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Seen and noted
RAC Roadside Assistance: Brick Your dad knows a lot. But... there are some things he doesn't know-like how to fix your car. Agency: JWT, PerthPLAY THE BRICK SPOT PLAY THE LEADS SPOT PLAY THE DASH LIGHTS SPOT Woolworths: Grown For Gold - Kurt Fearnley Woolworths, the official Fresh Partner of the Gold Coast 2018 Commonwealth Games, has launched Grown for Gold, a campaign via M&C Saatchi Sydney, aimed at inspiring Australians to rally behind our local athletes at the Games and tell the stories behind how they have become champions. The stunning little town of Carcoar in NSW is known as The Town That Time Forgot. It's also known as the town that has produced the world's best para marathon racer, Kurt Fearnley. It's also no coincidence that the area has also produced some of Australia's best Royal Gala apples.VIEW THE SPOT RAC WA: Ready to do good? If you've ever looked for a job, you'd know how boring recruitment ads can be. So when RAC wanted to hire some people, we thought we'd try something different and speak to the heart of the audience that RAC are looking for. Agency: JWT, PerthVIEW THE SPOT Lotto NZ: Armoured Truck Lotto New Zealand has launched the third instalment in its Imagine series, which began with 2015's hugely successful Pops' Gift, followed by the equally poignant Mum's Wish in 2016. This latest instalment under the Imagine platform is inspired by the true story of a Kiwi bloke who won $15 million, honoured a promise made long ago, and went halves with his mate. From that inspiration, DDB NZ crafted the story of Armoured Truck, the hair-raising tale of a mate who kept his promise.VIEW THE SPOT Western Australian Police Union: 1.5% This campaign convinced the Western Australian Government that police officers are worth the 1.5% pay increase they were promised. Agency: JWT, PerthVIEW THE CASE STUDY SPOT VIEW THE BODY PARTS SPOT VIEW THE STAB SPOT VIEW THE SYRINGE SPOT VIEW THE COMPILATION SPOT PLAY THE SYRINGE SPOT PLAY THE TRAIN SPOT PLAY THE NECKSTAB SPOT PLAY THE CAFE SPOT PLAY THE MASSAGE SPOT PLAY THE OFFICE SPOT RAC Insurance: Pet Names Let's face it, your pet is your best mate; they help you through the tough times and bring you the happy ones. So, shouldn't you be there for them too? Agency: JWT, PerthVIEW THE BREAKUP SPOT VIEW THE WARDROBE SPOT PLAY THE RADIO SPOT NZME: Goats ReduxRescom First Security's "Call Of The Wild" campaign created by NZME.Radio, compares nature's security and alarm options with their human equivalent. PLAY THE SPOT Guest Judge: Luis Gatti, associate CD, Saatchi & Saatchi, Dubai
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 19, 2018 11:13 (Edited: February 17, 2023 05:19)
 This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai. Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ MORE Always: Never Unsanitary Pads Branding and communications agency Joe Public United identified that Always, South Africa's leading feminine hygiene product, has a program called Always Keeping Girls in School. This program provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, Joe Public United sent Always a direct mailer asking them to bring their program to OSAAT's Itirele-Zenzele High School in Diepsloot, Johannesburg.VIEW THE SPOT Royal British Legion: Every Pin Tells A Tale The Royal British Legion steps into augmented reality [AR} to bring to life powerful stories from Passchendaele to connect with young audiences. The idea expands the success of the 'Every Pin Tells a Tale' campaign created by Geometry UK. To commemorate the 60,083 soldiers who made the ultimate sacrifice at the Battle of Passchendaele, one of the First Worl'd War's bloodiest offensives, the Legion commissioned limited-edition Passchendaele 100 poppy lapel pins. British artillery shell fuses and earth samples collected from Passchendaele battlefields were melted down to create 60,083 poppy pins to honour and remember every British soldier who fell during battle. Digital advertisement created by Geometry Global, United Kingdom for The Royal British Legion, within the category: Public Interest, NGO.VIEW THE CONCEPT SM Polis Insurance: Radio CrashesMobile phone usage while driving is the second highest cause of car accidents, SM Polis Insurance wants to change that. Agency: Voskhod, Ekaterinburg.PLAY THE SPOT Mercedes-Benz: The Battle Continues The Mercedes-Benz Formula 1 team wins the fourth consecutive world title and celebrates the victory by paying tribute to the biggest rivals: the Scuderia Ferrari. A tribute that also tastes like a challenge, waiting for the next 2018 championship. Agency: Gruppo Roncaglia, Rome.VIEW THE SPOT Samsung: My Road to Pyeongchang While Gus Kenworthy has yet to compete in PyeongChang, he is already one of the most talked about and popular athletes this Winter Games due to his amazing story. Set to perform this weekend, I wanted to quickly share a content package that was collected and filmed in partnership with sponsor, Samsung. With the theme of Samsung's Olympic campaign being Do What You Can't, Samsung ignites the Olympic spirit by encouraging everyone to break down their barriers to fuel meaningful progress and do what canât be done, Gus is the living embodiment.VIEW THE SPOT  M&C Saatchi, UK has released this short film for the BMW motorcycle of your dreams that is closer than you think.VIEW THE SPOT  The film stars Kyrie Irving, along with NBA greats Shaquille O'Neal, Chris Webber and Reggie Miller, plus Nate Robinson, a former NBA player who spent time with teams including the Knicks, Celtics and Bulls.VIEW THE SPOT  The Choose Joy campaign is about all the joy that comes from doing your own thing and owning it. Cupcake and Mekanism were inspired by the modern wine consumer, who is looking to connect with brands like Cupcake that feel real to their life and provide entertaining and clever digs with a touch of sass, optimistic sarcasm, and fun.VIEW THE EXIT SPOT VIEW THE FIANCE SPOT VIEW THE OFFICE SPOT  The world may teach us "can't." But we are all born to do what can't be done. Global brand film for Samsung. Leo Burnett Chicago has created this "Human Nature" spot for Samsung.VIEW THE SPOT  Tinder, connects people to other like-minded people, helps one make new friends, find a date or a life partner. It puts people in control of their social interactions in a way that may not be possible otherwise. And this film is an unabashed, joyous celebration of that feeling. In a world where we are always being told how to behave and what not to do, Tinder stands (and does a little jig) for individual choice, without judgment. Agency: BBH, IndiaVIEW THE SPOT Moelven: Bring Nature Home Moelven is one of Swedens biggest wood manufacturers. Wood is a natural material more people should use in their homes. Moelvens film "Bring nature home" is a reminder of that. Agency: ORD&BILDVIEW THE SPOT Save the Children: Migrant Children This is the price that thousands of Migrant Children pay to risk their lives. You can prevent it with just 10 pesos per day. Agency: Totem Marketing Group, Mexico City.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Arthryl GO: Will You Marry Me? A print ad by M&C Saatchi Tel-Aviv for Arthryl GO - an over-the-counter medicine that relieves symptoms of mild to moderate cartilage erosion of the knee.VIEW THE AD  A simple idea that got together the billboards in Colombia with the abandoned animals of the ADA foundation, to find brands to advertise and new homes for all of the animals. Agency: Sancho BBDO Bogota.VIEW OUTDOOR Snickers: You're Forgetful When Your Hungry AMV BBDO, London and Snickers teamed up again this Valentine's Day to build on the success of last year's campaign. This Valentine's Day Snickers is helping those who forgot to make a reservation. VIEW FORGETFUL OUTDOOR VIEW NEED A TABLE OUTDOOR VIEW VALENTINES OUTDOOR VIEW OUBLIE OUTDOOR Justice4Grenfell: Three Billboards 8 months on from the tragedy of the Grenfell Tower, the issue is being ignored. 71 people died in the Grenfell Tower. And still no arrests. And still 297 flammable towers. And still hundreds of survivors are homeless. And still they are not represented on the inquiry. And still there is no justice. These 3 billboards are here to keep this tragedy in the national conscience, to make our voices heard. And our voices call for change to a system that kills. And our voices demand justice for Grenfell. Agency: BBH, LondonVIEW OUTDOOR Audi: The Backseat Driver Experience All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there's an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience, a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analysed the drivers' actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver. Agency: Akestam Holst, StockholmVIEW THE CONCEPT  In the latest take on New York Lottery's "How Would You Spend It?" campaign, "Small Town" builds off of the original concept of showing how one New Yorker would spend his time if he won Cash4Life's top prize of $1000 a week for life. Shot by legendary director Noam Murro, "Small Town" features actual miniature buildings and props to tell the story of how one lucky winner uses his newly afforded time to revisit an old childhood hobby. Cash4Life is the only draw game from the New York Lottery that offers players a chance to win $1,000 a day for life, giving players an opportunity to dream about how they'd spend their days, not just their dollars, if they won. Agency: McCann, New YorkVIEW THE SPOT  Teachers change the lives of their students every day. From facilitating 'lightbulb' moments where a child finally understands, to helping them realise their inner potential, each individual moment of 'making a difference' adds up to an overall sense of pride and satisfaction in teaching. FCB Inferno has created two films for the Department for Education which condense down a range of these impactful and often poignant moments, to showcase the unequivocal, collective pride that teachers feel as a result of their job. The films show a snapshot of the rich and varied reasons why our hero teachers Grace and Samuel, along with their colleagues, are proud to teach. VIEW THE SAMUEL SPOT VIEW THE GRACE SPOT  Over the past few days, you couldn't have missed the news about SpaceX's launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars. But what you might not know is that car brand SKODA has already made it to Mars. Nope, you're not dreaming, a SKODA on Mars⦠A small town in the heart of France! Agency: Rosapark.VIEW THE SPOT Miffin's: Happy (Or Sad) Valentine's Day Valentine's Day brings many emotions, and with that comes many forms of bodily fluids. Miffin's want their customers to know that whether it's a happy, or a sad Valentine's Day, they're there to help. Agency: Gindhouse VIEW THE AD Mymall Limassol: Gifts That Make History The message: MYMALL is the ultimate destination for gift shopping. The place where you can find the most amazing, legendary gifts. In other words, the gifts that make history. The idea: Marketway/Publicis, imagined the Xmas gifts that may have gotten and may have inspired some legends to change the course of history; legends in the likes of Frank Sinatra, Marilyn Monroe and Christopher Columbus. VIEW THE TCHAIKOVSKY AD VIEW THE SINATRA AD VIEW THE PICASSO AD VIEW THE MONROE AD VIEW THE HOUDINI AD VIEW THE COLOMBUS AD  It was love at first sight -- Peter Putzel discovered FilmStruck, Tweeting publicly that he would marry our humble streaming service, in his own words:"If I weren't already married, I'd ask @FilmStruck to marry me. It has everything I've ever wanted in a relationship." So, the geniuses at FilmStruck accepted his proposal and married him -- cake, flowers, and a lifetime of movies to watch happily ever after ensued. And his wife happily handed him over to us in holy matrimony. VIEW OUTDOOR Hapa Sushi: Eat Well Before It All Ends Colorado restaurant chain Hapa Sushi is utilizing unedited President Trump tweets to remind people to enjoy a good delicious meal while we all still can. Agency: TDA_Boulder.VIEW OUTDOOR VIEW THE 1ST AD VIEW THE 2ND AD Velocity Frequent Flyer: Valentine’s Day Redemption Program In an unexpected move, Velocity Frequent Flyer is giving back the Points member's spent on unromantic items in the lead up to Valentine's Day. Velocity has found toasters, kettles, vacuums and many other unromantic items had been purchased with Points in the lead up to Valentine's Day, when they could have been used for romantic getaways. The Valentine's Day Redemption program launches with CEO, Karl Schuster, addressing members declaring that the Points will be given back. Mr Schuster then encourages them to use their refunded Points on a flight with Virgin Australia, at a 30% off redemption discount. Velocity will credit back up to two million Points that can now be spent on flights. Members also get to keep their toasters, kettles and vacuums. Agency: CHE ProximityVIEW THE CONCEPT Air New Zealand: Emoji Journey Emojis are a fun and fast way to communicate. One that crosses boarders, cultures and countries. So when it came to telling the world about everything New Zealand has to offer,agency, True, decided to use the only real global language. They created an interactive online experience that allows people to plan a trip to New Zealand using only emojis. Simply comment on the Air New Zealand post on Facebook or Twitter with a combination of emojis that best describe your perfect New Zealand getaway. The Air New Zealand bot then replies with a link to your very own Emoji Journey. This personalized Google Maps overlay allows you to find out more about the destinations and activities on offer. Whether you comment with a 'wave emoji', 'shrimp emoji' or even 'poo emoji', there's an Emoji Journey for everyone.VIEW THE CONCEPT  Launching on Super Bowl LII,"Be Celebrated," helps Blacture amplify black cultureâfrom black art and film to business and innovation. Agency: McKinney in partnership with Leijas VIEW THE SPOT  LA-based agency Battery has created a new global campaign for Netflix to promote Chris Rock's stand-up comedy special, "Tamborine," a Netflix Original that makes its debut on the streaming site on Valentine's Day (2/14). The :30 spot, titled "Tamborine,""The goal of the campaign was to announce Chris' special in a way that builds organic buzz around the pending release," said Scott Brown, Partner/VP/Creative Director at Battery. "From dropping the cryptic teaser to rolling out mysterious OOH boards, Netflix looked to draw in its audience, and get them asking for more." Rock's stand-up special covers a wide array of topics including his recent divorce. Airing on Valentine's day, "Tamborine" is one of the year's top releases for Netflix's Comedy arm. Battery was also the agency behind last year's acclaimed "Netflix is a Joke" campaign that touted the brand's stellar lineup of stand-up comedians. VIEW THE REVEAL SPOT VIEW THE TEASER SPOT VIEW THE TWITTER FILM SPOT VIEW THE TEASER OUTDOOR VIEW THE REVEAL OUTDOOR  To promote PERRIER, Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, "The Lion", directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film's remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIERâonly, this time, itâs a bottle of PERRIER, Fines Bulles. VIEW THE SPOT  '06 Pack' is a film via agency Rosapark, to promote an operation grocery chain Monoprix's created especially for its customers for Valentine's Day. To celebrate the holiday, it created a special line of 7 fake packages with the food names replaced with punny messages of affection and space to write in one's phone number. The perfect way to slip a note into someone's shopping basket. The film explains the operation with Alice, who has run across Cesar in the salad aisle, but can't find the words to express her feelings. Luckily, she finds her salvation in the form of a '06 Pack'. VIEW THE SPOT  Wake up calls comes in different shapes and sizes. This simple print Ad for an instant coffee product highlights this fact in a humorous way. Agency: Y&R, AmmanVIEW THE AD « First « Previous Next » Last » 3 of 8 |
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Willie Beaman, France has created this spot for Samsung.