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Seen and noted
Drug Free Canada: Voice Assistant Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens. PLAY THE FIRST SPOT PLAY THE SECOND SPOT Geico: Harlem Globetrotters Moving Co Hey, basketball fans! Since GEICO and the Harlem Globetrotters rewrote the rules of your favorite game, we wanted to make sure we're all on the same page. Glassware, plates and small appliances are worth 2 points. Antiques are 3. And breakages of any kind result in going straight to bed with no dessert. Good luck! Agency: The Martin Agency.VIEW THE SPOT  To launch Build Your Own Cravings Box, Taco Bellâs most customisable meal ever, the brand has debuted an all-new ad campaign titled, 'Eat Like You'. Rewarding Taco Bell's biggest fans by offering the meal exclusively online and in the app, the Build Your Own Cravings Box is an innovative and new approach to value that allows fans to customise their boxes and eat what they want for just $5. Featuring influential Taco Bell fans from Hollywood to BMX, Drag and K-Pop communitiesVIEW THE SPOT  Director Mario Clement, agency Grabarz&Partner and DoP Cezary Zacharewicz created a series of scenes that will take us on an exciting trip through a modern Germany, full of charming, authentic characters and fun, heart-warming and entertaining little scenes that will feel like real life, representing the wonderful living worlds of German Amazon Echo customers. Greenlight gave the rights to using the image of Albert Einstein.VIEW THE SPOT  Yolt is the financial app using neuroscience to outsmart your brain biology. The integrated campaign, created by Uncommon Creative Studio, focuses on the lizard brain, an evolutionary throwback responsible for your most impulsive and financially dubious decisions. Inside every human brain is the lizard brain. The lizard brain loves to spend and hates to save. You could say the lizard brain is responsible for every terrible financial decision ever and hereâs why⦠The lizard brain, otherwise known as your 'cerebrum serpentium', comprises of destructive, excessive and compulsive spending habits. Activities such as buying those extra lavish take-outs on a Tuesday, scoring the latest trainer drop for no real reason and getting yourself the next best gaming sensation, just because. VIEW THE SPOT  Unileverâs flagship food brand, Knorr, today launches a global consumer movement, Eat for Good, encouraging everyone to change the world by changing whatâs on their plates. An IPG open architecture team of MullenLowe Group agencies including end-to-end purpose specialists, MullenLowe salt, Golin, R/GA and ITB worked with Unilever to bring Knorr's brand purpose to life VIEW THE SPOT  The unique, refreshing taste of Coca-Cola has been uplifting the world for generations. It's an experience that only enjoying a Coca-Cola can offer, yet one thatâs nearly impossible to describe in words. That's why, in 2021, Coca-Cola wants to share with everyone what a Coke experience is all about, whether it's Coca-Cola Original Taste, Coca-Cola Zero Sugar or any of its flavour variants, by giving new drinkers a way to describe its beyond-words sensation. Via a brand-new campaign launching today, it brings to life the first sip of Coca-Cola and the expressions we use to convey its great taste and experience of upliftment, and enjoyment when drinking it: Ahhhh! Oooh! Yeah! Bringing to life the whole experience, Tyler, The Creator has created a new, original track featured in the campaignVIEW THE SPOT  âLife is about finding your rhythm, even in the wake of change.â That's the message of 'Business as Usual', a short film which celebrates the artistry and community-based spirit of Black-owned businesses in the United States. In partnership with Google, the two minute film is written and directed by division7's Joshua Kissi, a Ghanian-American director and photographer. VIEW THE SPOT Microsoft: Where There's A Team There's A Way There is no doubt that this has been one of them most challenging years ever for many businesses especially those who thrive on customer connection and input to help develop and fine-tune their products and services. Microsoft Teams has been an integral part of the way companies are reinventing how they connect, not just with each other, but with customers. In Microsoftâs latest campaign, we see how Hasbro, an iconic family entertainment company, is utilising Teams to transform the way they work. Consumer research plays a huge role in the development, design, and refinement of their games. When the pandemic started, they were unable to do in-person research. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Apple has released these three spot for the new Apple Watch Series 6.VIEW THE WORKOUT SPOT VIEW THE ECG SPOT VIEW THE SLEEP SPOT Centr: You don't have to be Chris Hemsworth As one of Hollywood's leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger! VIEW THE SPOT  Carsales partnered with BMF to launch 'Everything You Auto Know' a creative campaign set to resonate with all Australians. Featuring the iconic Bill Withers track, 'Grandma's Hands', whether Aussies are experts or rookies, carsales is for everyone. VIEW THE SPOT Rebel Sport: Make Sport Happen Rebel Sport is well known for supplying traditional sports equipment. But its range extends well beyond regular sports with options for all kinds of active. To show customers Rebel Sport supports every type of sport, we created the Make Sport Happen campaign, showcasing the many ways the brand can help people get the most out of being active whatever that looks like to them.VIEW THE SPOT Save One Person Playstation 5 : Angels Souls BBDO Berlin takes part in a beautiful stunt for a New York organ donation organisation using PlayStation5 streamers. The Demon Soulsâ remake for PS5 is known for its threatening duels amongst players. And things can get heated when a player invades another one's world to fight them and - should they win steal their souls.VIEW OUTDOOR Ikea: Lawyer cat "I'm here live, I'm actually a cat" IKEA Australia had some fun with one of 2021's funniest viral moments by renaming their LILLEPLUTT, soft toy cat, in honour of Ron Ponton, zoom filter cat, and posting about it. The shoppable post let people buy their own version of an internet legend, The Ponton.VIEW THE CONCEPT Simply Gorgeous Gifts and Homewares: Life's Little Moments'Life's Little Moments' radio ad for Simply Gorgeous Gifts and Homewares from Southern Cross Austereo, Bunbury.PLAY THE SPOT Thai Health Promotion Foundation: Sex Talk Most of Thai parents avoid discussing about sex with their children as they believe it is a shame topic and inadequate. In consequence, children are prone to consult about sex with their friends or find information from the internet rather than from their parents, which could lead to misapprehension about sex. Thai Health Promotion Foundation has always played a part to encourage parent-child sex communication as they believe that it can reduce childrenâs at-risk sexual behavior. Their role is to change Thai parents' attitude towards sex, to provide guidance on how to start a conversion and also correct information about sex. Sex Talk campaign was developed to illustrate how to be the parent that their children can freely discuss about sex with. It's launched with six episodes of online series and a TV commercial. The story is told through an ideal family of five, each kid encounters different sexual issues. Each episode focuses on one sexual issue with a solution and Dos and Don'ts. Furthermore, the film also introduces a website, developed by Thai Health Promotion Foundation aiming to provide knowledge about sex education and useful information for parents.VIEW THE THIRD EPISODE VIEW THE FOURTH EPISODE VIEW THE FIFTH EPISODE VIEW THE SIXTH EPISODE Voyages Indigenous Tourism: Just Wow 'JUST WOW', is the new brand campaign created by BMF for Voyages Ayres Rock Resort. Uluru has a thousand stories to tell. The brand campaign invites Aussies to come and create their own, featuring a bespoke music track created by the Iwiri choir and paired with compelling visuals of Uluru-Kata Tjuta. VIEW THE CAMEL SPOT VIEW THE LIGHTS SPOT VIEW THE SEGWAY SPOT VIEW MEMORY OUTDOOR VIEW HELICOPTER OUTDOOR VIEW BILLION OUTDOOR VIEW GRUB OUTDOOR VIEW STARS OUTDOOR VIEW COMFORT OUTDOOR Bonds Underwear: The Future Is In Your Undies Iconic Australian underwear and clothing brand Bonds has launched its new brand platform 'For the Greater Comfy' with the release of its latest campaign, designed to inspire people to join their journey to make the world a comfier place for all. In its first campaign created by Special Group Australia, Bonds' playful and bold brand platform depicts their undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds' more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.VIEW THE SPOT  Playtime director Dropbear does big things with itty, bitty, little things for Qantas Health Insurance. Squint or you'll miss it!VIEW THE SPOT  It is usual that in commercials there is a logo of the brand on the corner of the screen. We decided to make a parody of that habit.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT McDonalds: Unmistakable The McDonaldâs brand and itâs core products are so iconic that people donât even need to fully see them to recognize them. VIEW FRIES OUTDOOR VIEW BIG MAC OUTDOOR Scotts Canada: Lawndry Detergent
OUTDOOR
February 22, 2021 15:29 (Edited: February 17, 2023 05:19)
 Scotts Canada is bringing the scent of summer to the middle of winter with its new Lawndry Detergent. The lawn care company has created the fresh-cut grass scented Lawndry Detergent so that Canadians can enjoy the fleeting scent of summer all year round.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR The Prescription Pill Bottle: But Not For Long IF PLASTIC IS THE DISEASE, PAPER IS THE CURE The Prescription Paper Pill Bottle isnât just the first earth-friendly prescription pill bottle, itâs also a brand. So when we decided to build buzz around the 100% compostable bottle, we created posters with a distinct look, feel, and voice. With strategic placement of print and wildpostings near independent, non-profit, and major pharmacies in New York City, we created a brand presence with pharmacists willing to give their patients a green option when filling their prescriptions. Driving home the idea that the more we do for our planet, the more we do for our own health.VIEW THE LONG AD VIEW THE GREEN AD VIEW THE MOTHER AD VIEW THE GLUE AD VIEW THE CLEANER AD VIEW THE BASIC AD VIEW THE SWALLOW AD VIEW THE WILDPOSTING AD Guest Judge: Oren Meir, CEO/CCO, Addict Israel
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 22, 2021 15:03 (Edited: February 17, 2023 05:19)
 This weeks guest judge is Oren Meir, chief executive officer and chief creative officer at Addict Israel Advertising Agency. Winner: When it comes to TV commercial, I divide it in two. The one with the great idea or the brilliant script and the one you just want to relax on the couch and see time and time again because they just make you laugh and have fun. Snug 'A New Realm of Cosy' exactly fits this definition. READ MORE Tencent: Show My Work Tencent launched VooV Meeting during Covid-19 when most people worked remotely from home. As a new comer to the video conferencing market, VooV Meeting decided to target mobile users instead of PCs where Zoom dominated. By leveraging WeChat, a social platform with over one billion users, VooV Meeting made a strong start through a game called Show My Work. With a tight budget of only $40,000, the game took just 7 days from production to launch. Over a million users joined in a day, with 41% share rate at peak, boosting the appâs daily active users to over 10 million in two months.VIEW THE CONCEPT Sheridan Australia: Never Felt Better Australian homewares brand Sheridan has unveiled its latest campaign, showcasing the strength and beauty of its towels through contemporary dance, performed by Sydney Dance Company. The iconic Sheridan brand has been committed to quality and innovation for over 50 years and produces some of the finest products on the market. Dedicated to constantly evolving their fibres and fabrication, Sheridan towels have never felt better. As in the world of dance, Sheridan towels seek to create an experience that leaves its customers feeling enriched and uplifted. Sydney Dance Company was approached by Sheridan and asked to choreograph movement that synchronised the beauty and elegance of dance with that of a Sheridan towel to encapsulate the Sheridan difference through movement. The result is a distinct work of art, signifying the brandâs longstanding vision to introduce creative thought and beauty into the everyday things of life.VIEW THE SPOT Interflora: Remember One Another To fight this troubling development of mental health concerns, Danish flower delivery network Interflora has launched a new campaign in collaboration with three organizations focused on loneliness For the campaign, Interflora has launched a gilded flower pin from which all benefits will be donated to the fight against loneliness.VIEW THE SPOT  Lidl US, recognised recently by the National Retail Federation as the fastest growing retailer in the US, has launched three new advertising spots this week that playfully call attention to the brand's strikingly affordable prices. The new spots, titled 'suspiciously low-priced groceries', are an ode to a new brand with a bold value proposition, humorously acknowledging the natural human tendency to question anything one has not experienced before. The ads are designed to show customers that while Lidl prices are 'suspiciously low,'VIEW THE TRUE SPOT VIEW THE CROISSANTS SPOT VIEW THE AVOCADO SPOT  Since relocating to their new headquarters in Exchange Quay, TalkTalk and 18-month-old The&Partnership Manchester have hit the ground running, creating many multichannel promotional campaigns, most of which have been delivered during lockdown. This latest campaign is the first to deliver the brand's new positioning - it just makes SenseSense. VIEW THE REMOVE SPOT VIEW THE SEARCH SPOT  Nowadays you have to be alert, attentive, on the lookout. You've got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting. It could be an elephant giving birth at the safari. It could be a triple rainbow. or it could be a traffic cop dancing in the middle of a busy street intersection.e web. VIEW THE SPOT  Challenger bank Lunar launches a new campaign in Scandinavia. The campaign positions Lunar as "your other bankâ" a modern bank you can sign up with without having to leave your old one. Or as Lunar calls it in this campaign- have a "Bankage a trois". Accompanied by a rewritten version of Plastic Bertrands 70's classic, "Ca Plane Pour Moi", the viewer gets to follow a somewhat different love story. The agency behind the campaign is Akestam Holst / NoA. All spots are directed by Filip Nilsson and produced by Pine. The music is rewritten and produced by Christian Olsson, a former member of the band Fibes, Oh Fibes! VIEW THE BANK SPOT VIEW THE BATHROOM SPOT VIEW THE SAUNA SPOT VIEW THE JACUZZI SPOT  Shot in Singapore for the Australia and New Zealand markets, each film features a peculiar protagonist proudly introducing their "absurd" hobby and how easily they were able to get their websites up and running using the Crazy Domains platform. In true mockumentary fashion, the filmsâ whimsical gaffes and larger-than-life personalities convince us to fully embrace our ideas, no matter how crazy or unheard of they may be. VIEW THE NUTS SPOT VIEW THE ARTIST SPOT VIEW THE EVERYONE SPOT Annahar: End The Bleed Lebanese newspaper Annahar has a track record of leveraging creativity to make bold political statements. And this Valentineâs Day they released a special front page printed with ink mixed with real blood to make a statement about love, remembrance and resistance. The Bloodline Edition depicts a cedar tree (a symbol of Lebanon that features on the national flag) growing out of an anatomically accurate heart. It draws a line between the assassination of prime minister Rafic Hariri, who was murdered on Valentine's Day 2005, and current injustices, political strife and social breakdown. Devised by agency Impact BBDO, the front page of the Bloodline Edition is the centrepiece of a movement urging Lebanese people to 'End the Bleed' and to pay tribute to those who fight for justice. People can add their voice to the chorus via an online platform too. In a synopsis of the project, the creators say: "Lebanon is a bleeding country. Even our Valentine's day is stained with blood as the brutal assassination of Prime Minister Rafic Hariri happened on that same date. But this will not stop us from expressing our love to our country even in the toughest of times.VIEW OUTDOOR EGolf: Astronaut Dad DDB Aotearoa had to find new way to talk about the 100% electric eGolf in a way that stood out in a sea of "warm-fuzzy" EV advertising. The strategy was to focus on the drivers, many of whom were making the move to eco-friendly vehicles for the sake of their children. Children who, if weâre honest, can be shockingly ungrateful at times, and probably don't deserve it.PLAY THE ASTRONAUT SPOT PLAY THE SWIM SPOT PLAY THE ALGEBRA SPOT  For small business owners, the world is one of constant change. Vistaprint is here to help you adapt to any situation. From the big, to the unpredictable, to the totally unbelievable. Vistaprint is your partner in an ever changing world.VIEW THE HOTEL SPOT VIEW THE FISH SPOT VIEW THE NEVER BETTER SPOT VIEW THE KIDDING SPOT VIEW THE YOGA SPOT KFC Pizza Hut: Now That's Delivering Two of the worldâs most loved brands are joining forces to launch the Pizza Hut KFC Popcorn Chicken Pizza a collaboration so delicious it might just break the internet. The global integrated campaign, created by Iris, launches in the UK today with a 30 second announcement film starring Pizza Hutâs long-time brand ambassador, Parker J Parkerson. VIEW THE SPOT Cesar Wholesome Bowls : Didn't Have It This Good To introduce the brand's new line of Wholesome Bowls Wet Dog Food, CESAR has partnered with BBDO New York to launch a campaign highlighting how much better it is to be a dog today than in the past. The use of terms like 'pet parents' and 'fur babies' imply that pets are increasingly becoming integral members of our families. 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Wax/On UK showcases 'A New Realm of Cosy' in this spot for Snug.
Campaing about abuse of drugs.