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Seen and noted
Pasta: LaFonte Pasta Bisa (Pasta, can) Our goal is to increase sales of LaFonte by changing the target audience's perception of Pasta which indicates as expensive, identical to western and occasional dishes, into the familiar dishes that can be confidently cooked and consumed in their daily life. The key performance areas we want to calculate are our sales (turnover), perception, and consideration through the user-generated content of the audience's unique Pasta recipes.Agency: Popcult Group VIEW THE SPOT  In 2021, Bank Mandiri as one of the leading and largest banks in Indonesia has launched KOPRA, a digital ecosystem for wholesale business that turns lots of complicated transactions simpler within a single platform. However, because there are still many Indonesian business owners who run their businesses traditionally or have not been able to automate their business in one single access, there is still hesitancy in utilizing the tool because it looks very tech-forward and a little bit intimidating. The three short film's created via EPIC IDEA show the features for each business transaction, before abruptly transitioning to behind-the-scenes, demonstrating the ease and simplicity of KOPRA.VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT Oreo: Smile With Oreo Songkran, was an opportune time for OREO to reactivate it's Stay playful platform and rebuild lost in- home consumption. The challenge though was despite reopening of the economy, the impact of Covid had taken away the smiles (happiness) from the land of smiles. OREO as a catalyst of playful connections with its equity of the smiling cookie, a symbol of playfulness, wanted to encourage Thai people to get their 'lost' smiles back. With our "Smile with Oreo" Campaign we aimed to make Thailand smile again during the most playful season in Thailand, the "Songkran Festival.VIEW THE CONCEPT  Triggered by his employee, Ramlan Cartono starts telling his life's journey. At the beginning, he were struggled working with his ex-boss, then tries several ways to get money so he can open his own business. But, he failed. Until finally he met lancar and succesfully opened his own car's shop, even he opens another two branches with Lancar by Danamas.VIEW THE SPOT Truecaller: Scammer In Sheep's Clothing The film shows how dangerous a call and/or text messages from a Wolf in Sheep's Clothing. The film shows their modus operandi, what theyâre up to and their goal in a dramatized way. â¨In the end, we show how truecaller can help avoid the vicious call from the #WolvesInSheepsClothing.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE FIRST RADIO SPOT VIEW THE SECOND RADIO SPOT VIEW THE THIRD RADIO SPOT  For Indonesians, Lebaran (Eid Al-Fitr) is the biggest and most important event of the year. It is the celebration of triumph and accomplishment after a month of fasting, and sparks many intimate moments with friends and especially families for Muslims. On the day of Lebaran, it is a tradition for Indonesians to come together and spread happiness to each other, often suited up in their newest and shiniest attire to match the festive atmosphere. Therefore, shopping for Lebaran outfits at Matahari, which is one of Indonesia's biggest department stores, has become a Lebaran tradition for Indonesian. A sign that Ramadan is here. For Ramadan 2022, Matahari together with LUP Agency came up with: 'Matahari is calling'. The idea is that the experience of Lebaran shopping in Matahari serves as a reminder for Indonesian people that Eid Al-Fitr is coming real soon, itâs time to gather with your friends and family and celebrate togetherness. Using senses, such as sound (where the kid is seen playing with the curtain, it reminds the mom of the same sound of the clothes on the shopping rack) we want to bring out the nostalgia in Indonesian people to relive the tradition, feel the joy and the good memories of shopping at Matahari for Ramadan. As our call to action says, 'Time for Eid-Al Fitr. Time for Matahari'. The 45-sec TVC is airing from the end of March until the end of April on national television together with 6 cut downs highlighting each category: womenswear, menswear, youth millenials, kidswear, shoes, and make-up. VIEW THE SPOT  Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks. Agency: LUP, Jakarta VIEW THE COMEDY SPOT VIEW THE BAND SPOT Ramadan White Paper: From Belief To Action For the third year running, the M&C Saatchi Indonesia team explores the roots of the island nation's most significant period of consumption and celebration. For marketers, our insights reveal platforms to redefine passion points, and in the process be ever more meaningful to their culture. After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction. In the meantime, their wholehearted embrace of technology has redefined social interaction, commerce, entertainment and travel - the pillars of Ramadan's commercial opportunity. Indonesia's consumer optimism is driven by several factors. Proactive government policies have spurred sustainable macro-economic recovery and robust social welfare provisions have stimulated purchasing power. Omicron was quickly brought under control well before Ramadan and borders are expected to open up by April. Rapid vaccination coverage has added to people feeling secure: to travel in the immediate term, and to spend after a long period of being careful. Accelerated tech adoption has created new forms of inspiration, expression and expenditure. The 45-page report, our most comprehensive yet, is based on a quantitative consumer survey across cities, marketer interviews and an analysis of successful Ramadan campaigns in past years. It advises brand custodians on how to ride on the wave of confidence, enable consumers to take charge and leverage social and content platforms, online payment, e-sports, influencers and above all be relevant to culture through storytelling. The report provides valuable tips to content creators and marketers to redefine passion points - particularly Ramadan traditions such as gifting, socializing, breaking fast, and travelling home (mudik) even as a new consciousness around health and fitness, and the relentless embrace of e-commerce create opportunities for innovation.VIEW THE SPOT  XL has released its new brand campaign, "We Are More". Targeting the progressive Indonesian families, XL believes that when people come together, they don't become one... they become more. The brand took a call to reposition itself to be relevant not just to the individual, but to the entire family. This involves innovation across products, offers and packages that prove to be more convenient as well as cost-effective for Indonesian families. Developed by M&C Saatchi Indonesia, the campaign talks about the progression in the life of a subscriber as she goes through many different stages while staying close to her loved ones, and the ones who support her success, including XL. Through her seamless journey through life, the film demonstrates XL's unwavering loyalty to its users across the country, every step of the way. The song in the background narrates her life's story - "I sing a thousand love songs, I write a thousand tales, the time that belongs to us, belongs to us".VIEW THE SPOT Saham Rakyat: Let's Talk Stocks Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks. Saham Rakyat (approved by OJK - The Financial Services Authority) develops an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It's designed to be very intuitive, like online shopping. Agency: LUP, Jakarta VIEW THE FLOATING AD VIEW THE IHSG AD VIEW THE BULLISH AD VIEW THE LOSS AD VIEW THE BUY AD VIEW THE TREND AD  Flock Creative Network, Jakarta has created this print campaign for McDonald's.VIEW THE TRUCK DRIVER AD VIEW THE CONSTRUCTION AD VIEW THE OFFICE AD  Christmas has become all about the presents. Many think that the bigger and the more expensive the present, the better. This holiday season, one of Indonesia's biggest Department Store brands Matahari wants to remind people of the true meaning of Christmas: it's not about spending a lot of money on things, it's about showing the ones who mean the most to you how much you care about them.Agency: LUP, Jakarta VIEW THE SPOT  Jeep owners are told fo get out from behind the TV and see the real ones. Agency: Flock Creative Network, Jakarta.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The future is now, with the new technology of Platinum Care Plus from Sasa Seasoned Flour the young generation can cook and enjoy their favorite fritters more easily and healthily.So, wave goodbye to your conventional fritters, choose Sasa Seasoned Flour with Platinum Care Plus with added multiple vitamins and minerals. Now your fritters are not only crispy and tasty but also healthy.VIEW THE SPOT  This time, Hyundai wants to encourage people to switch to an eco-living lifestyle and become the game-changer with Hyundai IONIQ in a heartfelt short film of a daughter, father, and the earth they want to cherish.It's a story about the connection between Eva and her father back when she was a kid. He taught her the beauty and goodness of nature in a city park. As she becomes an adult, she still remembers what her father said back then and trying her best to always bring good for the earth in every choice of her life, like her pure electronic vehicle, Hyundai IONIQ. VIEW THE SPOT  The world has lived with COVID-19 for a year. During this hard time full of uncertainty and sorrow, a shade of light has gradually changed sadness into hope, with breakthrough in vaccines now people have adapted, ready to get up and get their normal life back.Sasa & Finch wants to appreciate the progress, hard times, and all the hardships that weâve endured for the past year around the world.Through a simple song and uplifting music video in collaboration with Indonesian Music Group; HiVi!, we want all the people regardless their belief, ethnicity and nation, to just enjoy the moment and stay hopeful with us. Within a week, our music & MV has reached 7.5m views!We hope that we've uplifted and cheered 7.5m people spirit and more! VIEW THE SPOT  McDonald's is a popular place for breaking fast during Ramadan in Indonesia. There are many rituals and fun activities associated with McDonald's for families and kids. This year, although the restaurants are not closed, many people are reluctant to do so. Adults can understand this but children can't. 'HomeD', a film by Leo Burnett Indonesia, which showed how families get together to help recreate a moment for their child craving for this ritual. Being creative and collaborative, the family is able to create a makeshift McDonald's surprise at home and continue their Ramadan celebrations at home. The thought being that the celebrations can continue when families are together.VIEW THE SPOT  One Green Step is all it takes to reverse the effects of climate change, a message that M&C Saatchi Indonesia has brought to life with its 1-minute countdown film for Garnier's #OneGreenStep campaign. The campaign is a part of Garnier's 2025 goals to radically reduce the global impact on the environment, pledging that all its products will be manufactured without the use of so-called non-recycled plastic (Virgin Plastic), and converting all its factories to be carbon neutral. Highlighting the urgency of action towards climate change, the 1-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone to play a part in reversing its ill effects.VIEW THE SPOT  Songkran is one of the biggest traditional festivals of Thailand where splashing water on each other is a big part of the celebration. But due to the uncertainties of the pandemic, families won't be able to play the water splashing fun ritual in public places or in a community. Oreo created this TVC to encourage families to celebrate the ritual in their home so that the spirit of the festival continues. With this communication Oreo wants to encourage adults to stay playful which is the brand platform and also strengthening itâs equity of twist, lick & dunk. VIEW THE SPOT  Sexual harassment is widely prevalent in our societies, from the poorest to the most progressive. Sexual harassment in public spaces leaves many women feeling vulnerable and incapable of responding in unfamiliar situations. Street harassment, in particular, is commonly faced by women in Asia. M&C Saatchi Indonesia has been appointed by L'Oreal Paris to create the manifesto film for its global Stand-up Movement to tackle street harassment in Indonesia. The campaign featuring Cinta Laura Kiehl, an Indonesian actress, model and the new L'Oreal Paris brand ambassador, is in collaboration with Komnas Perempuan - the National Commission on Violence Against Women and Hollaback Jakarta which is a part of the global movement to end harassment and create safe spaces for women. The launch happened on International Women's Day, 2021. The programme aims to train 100,000 Indonesians and build a community of people who will make public spaces safe for women. VIEW THE SPOT Indonesia Tourism: Wonderful Indonesia M&C Saatchi has launched its inaugural film for Indonesia Tourism encouraging domestic travellers to explore the country that has been waiting to be rediscovered. Directed by renowned Indonesian film director Sim F, the video captures the beauty of Indonesia - from its wildlife and biodiversity, to cultural heritage, its scenic beauty, its myriad cuisine, craft and handiwork, hidden gems, adventures, oral history that has been kept alive for generations and its warm hospitality for which the country is known for across the world. VIEW THE SPOT  Oreo wanted to launch Oreo Wafer for the first time in Indonesia. The idea was to ride on the strong equity of Oreoâs twist, lick and dunk and to have fun with it light heartedly. In the TVC we have shown that you really canât do the real TLD with the new Oreo, so you may have to do something else.VIEW THE SPOT Sushi Sei Restaurant: Flavour Of Home There are Japanese expatriates left stranded in Jakarta during the Covid-19 pandemic and this presented an opportune time for Sushi Sei Restaurant to launch a campaign that reminded them of the authentic taste of home. Based on the insight that the Japanese expatriates missed their homes and their food, it was timely to remind them that there is a celebrated Japanese chef at Sushi Sei Restaurant capable of filling their needs. This insight led to a print and poster campaign launched by Hakuhodo Indonesia which highlighted the flavour of home with spot-on visual cues of various sushi-inspired elements in picturesque settings of their hometowns. There were 5 versions of print and posters and these featured favourites like sake, tamago, ika, maguro and tako sushi, each forming a specific setting reminiscent of home.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  NESCAFE brings a fresh perspective to staying at home by celebrating the joy of a cup of coffee.The film showcases the unique stories and the personalities that lie behind every cup of coffee.VIEW THE SPOT Burger King : Voice Of The SilentSasa: Eat. Stay. Love. During Covid-19 outbreak, FINCH Agency in Jakarta initiated an initiative that wants to bring hope and happiness to Indonesian people in the midst of the global pandemic of COVID-19. The economic sectors hit hard across the world, and in Indonesia, it especially hit harder on minimum wage citizens and small business stalls that are practically losing their source of income to buy their bread and butter. Sasa is a leading seasoning company, so the agency wanted to help them with something they know best, food. To encourage people to reduce the spread of covid-19 by eating good food, staying at home, while at the same time giving love to the small business owner and minimum wage citizen. The EAT STAY LOVE package was created. VIEW THE CONCEPT  Print advertisement created by Finch Agency, Jakarta, Indonesia, within the categories: Beauty.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In the current pandemic situation, we need to support and celebrate each other by giving hope and spreading positivity. This is why in Gold's Gym Indonesia's newest campaign, we invited you to embrace any reason you have to come to the gym. Be it to gain muscle or losing weight, finding a soul-mate or letting out steam from stressful workplace, wanting to reach body goals like your idol, or even just in it for the free trial.. Together we can reach the goal. #SemuaBisaJadi (Everyone Can Be)VIEW THE SPOT Oreo : Say It With Oreo #SayItWithOREO provides the best opportunity for families to express themselves meaningfully to each other in a playful way. We came up with an idea: Go Beyond Words, Say It With OREO.VIEW THE CONCEPT Gilgil: Facebook Live Birth A self- promotion material, this film was used to launch GIGIL's second agency called 'Katok' (which means 'crazy' in the local language).VIEW THE SPOT  People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn't it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey.We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. VIEW THE SPOT Gold's Gym: Good Reasons People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn't it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey. We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. We want to tell them, that with Gold's Gym you are welcome as you are. Because Goldâs Gym Indonesia believes that whatever your reason is, together we can reach the goal.VIEW THE SPOT Himalaya: Face Mask Win The Fight Based on a survey conducted by Himalaya, more than 1000 women in 10 cities in Indonesia, 77% of the respondents have experienced acne shaming, an action or practice of humiliating someone by making mocking or critical comments about their acne. So, we decided to send a message of solidarity to all acne fighters out there through this music video.VIEW THE SPOT Oreo : Make Every Moment Playful During this pandemic people started spending more time on their mobile and laptop. They had now more time to explore their interests. The challenge was to be relevant and blend in with peopleâs interest and get the brand closer to them. Another challenge was large scale traditional execution since everything was shut.Make Every Moment Playful.Well literally. We created a campaign based on Personalisation at scale (P@S) approach to reach our consumer based on their interest to make their every moment playful which is eventually the brand's platform also. The content was tailored, meaningful and relevant customer communication. It was more relevant than ever during the lock down period. VIEW THE CONCEPT  Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others, seen as too conforming, less powerful, and unable to speak up.So we created a campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice). VIEW THE LEADERSHIP AD VIEW THE DATING AD VIEW THE OVERTIME AD  The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take care of our loved ones and our bodies. Without being able to jog around the neighborhood or go to the gym to train, indonesians now have to figure out how to keep a healthy lifestyle and to keep their bodies strong. From home. Gold's Gym Indonesia believes that you can still work out without risking your health. So we decided to bring Gold's Gym to everyone's homes. Introducing: ''Gym It Yourself" - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home.Agency: LUP, Jakarta VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD LBH APIK JAKARTA: Safe Behind Door We are now living in the new normal era, where virus limit our life and movements. To stay at home meaning keep you safe and sound and help others saving life. When we think home is our safest haven right now, for some women is disaster. Data show's women abuse report significantly increasing during this stay at home time. In time like this, we need to show people the real problem behind every closed door, by creating a social campaign. LBH APIK INDONESIA as a partner for domestic violence victim seeking for help and support, have to do something to make people aware of this problem.Agency: iris, Indonesia VIEW THE AD  Publicis Groupe Indonesia has launched a new campaign for NESCAFE Indonesia. The film brings a fresh perspective to staying at home by celebrating the joy a cup of coffee can bring us. The film showcases the unique stories and the personalities that lie behind every cup of coffee through the cup itself. The film is an example of collaboration between teams working remotely from three different countries. It was shot on remote sets (the home), with a small crew, to bring to life the idea of enjoying your favourite cup coffee in the safest place on earth, your home.VIEW THE SPOT Save the Children: Sweet Threats Since 2011, more than 30,000 children in Indonesia have been abducted, trafficked or sexually abused and most of it is triggered by sweet treats that lead to threats, let's end the violence against children by protecting our children.Agency: LOTUS:H VIEW THE ICE CREAM AD VIEW THE LOLLIPOP AD « First « Previous Next » Last » 2 of 8 |
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Two new spots for Gold's Gym from Iris Jakarta
A story about how usual a Deaf Burger King crew's days are.