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Seen and noted
PING: Concert Of The Wind Shenzhen is one of the fastest growing cities in the world: an electronic city that witnesses numerous technological miracles every day and night. The new Ping An Finance Center in Shenzhen is one of the tallest buildings in China and in the world. Saatchi & Saatchi South China conceived a unique wind installation for PAFC. To mark the occasion of the global opening day of the PAFC Wind Installation Project at the Ping An Finance Center - a new landmark 600-meter high building of global importance in Shenzhen â Saatchi & Saatchi South China orchestrated a unique "Concert of the Wind". VIEW THE CONCEPT  Alibaba trotted out a parade of Chinese pop celebrities and movie stars to promote its Single's Day Sale, among which were James Bond (er, Daniel Craig) appearing onstage with Alibaba Executive Chairman Jack Ma, and Kevin Spacey making an appearance via video in his House of Cards persona, President Frank Underwood.VIEW THE SPOT  It has never been a more exciting time for a Chinese woman. She has never had more opportunities to make a difference and accomplish great things, and she is also the most ambitious ever. Yet, with this great aspiration, also comes great anxiety to find her true path to success. Tiffany and its creative partner in China W K Shanghai discover many Chinese women are hesitant to unlock their own possibilities. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Wieden + Kennedy Shanghai has released this new spot for Jordan Brand sportswear. It tracks back to the winning moment in a game of basketball and features narration by Michael JordanVIEW THE SPOT 360: Security For The Daughter The first of the brand video trilogy by Lowe China, produced by director Jia Zhangke, tells a story between mom and her daughter. On the girl's way back home, mom was able to track her with 360 Children, though the girl was late and lingering after helping others. The video shows how parents gained the security sense with 360 technology. The video is in Mandarin.VIEW THE SPOT  Sengled is dedicated to the idea that a light bulb can be continuously reinvented to make life better. The film from BSUR Shanghai shows various individuals methodically looking up at something special happening above while a voice over narrates the brand's ideology. The film finally reveals that the companyâs innovation is designed surprisingly inside of a light bulb.VIEW THE SPOT Tencent's Charity Day: Mum's Counterattack For over a thousand three hundred years, Yi minority mothers in Yunnan China have earned their living from embroidery work. With embroidery machines replacing them, these women face the hardship of poverty. Many of them need to leave their children and homes behind to find jobs in the cities which results in the extinction of their craft within this generation. In order to help these mums, Tencent and the China Woman's Development Fund asked Goodstein to come up with an idea for a campaign that utilises Tencent's Charity platform. "Instead of the usual tear jerking approach we asked ourselves what is the most unlikely thing that could happen in the mum's village" says Goodstein's Creative Director and Founder Georg Warga.VIEW THE MUM'S COUNTERATTACK SPOT VIEW THE MUSIC VIDEO SPOT VIEW THE ROCK STAR PANTS SPOT VIEW THE FRUIT SISTER SPOT VIEW THE ADORABLE SPOT Samsung Galaxy: Moment Of Note How do you launch a mobile device across Asia with little to no information about what you are launching? With the smartphone only available after the New York Samsung Galaxy global launch event, and details top secret prior to that, agency iris needed to find a way to produce content around its most innovative features, in a relevant way, for Asian markets, in a very short space of time. To do this, iris targeted four of the most influential content creators from across the APAC region; Nadia Fairfax, Fashion Blogger, Australia; Joseph Germani, Actor & Director, Malaysia; Gabriel Valenciano, Performing Artist, Producer, Director, Philippines; and How How, Producer/Entertainer, Taiwan. iris and Samsung then flew them all the way to New York, VIEW THE SPOT  Inspired by aerospace technology Cadillac deployed the Bose noise cancellation system in their new ATS cars.Agency:McCann, ChinaVIEW THE SPOT  A man wearing the new Huawei smartwatch revisits the mountains where he spent memorable times with his fellow friends ten years ago. They meet again on a frozen lake.Agency: Guangzhou Newsun ChinaVIEW THE SPOT  Coca-Cola China and McCann China launch the second blockbuster film for summer titled, 'Battlefield', which depicts an iconic battle scene between two armies (the black and the gold army) as they fight for the mysterious red box. Battlefield is shot on a highly recognizable isolated back drop where an epic battle is underway between the two armies. There were weeks of preparation with thousands of soldiers, shooting in the Northwest region along Silk Road at the heart of a remote desert. At the most intense part of the battle, a young boy interrupts the struggle to get to the red box - to getting a bottle of icy cold Coca-Cola. The image of boy enjoying the refreshing great taste of Coca-Cola, immediately captures the attention of the entire Army, triggering their crave for Coca-Cola.VIEW THE SPOT  Y&R Shanghai has created this print campaign for Baidu.VIEW THE CHEEK AD VIEW THE HAPPY AD VIEW THE CRAZY AD VIEW THE SMILEY AD Baidu Kuaisou: Smart Chopsticks Cannes Innovation Gold Lion winning case study from Baidu Online Network Technology, ChinaVIEW THE CONCEPT  Coca-Cola China is gearing up to release its much anticipated 2015 'Share-A-Coke' Summer communication, slated to roll out across China. Through movie drama the creative opportunity for this Summer's 'Share-A-Coke' blockbuster has allowed the communications to become overtly playful. By 'borrowing' dramatic scenes from blockbuster type movies, we're able to bring the consumer in to the point of tension in the film. The exhilaration of the drama heightens the crave, thirst for the refreshing taste of Coca-Cola.VIEW THE SPOT CSAPA: Campaign Against Eating Dog Meat Every year, the Yulin dog meat festival puts the little known southern Chinese town of Yulin into the headlines. Itâs one of the biggest public clashes between dog eaters and animal rights activists. At the festival, local residents butcher tens of thousands of dogs on the streets, and then eat the meat alongside lychee, believing the practice keeps illness at bay.Instead of going head on with protests and public clashes like those in Yulin, CSAPA's strategy was an activation campaign in Shanghai to provoke and pull the heartstrings of those who care for the animals What would happen if people and dog switched roles? VIEW OUTDOOR  The 2014 KIA Sorento is virtually a brand-new SUV. Launched as Sorento L. It is bigger and stronger. Perfect for the off-road. The brief to Innicean Worldwide China was to create a memorable visual impact that lifts the characteristics of the new Sorento L. And to raise the adrenaline of potential buyers when they comes into the showroom. Stimulating them to get closer to nature and explore the off-road that they have always wanted to.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD go Player: Challenge Pack GO PLAYER decided to use a unique way to get to their main target: sports lovers. Our solution was to create a GO PLAYER Challenge Pack: a series of bottles with specially designed caps. On every cap, there is a number indicating the strength needed to open it. The larger the number, the more power required to open up the bottle. We placed these special packs on top of the dumbbell racks in gyms. Now even opening a bottle of drink can be a real challenge. Agency: FCB Shanghai.VIEW OUTDOOR Me & City: Fashion Street View Fred & Farid, Shanghai has turned Google Street View into a Catwalk by re-shooting Shanghai's most popular streets and replacing pedestrians with Me & City (a popular youth fashion brand) models.VIEW THE CONCEPT Changyou Game Developer: Playing Can't Be Bad "Playing Can't Be Bad". Changyou Defends Online Gamers With Humorous Campaign Of Three Films launched In China. A witty campaign featuring three films hinting at the hidden feelings of Gamers for leading Chinese online game developer Changyou, has been launched in conjunction with the release of three new online games; TLBB 3D, Dush Fire and Warframe. Developed by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. The three films were developed around the campaign's idea that "Playing can't be bad". #PlayingCantBeBad. Does online gaming cause antisocial behaviour? Or do others cause the gamer to seek escape from real life by playing games? The campaign uses ironic humor to examine human relationships. All three films include subtle insertions of the three new games launched by Changyou.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Lifebuoy: Ant Bacterial Red Packet BACKGROUND During Chinese New Year, the red packet or "Hong Bao" is usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come.However, this exchange can be a health hazard each money note can contain more than 10 million harmful germs.Now imagine the consequences of a holiday where nearly 17 billion US dollars are circulated through 1 billion red packets. CREATIVE SOLUTION from BBH China VIEW THE AD  Beijing Subway has launched a new print campaign to promote its service is the most convenient option to get you to your destination in the shortest time. The work demonstrates how public transportation is the best choice to get you to your desired location faster, by featuring even emergency and express services such as firemen, paramedics and pizza deliverymen relying on the Beijing Subway to respond to their urgent call of duty. Agency: Grey Beijing.VIEW THE FIREMEN AD VIEW THE PARAMEDICS AD VIEW THE PIZZA DELIVERY AD  Following the success of the "all in for #mygirls" campaign launched in 2013, adidas has set out to inspire and engage women with a new rally: "Unstoppable with #mygirls". Since the first campaign, adidas has been part of an unrivaled movement to ignite women's interests in sports while encouraging them to find a passion for exercise. For the third series of the campaign, adidas is building on that momentum by taking the spirit of women consumers in China to the next level. The campaign aims to empower women by calling on their sisters for support and encouragement while they achieve their personal best. VIEW THE 60sec SPOT VIEW THE 30sec SPOT Porsche China: 24 Hour Social Race Twitter against Weibo. USA against China. To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms.VIEW THE CONCEPT Bonpoint:Peekaboo Fred & Farid, Shanghai has designed this interactive website for French children's fashion store Bonpoint.VIEW THE CONCEPT  Riding on its new "Wonderfilled" platform, OREO via FCB Shanghai brings imagination to their Chinese New Year campaign this year. The "Wonderfilled" platform, first launched in 2014, encourages people to see the world from a child's perspective and, by sharing an OREO,VIEW THE SPOT  Trust and quality are not commonly associated with local Chinese products. As a leading national brand in northern China, Mr. Zhao Pesticides needed to compete with international brands such as Raid (S.C. Johnson) which leads in brand awareness. The objective of the campaign is to convey quality with an international tone and manner. Agency: TBWA Shanghai.VIEW FIRST POSTER VIEW SECOND POSTER VIEW THIRD POSTER Proya Sunblock: Shadow Puppets Created by Grey Beijing, the 'Shadow Puppets' print campaign features the traditional form of entertainment to get across a message to the customers that Proya Sun Block helps to protect against sunburn by blocking out ultraviolet radiation on skin exposed to sunlight. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  TBWAShanghai has launched a 2015 Chinese New Year campaign for McDonaldâs to rediscover the true meaning of Chinese New Year with consumers.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Air France : The Upgrade Challenge To raise awareness of the launch of Air France's new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding. We started by transforming the boarding gates of Changi Airport, Singapore and Kansai Airport, Osaka into gaming arenas. More than 400 passengers were invited to compete against each other during their 15 minute wait before boarding. At the end, the top scorers were instantly upgraded to the new Business cabin, while the runners-up won seats in Premium Economy. Indeed, these were 15 minutes that changed the 12-hour long flight of the winners who had the pleasure of experiencing the comfort of Air Franceâs new Business seats, after receiving their new boarding pass from the pilot himself. From the 19th of January 2015, the competition has been extended to a regional level. VIEW THE CONCEPT Volkswagen TSI Engine: Acceleration Tribal Worldwide, Beijing has created this hilarious spot for Volkswagen which demonstrates the cars acceleration with a kick.VIEW THE SPOT  FCB Shanghai and Levi's have launched a new "Live in Levi's" campaign in Greater China to coincide with Chinese New Year. The brand wants to inspire consumers to live in the moment and appeal to the Chinese passion for life and self-expression, derived from the insight that young people spend the New Year by staying at home rather than going out to explore.VIEW THE SPOT  Biking is taking off among Chinese hipsters and expatriates in China in a big way. Apart from the fixed-gear trend, there is also a growing appreciation for luxury custom-made bicycles. Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy. VIEW THE SPOT International Day Of Peace: Goals Not Guns Yesterday millions of people around the world participated in the International Day of Peace, an annual 24 hours calling for non-violence and an international cease fire. Last year, 470 million people across 200 countries participated in this global event through the efforts of non-profit organization, Peace One Day. But awareness in China remains low, so Ogilvy & Mather Shanghai decided to get involved in spreading the word of amity through their new campaign, "Shoot Goals, Not Guns." VIEW OUTDOOR  Audi China has launched its latest TVC campaign by Lintas Beijing for the A8L model. The film was directed by French automotive and fashion director, Paul Mignot. The 60 second commercial is a co-production between Shanghai based production company, P.I.G. China and Paris based production company Quad.VIEW THE SPOT  Why is it so hard for a woman to find an attractive, gentle yet tough and reliable man?"asks Kotex's latest brand campaign in China. Kotex, Kimberly-Clark's feminine care brand, released its latest brand campaign via two funny viral video ads that show the importance of worry-free protection that pleases the senses. Agency: Ogilvy & Mather Shanghai.VIEW THE CAT SPOT VIEW THE MAN SPOT  361 released their Nanjing Youth Olympics campaign this week. The core idea for this very special campaign was that 'in the Youth Olympics, every player is a young beast who loves sport, full of wild young nature'. For the TVC, Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'.VIEW THE SPOT  Multifunctionality takes a new form in the shape of a super goose called Ah Fah. Created by Leagas Delaney Shanghai for Tencent QQ, it illustrates one simple point: life is easier when one can do so many things. The commercial is part of a campaign for Tencent QQ Caibei Point Redemption system - a platform to gain, pay and redeem points in multiple ways. Fly high Ah Fah! VIEW THE SPOT  The majority of Chinese car advertising follow the same conventions; The use of celebrities and cliched lifestyle. When Qoros wanted to launch its 2nd car, it needed a campaign that could really stand out. The quality of the new Qoros 3 Hatch speaks for itself so to bring this idea to life, a music video was created by BBH Shanghai with the car singing about its own attributes. A song was specially written and composed for the car to sing and dance along to.VIEW THE SPOT |
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Nicely art directed print execution for Coca-Cola from McCann Worldgroup Shanghai.
Only you can set them free. Agency: McCann Healthcare Worldwide, Shanghai.