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Seen and noted
 BBDO Belgium has created the 'Ecological Car Launch' for Mercedes to launch their new all electric B-Class, we found it a pity that we could not use our so called 'ecocheques' to pay for electric driving. Belgians get ecocheques as a part of their salary and were launched to incite people to consume eco-friendlier.VIEW THE SPOT Guest Judge: Chris Gotz, CCO, Ogilvy & Mather, Chicago This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago. The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal spot. READ MORE  Brand studio The Butler Bros has created a celebratory video-driven advertising campaign to drive high school students to use Official SAT® Practice (satpractice.org), a free, personalized SAT practice platform created by the College Board and Khan Academy.VIEW THE SPOT Amnesty International: Baby Bride In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy.Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices.Agency:Air, Brussels VIEW THE AD  To grab the attention of audiences between 18 to 30 years of age, we created radio spots that sound like matrimonial ads, where the protagonist is looking for a certain type of companion. Someone who is way beyond perfect. But sometimes, it's not that difficult to find such a companion. Agency: JWT MumbaiPLAY THE SPOT  Duracell achievements is a project dedicated to proving the batteries ability by honouring mankind's greatest endeavours.Part one recreated the first ever long distance automobile journey made by Bertha Benz in 1888. A specially designed radio controlled car fitted with Duracell batteries attempted to drive the 106 Km from Mannheim to Pforzheim in Germany.Agency: Grey, GermanyVIEW THE SPOT  We live in a world full of actors. Men who pretend to know about wine, football players who simulates fouls, or women who pretend orgasms. For that world full of actors, there comes a movie channel filled with the best of them. Agency: Grey Buenos Aires VIEW THE SPOT  To celebrate the majesty of Mother Earth on her special day, the stock film company Framepool released a 90-second video called "Earth Porn" featuring their stock footage of naturally sensual nature scenes. Wide pans of landscapes from around the world make up the short film, beginning with (hard) rock formations and ending with a prolonged volcanic eruption. Agency McKinney VIEW THE SPOT  Giants & Gentlemen cools down summer with the Froster at Mac's Convenience stores.Mac's has everything the average Canadian needs. These spots celebrate the wide range of Mac's offerings. From the icy-cold Froster drink that keeps teens cool and sugar high, to 24/7 service, to great quality products at a low, low price. If you need it. Mac's has it.VIEW THE SPOT  In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations.The practice of "re-homing" is not legally recognized, but unfortunately occurs more and more often."Disposable Kids", a documentary produced by France 5, works to denounce this practice. To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. VIEW THE SPOT  Meant to inspire, evoke emotion, and engage people around the world, global marketing agency VML created a public service announcement campaign for the International Olympic Committee that introduces the theme, "Together We Can Change the World." VIEW THE SPOT The Winston Fletcher Fiction Prize: Blank Book This week the industryâs leading writers will receive a bespoke book from Tim Waterstone in the post. But these are books with a difference. Inside they are completely blank, apart from a simple line of encouragement on the first page, "So, what's your next chapter?" prompting them to enter The Winston Fletcher Fiction Prize.Now in its third year, the The Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937-2012)VIEW THE SPOT  Contrapunto BBDO, Barcelona print for animal welfare group FAADAVIEW THE BIRD AD VIEW THE LION AD VIEW THE MONKEY AD  In a campaign for new Cat's Pride Fresh & Light Ultimate Care to launch its new, lightweight litter, Emmy Award-winning actress Katherine Heigl stars as a couples therapist with an uncanny talent for resolving relationship issues between pet owners and their cats.VIEW THE LITTER SPOT VIEW THE ODOR SPOT VIEW THE BEST SPOT VIEW THE DUST SPOT South Australian Ambulance Service: Hands Off Despite rising violence against South Australian Ambulance Officers (Ambos), research revealed that the general public didn't consider it to be a real issue. They could not believe that anyone would assault an Ambo who was trying to save a life. Showpony, Adelaide challenge was to raise public awareness by making the unbelievable, believable. PLAY THE SPOT Fiat Strada: Internuts
INTERACTIVE
April 23, 2016 09:47 (Edited: February 17, 2023 05:19)
 A social series so unexpected as the New Fiat Strada 2016.Web site from Pereira & O'Dell , Sao Paulo VIEW THE CONCEPT Motorola: Mobility: Moto2in1 92% of smartphone owners use their phone as their primary camera. VML and Motorola Mobility wanted to demonstrate that the 21 MP Moto X was the best camera phone on the market. To prove it, VML challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then, we created a deeper experience with interconnected films across the Instagram grid.VIEW OUTDOOR Baristas: WakeFast We know how is difficult to wake up early so JWT Tunis created a direct marketing campaign for Barista'sVIEW THE AD  Caroline Wozniacki's journey to becoming World Tennis Champion. Nothing stopped her to pursue her dream, even when she was told by her father and brother of being too small to play tennis at 11-years old in this spot from McCann Health Singapore VIEW THE 11 YEARS SPOT VIEW THE GROWN UP SPOT  Ice and cold drinks and foods can be intimidating to those with sensitive teeth. To reinforce Sensodyne's position as the leading toothpaste for sensitive teeth, Grey created a story of the most sinister and indestructible villain of all times ice that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. We narrate this story with a petrifying monologue and soundtrack to create terror in the mind of the viewers.VIEW THE SPOT  To prove that nobody understands cats as well as Whiskas, Australia's biggest cat food brand moved beyond mealtime. Whiskas Cat Hacks gave humans entertaining instructions on how to modify flat-pack furniture to make it more cat friendly. A series of micro-films and visual guides featured off-the-wall ideas that took everyday items and made them into insightful objects that catered to cats' natural curiosity.Agency: Clemenger BBDO, Sydney VIEW THE HAMMOCK SPOT VIEW THE CLOCK SPOT VIEW THE LOOKOUT SPOT VIEW THE SCRATCH SPOT OMO: Meet the World's Smartest Clothes Peg Laundry detergent brand Omo has created a smart clothes peg, 'Peggy', which informs users of the best time to do the washing according to a range of weather indicators.The smart peg, created by J. Walter Thompson, is aimed at freeing up a family's time for the "moments that really matter". It can monitor fluctuations in temperature, humidity and UV sunlight and takes macro weather data available from weather forecasting services and combines them with micro weather data to provide accurate drying times. 'Peggy' then pushes out reminders to users of when is the best time to do washing, hang it out and how long it will change. It also alerts users to changes in weather. VIEW THE SPOT Australian Government: Stop it at the Start The Australian Government has today launched 'Stop It At The Start' - a primary prevention campaign, jointly funded by all governments, created by BMF, aimed at reducing violence against women in future generations. Violence against women doesn't just start - it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to grow.VIEW THE SPOT VIEW THE BOY AD VIEW THE GIRL AD Oasis Art Center: Future Reality The National Park Service is turning 100 this year and has plenty of amazing wildlife, to rangers and even train whistles, everyone and everything is in on the action. Agency: Grey New York.VIEW THE SPOT  When you stay in an Airbnb, you get more than a home. You get more than a city. You get a neighborhood. The local coffee shop is yours, too. Wherever you go, you get to feel like you #LiveThere. Even if it's just for a night. Agency: TBWA/Chiat/Day, Los Angeles.VIEW THE SPOT Umbro: The Fans Ball Idea from Monroe Peru: To inflate the balls that would be used by the Peruvian team in the matches theyâll play in the qualifying games for the World Cup in Russia 2018, with the fan's cheers. Execution At the Peruvian Grand National Stadium, hours before the selection plays the qualification match, UMBRO invited fans to inflate balls that that would be used in the match with their cheers. UMBRO´s machine detected the decibels of the cheers, converted them to pounds, which activated a compressor that inflated the balls in real time, which would then be taken directly from the activation to the field. VIEW OUTDOOR Wall Street Journal : Ambitious Hours The Wall Street Journal needed to bring in new subscribers: ambitious people who would value The Journal's in-depth reporting. So The & Partnership created a campaign using existing media that would secretly target these driven individuals, but no one else. "Ambitious Hours" was an integrated campaign that appeared only from 5:30am to 8am and again from 9pm to midnight. Hours most people are either still in bed or at home watching TV, but when the truly ambitious are still on the go. VIEW OUTDOOR  Jung von Matt / Spree Germany used the rain to bring a very emotional message to all convertible lovers out there.VIEW OUTDOOR  Venture only on technology can be dangerous. The campaign "Don't Trust Technology", created by Revolution Brasil for Gaia Expeditions, explains that clearly. Gaia is a well known off road company, specialized in road trips in Brazil and Latin America.VIEW THE BATTERY AD VIEW THE ROUTE AD VIEW THE SIGNAL AD Aides: I,Aids Let's make AIDS viral online to show his danger.in real life.Let's create a real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go.A virus that uses the same tools as everyone else.People meet on Tinder and Grindr ? AIDS is checked-in everywhere too.Twitter users want more followers?.Agency: WNP France VIEW THE CONCEPT A guy, who lost his hopes in humanity, tells you a short story of how some people are just bad, and how you shouldn't trust them when it comes to spoilers. That is why you should watch your favorite shows on Fox+.PLAY THE ELEVATOR SPOT PLAY THE BAR SPOT PLAY THE GROCERY SPOT Luki: Lifesaver Backpack Everyday many children in the jungles of Colombia use rivers to get to school. But the rivers are unpredictable and can be dangerous which is why Luki created 'Lifesaver Backpack.' Agency: JWT, Colombia.VIEW THE CONCEPT Made In Carcere: Tweet From A Prison The print ads by gyro Paris cleverly show the unique benefits of ZEISS's two new product innovations: DriveSafe everyday driving lenses and Precision digital device lenses.VIEW THE DRIVE SAFE AD VIEW THE PRECISION AD  LOUD, in partnership with their long-standing client, Animals Australia, today launches a campaign to highlight the number of cage eggs still being purchased by consumers. Despite increased awareness of the suffering of hens in battery cages, nearly half of all eggs purchased in supermarkets are still cage eggs. VIEW THE AVOCADO SPOT VIEW THE CANS SPOT VIEW THE CHECKOUT SPOT Amstel: Amplified Karaoke When Amstel found that they needed to gain relevance among the younger drinking market of South Africa, we decided to do what we do best and add a little bit of Amstel quality to something the youth hold dear to their hearts music. So we partnered with local hip-hop megastar AKA, and lured one of his biggest fans to a Karaoke evening knowing that when it was his turn to sing, he'd pick the artist he loved the most. Agency: OwenKessel Leo Burnett, Johannesburg.VIEW OUTDOOR  New Press ad for the Irish Examiner newspaper by Chemistry (Dublin, Ireland). Irish Examiner writer Eoin English visits Chernobyl as part of a historic Irish civic delegation, and reports back on the lasting devastation, and long-term human impact of the worst nuclear accident in history. This piece was informed by the main question posed in the report-how many generations will it take for Chernobyl to recover? VIEW THE AD L'Oreal: Colour Blind Awareness According to the Colour Blind Awareness NGO, 1 out of 12 men cannot see the color red due to color blindness. When the spouses of these men wear a red dress, red shoes, or even red lipstick, the men perceive these colors as brown, ochre or even purple. That's why McCann Mexico, together with L'Oréal Paris, gave the spouses of select color-blind men the opportunity to have an unforgettable experience and discover red for the first time with L'Oreal's lipstick brand Color Riche. VIEW OUTDOOR « First « Previous Next » Last » 3 of 9 |
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Boys and Girls Ireland spots for Insurance Confidential
Casanova Pendrill, NY has released this campaign for Oasis Art Center.
From Dubai a message from inside prison created by Tonic, UAR