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In collaboration with Snapchat's Official Lens Creator community, AMV BBDO and GSN's Digital Pride launch world-first AR Pride festival floats. People can discover spectacular AR Pride floats wherever they find themselves from the kitchen to the back garden. 2020 has marked a serious dampener on Pride festivals, parties and parades around the world due to the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings. Hundreds of Pride festivals have been postponed or cancelled, keeping in line with government guidelines and protecting the health and safety of the community. VIEW THE CONCEPT
This week's guest judge is Jason Romeyko, worldwide chief creative officer at Serviceplan Group. With jury rooms shut for months, I cannot express the happiness I felt reviewing work for this week's BestAds. It is interesting to see how different countries are dealing with the culture created in the pandemic. BEST TVWinner: Heineken ' Back To The Bars'. Runner-up: KIA Sorrento ' One of Us'. READ MORE
Castro is the leading fast fashion brand in Israel, popular country wide. As a local brand it is historically known for its breakthrough campaigns with iconic ads and videos. This year, in order to launch our "Safari" line that was inspired by African culture and safari themes, we created NOT A SAFARI CAMPAIGN. VIEW THE SPOT
All the way from a near divorce to a possible reconciliation derived by the roof VIEW THE SPOT
As the pandemic remains the headline act on the world stage, the scenes that unfold around us seem inescapable. But times like these have a habit of revealing each nationâs true character in the way it copes with a crisis. In South Africa, itâs shone a light on the spiritedness of our people and on their resilience and tenacity. And of course, it's raised the curtain on a brand-new season of our famous sense of humour with social media baring the nationâs soul through posts and videos by everyday South Africans, keeping us entertained through lockdown. VIEW THE SPOT
Samsung partnered with Associação Salvador, a portuguese NGO for the disabled, to create a TikTok dance to be danced on a wheelchair. Everyone can join the dance with a common chair and upload their videos on tiktok. The campaign is a fundraising for the association and its part of the GalaxyA global platform #AwesomeIsForEveryone. VIEW OUTDOOR
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