has been turning out some excellent work in recent weeks & we thought we should have a bit of a look .... First, for the Cost Capital Savings bank (catchy name). This one is called "marketing meeting": To view the spot click .... HERE  Next, for the junk removal service "1.800.GOT-JUNK?" comes an ingenious marketing technique: To view the spot click .... HERE  And for "Science world" museum, some interesting facts: (Last week we featured another in the series ... in our news section) To view the spot click .... HERE New virals for Goodyear through Leagas Delaney CHANGING TYRES CAN SERIOUSLY DAMAGE YOUR HEALTH! Goodyears new viral marketing campaign for RunOnFlat, its innovative safety tyre, uses black humour to draw attention to the perils of changing a flat by the roadside. To view the spot "Flyover" click .... HERE  Instead of using the conventions of the category that employ torture-test imagery such as winding roads and high performance situations the films focus on the absolute worst case scenario faced by motorists trying to change a flat and coming to an untimely end in the process. To view the spot "hard shoulder" click .... HERE More from Publicis Conseil, Paris .... & QUAD. To celebrate the launch of the New Megane, Renault have made a short viral to accompany their TV, Press and Poster campaign. The viral particularly emphasizes the new exclusive benefit of the product: the hands-free Renault card. To view the spot click .... HERE BBDO Ontario & therapy Films borrow from "Balls" A small nod in the direction of the award winning Sony spot, tumbling cheeses accidentally released on an unsuspecting street. To view the spot click .... HERE Guest comments for featured spot "What's your Donkey?"
GUEST COMMENTS
March 23, 2006 05:54 (Edited: February 17, 2023 04:19)
 Some background from Ben Birchall & Shane Dawson, The Campaign Palace Red Cell, Melbourne Australia, creatives on this week's featured spot "What's your Donkey?". The Jeans West Donkey spot is a rare thing. Its a beautiful, pristine patch of snow, completely untrampled by client changes, without the ugly, brown stains of pack shots or excessive supers. Its exactly how we imagined it when one of us casually mentioned that donkeys are funny. Some Donkey facts: The donkeys name is Platero and he could only shoot on the condition that his friend Sancho could hang out with him between takes. Really. The part of the pony-tailed roadie was played by Craig, the producer. The smoking barbecue in the first shot really freaked the donkey out. The ad was shot in the exotic, Latino location of Hoppers Crossing, Victoria. ... and the pic ... Ben (left) and Shane (Right) with the star. « First « Previous Next » Last » 1410 of 1420 |
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