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Seen and noted
Thai Health Promotion Foundation: Don't be that friend In 2006, 21 year-old Thai film student, Keng, finished his exams and was invited by friends to go to E-Saan Provence in Thailand to drink and party. Now he is paralyzed, after being tossed out of the back of a truck in a head-on collision, and his friends didn't fair any better. NudeJEH, and director Basil Childers used this story as the basis for this PSA for the Thai Health Promotion Foundation.VIEW THE SPOT Mizone: More than water Mizone has launched a new campaign with the strapline 'More than water' via Colenso BBDO. The campaign aims to position Mizone as the modern manâs hydration. The ads, both outdoor and radio, make drinking plain old water look like an out-dated way to hydrate.PLAY THE CAVEMAN SPOT PLAY THE SCIENTISTS SPOT PLAY THE UNFAIR SPOT VIEW OUTDOOR  Morrisons and DLKW Lowe have launched a Christmas print campaign with a difference, creating beautiful themed wrapping paper featuring key Christmas food items from the Morrisons Christmas range. The full size Wrapping Paper will be included as inserts in select publications this weekend. The Wrapping Paper campaign will also run across OOH and print. VIEW THE TURKEY AD VIEW THE SPROUTS AD VIEW THE CARROTS AD VIEW THE MINCE PIES AD VIEW THE BEEF AD VIEW THE STOLLEN AD VIEW THE PANATTONE AD Scottish Fire & Rescue Service: Fire Spreads Fire doesn't give you much time to escape. This film from The Union UK dramatises that point as simply and starkly as possible.VIEW THE SPOT Santa Casa de Misericordia de Porto Alegre: Honest Sticker "Donating blood makes you a better person" With this concept, the initiative "Honest Sticker", created to Santa Casa de Misericordia de Porto Alegre, transformed cars that were parked on prohibited places, such as handicapped, senior citizens and pregnant women spots, in a new kind of media. More than alert the mistake of parking in prohibited places, the proposal is to increase the number of blood donors and promote good attitudes. People can help and spread the idea by printing the stickers.Agency JWT BrasilVIEW OUTDOOR  BRW FILMLAND Los Angeles director Marcus Ubungen takes a worldwide expedition fueled by roadster devotion in the short "Mazda Global Celebration"for Mazda out of Garage Team Mazda. VIEW THE SPOT  What would you do if you could do anything? Jung von Matt Hamburg and Vodafone has teamed up to create this inspiring "Bucket List" spot.VIEW THE SPOT  RPA, Santa Monica has created a new fun web series for Honda.VIEW THE GI JOE SPOT VIEW THE GUMBY SPOT VIEW THE SKELETOR SPOT Childhood Eye Cancer Trust: Detect Flash photography is one of the easiest ways to detect a life-threatening eye cancer called Retinoblastoma. The tumour can develop in young children from birth and often reflects back as a white pupil. Early detection is the key to saving their sight and their lives. So we developed CHECT Flash Photo Posters to show parents that they can detect eye cancer in their child simply by taking a photo. Agency: Wunderman, UK.VIEW THE CONCEPT Expedia: Santa Flies Coach Expedia.com, one of the world's largest full-service online travel sites, today released the holiday video, "Santa Flies Coach" showing how the Expedia+ reward points travelers earn this year can be donated to St. Jude Children's Research Hospital to help kids fight cancer and other life-threatening diseases. To bring this unique use of Expedia+ travel rewards points to life, ad agency 180LA enlisted the most frequent holiday traveler of them all Santa. Over the course of a week, Santa traveled 19,602 miles in 49.7 hours. He went from the North Pole (via Anchorage) and flew through Honolulu, Tokyo, Dubai, Paris, Dublin, New York City, and finally Memphis to visit the kids at St. Jude. Once there, Santa handed out gifts in addition to all the points he accumulated on flights and came so far to give.VIEW THE CONCEPT Burger King : The Whopper Apartment In order to launch Burger King's delivery service in Spain, La Despensa Madrid has created: The Whopper Apartment. How would you react if you went to see an apartment for rent in the center of your city and instead of a kitchen, you find yourself staring at a Burger King?VIEW OUTDOOR  At least you don't have to worry about your smile. Publicis London created Christmas message for Oral B.VIEW THE SPOT Prince Edward County: The Price Of Progress What is progress and what is it costing us? These are the questions being asked by a new video created by BBDO Toronto for Prince Edward County (The County). More and more, progress is being measured by increased incomes, increased material wealth and increased productivity. While it has left us rich in goods, itâs left us a little ragged in spirit. This is what the County renews and revives for its visitors. VIEW THE SPOT  "Reincarnation" is the new short film created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Metiers d'art collection shown on December 2nd, 2014 in Salzburg. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer.VIEW THE SPOT Three: Calendar Created by Wieden+Kennedy London for Three,CalendarMe is a web-based personalised calendar app that is based on insight that self-indulgence is big at Christmas, but that doesn't stop people wanting to treat their loved ones too. Three is promoting its new seasonal offer, which lets customers buy a shiny new gadget for themselves and Three will give them a discount on a gift for someone special. VIEW THE CONCEPT Xbox Kinect: The Magic Of The Moment Xbox Kinect wanted to prove that the limits of movement rely on our minds, not on our bodies, so we create Move On Challenge Kinect, an experiment were people could play with a stranger; at the end of the challenge they met their opponent and their reactions were surprising.Wunderman/Y&R, BogotaVIEW OUTDOOR SAAQ: Coffin Every year, dozens of pedestrians are killed crossing the street. How do you get drivers to be more careful? LG2, Quebec launched this ambient stunt to make a point at intersections in a way drivers wouldn't forget. VIEW OUTDOOR Boca Maldita IPA Beer: Drink Wisely Imperial IPA beer is very strong so drink wisely otherwise it might impair your judgement. Agency: Heads, Brazil.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  TBWAParis has released this creative print campaign for Novotel. The campaign features five negative things you don't want experience in a hotel.VIEW THE BREAK AD VIEW THE GRAND AD VIEW THE DOOMED AD VIEW THE WEB AD VIEW THE PLACE AD  When the wood goes. Wildlife goes.VIEW THE LEOPARD AD VIEW THE SNAKE AD VIEW THE GORILLA AD VIEW THE BIRD AD  In order to remind everyone that McDonald's is also available in the morning, the brand has chosen to speak online in a humorous and emphatic way. Agency: TBWAParis.VIEW THE BRA AD VIEW THE SMARTPHONE AD VIEW THE TOASTER AD Spanish Christmas Lottery : There's No Bigger Prize Than Sharing The Spanish National Lottery has a history of 250 years. It is a huge annual Spanish tradition where family, friends and colleagues buy and share lottery numbers. In Spain, the atmosphere of the Christmas season and the Christmas National Lottery are deeply intertwined. This is one of the most anticipated ads of the year in Spain and always comes with great exposure. âThereâs no bigger prize than sharingâ launched Wednesday, November 12. Within a week, it gathered 5 million YouTube hits and became a trending topic for three days.VIEW THE SPOT  Itâs Christmas! Time for the chocolatey cheer of McVitieâs Victoria. An indulgent biscuit selection with milk, dark and white chocolate family favourites. Agency: Grey London.VIEW THE SPOT  It's better to say it with flowers as this circus clown finds out. Agency: Brandhouse Copenhagen.VIEW THE SPOT Samsung: TV Deserves A Better TV Check out the spot by Finch's Alyssa McClelland filmed in London out of Blink Productions that captures the immersive quality of the Samsung Curve and the nuances of family life that play out in front of the telly.Agency 72and Sunny, Amsterdam VIEW THE SPOT No Tankers: Oil Sample Thereâs No Safe Way to Transport Oil.This DM piece was created for Dogwood Initiative's No Tankers campaign by Rethink Vancouver in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people's homes.VIEW THE AD NHS Scotland: Be Health Wise This WinterAfrica United : We've Got Your Back M&C Saatchi London and interactive video agency TouchCast, in partnership with KYNE, freuds, Green Door Pictures and RadicalMedia, have unveiled an integrated campaign for the Centers for Disease Control and Prevention (CDC) Foundation to raise global support for health workers battling Ebola and encourage people to donate towards the fight against the disease.VIEW THE BACK CONCEPT VIEW THE WEST AFRICA CONCEPT  Nigerian agency Centrespread identified that self medication and informal prescriptions [usually quacks], are the bane of young, upwardly-mobile Nigerians.We also noticed that people are at their most vulnerable, when they're sick. Theyâll virtually listen to anybody. "Call a doctor" is medical service on the go, provided by Airtel. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Carslberg: The Slimmest Christmas Tree Probably the slimmest Christmas tree in the world.Introducing the 33cl sleek can.Agency: M&C Saatchi, Stockholm VIEW THE CHRISTMAS TREE AD VIEW THE PEEK A BOO AD  London ad agency isobel have joined forces with Aardman Animations to create a national Christmas campaign for Hammerson shopping centres. Building on the success of "There are many sides to' positioning, the campaign features a 13ft fully- automated mechanical model designed to express and bring to life the brilliant collisions that are unique to shopping centers the many possibilities of Hammerson shopping centres.VIEW THE POUR SPOT VIEW THE MAKING OF SPOT  Unity, the latest Assassin's Creed release was conceived to feature cooperative multiplayer gameplay. As such, the trailer does not stage just one hero: it stages thousands of them. And every single one of them was designed by the fans, then re-introduced and animated, one by one. An interactive version of the film enabled online users to find their avatar, or those created by their friends, in the thick of the action. And a few lucky fans even got the surprise to find their avatars posted in the streets of their cities. Agency: Sid Lee Paris.VIEW THE SPOT Macpac: Whatever your adventure They say half the fun is getting there, and that's precisely the philosophy employed by Melbourne Agency, The Reactor in their first campaign for client Macpac. Shot in Queenstown, New Zealand with Hell Studios' photographer Chris Daile, the new 'Whatever your adventure' campaign follows the journey of a Macpacker from start to finish of their adventure - including conquering the airport, the local roads, leading into the national park and scaling the highest peak.VIEW THE STORY AD VIEW THE BACKYARD AD VIEW THE CURIOSITY AD VIEW THE FREEDOM AD VIEW THE LOST AD VIEW THE CHALLENGE AD VIEW THE TRACE AD VIEW THE SHOES AD VIEW THE VIEW AD VIEW THE FACE AD VIEW THE RAIN AD Metro Trains: Dumb Ways to Die 2 - The Games Following the remarkable success of the 'Dumb Ways to Die' smartphone and tablet game, Metro Trains have released a follow up title available on the iTunes App Store. Created by McCann Melbourne and produced by local developer Millipede, âDumb Ways to Die 2: The Gamesâ builds on the remarkable success of the franchise to date and will also be available for Android. A hit with young people, the first Dumb Ways to Die game went to number one on the iTunes App Store in over 21 countries, clocking up over 70 million downloads and over 1.2 billion plays. The game successfully extended the Dumb Ways to Die campaign following the initial phase of viral campaign, generating millions of hours of engagement with the rail safety message. Building on the gameplay of the first title, 'The Games' sees players cast as new sporting Dumb Ways to Die characters, competing in athletic-style mini-games across three arenas in an attempt to claim the coveted 'Dumbest of the Dumb' title. Gameplay arenas include Freezerville, the Dumb Dome and Drown Town and are all connected by train travel and only accessible once a train safety game is complete. VIEW THE CONCEPT Taxi Stockholm: Taxi charter Taxi charter (www.vartvillduaka.se) is a campaign to attract Stockholmers dreaming of escaping the dark, cold Scandinavian winter. Of course, most people seeking a winter sun break would fly, not drive. But we cite a survey that says Swedes are more afraid of flying than anyone else in Scandinavia. That inspired us to invite people to enter their dream destination plus the name of their favorite taxi driver on the website www.vartvillduaka.seVIEW THE CONCEPT  Sharing is at the heart of KFC; from the iconic sharing buckets to the "all-hands-in" experience that comes from sharing KFC chicken. The new campaign communicates the strategy across TV, social, online and reactive Digital Out of Home that pulls in user generated content. The 60 second TV advert, "The Boy Who Learnt to Share", is aimed at families and is a touching tale of a 6 and a half-year-old boy called Charlie who learns the joy of sharing at Christmas.VIEW THE SPOT Air Canada: Gift Of Home Air Canada surprised Canadian expats living in London England with the ultimate round - round trip tickets home for the holidays!VIEW THE IDEA Guest Judge: Noah Clark, ECD, Victors and Spoils, Colorado
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 08, 2014 19:10 (Edited: February 17, 2023 05:19)
 This week's guest judge is Noah Clark, executive creative director at Victors and Spoils in Boulder, Colorado. Winner: Kidsco. Holy crap. When did commercials get so long? And in what country do "TV" spots clock in at three minutes? But I digress already. This film out of London was one of the breeziest this week and also one of the most affecting. READ MORE  A humorous take by McCann Erickson, Delhi on how taking favours when we travel can land us in a soup. Instead, avail of discounts on Yatra.com.VIEW THE KIDNEY SPOT VIEW THE MARRY HER SPOT « First « Previous Next » Last » 4 of 6 |
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From Binder Brasil an appeal for blood 
An animated spot for the NHS Scotland from Story UK