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Seen and noted
McDonald's Screenshot Coupons Instead of advertising coupons, some of McDonald's advertisements were turned into coupons. Since the Isobar Poland campaign was targeted largely to a younger mobile-savvy audience, a series of animated banners were created. These banners acted as coupons. VIEW THE CONCEPT  Intending to publicise Unijorge's Distance Learning program, Propeg created an interactive billboard campaign. The university used images of famous thinkers that, due to reticule effect on the images, can only be seen at a distance. An idea that hits squarely those who do not have time to attend a traditional college classroom and need the distance to graduate.VIEW EINSTEIN OUTDOOR VIEW CHAPLAIN OUTDOOR VIEW GHANDI OUTDOOR  Web Film from Y&R Lima to promote The Champions League live broadcast on UVK Theaters.VIEW THE SPOT  French people often feel frustrated about Americans always having everything first. Some things arenât an issue for todayâs generation, after all chewing gum has been around for 98 years now, whereas other things may still annoy. One example, which an American may think is a joke, is that cupcakes only became available in France in 2012. However, worst of all is the entertainment sector. Agency: BETC, Paris VIEW THE GUITAR AD VIEW THE CHEWING GUM AD VIEW THE SHOES AD VIEW THE CUPCAKE AD VIEW THE JEANS AD VIEW THE SKATEBOARD AD Kalassa: Worry Less Mountain Biking Practice extreme sports without worry because you have an insurance that takes care of that. That's what Revolution Brazil wants to show in their campaign to Kalassa, a company that makes insurance for extreme sports.VIEW THE MOUNTAIN BIKING AD VIEW THE KAYAKING AD VIEW THE BASE JUMPING AD Saudali: The Scariest Is Not Always The Most Dangerous Print from Propague, Brasil for Saint BierVIEW THE CORN AD VIEW THE HOLY AD VIEW THE WINE AD VIEW THE ART AD Alcoholics Anonymous: Get Back Family Alcohol dependency not only affects a personâs life, but also the people around them.This campaign from Ogilvy & Mather New Zealand illustrates that insight by showing how alcohol separates you from your job, your friends and your family. Even though alcohol addiction seems overwhelming, with the help of AA there is a way back. VIEW THE AD Jaegermeister: The Insta HackNational Geographic Channel: Malala Woodcut Posters In order to promote the movie "He Named Me Malala", Fox Argentina created woodcut posters that show the story of pakistani activist Malala Yousafzai. Malala was a 15 year old active militant in Pakistan when taliban soldiers stopped the school bus where she was and shot her in the face. Her fight for the girls' rights led her to be announced, at 17 years old, as the co-recipient of the 2014 Nobel Peace Prize. Like the engraved wood, her story and her words were built in solid surface, and now inspire girls all around the world to draw their own future.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Trafficking Women: Recife To Rome Every year, 2.5 million people in the world are victims of human trafficking. Around 80% of them are women who are fooled by the promise of a better life in another country but once they get there, become slaves and sexually exploited. They are forced to take part in up to 10 sexual relations a day.A crime that is almost invisible because the majority of them travel freely by their own will and end up feeling somewhat responsible for being fooled. Over the last years, as a result of great international pressure, many governments have started to develop strategies to fight against human trafficking and women's trafficking in particular.Given this reality, the Liga Mulher, a hotline center that focuses solely on women developed by the Recife Cityhall, is launching a campaign signed by Agencia Um that aims at encouraging complaints.VIEW THE ROME AD VIEW THE MADRIDAD VIEW THE LISBON AD  The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping BBR Saatchi & Saatchi Tel Aviv decided to change that perception. VIEW THE SPOT Guest Judge: Lisa Fedyszyn, associate CD, Droga5, New York.jpg "https://www.bestadsontv.com/news/upload/3 (1).jpg") This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York Winner: Nike - The Conductor. It was a Kobe heavy week in film. Two ads feature the great man, or villain depending who you ask, and another mentioned Kobe beef. READ MORE Energy Online: Door Knockers This was a real-world demonstration of how Energy Online got rid of door knockers as a sale's tool. Contagion replaced a gargoyle door knocker with an actual person. So, when unsuspecting door knockers approached and knocked his face, they got more than they bargained for. The gargoyle sprung to life, told the door knockers to leave his home alone, and got rid of the door knockers on behalf of Kiwis across the country. While some salespeople were persistent, another gargoyle statue came to life to give them one last scare. As the door-to-door salespeople ran away in fear a title came up to say, 'Door knocking is so last century, so we got rid of them. Get the best deals online, anytime.'VIEW THE SPOT  Backyard director Greg Bell teams up with San Francisco Giants catcher Buster Posey to handle the high-adrenaline daily pressures of the 2016 Toyota Command Center. Using never-before-seen technology, in the new :30 "Double Buster" for Toyota out of agency H&L Partners.VIEW THE SPOT  The latest addition to the "Never TOO" campaign is "Never TOO Next" featuring a TV spot set in the not too distance future which is anything but your average toilet commercial. It portrays tech-on-tech love when robots attending a sophisticated housewarming party end up convening in the restroom as they discover and wow over the multi-functional Veil Intelligent Toilet by KOHLER. The robots are relieved to find that in the difficult-to-navigate world of human customs, the high-tech Veil Intelligent toilet is not only a marvel of engineering, but also a true kindred spirit.Agency: DDB ChicagoVIEW THE SPOT  The DNB application Vipps - is launching a new function and that just in time before The Tourist Hatching-season seriously begins when sun-thirsty people from the North hatch on the beaches of warmer latitudes, full of expectations and adventure, seeking experiences and local specialities and all other delicacies you can think of.Now, Through Vipps and their new function, they easily can split expenses with their friends and those holidays when they were dealing with âwho paid whatâ, endless searchings for vanished receipts and overall irritation, are just long gone.Agency DNB, NorwayVIEW THE SPOT  Using nothing but grunts, a Neanderthal shows us that two different types of tin foil are the same in terms of quality, but very different in price. And he knows his foil; because he's wrapped up an entire mammoth like a baked potato. It shows us ALDI's value across the shop in true challenger style.Agency: BMF, Sydney VIEW THE SPOT Sony Mobile France: Insta Zoom Rosbeef France decided that the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera, which has recently signed up to Instagram, the ultimate photo platform. Was by introducing 'Insta Zoom' an unprecedented experience.VIEW THE CONCEPT SurfAid: Surfify What if there was a way to donate to a charity that was so easy you could do it in your sleep, and it wouldnât even cost you a cent? BWM Dentsu Sydney came up with a unique way to do just that for SurfAid, a charity that helps poverty stricken communities of the Mentawi Islands.VIEW THE CONCEPT Mexico Tourism Board: Melting Neon Winter can be a bummer no matter where you live, but for Germans, the biggest complaint is the lack of sunlight during those frigid months. So to remind Germans of the long sunny days they were missing out on in Mexico, Mexico Tourism created the first "melting" neon sign with the message âSun Open Till 8 pm. VisitMexico.com." Chicago agency LAPIZ used creative innovation (and a whole lot of ice) to show the 18,000 international attendees at ITB, the world's leading travel trade show, that Mexican warmth can melt away the German winter.VIEW OUTDOOR Legoland: Legoland Dollars The Florida market is saturated with iconic theme parks and tourist attractions. Global marketing agency VML wanted to get more international travelers to add LEGOLAND Florida Resort to their vacation plans. LEGOLAND Dollars, a real currency that can be spent at the resort, was introduced on foreign exchange boards at Travelex locations within international airports a place where travelers stop to check the rate for their home countryâs currency upon arrival in the USA. VIEW OUTDOOR Quebec City Magic Festival: The Mysterious Billboard To promote the Quebec City Magic Festival LG2, Quebec created 'The Mysterious Billboard' to disappear before your eyes.VIEW BILLBOARD OUTDOOR VIEW CURTAIN OUTDOOR  The NBA has unveiled its latest TV spot, "Every Second Counts" featuring new music by Grammy Award-winning producer Timbaland created exclusively for the NBA Playoffs and The Finals. Part of the league's "This Is Why We Play" campaign, "Every Second Counts" highlights how at any moment, the NBA postseason can create jaw-dropping moments that will captivate fans and impact culture around the world. NBA Playoffs begin Saturday, April 16.   VIEW THE SPOT New Zealand Police Recruitment: Collapsed Man A man doubles over in pain on a street. Would you stop to help? This is the second video of the New Zealand Police campaign that aims at recruiting those who would and therefore possess the empathetic qualities needed in the job. The series by Ogilvy & Mather New Zealand explores real life scenarios that the Police deal with on a daily basis.Since launching this video via social media, there have been over 700,000 views and the campaign has featured widely in the media.VIEW OUTDOOR Aldi Australia: Smooth Talking DJ We play off those radio shows where people call in for advice on their problems. A smooth talking DJ with a feigned sincerity takes a call from someone with a hole in their life. The DJ then transforms into a retail ad guy when he tells the listener the solution ALDI Special Buys.Agency: BMF, Sydney PLAY THE COOLING SPOT PLAY THE WORKSHOP SPOT PLAY THE CAMPING SPOT PLAY THE RETRO SPOT BMW Motoraad: Small World SuburbPnuefreecom: Buying Tires Doesn't Have to Spoil Print work from Blu, BrasilVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Public Prosecutors Office Of Sao Paulo: Renoir How does it feel to look at one of the most famous paintings in the world and find it incomplete? To raise awareness about the problem of missing children and reinforce the outcry for public policies to help resolve missing person cases, the Public Prosecutor's Office of Sao Paulo's Program to Locate and Identify Missing Persons (PLID) is launching a new campaign in which one of the girls in Pierre-Auguste Renoir's painting "Pink and Blue" (1881) is erased. With creative work by VML Brazil, the Public Prosecutor's Office of Sao Paulo's pro bono agency since 2014, the campaign also includes testimonials from mothers sharing the grief of having a child go missing.VIEW THE SPOT  A secretive experimental operation irrevocably changes, and quite literally, evolves an athleteâs eyesight forever.Agency: Catch NYVIEW THE SPOT Highway Safety: Don't Let An Emoji Wreck Your Day The "Don't Let an Emoji Wreck Your Life" video from the Tombras Group tells the emotional story of a young lady through various emojis culminating in a tragic end. VIEW THE SPOT NAT GEO: Swap prejudice for knowledge A new series of print ads created by Y&R Sao Paulo.VIEW THE SURFERS AD VIEW THE LITTLE GIRLS AD VIEW THE COUPLES AD Pause: Discount Is King The HIFI business in Sweden have a big problem with false discounts and discounts that are too good to be true. One of Sweden's best HIFI companies, Pause had enough of this because false discounts taint the industry's reputation as a whole. So they introduced "Discount Is King' an app that everyone in Sweden already uses.VIEW THE CONCEPT  This summers everyone is going to say WOW!Tamnoon is a leading fashion brand in Israel. In this JWT campaign we launched the new summer collection called "summer wow".Other famous fashion brands in Israel are called Castro, American eagle and fox. In the movie we see symbols of the competitive fashion brands reacting to our new collection. VIEW THE SPOT Stop Hating: Kuzniarsnout The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. Jarek Kuzniar, the face of the campaign, is a distinctive journalist and the most hated character in Poland.We presented Internet hate speech as a humiliating and destroying power that leaves visible and lasting marks in real life.Using PR tools we conducted the campaign mainly on social media (Facebook, Twitter, Twitter Periscope, Snapchat, Youtube), and also on radio, traditional and digital OOH. VIEW THE SPOT  Saatchi & Saatchi New York has created this 'Born Bold' campaign for Tecate.VIEW THE JUSTICE SPOT VIEW THE BOLD SPOT  Bad customer experience can come back to bite you. Adobe Marketing Cloud is the most complete set of marketing solutions available. It gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets. We know what matters most to marketers. Agency: Goodby Silverstein & Partners USA.VIEW THE SPOT Sky TV: ChocolatesValentine's Day is supposed to be romantic. But the reality is often a different story. So this year, SKY TV via DDB New Zealand created a pop-up channel that played romantic movies all Valentine's weekend, so even if your significant other let you down, there was somewhere you could find some real romance.PLAY THE CHOCOLATES SPOT PLAY THE PORTACOT SPOT PLAY THE TAKEAWAYS SPOT « First « Previous Next » Last » 5 of 9 |
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Oriente, Brasil print for Saudali
Jaegermeister online from Great, Israel 
Lidi Bulgaria spot from Saatchi & Saatchi, Sofia 
Men are sensitive in these spots from Herezie, Paris 
The BMW Motoraad print from FCB Cape Town