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Seen and noted
Proviz: Jacket Out Of the Dark Caviar Digital and AMV BBDO London have teamed up to create an interactive experience for Proviz, the world's no 1 high visibility sports brand. 'Out of the Dark' is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes. VIEW THE CONCEPT UP TV: Uplift Someone The local police force in Lowell, Michigan were involved in a stunt to promote a feeling of good will around Christmas time.VIEW OUTDOOR  At Last (a follow up to Never) reminds consumers that they need to insure things like expensive engagement and wedding rings separate from their homeowners policies. Tis the season for Christmastime proposals! Agency: DDB, ChicagoVIEW THE SPOT Nikkei Asian Review: Insight Out See opportunities in Asia as you've never seen them before. From the inside.Agency: Edelman, Australia VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Auckland City Mission: Become Someone's Angel Imagine not being able to give your family Christmas. This is a reality many Aucklanders face, which the Auckland City Mission see first hand with hundreds of people queuing up at their doors for desperately needed help. The only thing that can make a difference is generosity. To symbolise the importance of a donation RAPP, Auckland metaphorically turned donators into angels. VIEW THE SPOT  A man takes his son on the trek he and his father made years before, where the boy discovers something amazing.Agency: Peterson Milla Hooks VIEW THE SPOT  Recruitment ad for creatives who have the talent and the balls to build their own brand now that's the best brief of the year from McCann UK VIEW THE SPOT Starbucks: Take Out Your Garden In South Korea, the annual consumption of takeout coffee per-capita was 1.93kg in 2012. This means every single adult had taken 338 cups of coffee during only one year. This resulted in the increased consumption of plastic cups, which reached over 315 million. So we started thinking how we can help consumers save the environment by reusing their own takeout plastic cups. Because ensuring the recyclability of the disposable cups is the foremost priority for Starbucks.VIEW THE CONCEPT Edeka: Checkout Symphony Jung von Matt/Elbe, Hamburg has created this jingle bells ambient execution for German supermarket EDEKA.VIEW OUTDOOR Ikea: Bedroom Cinema As a part of an ambient 'Wake Up Love' campaign, IKEA Russia has converted one of the cinema halls into bedroom, completely replacing standard seats with cozy beds. VIEW OUTDOOR  Three print ads for Vodafone from Y&R, IstanbulVIEW THE BODY GUARD AD VIEW THE SOLDIER AD VIEW THE SWAT AD  Neogama/BBH developed a new TV spot for Diageo's White Horse whisky, which uses the brand icon the white horse to show how friendship is a natural instinct. This approach is enhanced with the launch of a new signature for the brand: "To the good ones."VIEW THE SPOT  SPP is a pension company that only invests in sustainable companies. Through a national campaign, we asked Scandinavians what world they wanted to retire in.This was also dramatized on national radio. To take advantage of the media format we created a future forecast that didnât look very bright. In order to have real cut-through M&C Saatchi Stockholm used a very recognizable Swedish weatherman, making it sound like a genuine forecast before revealing our message. PLAY THE SPOT  A high-quality sound system makes a difference on how you enjoy and react to music. Bose's products are not made to listen to music.They are made to make you feel it, to boost your emotions. Ad from Miami Ad School, Berlin VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Instituto Maria da Penha: Excuses For a variety of reasons, it's very common for women who suffer domestic violence to make up excuses in order to protect the real aggressor: their husbands. One of the most common excuses they give is falling down the stairs.Agency: Africa Sao PauloVIEW THE AD  Either we come together now to make these the last days of ivory-funded terrorism or we witness the last days of elephants in the wild. This animated film was created by Oscar-winning director Kathryn Bigelow (Zero Dark Thirty and Hurt Locker), and writer Scott Z. Burns and agency Preacher in collaboration with WildAid.VIEW THE SPOT Moms Demand Action For Gun Sense In America: Lockdown Grey Toronto has created this spot titled "Lockdown"for Moms Demand Action for Gun Sense in America.VIEW THE SPOT  In every office, thereâs that one naysayer whoâs set in his ways and doesn't want to try new things. In Chris Hooper's quirky campaign for Comcast Business, he creates a villain out of this resistance to switching to a better internet, ultimately making the choice to not switch seem ignorant. VIEW THE SPOT  When the 1-800-CONTACTS team began working on the "Never Run out of contacts" campaign with Pereira ODell San Francisco they just happen to produce a spot with a man who gets swallowed by a snake. Coincidentally, the Discovery Channel premiered show Sunday Dec 7 where a man was supposedly going to be swallowed by a snake.There has been a huge controversial media storm around Paul Rosolie. The anticipation and debate of seeing this man get consumed by an anaconda began in November.VIEW THE SPOT  FCB Chicago has released this spot to promote Kmart's new free store pickup which will make you feel like a boss at Kmart. Watch this Mom's victory dance as she Masters the Madness of the Holidays. Shop online and pick it up in-store for free at Kmart.VIEW THE SPOT Jack Daniel's Tennesee Honey: Beach Bar Bees The 2nd execution in Jack Daniel's Tennessee Honey 'Bees' campaign via Arnold Furnace, Sydney. VIEW THE AD Harvey Nichols: Could I Be Any Clearer Sick of unwrapping socks from your nan? Fed up of receiving novelty Christmas onesies from Aunty Jo? If you're tired of rubbish Christmas gifts then you need a Harvey Nichols 'Could I Be Any Clearer?' Christmas card. It's the best way to make sure you get exactly what you want. Whether you're hoping to unwrap a pair of Charlotte Olympia Octavia sandals or a Moncler jacket, simply visit http://bit.ly/CouldIBeAnyClearer, design your own personalised card, and drop your loved ones the ultimate hint. Agency: adam&eveDDB London.VIEW THE SPOT Skittles: Struck By A Rainbow A documentary from BBDO Toronto about a guy who's been struck by a rainbow and is now covered with Skittles. VIEW THE SPOT Andes Beer: Message In A Bottle Del Campo Saatchi & Saatchi Argentina latest campaign for Andes Beer allows drinkers to record a video message and then use them on QR codes on Andes labels.VIEW THE CONCEPT McKinney: Gingerbreadbnb This holiday season, McKinney built gingerbreadbnb.com, where you can book a virtual stay for yourself or someone else at one of three gingerbread houses. All of the money raised at GingerbreadBNB is going to New Yorkâs largest poverty-fighting organization, Robin Hood. A vacation for you may mean one night of shelter for a New York family. Maybe you're thinking it sounds like Airbnb with a charitable, candy cane twist. You're right! The site shows interior and exterior photos of a modern home, a rustic cabin and a cozy camper, each made by a gingerbread artist and photographed in our Durham office. Interested renters can read about their features, amenities and rules, as well as reviews from previous renters. With social media buttons on each home's page, sharing is a nutmeg-scented breeze.VIEW THE CONCEPT VB: The Live Cricket Watch Victoria Bitter has kicked off its annual summer marketing campaign with the launch of the VB Live Cricket Watch, a first of its kind device that will deliver up-to-the minute live scores from the Australian Test matches, One-Day games and the ICC World Cup straight to the wrists of Aussie cricket lovers via Zinc and Clemenger BBDO, Melbourne. VB's first ever piece of wearable technology will keep hard-working Australian cricket fans across every ball and every moment of Australia's biggest ever summer of cricket. VIEW THE CONCEPT Huckleberry Agency: Happy other days Celebrating just one day in December is a bit too conventional. Huckleberry invites to you celebrate all the other days.VIEW THE CONCEPT Philharmonie de Paris: Ouverture This January, the Philharmonie de Paris will open its doors, inviting visitors to experience performances by the Orchestra of Paris, symphonies from around the world, and musicians of all styles. To celebrate this new beginning, it turned to agency BETC Paris for its first campaign. With 'Ouverture', a campaign consisting of a film and press and out of home visuals, the agency plays off a linguistic double entendre. In French, the word translates into both 'overture' and 'opening', symbolizing everything the Philharmonie de Paris represents - musical productions, as well as its ability to open its audiences' senses and minds to new cultures. The campaign started running December 8th. VIEW THE SPOT  Dashing by Walgreens during the holidays is so common, it's practically a tradition. This spot, created by GSD&M, reminds us all - in the most magical and memorable way possible - that Walgreens is always right around the corner when you need them.VIEW THE SPOT  When you maintain your vehicle with NAPA KNOW HOW you get the job done and done right. This leaves extra time to help out the neighbors with their backyard project â¦NAPA style.VIEW THE SPOT  Car Pool Mom:Moms go to various lengths to keep tabs on kids while one proud mom explains the benefits of TracFone. One Man Band: Girl explains about all the SpongeBob episodes, games and apps on the Android from TracFone to gadget laden kid. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  A douchebag called Chad, a Tinder-obsessed architect and a high-flying businessman with a weakness for burritos. These are just a few of the heroes of Droga5's new campaign for Moto 360, which calls out the cliched world of luxury watch advertising and positions Moto 360 as more than just a wearable piece of tech but a "watch for our times".VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT READ MORE Air New Zealand: A Very Kiwi Christmas Air New Zealand has teamed up with the children of Portobello Primary School in New Zealand's South Island to create heart-felt Christmas content via Host Sydney and Two Bearded Men, showcasing the beauty of New Zealand as a summer destination. The Christmas themed video continues the successful "Meanwhile in... New Zealand" campaign which has been viewed by over 700,000 Australians. Agency: Host, SydneyVIEW THE SPOT VIEW THE BTS Jack Daniel's: Holiday Holograms Jack Daniel's has been bringing people together over a Christmas whiskey for 148 years and this year the brand and its agency Arnold Furnace wanted to add a contemporary twist to that tradition.Setting out to give a few handpicked fans an extra special Christmas experience, the brand used cutting edge holographic technology to beam distant friends and family into a Sydney bar to share a chat and a drink (of course). VIEW OUTDOOR  A modern mobile news team uses Skype to bring awareness to the plight of the people of Kiribati affected by climate change. Anna Therese Day and Gianluca Panella are covering the global consequences of rising sea levels in the nation of Kiribati caused by climate change. Kiribati (pronounced kirr-i-bass) is the world's lowest-lying nation and is not being displaced by war or disease but climate change. "Turning the Tide" is a behind-the-scenes look at how these young journalists are crafting and producing this important story in both near and far distances. The film is the first piece in a new global brand campaign titled "The things we can do" from Pereira & O'Dell. VIEW THE SPOT Air France: Traveling The World Do you have what it takes to be a globetrotter? Thatâs the question Air France and Social & Mobile Agency KRDS are asking internet users as of today with "Traveling The World". The dedicated website offers them a unique, immersive world tour experience using the Google Street View Technology. To win an Air France trip around the world ticket, internet users will have to address challenges on each of the 5 continents. They will be provided with a personalized passport that they will be able to complete through the adventure. Digital globetrotters will begin the journey from their continent, where they will have to face their first challenge, before travelling to new horizons. 157 unique challenges are available on "Traveling The World"; each of them will allow users to discover emblematic places operated by Air France. Users will be helped throughout the whole adventure thanks to clues scattered on the website. In Paris for instance, they will be able to walk down Versailles Palace's gallery of mirrors, or to enjoy a panoramic view of Tokyo from its Mori Tower, while in Lisbon, they will have the opportunity to wander the streets of the colourful city. "Traveling The World" is available on desktop, mobile and tablets, offering users an experience suitable for both platforms. The website is available all over the world in 8 different languages.VIEW THE CONCEPT Tip Top: Busker In Tip Top's latest campaign Tip Top and Colenso BBDO New Zealand are out to test the hypothesis that everything is better when you Feel Tip Top.VIEW BUSKER OUTDOOR VIEW PRODUCTIVITY OUTDOOR ANDY Awards: 2015 Call for Entries For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work. Agency: Wieden + Kennedy, Portland.VIEW THE EXPLOSIVES SPECIALIST SPOT VIEW THE SURGEON SPOT VIEW THE FIREFIGHTER SPOT VIEW THE BRAVERY 1 CONCEPT VIEW THE BRAVERY 2 CONCEPT VIEW THE BRAVERY 3 CONCEPT « First « Previous Next » Last » 3 of 6 |
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Print for Audi from Verba Gruppo DDB Milan 
McKinney gets the crowd clapping in this spot for ESPN's SEC Network.