Seen and noted
"We all have to start" applies for any work field. Even those who hold high positions in ABInBev started as interns or trainees. So, we used real photos of some of the employees in the board of directors when they were young, used a real typewriter for the texts and made a customized rubber stamp to complete the layout; to communicate the company's internship program and show what can be achieved through those programs.
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Ecuador is currently facing difficult times as a result of a strong social crisis exacerbated by the pandemic and one of the most visible consequences for citizens has been the loss of roots in their roots: many of them do not feel an identity defined. Pilsener has been part of the history of Ecuador for the last 110 years, reaffirming its commitment to the country, its people and its traditions, which is why it presents Ecuatorianizate, a great communication platform that seeks to become the new identity and pride of the Ecuadorian.
VIEW THE SPOT Euphoria Cometics: Unfilted TruthHyundai: Don't Social And Drive
The scariest movies are based on true events, that's why we adapted scary movie posters to a truly terrifying object in our life.
VIEW THE FIRST AD VIEW THE SECOND AD KFC: When There's Hunger Everything Is About Hunger
When there's hunger, everything is about hunger.
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New print ads for Mercedes Benz from Santuario, Ecuador
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Another print campaign from AWA, Ecuador for Autopocion
VIEW THE LAWYER AD VIEW THE HELP AD VIEW THE TREX AD Alcaida de Guayaquil: Live Around The Magic
Live Around The Magic
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Household items arrive in boxes, usually they end up being the actual decoration/furniture. Why? Laziness, simple lack of tools or knowledge to build the items. That is why AORA, an app for home solutions, created the campaign to promote their home installation services to solve this problem.
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Every single day a relationship ends, leaving us our ex's letters, stuffed animals, books, and so on. Special gifts that make us remain the sweetest, at the same time, the bittest memories of a relationship. That's why CORNETTO created EX-MACHINE, an experience where you can change your ex's unforgettable presents for a CORNETTO. In this way, you can sweeten a sour moment with a bite of happiness.
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We kept the magic and light humor in delivering a straightforward message by using iconic Christmas characters as an example of what people should do these holidays, staying at home and having a delicious time.
VIEW THE SANTA AD VIEW THE JACK FROST AD VIEW THE GRINCH AD Volkswagen: The Panoramic Roof
Driving a vehicle with a panoramic sunroof for the first time is an exciting experience for those who have not done it before. They see the world from another perspective. That is the insight of this new campaign for one of the most remarkable features of the Volkswagen T-Cross.
VIEW THE WHALE AD VIEW THE GALAXY AD VIEW THE DRAGONS AD Pilsener: The Standout
Football in Ecuador, as in the rest of the world, is being played without people due to the Covid-19 restrictions, making fans miss their team, and the team to miss their fans.That is why Pilsener, the most important sponsor of Ecuadorian football, decided to return the passion of live football to the fans. The brand took advantage of the buildings that have a privileged view of the stadiums around the country, to create the first stand outside a stadium.
VIEW OUTDOOR Pilsener: Peaceboards
For many years in Ecuadorian football, violence between fans has taken over the stadiums, causing the entry of visiting fans in high-importance matches to be prohibited.Pilsener, Liga Pro, and GolTV decided to send a message of peace in the final of the national championship. They brought together, for the first time in a long time, two different groups of fans to watch the same match, doing it in the only way that is possible: with cardboard fans.
VIEW OUTDOOR El Universo: The Holy Ad
At Easter Week in Ecuador, each year around 9 million people buy a bouquet of wax palm to be blessed with holy water, endangering this species and the animals that they inhabit. So, how we change a tradition without changing faith? With Diaro El Universo and the Catholic Church we printed an ad with holy water that when folded turns into a bouquet just like the wax palm, giving to the congregation an alternative that already had the blessing from God. With church itself approving the ad, many parishioners exchanged the classic palm bouquets for our recycled ads to create their own. We found a way to start saving the wax palm, while keeping faith intact.
VIEW THE AD MDQ: Dont Let The Mask Silence You
In June in Quito, intrafamily abuse grew due to the pandemic, the Municipality of Quito Ecuador wanted to highlight the problem and invite women to report it and join this campaign by providing support.
VIEW THE FIRST AD VIEW THE SECOND AD Fundation Azulado: Relections
The Internet makes it easy for anyone to be in contact with other people. Unfortunately, this implies that pedophiles are contacting children easier than ever, too. The world of virtual classes, the busy life we ââadults lead; has made us relax in control of what our children see and who they contact.Create a direct message, so that parents remember that they should be aware of their children, even the internet.
VIEW THE BOY AD VIEW THE GIRL AD DIRECTV: The Ad cess Ramp
n Ecuador there are approximately 210,000 registered people with physical disabilities and our country still lacks an infrastructure that facilitates their mobility. So, DIRECTV Prepago innovated the classic advertising easel to turn it into an adjustable access ramp for each comercial premises in low income neighborhoods (shops, pharmacies, restaurants, hardware stores, etc.) and, thus, transform them into inclusive spaces for people with disabilities.
VIEW OUTDOOR El Universo: My Own Story
Reading helps to preserve the cognitive functions of people with Alzheimer's, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news. For a month, Dora received her Diario El Universo with a page completely dedicated to her life. We made her own story part of her Alzheimer's treatment.
VIEW THE CONCEPT Picker App: Signs Discount
For the International Sign Language Day, Picker, an Ecuadorian delivery app, launched a special promotion that encourages users to research and learn the sign code to redeem the discount.
VIEW THE CONCEPT Alcalda De Guayaquil: HandsDario Metro: Change Their World
Children's day ad prints for Metro News.
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Your favorite movie quotes interrupted by popular brands. With Claro Video this won't happen.
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We added a page of the classifieds in the most important newspapers in the country, to promote startups and small businesses in the midst of this crisis.
VIEW THE AD WWF: They Should Be At Home Too
Paradais DDB, Ecuador has released this "They Should be at Home Too" print campaign for WWF.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Bomberos de Guayaquil: We Want You In Home
There is a tradition for the Christmas season in Guayaquil; burning a figure doll with fireworks to forget the bad things that happened in the past year, this is done by each family. Year by year hundreds of children are presented in hospitals with their hands, feet and body with first and third degree burns, thats why every year, the firefighters makes campaigns to prevent this situation. This year the fire fighters wanted to show how sad is for the families when they have to spend the time in hospital instead at home.
Agency: BBDO, Ecuador VIEW THE SPOT Fioravanti: La Mesa de los 140 Años
For the launch of our Instagram,we invited our Facebook community to do what they like the most, to eat at our Instagram Stories with delicious ecuadorian dishes we prepared on Giphy. Agency: Findasense, Ecuador
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Searching for a specific song blinds you for 20 seconds,
almost the same time it takes to write a 100 characters message. Agency: BBDO, Ecuador VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
With cases of suicide attempts in children under 8 years old and adolescents with deep depression, Ecuador is the second country in Latin America with the highest percentage of school cyberbullying. 55% of young Latin Americans have been victims of cyberbullying. According to figures revealed by the UN and the Telefónica Foundation. 37% was the increase in visits to the site www.dialogando.com.ec (Movistar site that offers all kind of information about how to face this problem), with an average stay of 9.2 minutes.
Agency: Publicis, Ecuador VIEW THE FREAK AD VIEW THE GAY AD VIEW THE LOSER AD McDonald's: McDoors
In Ecuador there are no restaurants open 24 hours. McDonald's always innovating, launched the first restaurants open 24 hours a day. With a limited budget they asked us for a creative idea to promote this new service schedule.
Now that McDonald's serves 24 hours, with a very simple idea we proposed to remove the doors of our restaurants, because our restaurants are always open, we no longer need them.With the doors that we removed from our restaurants, we made a guerrilla campaign placing them in the streets near the restaurants to promote this new service. VIEW OUTDOOR
We know that a woman is capable of achieving anything she proposes to. However, in 2018, there are still women enforcing charges at work and even in their own homes, inferior to their abilities. Women that haven't raised their voices, that haven't been able to tell the world how valuable they are. Now a days, many organizations and even brands, are creating campaigns striving for equality. Meanwhile, leading brands such as Apple, Google and Amazon.. Agency: Paper Ecuador
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Publicis Ecuador created three print ads for Live Kuna
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Stop your neck pain. HANSAPLAST Lion heat plaster. Print from Publicis Ecuador
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