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Seen and noted
UNICEF: Game Chaingers Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the Game Changers initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. The idea for the project stemmed from the war in Syria, which has created the largest humanitarian crisis of modern times, yet paradoxically it has received very little support. Nowadays, organisations rely more and more on charitable donations. The recruitment of donors is a huge challenge; the same people tend to be asked to give and are often approached in the same way. 71.6% of donors are over 50 years old. Game Chaingers is a new fundraising tool, the first that uses the blockchain based cryptocurrency Ethereum. This innovative solution is aimed at a new generation of givers: the 711 million gamers in the world and the eSport community, or anyone who has a large graphics card in their computer.VIEW THE CONCEPT Tourism Australia: Dundee: The Son of a Legend Returns Home During the 2018 Big Game, viewers learned that the much-talked about sequel of an '80s movie, "Dundee: The Son of a Legend Returns Home," was not a sequel at all. It was actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia. Agency: Droga5, New York.VIEW THE SPOT VIEW THE FIRST TRAILER VIEW THE SECOND TRAILER VIEW THE THIRD TRAILER VIEW THE CAST TRAILER Slater and Gordon: Cases Like Yours Slater and Gordon returns to its roots with its new advertising campaign 'Cases Like Yours', created by The Shannon Company, highlighting the law firm's key service offering around compensation law.VIEW THE SPOT Pizza Hut: Hut Date On Valentine's day, agency REF+ created a chatbot so Pizza Hut fans could try to flirt with their real love: a pizza.VIEW THE CONCEPT Camlin Brush Pens: Recreating Masterpieces Self-portraits of great artists are just as famous as the masterpieces they created. Art lovers across the world recognise and revere them. In this campaign 'Recreating Masterpieces', R K SWAMY BBDO, Mumbai, have recreated the self-portraits of world famous painters. The only difference here is that they are not recreated from oil and water colours which the artists used originally. Instead, they are painted using Kokuyo Camlin Brush Pens. Each portrait is carefully recreated using only the 24 fixed shades available in the Brush Pens category. These posters were created to illustrate that today there is a whole new medium called Kokuyo Camlin Brush Pens available to create masterpieces exactly the way the great masters created them.VIEW VAN GOGH OUTDOOR VIEW PICASSO OUTDOOR VIEW TAGORE OUTDOOR Volkswagen: Golf GTI I'm not a fake is not only a print/outdoor campaign but also a new digital media: it's the first ever, interactive ad to use reCAPTCHA recognition technology as a communication platform. Studies showed that the purchase of fake spare parts in the Middle East was a growing problem on e-commerce sites. The same sites where reCAPTCHA recognition technology is usually used as a verification process. Instead of using random images to verify the user isn't a robot, people have to select the fake part. The campaign's being rolled out through the region, into media focusing on the automotive industry, targeting those who are either looking to buy a Volkswagen or are purchasing parts for one. Agency: Memac Ogilvy, DubaiVIEW THE GOLF AD VIEW THE BEETLE AD VIEW THE TERRAMONT AD VIEW THE TIGUAN AD VIEW THE ARTEON AD  Outreach Nepal have created these ads for Plan My TripVIEW THE GANDHI AD VIEW THE MOTHER TERESA AD VIEW THE CHE GUEVARA AD  This campaign created by BlackSheep.Works for Kashmir's free-range eggs brand FREE HENS' FRESH Eggs pitches the humble egg against the conventional foods/ beverages considered healthy, nutritious, or filling, and creatively explains how actually free-range eggs are healthier, more nutritious, and satiating by using visual juxtapositions and interesting findings from scientific studies.VIEW THE GREEN TEA AD VIEW THE FISH AD VIEW THE SALAD AD VIEW THE CARBS AD Burger King: #GrillTheWorst Cannes Lions' Marketer of the Year 2017, BURGER KING, has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is 'worst'. And as BURGER KING is known for flame-grilling since 1954, the campaign idea is #GRILLTHEWORST. The campaign is launched by an online video featuring a series of 'WORST' things hitting the grill and getting flamed. Pink plastic clogs, tax bills and other 'worst' items from the year take a hit on the grill. VIEW THE TEASER SPOT VIEW THE ACTIVATION SPOT Volkswagen: Red Flashy Thingy The new Polo is here and it comes with a host of incredible new features that will make you feel more confident than ever before. With this newfound-confidence you'll think you can do anything. But in life every action has a reaction. So the new Polo comes with a friendly warning - Beware the confidence. Agency: Ogilvy, Cape TownVIEW THE SPOT  Next to Cricket, taking the Puss out of our Kiwi neighbors is Australia's other favorite pass time. To celebrate their national Day Waitangi Day Sweetlips are giving away FREE CHUPS when you ask for them in your best Kiwi accent bro. Agency: AT Creative / Breadbox marketing & PRVIEW THE SPOT  When you love the superior taste of Michelob ULTRA, you can't help but sing about it. Join Chris Pratt, Brooks Koepka, Kelly Slater, and Shalane Flanagan as they sing 'I Like Beer,' the fit and fun beer anthem from Michelob ULTRA's Super Bowl LII commercial. Agency: FCB Chicago.VIEW THE SPOT  Unicef UK Ambassadors Eddie Izzard, Sir Chris Hoy, Martin Bell OBE and Olivia Colman have each lent their support to an emotional and provocative new film putting pressure on the UK Government to change the rules that allow refugee children to reunite with their close family already living in the UK. We Are Family, the 60 second film produced by FCB Inferno, sees famous faces reflecting on their role as different family members (Eddie Izzard as a brother, Olivia Colman as a sister, Sir Chris Hoy as a brother and Martin Bell OBE as a grandfather) with personal reflections on what makes their family relationships so special.VIEW THE SPOT The University of Auckland: Never Stop This TV commercial spearheaded the new integrated brand campaign for the University of Auckland. The Never Stop campaign reflects and celebrates the fact that the University of Auckland are relentless in their pursuit of educational innovation, academic research and the advancement of New Zealand itself. Agency: J. Walter Thompson, Auckland.VIEW THE SPOT  Wieden + Kennedy, Tokyo has released this spot for Nike collaborating with Korean superstars Jay Park, Jessi and Woo Won-jae.VIEW THE SPOT Swiss Workers Relief Organization: Project Integrated Freundliche Gruesse, Switzerland has teamed up with the Swiss Workers Relief Organization to launch the "Project Integrated," a project which offers refugees a new job perspective. VIEW THE SPOT  Blur has produced 'We Love Places' directed by Ginesta Guindal for the airline Vueling. Aiming to connect the interests of its flyers to different destinations around the world, this vibrant spot looks to promote the new trend of relating the essence of the cities in a personal and unique way. Created by McCann Group Spain, this campaign shows that there is no longer one single way to visit cities. Moving away from typical places of tourism, Vueling tells us that there are a million ways to explore and make the most out of our travels, offering us destinations seen from a different perspective. The mix of formats, including the use of a Sony Hi8 camera, adds to the sense of diversity that the spot looks to communicate.VIEW THE SPOT  Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, Hyundai's first-ever smart compact SUV to a national audience in its national TV spot, titled 'Ref to the Rescue.' The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in two places at once. Our hero, a referee at a kids' soccer game, arrives in his Kona and calls hilariously groundless penalties until no children are left on the field, ensures that every parent gets home in time to watch the Super Bowl.VIEW THE SPOT Febreze: The Only Man Whose Bleep Don't Stink Dave is "The Only Man Whose Bleep Don't Stink." He's not coming to your Super Bowl party, but everyone else is. Make sure your bathroom is ready for the big game with Febreze. #BleepDontStink. Agency: Grey, New YorkVIEW THE SPOT  NAB is proudly celebrating its support of the AFLW competition today through the launch of its latest campaign, History in the Making, created in partnership with Clemenger BBDO Melbourne. Following on from the inaugural campaign, Supporting every footballer's dreams, the 2018 campaign recognises and celebrates that, through the AFLW's infancy, every moment, every play, and every decision has the chance to make history for players and fans alike. For those who want to truly immerse themselves in the campaign, an interactive Snapchat filter will be available that allows fans to reimagine themselves as a footballer from past eras by framing them in a design reminiscent of vintage football cards, with one available for each of the eight AFLW clubs.VIEW THE SPOT Centrepoint: The Boy Nobody Could See Centrepoint, the Middle East's biggest fashion store and also the region's most coveted fashion retail brand has launched its newest brand campaign. Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.VIEW THE SPOT Spark Pride 2018: Thanks To You For Pride 2018, Spark is celebrating the organisations and individuals who have helped move forward perceptions and attitudes towards rainbow communities over the years. The campaign, created by Colenso BBDO, invites Kiwis who have been positively influenced by the rainbow community and its allies to voice their appreciation by saying #thankstoyou. The key creative from the campaign shows real life couple, Chris Paul Hunter and Marc Hobson with their young son Lucas David Hunter-Hobson at home in Christchurch, beautifully illustrating the happiness of a rainbow family growing up in a supportive and loving environment. VIEW THE SPOT  Young people don't care about their pension plans. And by the time they do, it's often too late. Sparkasse, Germany's Public Bank, wants to make the thirty-somethings become aware of their pension plans. There are a lot of opportunities in everyday life to realize that you are not as young as you might think, and that it's high time to go to Sparkasse an make a pension plan. Agency: Jung von Matt/Spree GmbHVIEW THE PARTY AD VIEW THE FOOTBALL AD VIEW THE BEAUTY AD VIEW THE HANGOVER AD VIEW THE SNAP CHAT AD Sirena Tuna: Amore Since 1956 Sirena Tuna is a premium, sophisticated brand inspired by the beauty of Italy. Simply of the highest quality, Online Circle Digital brought that ethos into their creative for Valentine's Day, executing an intelligent advertisement with simple creative and Italian inspired copy.VIEW THE AD Heineken: Generations Apart Heineken has launched a new social experiment, titled 'Generations Apart', as part of its Open Your World campaign created by Publicis Worldwide. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. Heineken believes that when people take the time for open conversations, they break down barriers and can focus on what unites them, not what divides them. VIEW OUTDOOR  Dallas Pets Alive has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog's personality and attitude, whether they're mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music. Agency: Dieste Harmel & Partners, Dallas.VIEW THE SPOT Adobe: Hurricane Photo Restoration There's no limit to the good you can create with Adobe Creative Cloud. Working with local relief organizations, students from all over Texas pitched in to help victims of Hurricane Harvey restore the irreplaceable, precious family photos. VIEW THE SPOT Amnesty International: Through The Eyes of a Refugee This web film documents an extraordinary project in which five people from the Netherlands and Belgium were brought into a state of hypnosis, so they could gain deeper insight into the journey of a Syrian refugee. Under the guidance of a professional hypnotherapist, the participants experienced the journey of 29-year-old Marwa, from Syria, as she made her way to safety to the Netherlands. Agency: TBWA/NEBOKO.VIEW THE SPOT The New York Times: Investigating Concussions in the N.F.L. The New York Times highlights reporting on head trauma in the N.F.L. through the years, including the concussion policy changes spurred by our coverage. To learn more about how we hold power to account, read the stories at nytimes.com/truth. Agency: Droga5, New York.VIEW THE SPOT  The legendary 'What Happens Here Stays Here' campaign created by R&R Partners, Las Vegas, takes an unexpected twist with a Victorian time traveller.VIEW THE SPOT  Canadian Hockey player Natalie Spooner won Olympic gold in Russia 2104. The ad via Cheil, Canada, follows her as she trains for Korea 2018, from the morning after she won gold in Russia in 2014, juggling hardcore training with every day life right up until the eve of this year's games.VIEW THE SPOT IOM X: Unexpected Victim This film leads a broad-based education strategy undertaken by IOM X, designed to break down the myths generally associated with trafficking for sexual exploitation. Agency: Rasic and Partners, SydneyVIEW THE SPOT  Since 1988, Budweiser employees have helped provide more than 79 million cans of water to cities across the U.S. that were impacted by natural disasters. But there's more to do. By the end of 2018, our brewery in Fort Collins, CO will be joining our brewery in Cartersville, GA to deliver even more clean drinking water to communities in need. Agency: DAVID, MiamiVIEW THE SPOT  When selling deodorant there is really only one language that is the most appropriate to feature in a commercial. Some may say it is the one that the audience understands, but Old Spice disagrees. The correct answer is the language that sells the most deodorant. Bon appetit. Agency: Wieden + Kennedy, Portland.VIEW THE SPOT  Sounds like Alexa might have lost her voice, but who could possibly replace her in this Amazon Super Bowl 2018 teaser. Agency: Lucky Generals.VIEW THE SPOT  Like it or not, Russia created the most impactful digital campaign of the century. Help "Project Meddle" preserve truth in media before it's too late. VIEW THE SPOT Vicks: Learning to Love For generations, Vicks has been trusted to touch lives and provide care for families around the world. We at Vicks, believe that everyone deserves the #TouchOfCare. The #TouchOfCare has the power to transform lives. When you care for someone and are cared for in return, it changes who you are and who you will become. Agency: Publicis Singapore.VIEW THE SPOT  M&M's Red is tired of people trying to eat him so he makes a wish to become a human in this Super Bowl 2018 spot starring Danny DeVito. Agency: BBDO New York.VIEW THE SPOT Doritos: 2018 Super Bowl - Doritos Blaze vs. Mtn Dew Ice The epic battle you've been waiting for is finally here. Peter Dinklage and DORITOS BLAZE will #SPITFIRE. Morgan Freeman and MTN DEW ICE are #ICECOLD. But only one can win in this 2018 Super Bowl spot. Agency: Goodby, Silverstein & Partners, San Francisco.VIEW THE SPOT « First « Previous Next » Last » 7 of 8 |
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Periscope, Minneapolis has created this spot for Minnesota Lottery.