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The Red Bull Campus Clash is South Africa's hottest amateur DJ competition. The brief from Machine South Africa was to create excitement around the event and most importantly get students to sign up.The solution A radio ad, that you can DJ. PLAY THE SPOT
AnalogFolk in the UK has produced a new app to keep kids busy as part of Sainsburyâs "Summer Sorted" campaign. VIEW THE CONCEPT
Heads and Hands in Russia has created a 'Movie Unlocker,' which utilises the latest Bluetooth beacon technology to allow users to unlock movies online with the swipe of a Grolsch bottle. VIEW THE CONCEPT
Limit the number of selfies or be removed from the list of friends and disappear? VIEW THE CONCEPT
As a way to express our ongoing commitment to moms and babies everywhere, Johnson's Baby present the story of our promise. Inspired by a Japanese legend that making 1,000 origami cranes signifies a hope granted and a promise fulfilled, we brought our scientists and their families together to create 1,000 origami storks, delivering our promise to who matters most you and your family. Agency: RF Binder, New York. VIEW THE CONCEPT
Seattle is known for two things: Rain and music. To promote Seattle's top music & arts festival, Bumbershoot, Publicis Seattle came up with an innovative OOH project that brings both of these elements to life in an interesting and impactful way through rain-activated advertising. The agency festooned city sidewalks (and a 75' x 20' space directly under the famous Seattle Space Needle) with water-activated paint messages. Created, designed and produced completely in-house, Publicis Seattle's production team used a two-part spray paint system called NeverWet that is virtually invisible when dry, and comes to the surface when touched by rain. VIEW OUTDOOR
Finding a new place in a tight housing market can be challenging, and desperate house hunters are known to forget their common sense when looking for an attractive and cheap rental property. To raise awareness about this, lejebolig.dk wants to remind people that using their common sense is crucial when entering the market for rental properties in Denmark. This is why Lejebolig.dk has put common sense to the test by showing potential renters a flat where all is not quite as it seems. In a newly released prank film, featuring an actor that plays a landlord, tenants are introduced to what they think could be the place of their dreams. VIEW OUTDOOR
Attach the SSASS i-Tag to your key ring and never lose them again.Agency: SHED, Perth VIEW THE AD
Hollywood director Mic Rogers is at the helm of the world's first flashmob with drifting cars in South Africa. Whatâs the best way to showcase the superior driving dynamics of the new BMW M235i Coupé? Interone came up with an unprecedented driving spectacle in Cape Town in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupes took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set with five of the worldâs best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit "The Fast and the Furious"). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. Agency: Interone VIEW THE SPOT
The story of a man on a quest for a rare experience; âThe Gentlemanâs Wagerâ tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress. Filmed in the British Virgin Islands and London, the beautifully shot film sees Jude Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-canât-buy experience. Agency: Anomaly, New York VIEW THE SPOT
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