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Seen and noted
 Westland Safe Lawn is the safer and natural way to feed your lawn. Itâs made for families with children and pets, who want a healthy looking lawn, without using chemicals.The campaign introduces Lawn Man. A big, lovable character made entirely from grass. He embodies everything the family lawn should be. Fun, friendly and safe for kids and pets. In the campaign we show that the family lawn puts up with a lot, leaving it tired and worn out. But after being treated to Westland Safe Lawn, Lawn Man comes back to life, revived and ready to play again with the family. Agency: TBWAManchesterVIEW THE SPOT  The Irish Police are now testing drivers' saliva for drugs. Our latest drug driving campaign shows that even if you think you can hide your drug use, your saliva can't. You can lie but your mouth can't.Agency: Irish International BBDOVIEW THE SPOT  Discover the all new Nissan Micra and an audacious couple in a never ending getaway. Together they plot, they set up, they get into trouble and get out of it. At every turn, the Micra is there to drive the action and is ready to shake things up as the perfect accomplice. Agency: TBWAG1, France.VIEW THE SPOT  David & Goliath has created this spot for California Lottery so that you can bare witness to our biggest ticket ever, and see how it gives the everyday an epic twist for one unsuspecting guy who feasts his eyes on it for the first time.VIEW THE SPOT Libero: Baby Buzz Libero has created the"Baby Buzz" to help make partners more involved during pregnancy. Agency: Volontarie, Stockholm. VIEW THE CONCEPT Skyn Condoms: Voice Analysing Messenger In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-analyzing bot for client SKYN. The new system, which tests users' voices for their mystery factor, was designed to promote the leading condom brandâs launch of "Unknown Pleasure", a box containing an assortment of warming, cooling, tingling, textured and even cocktail-flavored SKYN condoms. VIEW THE CONCEPT IBM Watson: The Voice Of Art IBM THE VOICE OF ART is a Watson powered technology that allows people to have real conversations with art inside museums.Agency: Ogilvy, BrasilVIEW THE CONCEPT Nescafe: The Hello Bench Creating new relationships it's harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafe Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafe.Agency:Publicis, Italy VIEW OUTDOOR Al Rajhi Bank: The Woman Behind The Veil In Saudi Arabia, advertising shows a lot of gender bias. While it is normal to feature men across print & outdoor channels (the most prevalent mass media in Saudi Arabia), showing women is forbidden, due to strict cultural regulations.So, when Al Rajhi Bank, a leading Islamic bank in Saudi Arabia, was promoting Laki a card offering personalization for women with the promise of being unique to you the bank didn't create another ad hiding women behind the veil. Agency: FP7, RiyadhVIEW OUTDOOR  Republica USA has created this print campaign for Amigos for Kids.VIEW THE WITCH AD VIEW THE WOLF AD VIEW THE DEVIL AD Mobilar: Forest Anyone who trusts Mobiliar with their retirement plan can worry about anything in old age, just not about money. Agency: WIRZ BBDO, Zurich.VIEW THE SPOT Tribeca Film Festival: See Yourself In Others This has been a very divisive year all around the globe and the only way to change it is through empathy. To spark a conversation about it, and inspire people for reflection, Tribeca Film Festival wants to invite us to see ourselves in others reminding us the importance of sharing the feelings of other people, and reinforcing the fact that great stories allow us to do that. Agency: DDB New York.VIEW THE SPOT  Stimorol are all you need to pass a message in this campaign via Ogilvy & Mather, Paris.VIEW THE MORNING SPOT VIEW THE ROMEO SPOT  There's only one thing that separates the bad from the good. The good from the great. The greats from the legends. Just one thing. Obsession.VIEW THE SPOT  JWT Shanghai has created this "Plug In" campaign of four print executions for Creative Headphones that shows the benefit of the product.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Heir to the legendary notebooks used by artists and thinkers for over two centuries, the Moleskine notebook is a canvas for personal expression even when it mingles with the earth's mightiest heroes. The latest example is the Avengers Limited Edition collection: a personal homage to Marvel heroes with original metallic freehand designs debossed on the covers. Released in Moleskine stores, with a little help from Leo Burnett Italy, the Moleskine Avengers Limited Edition is a tribute to the unlimited power of imagination. A small reminder that before becoming our favorite icons or movies, superheroes take their first steps as sketches on paper.VIEW THE HULK AD VIEW THE SPIDERMAN AD VIEW THE THOR AD  A warning for those who are not ready yet to become parents. Radio spot from FCB Lisbon for BeiersdorfPLAY THE SPOT Nosa: The First GifAkademia: The Wheelchair Hour How many hours of driving does it take to learn responsibility? 2012 Agency, Warsaw has created this educational campaign addressed to Young Drivers.VIEW OUTDOOR Samsung :The 20 Greatest British Views Samsung are marking the launch of the new Galaxy S8 smartphone by touring a giant 7x3 metre scale model of the phone around the UK. Each of the installation sites have been selected following a public poll to find the 20 UK views that give Brits infinite pleasure. The giant phones are being specially positioned at many of the winning locations to showcase the views via the new Infinity Display screen and bezel-less design, which form a continuous surface with no buttons or harsh angles.VIEW OUTDOOR Foot Locker: Pick Up Trips Foot Locker (NYSE: FL), a leading global specialty athletic retailer, is celebrating sneaker culture around the world this week by sending three lucky Foot Locker customers on intercontinental "Pick Up Trips." All true sneakerheads follow Foot Locker's Release Calendar and Launch Locator, but when three loyal consumers learn they can shop the hottest new releases early in other global cities, they canât pass up the opportunity. Agency: BBDO New YorkVIEW OUTDOOR ACA: Hangman Mobile phones are more present than ever in our lives. Weâll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents "Hangman", a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, "Every letter could be the last."VIEW THE LATE AD VIEW THE LOVE AD VIEW THE MISS AD STC: Don't Snap And Drive Obsessive use of your phone is as dangerous an addiction as heroin.It can ruin your life and the lives of other people on the road.Agency: Y&R RiyadhVIEW THE SNAP AD VIEW THE TWEET AD VIEW THE SMS AD  We Are Unlimited has created this campaign for McDonald's.VIEW THE PLACE SPOT VIEW THE TECHNICIAN SPOT Catholic Care: There For Any Human CatholicCare, previously known as CentaCare, has grown from a small grass roots volunteering agency beginning in 1967, to a leading not-for-profit community organisation. ZOO Group developed their new brand identity, and positioning to life to show that their community services go far beyond their relationship to the Catholic dioceses, and that they are, in fact, there for any human. The digital video in it's full form was served online, and through a TVC campaign to launch their strategic vision for 2017 and beyond, which was lead by their new brand vision "There For Any Human". VIEW THE SPOT  Co-op has launched this new multi-channel marketing campaign, demonstrating how great things happen in communities, when we all work together. With an ambitious target to attract one million new members by the end of 2017, the anchor of the campaign is to illustrate how the Co-op is championing a better way of doing business.Agency: Leo Burnett London.VIEW THE SPOT  2017 marks the 20th year of Nike Basketball in China. This March, Nike China launched a new basketball spot"I Got Next" with its longtime creative partner Wieden+Kennedy Shanghai, to celebrate the fearlessness of young basketball players and encourage more kids to step onto the court to be the next. Since childhood, Chinese kids have been told to know their place and stay in line, because it's safe and they wonât have to worry about the consequences of failing. In the old days, it does help to keep kids on track, but also stops kids from trying and living up to their full potential. However, Nike China found change is already on the way nowadays. The young Chinese kids have more confidence in their game, they dare to take competitions on and they will challenge the conventions that stand in their way.VIEW THE SPOT Portuguese Political Festival: The World Is Filled It's a TV commercial from 004 for the Portuguese "Political Festival" and it focus on the electoral abstentionism a really big problem in Portugal. VIEW THE SPOT  Samsung Electronics Italy and Leo Burnett Italy present Samsung Wemogee, the first free instant messaging app created to allow patients with aphasia and everyone with communication disorders, to express ideas, activities and emotions with their family and friends. This new app will be available from the 28th of April 2017 on Google Play Store for all the Android devices (smartphones and tablets), the AppStore for iOS devices and on Galaxy Apps by Samsung. Samsung Wemogee covers a communication problem that troubles more than 3 million people in the World (200.000 in Italy alone) who suffer from Aphasia, a very complex neurological disorder that affects the ability to understand and formulate language. VIEW THE SPOT  Bonds via Clemenger BBDO , Sydney have launched a new campaign today reminding Australians to refresh their sock drawers. Featuring long standing Bonds Ambassador Pat Rafter, the campaign launch film sees Pat return to the limelight for what he thinks will be his next big Bonds Underwear commercial. The ad takes a humorous turn when Pat realises his underwear modelling days are over and heâs been relegated to a sock model. Pat Rafter has been the face of BONDS for over ten years and whilst his prior engagement with the brand has seen him front BONDS Underwear and the BONDS Baby Search campaign, this time he toes the line as the face of BONDS socks.VIEW THE SPOT  VERSAILLES, the TV show (produced by French pay TV Canal+, starring George Blagden and shot in English) centered about the life of King Louis the 14th of France, made headlines last year when it premiered around the world. One article from Antonia Fraser in The Guardian stated that VERSAILLES begins with sex and ends with sex and in between you have royalty, mistresses, intrigue, illegitimate children, gay sex, happy marriages of state and unhappy marriages of state, all centring round this extraordinary man, Louis XIV, the Sun King, who ascended the throne when he was four years of age in 1643 and ruled for the next 72 years until his death in 1715. For the launch of season 2, Canal + and its advertising agency, BETC ParisVIEW THE SPOT CASE STUDY - Host: #redefinewomen CASE STUDY - Gender equality is a global conversation. But, for all our talk, progress has been slow. So we set out to help the conversation by leveraging a brand with a surprising obstacle. 'Google: define', a tool belonging to a company known for its progressive nature, was inadvertently serving definitions that perpetuated out-dated gender stereotypes, like: rabid - "a rabid feminist". Our shared reference point of language - the dictionary - wasn't reflecting the changes women have fought so hard to see. We channelled the public's shock at this discovery in a social movement that appealed to Google to update their definitions. With no budget, we created Instagram tiles containing offending examples, and launched on Women's Equality Day, capitalising on a contextual news hook. Within a week, Google had commented, saying they were looking into it. And, true to their progressive reputation, they did. Google:define began to change their meanings to define words, not women.VIEW THE CONCEPT Air New Zealand: Summer Wonderland CASE STUDY - Christmas is a Northern Hemisphere-dominated event, synonymous with frosty snowmen and frightful weather. Problem is, for the Southern Hemisphere, those things don't represent Christmas at all. Down here, Christmas is in the middle of summer, not winter. But our warm and sunny festive identity is never represented. At a time of year where bigger brands with bigger budgets were perpetuating Christmas cliches, Air New Zealand wanted to build brand fame and foster pride amongst Kiwis, both at home and abroad. So we set out to give New Zealand a special gift - a chance to break with Northern traditions and embrace their very own Christmas identity - and put Air New Zealand at the heart of the holiday season in the process. Agency: Host, SydneyVIEW THE CASE STUDY  303 MullenLowe has officially launched TK Maxx in Australia with a campaign that promises exceptional value on big brands, making the improbable possible - an insight that inspired the launch campaign tagline, 'yes way'. Filmed beachside in Sydney and featuring sun, surf and stilettos, 'yes way' highlights TK Maxx's arrival as an off-price retailer where the brands are big and the prices are small. VIEW THE SPOT Guest Judge: Toby Talbot, CCO, Saatchi & Saatchi, New Zealand This week's guest judge is Toby Talbot, newly appointed chief creative officer, Saatchi & Saatchi, New Zealand. As I pen this, it's nearly midnight on Tuesday 18th April in New Zealand (we're from the future, don't you know) and so therefore the absolute deadline of deadlines for the award show of award shows for us is only 48 hours away. READ MORE  Aspirational,"category sell" advertising from Brunner aims give upscale homeowners something to think about for their backyard."Treehouse"was filmed at Airbnb's most popular listing, worldwide, the Bahouth home in Atlanta's Buckhead neighborhood. The Pergola was constructed for the shoot. VIEW THE TREEHOUSE SPOT VIEW THE PERGOLA SPOT  There's always room for more. A pet adoption message from McCann Worldgroup Mumbai.VIEW THE RABBIT AD VIEW THE DOG AD VIEW THE CAT AD North Carolina Craft Brewers : Beer State In a campaign from BooneOakley directed to North Carolina's bitterly divided state legislature, print, direct mail, and online advertising redraws the state's political map using 147 pint classes of actual North Carolina craft brews. The state is about to take up a bill to modernize its brewery laws, and the advertising goal is to sidestep the usual red/blue divide, and get legislators to consider the issue in less partisan shades of straw, wheat, amber, tan and brown.VIEW THE AD Bornier: Napoleon A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of this posters campaign.We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs. McCann Prague helped changing that, raising quick awareness thanks to the surprising visuals. VIEW THE NAPOLEON AD VIEW THE HORTENSE AD VIEW THE BEETHOVEN AD « First « Previous Next » Last » 4 of 8 |
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This Mother's Day, help a SickKids Mothers stay strong. Agency:Cossette, Toronto 
Nossa, Lisbon brings the first live Gif to the world