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Seen and noted
CAN YOU FIFA 08? - THE NETSITE Wieden + Kennedy Amsterdam's task was to re-establish FIFAâs credentials as the most realistic football game, particularly on Next Gen. The campaign aims to show that, with its amazing game-play innovations, FIFA 08 is now crossing the line that separates simulation from reality. The campaign website showcases interactive film content that pays off the challenge set up in above the line media. VIEW THE SITE CAN YOU FIFA 08? 'Can You FIFA 08?â, a fully integrated campaign created by Wieden+Kennedy Amsterdam, has launches for EA SPORTSâ (EA) FIFA 08. âCan You FIFA 08?â involved three TV shoots, three digital shoots and four print shoots taking place across three countries: Czech Republic, UK and Brazil. TV, print, OOH, banners and emails drive gamers to the website www.canyoufifa08.com, a celebration of the most realistic incarnation of the FIFA gaming title ever - one that makes its mark on the hard-core base of football gamers, plus football fans the world over. Three TV spots show the everyday lives of Ronaldinho, Rooney and Klose being interrupted by kids laying down a challenge to the pros, to match the skill theyâve shown in playing FIFA 08. The audience is then directed to the FIFA 08 www.canyoufifa08.com website, to check out how the stars manage to react to that challenge. VIEW THE 'RONALDINHO' SPOT VIEW THE 'ROONEY' SPOT VIEW THE 'KLOSE' SPOT VIEW THE 90 SEC 'BBQ' SPOT VISIT THE SITE  Every 10 seconds, someone dies of AIDS in the world. A pretty risque spot created by Leo Burnett, Paris for the Association against AIDS, directed by Dimitri Daniloff via Marcassin. VIEW THE SPOT TOP SPOT: SONY BRAVIA 'PLAY-DOH' FROM FALLON AND BUDGEN Here it is. The much anticipated new Sony Bravia spot from Fallon London and Frank Budgen. Enjoy what is certain to be one of the big winners at awards shows in 2008. VIEW THE SPOT DDB SINGAPORE'S ALERT HEARING DDB Singapore illustrates the result of visiting Total Hearing Care. VIEW 'ROBBER' VIEW 'SHOTGUN' VIEW 'AFFAIR' FOXTEL BRINGS THE ACTION TO YOU The journey of Nakashima, the Ninja Master, is captured by Goodoil Films director Hamish Rothwell for Saatchi & Saatchi Sydney. VIEW THE SPOT SCRATCH AND DONATE TO DOMUND McCann Erickson Peru has created a direct mail concept for Domund. After scratching the postcard with their change the card invited the customer to donate. VIEW THE AD  Car salesman hypnotizes a buyer with keys to try and get him not to go to Mr. Lube. VIEW 'KEYS' VIEW 'ROLE PLAY' VIEW 'THE SOFTIE'  While other bedding retailers are shouting price and discount, The Foundry wanted Snooze to represent the concept of a good night's sleep. VIEW THE SPOT DISCOVERY CHANNEL OUTDOOR Let New Zelanders know the benefits of watching the Discovery Channel on SKY. DDB Auckland created working models that demonstrated how wind power, solar steam power, and time pieces work. For example, the wind turbine powered the batteries, which stored the power until the display read full, which kicked in the neon lights and then finally the lightbox that revealed the Discovery logo. VIEW BILLBOARD 1 VIEW BILLBOARD 2 VIEW BILLBOARD 3 33% MORE PEPSI MAXNIKE BACK INTERNATIONAL CAR-FREE DAY This Nike ad from DDB Paris came out for the international car-free day, on September 22nd. VIEW THE AD THIRD ANIMATED DAIRY FARMERS OF QUEBEC SPOT AIRS Pascal Blais Studio produced the 3rd spot in the campaign âOne glass of milk is good, but two is betterâ for the Dairy Farmers of Quebec. They collaborated with Cinelande out of BBDO Montreal, where Tanya Lyon worked side by side with internationally acclaimed director Cordell Barker and demonstrated her talents as a 3D character animation director. VIEW THE SPOT THE MAXIM BONG BUS IS ON THE STREETS OF MANILA Maxim Magazine has created a unique bus to bring the magazine to life for readers in The Philippines. These posters show what happened when the news got out. VIEW THE AD BBDO GUERRERO ORTEGA AND THE IMPORTANCE OF GOOD ENGLISH The brief to BBDO Guerrero Ortega in Manila was to drive home to business owners what a decline in English standards could do to their business. The more higher the stakes, the more important to get the line right. VIEW AD 1 VIEW AD 2 VIEW AD 3 VIEW AD 4 VIEW AD 5 VIEW AD 6  One of three launch spots for Wrigley's New Product '5 Gum' via Abbott Mead Vickers BBDO, London, directed by Dante Ariola @ MJZ. VIEW THE 'RAIN' SPOT VIEW THE 'COBALT' SPOT VIEW THE 'FLARE' SPOT  DDB Vancouver, suggests creative retouching by The Orange Apple Creative Retouching could come in handy for award-crazed Canadian creatives. VIEW 'THE ONE SHOW' AD VIEW THE 'CLIO' AD VIEW THE 'CANNES' AD  The new back-to-school Half.com print and webfilm campaign, aimed at the college crowd, is based on a revealing insight. The campaign, via BBDO, New York, is called "The Many Perils of Over-studying." Beyond its reputation as a superstore for discounted textbooks, Half.com, an eBay company, also sells CDs. DVDs. videogames, game consoles, and books in just about every genre. VIEW THE AD  TBWAChiatDay, Los Angeles continues its campaign with this touching spot titled 'We See'. VIEW THE SPOT GUEST JUDGE: ROB KLEMAN, ECD, EURO RSCG, NEW YORK This week's guest judge is the highly awarded Rob Kleman, an executive creative director at Euro RSCG Worldwide, New York. Kleman joins Euro this month from TBWAChiatDay in New York where he was an associate CD for the past two years. He was part of the major award-winning Snickers Halloween print campaign and the re-launch of the ABSOLUT Vodka brand campaign. Previously he was a Creative Partner at TBWASingapore for six years where he helped the agency win Agency of the Year two years running. In 2005, Kleman was named the Most Awarded Creative in Asia by Campaign Brief Asia Magazine. BEST TV This week's best TV was a toss up between the new Dove Self-Esteem Fundand JC Pennyspots. It's a hard one to call, and unlike a Grand Prix, I'm going to give it to both. Simply because, while the Dove spot is a follow up and we always know how sequels are never as good as the original, this one delivers just as much emotion as the first. It makes you realize just how much the media bombards young females with messages of how to conform to beauty. And this is no where more true than here in the States. And on JCPenny. Well, what they have done for the brand here is simply magic in itself. What used to be an awful heavy retail brand, is now a superbly crafted and uniquely ownable brand idea. I can see someone's love marks all over this. BEST PRINT Sorry I can't really pick one from this bunch. If my hand was forced, I still couldn't. BEST OUTDOOR This week's best of outdoor goes to Standard Bank. It's a smart use of the media, much like the outdoor Economist ad with the light bulb. My only comment and am sure the creatives thought of it is; it would have been brilliant to see the bat swing back and forth hitting the ball. I guess it was probably a budget thing. But nice one it's sure to score a 6. ETISALAT FLEXES ITS MUSCLE DDB London has aired a new spot for Hasbro's Trivial Pursuit, which is full of absolutely useless facts. VIEW THE SPOT  The first ad in a new campaign for BBC Radio2, via Rainey Kelly Campbell Roalfe Y&R, London, which highlights the great line-up of presenters on the station stars Russell Brand. VIEW THE SPOT  Goodby's has put to air a series of teaser ads for Hyundai's new website, www.thinkaboutit.com VIEW THE 'EGO' SPOT VIEW THE 'HELP' SPOT VIEW THE 'LOGO' SPOT VISIT THE SITE  Musicians don't live long, enjoy them while you can. A humorous series of spots for Cyloop (a site where artists and fans are connected online), via La Comunidad, Miami. VIEW THE 'DRUMSTICK' SPOT VIEW THE 'HORSE' SPOT VIEW THE 'PANTS' SPOT VIEW THE 'POOL' SPOT  Crispin Porter + Bogusky, Miami has put to air a kick ass chicken spot for Burger King. VIEW THE SPOT  Del Campo Nazca Saatchi & Saatchi, Buenos Aires has put to air a spot that proves clothes last longer when washed with Ariel, much to the disappointment of little brothers. VIEW THE SPOT  This fly-on-the-wall TV spot, via Grey Hong Kong, shows that nothing covers up smelly crimes like Ambi Pur Car fragrances. VIEW THE SPOT RIGGED SCALE This rigged scale was installed in gym locker rooms. It had a surprise message for people who were over the average healthy weight. VIEW THE AD  Beauty pressure explored for the Dove Self Esteem Fund via Ogilvy, Toronto, a great follow-up by writer and director Tim Piper to his Cannes Grand Prix winning 'Evolution' spot. VIEW THE SPOT SAY HI TO HYUNDAI ONLINE Goodby Silverstein & Partners, San Francisco, in conjunction with Transistor, has created an innovative website for Hyundai. VISIT THE SITE  In this spot via Venture Communications, Canada, a young guy gets hockey fever trying on new hockey gloves from Hockey Experts. VIEW THE 'GLOVES' SPOT VIEW THE 'INTERCOM' SPOT WAS THIS SPOT PREDICTED BY NOSTRADAMUS? The objective of this cinema commercial for The History Channel US, via agency Devifish, was to promote a one off documentary about Nostradamus to an audience that was younger, and less interested in History than the channels regular viewers. The film uses contemporary settings and inserts a bit of paranoid fear to make the prophecies of Nostradamus relevant to younger viewers. VIEW THE SPOT A BIG HIGHLIGHT FOR FEDEXKINKOS.COM BBDO New York came up with a big city ambient solution when tasked with highlighting that office products can be now be bought online at www.fedexkinkos.com VIEW THE AD  McCann, London has created a poster campaign to launch the new Heinz Ketchup with a Twist varients. VIEW THE 'GARLIC' AD VIEW THE 'CHILLI' AD VIEW THE 'SWEET ONION' AD  Whatever youâre reading or studying, Stabilo highlighter pens help you separate the best bits from the rest. A new series of print ads out of Grey, Hong Kong. VIEW THE 'ECONOMICS' AD VIEW THE 'CHEMISTRY' AD VIEW THE 'INFORMATION TECHNOLOGY' AD MINI'S SPEEDING TICKET PREVENTERIZER The challenge to BBDO Malaysia was to highlight the new MINI's amazingly powerful engine, in a fun and unexpected way. To solve this problem, BBDO introduced MINI Speeding Ticket Preventerizer, presented in the style of those late direct response shopping ads. VIEW THE SPOT PADDINGTON AND MARMITE: EITHER LOVE IT OR HATE IT DDB London's brief: To get Marmite lovers adding Marmite to their sandwiches. Rob Messeter, one half of the creative team who created this campaign, comments: âThis campaign gets Marmite fans to think about how Marmite could make their sandwiches a bit more interesting. Marmite and Paddington are both icons of British culture and a real family favourite; bringing the two together allows Marmite to reach out to the mainstream again, while retaining the Marmite irreverence and quirkiness. This campaign also works to move forwards the much-loved âlove it or hate itâ concept.â VIEW THE SPOT  Duval Guillaume, Brussels has put to air a cheeky new spot for Mio Technology. Called The Fly, the spot was directed by erdar via Lovo Films. VIEW THE SPOT « First « Previous Next » Last » 6 of 7 |
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