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Seen and noted
Uai: Blah Blah Blah Generator Once in a while, you stumble upon a conversation on a topic you know absolutely nothing. To avoid being left out or seeming ignorant, Fildelfia, Brazil introduce the Blah Blah Blah Generator. An app that will get you trough any conversation with fast, shallow, embarrasment-free phrases. We help you to fake it until you make it.VIEW THE CONCEPT Lunch looks Better with LiptonSamaritans of Singapore: The Hidden Pain Pain isnât always obvious, but the signs are there if you read them. To show how we often miss the warning signs, Publicis Singapore created ambigrams and printed the ads with the logo and tagline upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite â revealing the hidden feelings of those who are lost and depressed.VIEW THE FINE AD VIEW THE LIFE AD VIEW THE FANTASTIC AD BOS Energy: Bee BOS Ice Tea's latest offering comes in the form of a viral video shot and produced by Tonic International South Africa. VIEW THE SPOT  B&Q, the UK's largest home improvement retailer, has launched a new advertising campaign informed by research that says over half of Britain's homes have at least one unloved room.VIEW THE SPOT  Halfords celebrates the surge in popularity of cycling post-Olympics in its latest TV ad. The ad, by Mother, shows Britain's cycling tribes, including MAMILs (middle-aged men in lycra), professional cyclists, commuters, hipsters, yummy mummies and little girls, all racing each other.VIEW THE SPOT  Pacifico, the authentic pilsner-style Mexican beer, is launching a multimarket TV and digital campaign to celebrate the brand's surfing origins and adventure-seeking consumer. VIEW THE SPIN THE BOTTLE SPOT VIEW THE ORIGINAL EXPLORERS SPOT KFC Global Delights: Italian Crunch KFC Singapore has launched its "Global Delights" series today featuring KFC's signature crispy chicken with flavours that "represent" different parts of the world.The first product to be launched in this campaign, via Grey Singapore, is "Italian Crunch", featuring KFC's chicken with tomato & herbs seasoning - frequently used in Italian cuisine. Italian food is generally well-liked in Singapore, with diners enjoying the hearty, robust flavours of Italian fare. VIEW THE SPOT  Red Rock Deli and 303Lowe Sydney release a new commercial shot by Steve Hudson through Prodigy. The commercial entitled "Siren" shows a chance meeting between two beautiful strangers in the countryside - and the consequences of tasting new Red Rock Deli Sour Cream and Caramelised Onion chips for the first time.VIEW THE SPOT  Publicis Dublin bring basics back to bankingVIEW THE BASICS SPOT VIEW THE MORTGAGES SPOT VIEW THE ACCOUNTS SPOT StarHub: App for the Visually Impaired DDB Singapore and Starhub have created an app that makes everyone a volunteer helping the visually impaired.VIEW THE CONCEPT  To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London created a campaign honouring Sheffieldâs unique heritage.This particular ad featured local legends with classic Northern tongue-in-cheek humour. OREO encourages their new neighbours to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad featured in local press and 60 different poster sites across the city. VIEW OUTDOOR  Historic Scotland days out aren't boring and dull. The first in a campaign from Newhaven, Edinburgh that celebrates how they actually bring history to vibrant, colourful life.VIEW THE AD  Connacht Gold is the largest supplier of fresh milk and cream products in the Connacht region and this new Havas Dublin commercial for its low fat butter is the first new venture into TV land for quite a few years. VIEW THE SPOT  Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products' efficacy in. A good lock is a sure deterrent to break-ins. Grey Kuala Lumpur use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in.VIEW THE HOME AD VIEW THE OFFICE AD VIEW THE SHOP AD Beyond Social Services: Rearranging Lives In a meritocracy like Singapore's, juvenile delinquents are often stigmatised, seen as hopeless and having no future. To get more volunteers for its youth rehabilitation programmes, Beyond Social Services via Publicis Singapore wanted to show that a juvenile delinquent can become a useful member of society with everyone's support. To express this powerful idea, we used the exact same letters to rearrange a negative past into a positive future. Each "rearrangement of lives" is visualised with arresting typography to grab maximum attention.VIEW THE GANGSTER AD VIEW THE DOCTOR AD VIEW THE THIEF AD Xtra Space Self Storage: One Sticker XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.Y&R Johannesburg placed a single sticker in the lift of one of Johannesburgâs largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space the brand promise that XtraSpace offers. VIEW OUTDOOR  'Defend our sand castle, whatever it takes!' A fantastic journey through the eyes of children that play an action plot on the beach is the brand new German commercial for Coca Cola's FANTA.Postproduction house Unexpected GmbH created a fantasy environment filled with toys, gadgets and characters around a colorful cast of heroes, direct by directing duo Alex & Steffen. The film (agency: Jung von Matt/Elbe, production company: Tempomedia) was shot on RED Epics on partially built sets in Gran Canaria and Fuerteventura deep within the local sand dunes.VIEW THE SPOT  Ogilvy & Mather Vietnam has created new anti rhino horn poaching print work for WWF-Greater Mekong. The campaign point out that rhino horn is made of exactly the same stuff as human toenails and fingernails.VIEW THE FINGERNAILS AD VIEW THE TOENAILS AD National Geographic: I before E School teaches a lot of things, how to read, write, do maths and even learn the capitals of countries. But it canât teach kids everything. In this campaign FoxP2 Cape Town used humorous situations where school lessons were not enough and where the lessons from National Geographic Kids Magazine would have come in handy...VIEW THE I BEFORE E AD VIEW THE OSLO AD VIEW THE HYPOTENUSE AD  A print, OOH and digital campaign launch by Sponge, Chicago for The PrivateBank. The message inspires CEO's and CFO's to recognize the unique challenges they face with regard to their banking needs and to choose a bank equipped to recognize and solve for that X factor. The campaign idea highlights environmental Xâs which suggest the innate presence of the X factor in every business. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Magazine campaign from Futatsu Norway for Mercedes-Benz highlighting their innovations.VIEW THE MELON AD VIEW THE GOLFBALL AD  The theme of this Renault campaign via Publicis Conseil Paris is "good resolutions". The film sets up a red herring, showing people of all ages talking to the camera. These people have just resolved something that they viewed as a problem, and they are both emotional and proud to be able to talk about it. These portraits, which will be shot in a variety of natural environments, will of course remind us of statements made by former Alcoholics Anonymous members. In reality, this is a red herring that works beautifully for both its meanings, right through to the final revelation. VIEW THE SPOT Commodore: Turns Heads. Changes Minds. This is one of those moments. A line in the sand type of moment. When you proudly wear your heart on your sleeve, knowing that you're the rival of any. It's not ego-driven. It simply comes from a desire to be the best at what you do. Welcome to the new Holden Commodore. Shot in Australia and New York City, the spot was directed by Finch's Derin Seale. VIEW THE SPOT  There's plenty more fish in the sea, they say, and it turns out they're all more than willing to tell you about Three's new "all you can eat everything" plan. This full CG 30 sec spot by Boys and Girls was character designed, animated and directed by Framestore, all on a remarkably swift three and a half week schedule.VIEW THE SPOT Poker Friends:Rub it in your friends faces For the launch of new mobile app Poker Friends, Egg, Israel put together this short piece to show a day in the life of a group of friends playing.VIEW THE SPOT  UncleGrey, Denmark print ads for Freezone Sound Design VIEW THE BANDAID AD VIEW THE BOY AD VIEW THE ELEPHANT AD VIEW THE MAGICIAN AD Cecil Nurse Business Future: Golden Boy In the office, HR can be a nightmare. Luckily, Cecil Nurse Business Furniture delivers al the non-human resources that your office needs. PLAY THE GOLDEN SPOT PLAY THE TRUST SPOT PLAY THE STAFF SPOT The Unluckiest Copywriter in the Universe Challenge:At the best of times, landing a job as a creative in adland takes more than just talent. Then, how much more in these interesting times?Insight: Although we're shy to admit it openly, most people belief in luck, however they choose to define it. Every so often, successful figures from all walks of life reveal in the media the somewhat irrational fetish things they do that, they claim, bring them good luck. Idea: To create his own good luck, a newly minted grad of the Miami Ad School cheekily positions himself as the Unluckiest Copywriter in the Universe. VIEW THE CONCEPT  The strongest point about Lenovo's ThinkPad (PC) is its "robustness." In pursuit of "ultimate robustness,"we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests.This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad."An unbreakable machine that our target is looking for" is "ThinkPad."We put effort on communicating this fact as Edutainment (Education x Entertainment).Agency: Beacon/Leo Burnett Tokyo VIEW THE SPOT Peroni Nastro Azzurro: Storie de Stile Peroni Nastro Azzurro, a star in leading brewer SABMillerâs international premium brand portfolio, unveils its new global advertising campaign, Storie di Stile (Stories of Style) in the brand's 50th anniversary year.VIEW THE SPOT Guest Judge: Dave Buonaguidi, founder/CCO at Karmarama, London This week's guest judge is Dave Buonaguidi, founder and chief creative officer at Karmarama, London. Working on Playstation must be a tough gig. That bloody ad. You know the one. The great Playstation ad of 1766. It's a thing of legend and no mortal can ever better it. We've seen so many 'The next great Playstation ad' ads over the years, and been mildly disappointed. This new Greatness Awaits ad goes close I have to say. READ MORE  Outdoor and digital Leagas Delaney London campaign to raise awareness of the impending housing shortage.VIEW PLAYHOUSE OUTDOOR VIEW DOLLS HOUSE OUTDOOR VIEW TREE HOUSE OUTDOOR  When Budweiser set Agencia Africa the task of communicating to Ultimate Fighting Championship (UFC) fans that good times watching their favorite sport invariably begin with a beer, it would have been very easy for the agency to opt for a creative that focused on the chaos and drama of a blood-thirsty UFC battle.Instead it threw a complete curve ball, with a creative route featuring a traditional cuckoo clock â with a twist. Eschewing the delicate, idyllic depictions that decorate authentic, hand-crafted cuckoo clocks, Agencia Africa created clocks featuring epic scenes from the UFC fighting and music worlds. VIEW THE AD Cannes Committee: Rich Cannes Poor Cannes This is a double-sided map of Cannes from Blammo ,Toronto. One side is for rich past-it CD's, and the other side is for hungry creatives who do the actual work. It's honest, but fun.VIEW THE AD « First « Previous Next » Last » 3 of 8 |
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From DDB Sydney Lipton Ice Tea Posters
Publicis Dublin spot for Renault 
V Energy Drink in different role from Albion, London
Ogilvy and Mather Mumbai spot for Cadbury 
Talent, Brasil posters for Imobiliario
A demonstration of speed from Y&R Israel