 |
Seen and noted
NTUC Income: Last Sandwich Generation Singaporean parents with young children have always been squeezed financially between supporting their parents and providing for their children. This great cycle of filial piety and financial pressure has remained unchanged, for the so-called "sandwich generation". NTUC Income (Income), one of Singapore's largest insurers, has launched a campaign that seeks to end the sandwich generation cycle. Developed by BBH Singapore, the campaign, which uses the tagline "We can be the last sandwich generation, when we plan our retirement" positions Income as a partner in retirement planning and aims to educate young parents of the role they can play in ending the vicious cycle of financial dependence on their children. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD Instituto Boa Vista: Company With Diversity Rises Higher This is a campaign aimed at encouraging the hiring of people from the LGBTI community, reducing differences and increasing diversity in the labor market. This is one of the aspects of existence and struggle of the Boa Vista Institute, an NGO (nongovernmental organization) focused on social work at Recife - a city of Brasil.Agency: Martpet Comunicacao VIEW THE INCLUSION AD VIEW THE PRODUCTIVITY AD VIEW THE RESULTS AD VIEW THE GROW MORE AD VIEW THE CONQUER AD VIEW THE EFFICIENCY AD VIEW THE COLLABORATE AD HSBC: Sounds of Home From keeping a seat at the table for virtual family dinners, to staying up to date on the lives of friends, research by HSBC shows the majority of international students are using technology like video calls, Instagram, WeChat and WhatsApp (97 per cent) to connect with friends and family â but this doesn't stop them missing home. Agency: Edelman VIEW THE INTRODUCTION SPOT VIEW INDIA OUTDOOR VIEW MALAYSIA OUTDOOR VIEW TAIWAN OUTDOOR VIEW SINGAPORE OUTDOOR BECO: Steal Our Staff 1 in 5 people living in the UK are disabled and an estimated 48% are unemployed - that's over one million job-seekers looking for opportunities and a disability unemployment gap of 30% (only 52% of disabled are employed vs 82% of the general working population). BECO. are on a mission to change that.Agency: TBWA, London VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD SA Health: Flu Prevention In 2017, more South Australians died from flu-related illness than accidents on our roads. Early indicators suggested the 2019 flu season could be even worse. Despite this, the rate immunisation against the flu was in sharp decline.Our job was to reverse that trend. We needed the public take the threat of the flu, as seriously as a car crash. Agency: Showpony Advertising VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR wwf: The Disappearing Wobbler Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation weâve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site.Agency: Graffiti BBDO Sofia VIEW THE CONCEPT Burger King: Escape the Clown Download the Burger King app to access the user experience 'Escape The Clown' and get a Whopper for 1 cent.VIEW THE CONCEPT VIEW THE USER EXPERIENCE Singapore Airlines A350: Seattle Sounds Even Better Now To celebrate Singapore Airlines' inaugural non-stop flights between Singapore and Seattle, TBWA, Singapore, invited Seattle-based producer and multi-instrumentalist Chong the Nomad to transform the Airbus A350 into a musical instrument and compose this one-of-a-kind music track.VIEW THE CONCEPT Yalumba: Embrace the Magnificent Unknown Special Group Australia have created this campaign for YalumbaVIEW THE TV SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW OUTDOOR  "The First Harvest", is an emotional film with touches of humour that tells the story of a young boy growing up helping his father tend to the family vineyard. The story is narrated by the boy who, thanks to the values his father instilled in him, learns about the meaning of helping others, and grows up to become a Groupama agent. The touching brand film reinforces Groupama's commitment to "help as many people as possible to build their lives with confidence". Agency: Marcel VIEW THE SPOT ParionsSport: We Are the Bettors Rosapark's campaign for French sports betting brand ParionsSport is an ode to serious sports bettors and a demonstration that the brand understands who they really areVIEW THE POINT OF SALE SPOT VIEW THE ONLINE SPOT BMW X3 M / X4 M to: Australia's Own M Town When the performance and handling of BMW M meet the off-road style of the BMW X3 and the BMW X4, the result is two special vehicles. The first ever BMW X3 M and BMW X4 M. And with the amount of thrilling finesse, no Australian race track could truly challenge the X3 M and the X4 M. So, BMW travelled thousands of kilometres to reach a hidden outback location, to showcase what these spectacular vehicles can do. Letting the X3 M and X4 M out to play amongst the parched earth, stunted trees and rippling red dust plumes. Agency: Clemenger BBDO, Melbourne.VIEW THE SPOT  LinkedIn, the world's largest professional network, has today announced the launch of its new project, "Grimsby United". Based in Grimsby, UK, a northern town famous for its once thriving fishing industry, the initiative is set to explore how the power of community can help people access new jobs and careers in an area that has experienced tough economic challenges. Agency: BMB, London VIEW THE SPOT Amazon Echo & Alexa: Morning Ritual Alexa helps a woman in a simple but important way, in new spot from Amazon. 'Morning Ritual' tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It's only when she checks the weather that we realise how Alexa can help with the seemingly simplest of things. Agency: Joint, London VIEW THE SPOT  Droga5, New York and Chase Bank have released another spot starring tennis superstar Serena Williams and her daughter Alexis Olympia Ohanian Jr. celebrating their partnership with the US Open and mama's everywhere.VIEW THE SPOT  The "Coach" is a widespread social campaign by PEDIGREE and BBDO Moscow that launched ahead of International Homeless Animals' Day. The idea is to challenge stereotypes about adopting pets and show that a dog could be a real personal coach. Life coaching sessions have captured social networks, but pet owners believe that shelter dogs are true coaches on the way to success, so the brand and agency claim: save thousands on webinars, lectures and books like "45 Easy Steps Towards a Million", just adopt a dog, and it will make you better.VIEW THE STRESS SPOT VIEW THE FRIENDS SPOT Burger King: Democratic Burger September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING France lets its customers decide which promotional product they want! Indeed, BURGER KING France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2 Euros among 8 in the running (Crispy Chicken, Big King, Big Fish, Whopper, Chicken Tendercrisp, Steakhouse, BBQ Cheese & Bacon et Bacon Lover). Agency: Buzzman, Paris VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR UbiSoft - Rainbow Six Siege: The Cemetery Ubisoft's new trailer for Rainbow Six Siege is not your average game promo. In this mesmerising film, the viewer witnesses a man recalling all of his previous deaths and gets a glimpse of the action behind them. Directed by Henry Hobson (famous for award winning spots for PlayStation, Apple, Xbox and Under Armour amongst others), this story plunges you deep into the psyche of a man - the player - before launching the game. Agency: CLM BBDO, Paris VIEW THE SPOT  With the campaign, MOVIDA aims to highlight the information contrary to firearms possession in Brazil, as well as to stimulate awarenes in society regarding this debate. All that to emphasize the mission embraced by MOVIDA since its very foundation: the preservation of life as human life's main compassAgency: Delantero Comunicacao VIEW THE PARKING SPOT VIEW THE SOCCER SPOT  A grumpy old man hates de Rio Carioca Beer ads and find them a bunch of losers. Agency: 11:21 Rio, Brazil VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Nictech: A Big Drop of Nicotine Nictech Trotyl is a non-tobacco product with the extremely high level of nicotine. The idea stems from a very common Russian aphorism: "One drop of nicotine kills a horse and tears up a hamster to shreds"Agency: Jekyll & Hyde VIEW THE FIRST AD VIEW THE SECOND AD Coopavel: No Player Wins a World Cup Without a Team The Coopavel agro-industrial cooperative wants to show that in every situation, in every profession, nothing exists without the cooperation of others.Agency: Fosbury VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Foodbank WA: Foodbank Winter Appeal - The Signs of Hunger Hunger is a growing crisis in Western Australia, but it isn't highly visible - with the majority of families affected struggling behind closed doors. To raise awareness of the issue, Foodbank created anamorphic 3D illusions which made the issue highly overt. Guerrilla illusions were installed throughout streets, laneways and shopfronts, giving people an easy opportunity to interact and donate using their smartphones.Agency: The Brand Agency VIEW OUTDOOR  To encourage greater a wareness of the BBC Sounds app, a new experiential campaign via Mother Design, brings its range of curated content to festivals across the UK, starting with Leeds Festival.Targeting festival goers, the experience gives a personal taste of what's available on BBC Sounds. The app has a huge selection of podcasts, music mixes and radio stations, all available for free and all curated by experts rather than an anonymous algorithm.VIEW OUTDOOR Department of Education: Violence in Schools When students share and like school fight videos in social media, they actually encourage more violence in doing so. This poster made that point very clearly at bus stops around schools.Agency: Gatecrasher Advertising VIEW OUTDOOR VIEW THE AD Calvin Klein: Get Between Me and mycalvinsOld Spice: Summer Static Stations - Case Study Looking for a way to escape the heat? Just turn on the radio, skip the usual FM stations, and tune in to our static stations to instantly feel cool. Yes, let that wave of cooling sensation wash over you like the mantastic man you are. That's how you outsummer summer with Old Spice. Agency: Publicis Singapore.VIEW THE WEB FILM PLAY THE SPOT Cup Noodles: Cup Is Better Than Ramen Cup Noodles goes against its brother Nissin Lamen - known in Brazil as Miojo - in the new campaign "Cup Noodles is better than Miojo" created by Dentsu Brazil and produced by Fantastica Filmes +VFX. Unlike Miojo, Cup Noodles only needs hot water. This practicality is highlighted by the new communication pieces, which also reinforce other benefits of consuming instant noodles in a cup. Cup Noodles does not require pans and dishes and allows customers to keep playing or enjoying social networks as they eat. VIEW THE SPOT  Wieden + Kennedy, Shanghai has released these three basketball related spots for Nike China.VIEW THE DUMPLING MAKER SPOT VIEW THE FARMER SPOT VIEW THE TEACHER SPOT Mercedes-Benz GLA: For The Journey That Follows A new spot for Mercedes-Benz plays with the idea of destiny, coincidences and a "deja-vu" type of feeling, leaving space for an open interpretation from the viewer. The red GLA appears in different situations and locations around the city, reinforcing the idea that it's a car that seems to be destined for you. Sur-Film serviced the new Mercedes Benz Gla spot shot in Lisbon, Portugal. The company partnered up with It's Us and helped create a classy, cinematic advertisement for a classy, cinematic car.VIEW THE SPOT  An inspiring new campaign - We Are Undefeatable - is being launched to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson's. By recognising the unique barriers people with health conditions face, the campaign aims to help people build physical activity into their lives, by hearing from others who have become more active through the ups and downs of living with their condition. The campaign, created by FCB Inferno, kicks off with a 60-second TVC which airs from the 2nd September and features a cast of people with real long-term health conditions across England. VIEW THE SPOT  This autumn, one of the UK's favourite households is back as Downton Abbey arrives in cinemas with its much-loved cast of upstairs and downstairs characters, and grand dining occasions prepared by the formidable Mrs Patmore and her team of kitchen staff. Now, Downton Abbey's famous kitchen stars as part of Asda's latest cross-channel campaign created by AMV BBDO, launching with a 30-second ad celebrating quality food for everyone on 29th August at 8:30pm on Channel 4. Featuring Mrs Patmore (Lesley Nicol) as she puts her heart and soul into preparing a feast for a royal visit, the ad champions how every kitchen in the Kingdom deserves the best-tasting, quality ingredients...without having to pay a king's ransom. VIEW THE SPOT Tim Hortons: Home is Where the Heart is School editor Mark Morton teams up with Anonymous Content director Jason Koenig for the GUT Miami/Tim Hortons/Shawn Mendes campaign, 'Home is Where the Heart is', in celebration of Shawn's Canadian roots. The spot is out in advance of his first sold-out stadium show in Toronto on September 6th. Agency is GUT Miami. The spot shows Shawn's career journey, from the first time he posted videos online in his hometown of Pickering, Ontario to playing packed arenas and stadiums ending with Mendes coming back to Canada to grab a heart-warming cup of coffee from a familiar face. VIEW THE SPOT  Publicis Luxe partnered with Lancome for the global launch of Idole, a fragrance created for a new generation of women ready to break free from tradition, push the limits and redefine the meaning of success in their own image. The brand's new ambassador, Hollywood star Zendaya Coleman, is a creative force. At 22 years old, the actress, singer and fashion icon is the face of Idole. VIEW THE SPOT Nissan / ESPN: Road to The Heisman House As the wheels are put into motion on Nissan's NCAA partnership, the 2019 Nissan Heisman House campaign, created by TBWAChiatDay, New York, is already underway as part of Nissan's now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. VIEW THE SPOT Road Safety Authority Ireland: What Do You Think Will Happen This campaign from BBDO, Dublin, for Ireland's Road Safety Authority encourages drivers to ask their passengers, both in the front and rear seats, to put on their seat belt before setting off. As the driver of the car, they have the power and authority to tell anyone travelling with them to belt up. VIEW THE SPOT Cobra Condoms: Protect Your Dreams McCann Worldgroup Mumbai has illustrated this 'Protect Your Dreams' print campaign for Cobra Condoms.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Ogilvy Group Thailand has released this print campaign for LINE Company. VIEW THE LION AD VIEW THE CROCODILE AD VIEW THE WOLF AD « First « Previous Next » Last » 7 of 8 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
For every biscuit, hunger is a dead-end alley.
Image work have created this spot for Calvin Klein
The world opens up to those who are open to it. Agency: Cossette, Canada.