 |
 Magia is a Peruvian charity devoted to the treatment of children with cancer. Fundraising for Magia is mostly done by volunteers with colorful donation cans. the cans have become iconic in Peru and are a valuable brand asset. But there is a problem: people will only donate their spare change. So how could we get them to give more.Agency Circus Grey Lima VIEW OUTDOOR
 The leader of the bikers gang is going to kill the cable guy. But then something hilarious happen.Agency Circus Grey, Lima VIEW THE SPOT
 Liquid, Lima and Sodimac has designed a way for people to view the house of their dreams. VIEW THE CONCEPT
 Liquid, Lima has created this interactive campaign run on facebook for Rexona. VIEW THE CONCEPT
 How would you react if you receive a friendship request in LinkedIn. coming from yourself? By Y&R Lima. VIEW THE CONCEPT
 Headline: Crash & Theft Insurance Crashed and stolen billboards designed by Carne, Lima appear around the city to announce the Crash & Theft Insurance by PacÃfico. VIEW OUTDOOR
 Very Easy. Commerce with China the way you'd like it to be. We now offer the advice you need to export to Asia.Agency: Circus Lima VIEW THE AD
 A new initiative in Peru for Universidad de IngenierÃa y TecnologÃa (UTEC) and FCB Mayo Peru cleans up polluted air. VIEW OUTDOOR
 Any load is no lad for the Hino Truck FG500 Series. By Y&R Lima. VIEW THE AD
 The brief for Circus, Lima was to demonstrate that the NeoAuto Classified Ads works really good. We decided that we needed a demo of the product to show people that the printed classified ads works really good.But we wanted to do it in the most difficult way possible.So, we published a classified ad selling a car. A popular car in Peru, the Toyota Yaris. The only difference was that the classified ad was printed in chinese.First of all we published the ad in Chinese in our own Classified Ad Section.The phone started to ring and we put a Chinese to answer the phone calls. Then a lot people started to show up.By midday we sold the car. Everything was filmed with hidden cameras and spread in different offline and online media. VIEW OUTDOOR
 In the path of the campaign "Technology is no longer just technology" introduced by the spot "An Apple", Cibertec (Peru's leading technology institute), shows now the story of a video game to prove that the disciplines of communication, design and management must integrate into technology in order to be successful. VIEW THE SPOT
 It is possible that by 2030 water shortage affects almost half of the world population. Given this reality, Colgate, in addition to the efforts of the United Nations, leads a global water saving message. By Y&R Lima. VIEW THE SPOT
 In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. Agency: McCann Lima. VIEW THE LOL AD VIEW THE WTF AD
 Peruvian creative duo Lanfranco & Cordova launch innovative project for their Peruvian client "Kokopelli Backpackers Hostel". The team created the first anti-altitude sickness business card made of real coca leaf. The properties of the coca leaf have been used in Peru for centuries in order to prevent altitude sickness in a process known as "chakchado de coca" were a person places a coca leaf in its mouth and chews it releasing a substance that produces energy and relief the problematic symptoms. The business cards were made of coca leaf so guests could detach their correct doze and keep the contact details of the hostel with them. VIEW OUTDOOR
 An apple is just an apple without design, communication and management. By Y&R Lima. VIEW THE SPOT
 Movistar's 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network.In collaboration with audiovisual artist Stephen Ray, Movistar takes a free and sensorial approach to the concept of elevating your possibilities with this technology. Ray, who resides in France, shot this material with a Go Pro camera mounted on the back of an eagle. By Y&R Lima. VIEW THE SPOT
 Know English, know every language. The power of English is the power to go out âno matter where. New launch for British Institute by Y&R Peru. VIEW THE SPOT
 Movistar's 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of "elevating" your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos.Agency: Y&R Lima VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT
 To break up it's hard. But it's sometimes necessary. By Y&R Lima. VIEW THE SPOT
 What about a smartphone with a camera that makes you look good and happy even if you are crying? What about a smartphone that takes a shot just because you said... "cheese"? By Y&R Lima. VIEW THE SPOT
 In order to express solidarity, each year Peruvians navigate a maze of donation opportunities for various charities. Which raises questions of the proper use of funds. Other people take the League's altruism for granted, regardless the amount of money that is actually required to put that altruism to work. This spot tackles all these questions, and invites the audience to donate in a new âand well justifiedâ collection season. By Y&R Peru. VIEW THE SPOT
 The Peruvian Cancer Foundation's annual appeal was losing momentum so Mayo Draftfcb Peru decided to tap a different marker of potential givers - convicts. VIEW THE CONCEPT
 On July 28th, Independence Day of Peru, Movistar's costumers were greeted with something unexpected: the name of their carrier Movistar was replaced with "Peru" on every mobile screen. Thus they were literally connected with the network that most unites them: their own country. This action generated unprecedented buzz throughout the nation. Agency Y&R Lima VIEW THE SPOT
 The Peruvian League Against Cancer announces its annual collection initiative via Y&R Lima to fight cancer. We need everybody's help. We need everyone to know that every single coin, no matter how small the denomination, is used to save lives. VIEW THE AD
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