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Seen and noted
 In June, Samsung Home Appliance launched via McKinney USA a compelling new campaign to communicate its leading innovation and state-of-the-art technology. Today, another spot airs: "Lâoeuf." French for "egg," the title of the spot identifies its delicate star, which is perfectly cared for by the Ultra-High Capacity 4-Door French Door Chef Collection Refrigerator. VIEW THE SPOT wongacom: Engagement Ring Quick little ads for fast little loans from the Black River Football Club Johannesburg.VIEW THE ENGAGEMENT RING SPOT VIEW THE PETROL PUMP SPOT VIEW THE HOTEL ROOM SPOT  Young women who post pictures of themselves online are often attacked by Internet 'trolls'. These trolls post nasty and cruel comments about the victim's appearance. In this ad from Ogilvy& Mather London, we hear a young women being nasty about someone's appearance. PLAY THE SPOT Babes In Boyland: Temporary Tats A poster that is also a temporary tattoo transfer sheet promotes free afternoon benefit concert Babes in Boyland. The poster features logos of the four all-girl bands playing the concert (Ex Hex, Loamlands, Tender Fruit and Caitlin Rose), and any or all can be wetted and applied as a temporary tattoo. VIEW OUTDOOR Electrolux: Washing Re Imagined Electrolux has released the next expression from their artful appliances idea with a new online film from Saatchi & Saatchi Thailand that demonstrates the artistic capability of its washing machines. Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, 'Washing: Re-Imagined' uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.VIEW OUTDOOR Fest Cola: Bamboula New Orleans By The Bottle, 9 Years After Katrina. For those looking to learn about what makes New Orleans tick, look no further than New Orleans' Original Craft Soda, Fest. In this first work for the brand they helped to develop, CPR and Partners claims that Flavor is the city's birthright. Rising floodwaters couldn't kill this city's spirit, or erase its timeless legacy as the one true birthplace of unadulterated originality and inspiration. Fest is just the next way we plan on proving it to the world.VIEW THE BAMBOULA AD VIEW THE LULU AD VIEW THE FLAMBEAUX AD VIEW THE PAPA JOE AD VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Always A Chance, a charity set up in memory of James Cooper and James Kouzaris, two young British men murdered whilst on holiday in Florida in 2011, have released their first national advertising campaign created by Big, to promote the charity's aim of providing a positive force against violent crime in the UK.VIEW THE ASHLEE AD VIEW THE LEON AD VIEW THE DARREN AD NZ Boardstore: No One Knows More NZ Boardstore is the largest, longest standing original supplier of stand up paddleboards in New Zealand. In all of history Sugar, Auckland claims there is perhaps only one other who knew more about paddleboards.VIEW THE AD  Jean Claude Van Damme returns in this TV spot creating the "Ice Bar" for Coors Light. Agency: VCCP, London.VIEW THE SPOT  Nolan Gould and Danielle Soibelman show how you can keep the beach safe for birds and other wildlife. You can be a steward of the shore and its wildlife by following simple steps. With support from Toyota TogetherGreen program, Audubon is working across the country to help make shores safe places for people and wildlife.VIEW THE SPOT  Saatchi & Saatchi Bucharest has released this TV campaign for United Way Romania.VIEW THE ELDERS SPOT VIEW THE HOMELESS SPOT VIEW THE CHILD SPOT Axe: Kiss For Peace A small gesture like a kiss can go a long way. Spreading peace begins by understanding the source of conflict. AXE and Beautimus Productions propose that an act of love has the power to break the cycle of aggression.VIEW THE CYCLE SPOT VIEW THE SIMPLE GESTURE SPOT  Wieden Kennedy, New York has Illustrated this print campaign for Gap.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD  It's hard to have a bad day after you've been kissed by a stranger. AXE and Nathaniel Nauert approach random people on the street and offer them a Kiss For Peace.VIEW THE PEACE ONE DAY SPOT VIEW THE PEACE ONE DAY BEHIND THE SCENES SPOT  For the first season of the College Football Playoff, it's not just the players upping their games. The fans, coaches, bands, cheerleaders and even mascots are all taking it to the next level as well. "Different Ways In" shows all of the different ways people are "IN" for this historic season. Agency: Wieden + Kennedy New York.VIEW THE SPOT  As a brand which is for the progressive man, the team at Publicis Mumbai wanted to redefine the locus of manhood and take it beyond the one-dimensional 'attraction of women'. This was achieved by defining Storm as the essence of manhood itself independently. VIEW THE SPOT Walmart: If I get to Play In The Stadium The Smack Talk guys are back in this new "If I Get To Play In The Stadium" spot for Walmart promoting the release of Madden 15, the popular NFL video game. To raise the stakes, Walmart is giving customers a chance to win an opportunity to play Madden 15 on the Big Screen at Dallas Stadium. The Martin Agency and Uber Content director Daniel Strange team up once again, VIEW THE SPOT  With just a few weeks until football season kicks off, ESPN is introducing its new Monday Night Football campaign, created in collaboration with NFL Films. The campaign will run throughout the 2014 NFL season and feature the new tagline: "No Other Night is Monday Night." "Tunnel," the first of several 30 and 15-second spots, rolls out today featuring up-close, documentary-style footage of some of the NFL's top players. Agency: Wieden + Kennedy, New York.VIEW THE TUNNEL SPOT VIEW THE RGRILL SPOT VIEW THE MANNING SPOT VIEW THE MARSHALL SPOT VIEW THE SEAHAWKS SPOT Nike: be The Baddest Kevin Durant calls on all European basketball players to 'Be The Baddest' in Nike's latest campaign for Foot Locker. The journey to become the baddest is not an easy one. Young ballers aren't always given the opportunity to play; they might be knocked back and even told that they wonât make it. But Kevin Durant, Nike and Foot Locker believe the baddest can come from anywhere so are on the #searchforthebaddest new European player. Created in partnership with Wieden+Kennedy Amsterdam, the campaignâs 60-second film aims to inspire European ballers.VIEW THE SPOT Hallenstein Brothers Menswear: The High Performance Suit Hallenstein Brothers has launched its innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah.The campaign, via Lachlan McPherson & Friends, Auckland, features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat. VIEW THE SPOT Bank of Melbourne: Magical Penguin Money Box Created to promote Bank of Melbourne's new initiative encouraging young savers, which gives kids the opportunity to sponsor a real Phillip Island Little Penguin. This spot, via Ogilvy Melbourne, is now running on TV in Australia.VIEW THE SPOT Holden: 1969 Holden Monaro HT GTS The 60 years celebration continues for Holden, with the integrated part of the campaign kicking off this week. The campaign follows the restoration of a 1969 Holden Monaro HT GTS. The tired old Monaro is the hero of the campaign launch film, which uses integrated typography to evoke kiwis' Holden memories, inviting them to share their own story to be in to win the Monaro once it's fully restored. Agency: Ogilvy & Mather NZVIEW THE SPOT Cool Ridge: Crafted By Nature: Lightly Sparkling In the second installment of the new Cool Ridge campaign, BMF Melbourne and Schweppes Australia reveal how CEO Wombat and his team of dedicated 'marketing experts' were inspired to create a sparkling water range.VIEW THE SPOT Live Tim: Incomplete Life Incomplete objects, representing an interrupted download, were spread around the city.Agency: Artplan BrasilVIEW OUTDOOR Campbells Chunky: Mama's Boy This American football season, Campbell's Chunky is adding an exciting twist to its iconic "Mama's Boy" campaign by featuring Richard Sherman, Seattle Seahawks cornerback and defending Super Bowl champion, alongside his actual mom, Beverly, along with four charismatic super fans who together embark on an adventure. The new integrated campaign from Y&R New York VIEW THE SPOT  Samsung launches its first White-goods Appliances campaign in BrazilNamed "First Date" the video refers to the Wash and Dry Ecobubble Samsung and the love relationship between consumers and their clothes Samsung, the world leader in technology, launches its first brand campaign for the category of White line in Brazil. The video "First Date" has as protagonists the Ecobubble Samsung washes and dries and the love story of three couples. Creative Developed by the agency Cheil, the campaign is based on true stories and the spot will be available on YouTube and at the company's website from july 30th this year. VIEW THE SPOT Duac Acne Cream: Fingers Torture Welcome to fingertorture.com interactive torture chamber for teenagers fingers. Use a webcam, a microphone and a keyboard to torture the fingers and find out how to treat acne like never before.Agency ISD, Ukraine VIEW THE CONCEPT Barcardi: The Spirit Of Bacardi Two graphic novel legends, Warren Ellis and Michael Allred join forces for the first time, to turn the BACARDI family story into an exclusive graphic novel.VIEW THE CONCEPT Ikea AirBnB: Spend A Night At Ikea Tempe A collaboration between IKEA Australia and Airbnb is giving three families the chance to stay at IKEA's Tempe store. The campaign is by The Monkeys Sydney with PR by Mango and Espresso Communications. IKEA is offering three different accommodation options Rustic Charm, Inner City Living and Modern Elegance - available to rent for one night only on 31st August. VIEW THE CONCEPT Dick Smith Electronics: Maker Culture Iconic Australian retailer Dick Smith Electronics encourages people to unleash their 'Smith' by celebrating maker culture and the love of making stuff with technology. Agency: IdeaWorks, Sydney.VIEW THE MALCOLM WEB FILM VIEW THE TOM & JERRY WEB FILM World Animal Protection: 3D Print Petition World Animal Protection has launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world's first-ever 3D print petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nlFor the project a special 3D printing installation was created using 5 Ultimaker 3D printers. The printers and print heads are flipped upside down. This way they can print revolutionary high columns of more than 2.5 meters in height. Placed in parallel to each other and working in sync, these printers can print the enormous elephant in a very short period of time. VIEW THE CONCEPT READ MORE Ikea: The Time Travel In IKEA's first experiment with time travel, IKEA takes their customer relationship to a new level. Watch a young couple preview their future and experience life-changing everyday events with help from hypnotist Justin Tranz. Do you believe in hypnosis? Watch and decide for yourself. Agency: Forsman & Bodenfors, Stockholm VIEW OUTDOOR City of Cape Town: Help The Homeless During winter, Cape Town is one of the coldest and wettest cities in South Africa. Which makes life hard for the 7 000 homeless people living on the streets. To keep this issue top of mind, the City of Cape Town via King James Cape Town created an initiative that generates awareness and support whenever the weather turns bad. A hydrophobic coating was applied over stencilled messages throughout the city. The stencil message is invisible in dry conditions, but when it begins to rain the waterproof surface repels the rainwater, creating the outline of our stencil messages.VIEW OUTDOOR Bramhults: Drink More Vegetables Drink more Vegetables (Drick mer gronsaker) is 3 new healthy products from Bramhults. A more simpler way to eat your daily ration of fresh vegetables.A campaign from Bulldozer Sweden over and underground on classic and moving billboards. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  To communicate SECOM's 360 integrated security systems, Dentsu Plus Bangkok designed a sphere formed by security guards around the property. It's like a force field that keeps robbers out.VIEW THE JEWELRY AD VIEW THE CURRENCY AD VIEW THE ANTIQUE AD  Bringing his highly evocative visual approach, director Mario Zozin has teamed up with Bates Chi & Partners, Lynx Films and PSN Spain to create a visually arresting spot for A Mild that celebrates the spirit of life and exploration that connects us all. Through the clever use of beautifully designed match-cuts, Zozin takes the audience on a globetrotting adventure that speaks directly to the heart and stirs the imagination by showing what we are capable of when we are brave enough to say "yes".VIEW THE SPOT Guest Judge: Michael Canning, group director, 72andSunny, LA This week's guest judge is Michael Canning, group director at 72andSunny, LA. Winner: The best TV for me is Jockey 'Supporting Greatness'. This is a funny idea and it's good to see a product like men's undies not taking things too seriously, while at the same time finding a statement that no man will disagree with at the cash register. READ MORE  Launched to celebrate the 2 year anniversary for yesOh the home channel of HBO in Israel Yes Oh Gallery was an interactive art exhibition that celebrated HBO masterpieces through the use of art, technology and innovation. The digital aspect of the exhibition also involved a unique pop-up store where visitors could pay for a piece of the artwork with a Facebook like, which led to a 40% rise in our FB community.Agency: D.Tails VIEW OUTDOOR Radio Best : Outdoor that Makes You Move The magic of music is that it instantly creates a response through dance. This was the premise in developing a new campaign for Best FM; to create a piece of communication that will engage people and reward them for playing along. Using perspective illusions, the Best FM billboards designed by JANDL, Bratislava invite people to use typical dancing moves by shaking their heads up and down and from side to side. Only when doing these moves, the silhouettes of famous musicians become visible. VIEW OUTDOOR TAB: Shoulder Pads A week ago the All Blacks were suddenly vulnerable -their mighty forward pack reduced to ordinary by a Wallabies side that are building but which have never been viewed as world beaters up front.What a difference a week makes.On the morning of the test Sugar Auckland ran this strip ad nationwide in all major newspapers.Result:New Zealand 51-20 Australia. VIEW THE AD « First « Previous Next » Last » 2 of 7 |
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