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Seen and noted
Land Rover: Wetlands Each Land Rover Discovery shape is iconic. To demonstrate its capability to tackle any landscape Y&R Cape Town showed a herd of zebra running across a harsh dry terrain in the shape of the car. And for the Range Rover Sport, we showed a herd of springbok running across a wetlands in the shape of the particular model.VIEW THE WETLANDS AD VIEW THE DESERT AD Change.org: The Real Bucket Challenge Change.org appeals for water during the Ice Bucket ChallengeVIEW THE FIRST SPOT VIEW THE SECOND SPOT  Myhome.Myworld: A new fully integrated campaign from Havas, Dublin of activity supporting Myhome.ie, Ireland's leading property website. The campaign features breadth-taking images of properties filmed using a specialist Ladybug 5 camera delivering an imaginative 30 second Myhome.ie television commercial.VIEW THE SPOT  H-T created this awareness campaign to highlight the importance of organ donation. Our idea focuses on an important fact that just a single donor can save the lives of up to 10 people.VIEW THE SPOT Sedex: Shipping Ad Sedex is the leading express shipping in Brazil. This is an interactive tablet ad from Artplan Rio de Janerio created to show that Sedex also ships your online orders.VIEW THE CONCEPT  Jockey has supported great men like Babe Ruth, General Patton and Buzz Aldrin, who went to the moon. Droga5 New York asks us to imagine where Buzz would've gone in today's Jockey underwear.VIEW THE SPOT  SunRice is set to launch a new national campaign this Sunday via Sydney agency Disciple for 90 second Ready Meals, celebrating men who solve problems with 'Micro Effort'. VIEW THE SPOT Stones Throw Records: World Premiere iPhone app When the audio brand AIAIAI and record label Stones Throw teamed up to make a special edition of the TMA-1 headphone, one line from the label's inaugural release 'My World Premiereâ by Charizma & Peanut Butter Wolf suddenly stood out: 'When I didn't have a mic, I rapped on headphones'. AIAIAI and Stones Throw then asked themselves "What if the microphone in your headset could be used for something more creative than just speaking on the phone?" This inspired the two partners to further develop the concept into the Rap Mic Contest and World Premiere iPhone app.Agency: CP B, Denmark VIEW THE SPOT VIEW THE CONCEPT  This year, Kia via David & Goliath Los Angeles is launching their first-ever electric car the Soul EV.To debut the new vehicle, they're bringing back the beloved Hamsters only now, they've got female friends.The :60 spot, titled "Fully Charged," is set to the unreleased single, "Animals," from multi-platinum and three-time Grammy Award-winning band, Maroon 5 and will debut during the MTV Video Music Awards on Sunday, August 24. VIEW THE SPOT Ariel: Science Plus Life and Dirt This is a Rube Goldberg machine expression of the campaign theme, "Life is a Series of Unexpected Dirt," a special long version shot separately from the TV spot.The meticulous crafting behind each detail of the machine will grip your attention from beginning to end.Agency Beacon/ Leo Burnett Tokyo VIEW THE SPOT Maes da Se: Missing People Finding missing people is an old issue. And there's only one way to make things easier: get more people aware of the missing faces. The classic milk boxes prove this right. To extend this search on the digital world Artplan Brasil needed to engage people in a way they could relate to it and give them an easy way to help. VIEW THE CONCEPT  You can't buy Gatorade unless you are sweating. These hidden camera videos are anchored by Rob Belushi (son of Jim), who plays the store clerk. Agency: TBWAChiatDay, Los Angeles.VIEW THE SLAP SPOT VIEW THE YOGA SPOT VIEW THE BRO SPOT VIEW THE REALLY SPOT VIEW THE OPEN SPOT VIEW THE DEEP SPOT VIEW THE LOCKED SPOT VIEW THE DUDE SPOT Kyivstar: Vyshyvanka yshyvanka Day This is an event when all of the employees come to the office on the last working day before Independence Day on August 24 in so-called vyshyvankas. This is a piece of traditional Ukrainian clothing that looks like a loose white cotton shirt with embroidery on it. Kyivstar wanted to organize something special this year in honor of the event's 5th Anniversary, so Grape Ukraine came up with an idea of a digital platform that would allow everyone to design their own vyshyvanka.VIEW THE CONCEPT Winter Appeal: Protection From Winter For most of us, winter is manageable. But for families living in poverty, winter is extremely harsh. The only thing that could help make a difference were donations to the Winter Appeal. To demonstrate this, RAPP New Zealand created an interactive banner that metaphorically showed the act of donating as protection from winter. VIEW THE CONCEPT Foot Locker: Triple Black Challenge AMV BBDO, London gave some Foot Locker fans the chance to get their hands on the new Triple Black Collection. All they had to do was find them. But it wasn't quite as simple as they thought. AMV BBDO brought Found on board, setting the challenge to create an immersive event to showcase the new trainer collection and offer fans the ultimate challenge to win a pair of limited edition trainers. Constructing a black box encasing a network of rooms each with a pair of hidden trainers inside, invited fans were unwittingly left to navigate the rooms in pitch black.VIEW THE CONCEPT McDonalds: Peach Shades Summer can get pretty hot, so Cossette, Vancouver created ads that helped people cool down. Printed on blinds, the ads revealed our message using motion sensors giving people a cool moment, while promoting a refreshing snack that does the same.VIEW OUTDOOR Boundary Road Breweries: Beer Census Every few years, the Government unleashes a census on the unsuspecting public of New Zealand. They ask all about your name, ethnicities and favourite brand of wallpaper adhesive, but sadly they never ask the questions that matter. Boundary Road Brewery sought to correct this oversight, so through their agency Barnes, Catmur & Friends they commissioned the country's first Beer Census. Through print and online, people were asked to give their opinions on all things beer, because their views matter. Not a lot, but definitely a bit.VIEW THE AD Mike's Hard Lemonade: Fountain Of Flavor Everyone is familiar with the term "life hacks," the many ways to tweak a concept or product to make it easier to navigate our modern world. Now Chicago-based beverage company Mike's Hard Lemonade is reimagining the term, with a refreshing twist on with what they're calling â#Mikehacks' innovative ideas using Mike's Hard Lemonade cans and boxes, each one designed to maximize the fun at summertime occasions. Chicago advertising agency TRIS3CT enlisted Ãber Content director Daniel Strange to introduce #mikehacks with a 6-spot campaign directing viewers to www.getmikehacks.com.VIEW THE FOUNTAIN SPOT VIEW THE BITTY SPOT VIEW THE TINDER SPOT VIEW THE SWEET SPOT VIEW THE SWIM SPOT  Wieden + Kennedy Portland together with Motim and SoftFacade has created a campaign that shows the Sony Xperia Z1S's waterproof technology by developing apps designed to be used in water.VIEW THE PLANTIMAL SPOT VIEW THE RAINY SPOT VIEW THE GOLDIE SPOT VIEW THE UMBRELLA SPOT VIEW THE SINK SPOT VIEW THE PHOTO SPOT  Wieden + Kennedy London has released a campaign for the Honda based on the idea that 'thereâs testing, then thereâs Honda testing', showcasing the dramatic lengths the manufacturer will go to when testing their vehicles, specifically the Civic model. VIEW THE SPOT Carefree: Harmony Freebush Talks Vaginas Meet Harmony Freebush, Stefan Van Der Bloed and Fanny Glitterwinkle; the characters featured in an online content series for Carefree's Be Real campaign, via DDB Sydney. The films take a satirical look at some very 'unreal' scenarios regarding young women and their periods and send them to becarefree.com.au for a more real take on all things period.VIEW THE HARMONY SPOT VIEW THE STEFAN SPOT VIEW THE FANNY SPOT VIEW THE DISCHARGE SPOT VIEW THE NAMES SPOT VIEW THE EXERCISE SPOT National Neurological Institute: Alzheimer's News Publicis Skopje were approached by the National Neurological Institute in order to create an Alzheimer's Disease Awareness Campaign. They briefed us about the disease and that many people thought that it's normal for older people to forget things so they ignored this early symptomâ¦until they discover that it's too late.The results were astonishing. According to the Nielsen media research, the campaign reached 68% of the Macedonian population.And the following month the number of the visits increased for 215%.VIEW THE SPOT Semen Tiga Roda: Smash Semen Tiga has been proclaiming their tagline as the strong and trusted cement in Indonesia. However, audiences need to be assured and experienced the meaning behind the tagline. Further, Semen Tiga Roda need to leverage their brand awareness towards youth market. Fortune Indonesia produced a synchronized smartphone and PC Race Game called "Arena Uji Kokoh". In this game, we invite audiences to drive a car and smash it to the wall and experience the strong cement of Semen Tiga Roda. Result :During this activity period, the campaign generates 4045 participants, 20,4 million reach, 76,5 million exposures on social media, 110, 234 web traffic. VIEW THE CONCEPT Estacio University: Guerrilla MicrophoneAlbany Whale Tours: Comb Over Awareness poster campaign from Crazy Like A Fox for a whale watching business in rural Western Australia.VIEW COMB OVER OUTDOOR VIEW SHORT HAIR OUTDOOR VIEW LONG HAIR OUTDOOR LPM Pocket: Books in Pocket DM9Rio, Brasil did a good old product demo. In partnership with a famous fashion brand sold in over 1.000 stores throughout the country we developed an exclusive jeans collection that came with stories, tales, poems, printed on the inside of the pockets. To show that a great story can fit in your pocket, we did just that. A surprise in the costumers pockets with a powerful message: you can always carry a good story with you.VIEW THE AD  Check out the film 'Bats' here, created by F/Nazca Saatchi & Saatchi for Skol Beats, the Brazilian beer that presents itself as the main representative of the rhythm of the night. In the film, with scene direction by the duo 300 ml, the young nightlight lovers appear at rest, hanging by their feet. Their rest is interrupted by the sound of Skol Beats, when the "creatures of the night" go out partying.VIEW THE SPOT Lamborghini: Beautiful Nightmare The Lamborghini Reventon is one of the most expensive road cars Lamborghini ever built. Its top speed was recorded in Dubai, UAE at 221 miles per hour. The official press release stated that only 20 vehicles would be sold to the public. In a nutshell: this car is a dream with 580 hp. Shot in Sant'Agata Bolognese (Italy) right next to the Lamborghini factory this film from United Visions,Germany shows what every inhabitant of this picturesque town is experiencing every night.VIEW THE SPOT Boost Energy Drinks: Mambo In a market dominated by skydiving astronauts, high octane adrenalineand middle class celebrity rappers, how on earth do you make your energy drink stand out? By offering an everyday energy kick to us normal folk understand, thatâs how. So go on, Boost Up Yourself. Agency Big UK VIEW THE MAMBO AD VIEW THE POSTER AD VIEW AFTERSHAVE OUTDOOR VIEW ARM WRESTLE OUTDOOR VIEW CHUCK OUTDOOR Land Rover Defender: Maasai Shoes JWT New York has released this print campaign for Puma. VIEW THE BALOTELLI AD VIEW THE THOMPSON AD VIEW THE FOWLER AD Curtin University: Awesome Awaits Strange Beast directors Kijek / Adamski create stop-frame film for Curtin University, Western Australia.Directing duo Kijek / Adamski have unveiled their latest project from agency Marketforce, Perth an intricate-yet-elegant stop-motion promotional film for Western Australia's Curtin University. Degree' uses thousands of paper shapes to create a morphing effect, demonstrating the diversity of the university's students around the world, the positive impact that attaining a degree from Curtin can have on their life and how "awesome awaits" its graduates. VIEW THE SPOT  Lowe Lintas has unveiled a new campaign for Godrej HIT that targets a serious vector borne disease â Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the worldâs fastest growing vector borne disease. What makes Dengue more lethal is that it spreads very rapidly in urban areas and its symptoms are difficult to diagnose. It is a debilitating disease, which often leads to hospitalization and in extreme cases death. The fact that there is no vaccine as yet for the disease makes it even more alarming. The campaign has been themed around the core idea - âKill it before it kills youâ.VIEW THE SPOT (IN HINDI)  361 released their Nanjing Youth Olympics campaign this week. The core idea for this very special campaign was that 'in the Youth Olympics, every player is a young beast who loves sport, full of wild young nature'. For the TVC, Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'.VIEW THE SPOT  Heat, San Francisco has launched this TV spot titled "Madden Season" which stars Kevin Hart and Dave Franco.VIEW THE SPOT Stop the Violence Against Women: Meet Ana The second TVC in the new McDonald's UK integrated campaign to drive trust in the brand launched on Saturday 16th August. Focusing on the reassuring, sometimes surprising, stories about the positive impact the brand has, the campaign demonstrates that McDonaldâs is driven by what really matters to people. Developed by Leo Burnett this, the second TVC in the campaign, highlights the importance to McDonald's of working with British & Irish farmers who careVIEW THE SPOT Appliances Online: The Legend of Darren When fisherman Darren's fridge broke, time was of the essence. Luckily he remembered the legendary service of Appliances Online. Agency: VCCP Australia VIEW THE 30 SPOT VIEW THE 15 SPOT « First « Previous Next » Last » 3 of 7 |
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Y&R Sao Paulo shows how Peugeot has bigger vans 
Artplan, Brasil has turned a reporter's Mic into media to promote a journalism course.
The shoes of champions heralds the Land Rover message from Greek agency greekvertising 
Wieden + Kennedy has released a new spot, called "mirrors" for Nike
Don't let your man speak on your behalf. Agency: Leo Burnett, Romania.