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Seen and noted
Letshego Africa: We are Africans We set out to dramatize Letshego's manifesto and its commitment to being a cheerleader and enabler of Africans as they reach for their goals.Africans have shown up more resilient than ever. However, following the covid 19 pandemic, it is important, the people are celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand. The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS! Agency: Webcoupers Consulting VIEW THE SPOT Bloomberg Media: Before You Change The World In a time when biases drive news and media, Bloomberg champions an objective, data-based approach. In turn, it has emerged as the choice of information and inspiration for leaders and disruptors across industries who need trusted sources of content and insight. The new, global multichannel campaign - "Before you change the world. Bloomberg." - underscores how Bloomberg's fact-based approach to news helps today's leaders shape the future of business - and make an impact on the world. VIEW THE SPOT Coca-Cola: Chinese New Year Real Magic Unlisted, and animation director Yves Geleyn, in collaboration with Coca Cola Greater China, Ogilvy Shanghai and Hornet tell a sweet, symbolic story about a father and son, a homecoming, and the new beginnings of the Lunar New Year. Lunar New Year is the biggest and most important festival in Chinese culture, bringing families together to celebrate and connect. The spot imbues the bottle of Coca Cola with a hint of magic; the catalyst for familial bonding.VIEW THE SPOT The South African Blood Services: Blood Saves Lives The end-of-year festive season is the most crucial time when blood is needed. In 2021, the South African National Blood Service (SANBS) were facing low supplies due to a lack of donor centres in offices and schools because of Covid-19. To encourage the public to donate blood, we created a campaign showing scenarios where blood bags have replaced other life saving devices in order to illustrate that donating blood saves lives.Agency: Joe Public United VIEW THE CAR AD VIEW THE SEA AD VIEW THE FIRE AD Identidad Colombia: The Eye Chart Test The Eye Chart Project is a print series inspired on the eye chart test. The objetive of this content is to invite people to check themselves based on the way they think and see Colombia.VIEW THE COCAINE AD VIEW THE HERO AD Flamin' Hot: The Hottest Billboard Bogota is one of the coldest cities in Latin America. In the last two months of the year, where the temperature reaches 0 degrees centigrade, Flamin' Hot, Pepsico's flavor platform, decided to turn some bus stops into heaters, in key points of the city, demonstrating that spicy is also a source of hot and Flamin' Hot itchy, but yummy. Agency: Sancho BBDO VIEW OUTDOOR  Following the launch of the annual Australian Lamb summer ad, The Lost Country of the Pacific, Aussie Lamb are back to remind the world why Australia, and its delicious lamb, should not be forgotten. The international billboard campaign 'Letters to Leaders', created by The Monkeys, invites leaders around the world, and even WA Premier Mark McGowan, to head back down under for a lamb barbie. The series of humorous messages have launched in major cities around the world and will be in London, New York, Paris, Auckland and Perth until Sunday 30 January. VIEW HI ENGLAND 1 OUTDOOR VIEW HI ENGLAND 2 OUTDOOR VIEW SCOTTY 1 OUTDOOR VIEW SCOTTY 2 OUTDOOR We are Warriors: Barkaa R/GA, in collaboration with Yuin Nation Hip Hop Artist, Producer, and Radio Host, Nooky, announced the launch of We are Warriors - a first-of-its-kind platform created to celebrate Blak excellence and drive positive change in the lives of the next generation of Indigenous youth. The social change platform is built on the premise of See it To be it and launches on Australia's 'Survival Day'. We are Warriors will engage the Indigenous youth community in Australia through a content series of interviews, community-run workshops, and limited edition merchandise. VIEW THE BARKAA CONCEPT VIEW THE KOBIE DEE CONCEPT Dunhuang: Dubbing The Movie Dunhuang has been standing still in the wind and sand for thousands of years. Many murals are in desperate need of restoration. Which depends on its ticket income. Now both Dunhuang and Tencent pictures are forced to close due to the pandemic. Can these two unrelated brands get together to create some sparks? Maybe at the time bringing out more values to the whole society. Tencent picture created 5 micro-films based on 5 Dunhuang mural stories. Users can watch the micro-films through the app, dubbing the movie, or invite friends to dub the movie together. We will charge 1 RMB for each viewing. Generated a total of 6.2 million RMB 'box income' and all devoted to the mural restoration. We design the Dunhuang overview in the form of a long axis, which stands for film rolls. Once it moves, it becomes like a movie. Through the 10 billion user WeChat platform, we allow users to have an interesting social event at home. This dubbing idea also showcases the Chinese linguistic culture with hundreds of dialects.VIEW THE CONCEPT JolliSavers: Watch It shouldn't cost much to be happy. JolliSavers, from Jollibee.Agency: GIGIL VIEW THE WATCH SPOT VIEW THE CREAM SPOT VIEW THE JACKET SPOT Danish Defence: Defining Moments In a patient and almost poetic spot, we follow a search and rescue mission to save the crew on a fishing boat in distress at sea. The officer in command is placed in a dilemma about who to save, and the viewer is left with an open conclusion and an encouragement to apply to join Danish Defence's officer program.Agency: Advice A/S VIEW THE SPOT  Fears aren't there to bring us down, they are there to elevate us. It may take time, but we're all in this together. Together to learn, embrace the unknown, and find ourselves. Here we are "Back Together" so the change can happen! Join us at the World Youth Forum in Egypt, to build, create, and innovate.Agency: DS , Cairo VIEW THE SPOT Government of Quebec MSSS: If Life Knocked You Sideways Cossette has released this 'If Life Knocked You Sideways' film for the Government of Quebec MSSS to raise awareness of the effect these past Covid years have caused mental health issues.VIEW THE SPOT  Formula E and Uncommon unveil a powerful new campaign, 'No Turning Back', capturing the drama and intense sporting rivalries of drivers and teams as Season 8 of the ABB FIA Formula E World Championship begins this week. 'No Turning Back' is a season-long campaign, setting the tone for the all-electric Championship's journey into a new era ahead of the Season 9 debut of the Gen3, Formula E's fastest, lightest, most powerful and efficient racing car ever. VIEW THE SPOT Disney+: Stories You'd Expect + Stories You Wouldn't Disney is launching an EMEA-wide advertising campaign 'House of Disney ' which brings to life the streaming service's unique line up and iconic Disney storytelling. From more expected content like Pixar's 'Toy Story' franchise and 'The Simpsons' to the unexpected like all series of 'The Walking Dead' and the forthcoming 'The Kardashians'. The campaign's ambition is to surprise and delight people with the full range of TV series and movies that are available to subscribers. Agency: Leo Burnett, London VIEW THE SPOT  Two years after pulling one of the buzziest stunts in Super Bowl history with the death and rebirth of its iconic mascot, Planters is back and looking to use the Big Game to spark a big debate. This year's ad - set to air in about 30 markets nationwide just before halftime - features comedic duo Ken Jeong and Joel McHale battling to resolve an age-old question: What's the right way to eat mixed nuts? Agency: VaynerMedia VIEW THE SPOT NRMA Insurance: RAMP RATER In an Innovative first NRMA Insurance collaborated with Google to create 'Ramp Rater' within Google Street view to rate the difficulty of boat ramps with a simple badge on each ramp embedded directly into the Street View platform. Users can also click on the ramp to browse other boat ramps in the area or go to our dedicated NRMA Boat ramp online hub for more detailed information on each ramp across NSW and QLD.Agency: Thinkerbell VIEW OUTDOOR VIEW THE CONCEPT H 2 O Sounds of Water Orchestra: Water Harp OniriaTBWA Paragury and the H 2 O Sounds of Water Orchestra have partnered to launch this sustainability campaign. VIEW OUTDOOR Meat & Livestock Australia: Hey Mark, Come Visit Australia... Following the launch of the annual Australian Lamb summer ad, The Lost Country of the Pacific, Aussie Lamb are back to remind the world why Australia, and its delicious lamb, should not be forgotten. The international billboard campaign 'Letters to Leaders', created by The Monkeys, invites leaders around the world, and even WA Premier Mark McGowan, to head back down under for a lamb barbie. The series of humorous messages have launched in major cities around the world and will be in London, New York, Paris, Auckland and Perth until Sunday 30 January. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Sydney FC: AR Football Stadium Sydney FC has turned to Augmented Reality to give fans an early glimpse into their new home ground and let people find their favourite view of the action. In anticipation of the Sydney Football Stadium opening later this year, Sydney FC have launched an Augmented Reality Experience that gives users an interactive preview of the stadium to explore. AR technology allows people to bring the stadium to life through a portal experience, with the Sydney FC crest spawning the stadium. Users can check out new stadium features, look at new maps of the local area and explore the new stadium from inside and out. VIEW THE CONCEPT  A new brand launch from Longreach and Horse and Hound aims to position Hug Homes as an exciting, genuine alternative for first homebuilders. WA's new home market has experienced unprecedented growth in recent times, however with a myriad of offers and financial incentives, coupled with reported difficulties in completing new home builds on time and on budget the new home experience can be daunting for some first home buyers. Hug recognises that many first home buyers are looking for someone who genuinely cares about them, and their first-home building experience.VIEW THE BEAR SPOT VIEW THE LION SPOT NikexRebel: Sport Is Calling Papa Murphy's, the leading "take and bake" pizza brand, is launching its first brand campaign in years and first work from its new creative agency partner, The Marketing Arm, which was named last year. The campaign, "Together we Pizza," highlights the brand's unique "take and bake" proposition - which differentiates it from other pizza providers. The message is "We make great pizza, so you can make the pizza great." And the tagline is "Change the way you pizza." VIEW THE ZACK SPOT VIEW THE DEAL SPOT  Preceded by three other spots, Ironing, Opera and Pompeii, Prom is the latest film in the global Alexa campaign from Droga5 London. The work shows how Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice. In Prom we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track 'I Only Have Eyes For You' by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights we see them transition to their older selves, and then into the present day.VIEW THE 30 SECOND SPOT VIEW THE 60 SECOND SPOT  Kick off the Year of the Tiger with the story of a father, a son and a forgotten village with an out-of-this-world dream. Apple and director Zhang Meng present their latest Chinese New Year film "The Comeback". Agency: TBWAMedia Arts Lab Shanghai. VIEW THE COMEBACK SPOT VIEW THE MAKING OF SPOT  With Hollywood's biggest stars in front of and behind the camera, Apple TV+ has pretty much everyone... but Jon Hamm.Agency: TBWAMedia Arts Lab VIEW THE SPOT Passport TrailSport: Trail Lines OneightyFCB have created these ads for HondaVIEW THE LINES AD VIEW THE CROSSING AD VIEW THE CAR SEAT AD Tecate: Happy Valentine's Day Men don't usually show their love to other men, but this changes after drinking a few beers. They start hugging and kissing their best friend; the bring out the real man who isnt't afraid to love. Happy valentine's day!Agency: Sancho BBDO VIEW THE KISS AD VIEW THE HUG AD VIEW THE SMILE AD SunSmart: 2 Sides of the Sun This campaign leverages the insight that the sun has a positive and nurturing side when the UV is below 3, but when it's 3 or above, its damaging and destructive side takes over.Agency: Gatecrasher Advertising, Perth VIEW THE TV SPOT VIEW OUTDOOR New Zealand Police: Enjoy the View The weekend kiwis were back on the roads after their longest lockdown yet, the NZ police flipped their message upside down and invited Kiwis to enjoy the view, not become it. Agency: FCB New Zealand.VIEW THE AD Guest Judge: Damisa Ongsiriwattana, co-founder/ECD, SOUR Bangkok This week's guest judge is Damisa Ongsiriwattana, co-founder and executive creative director at SOUR Bangkok, Thailand. Favourite: TAKT 'Thank You'. The idea is clever and humble. I like the way of storytelling about sustainability in a humorous way and the situations in the film are hilariously insightful. This can definitely connect to the new generation target. READ MORE Adelaide Fringe: Escape to life, unedited. Kwp! Adelaide wanted people to know that Adelaide Fringe is the biggest festival in Australia with over 1,000 shows, 7,000 artists and 400 venues. It transports experience seekers from a mundane, daily world to an unedited place, where chemistry is felt and inclusivity is key. It's a world where you can discover new acts and experiences at every twist and turn.VIEW THE SPOT  Ogilvy India released a print campaign for Acko General Insurance Limited. Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records. The hassle of obtaining a claim, becomes a huge hindrance because of this. As a result, paperwork becomes an enormous and real pain-point for insurance holders. Acko wanted to exaggerate the pain-point. In this case - paperwork. We created a setting of the typical brick and mortar offices in India - in a decrepit state, with piles of files and folders. Through this execution, Ogilvy represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  It is proven that younger generations are more willing to change their everyday lives in the name of sustainability. Therefore, they deserve a thank you. That is the idea behind Danish furniture brand TAKT's new spot. Directed by Bacon's Bine Bach, the film is a myriad of colorful, quirky, and perfectly grotesque scenes with a voiceover thanking those who are going the extra mile for the environment. Patiently paced to match Bach's signature brand of deadpan humor, the film goes for the sweet spot between an earnest "thank you" for taking care of the planet and a humorous piece of filmmaking. And this tonality has been the goal from the get-go.VIEW THE SPOT Good Citizens: We See Sunglasses Good Citizens modular sunglasses are designed and made in Australia like no other pair on the planet. They take discarded single-use plastic bottles and turn them into stylish, thoughtfully made, 100% recycled sunglasses frames. It takes the plastic from one 600ml bottle to make one pair of sunglasses frames. We created this film to bring the Good Citizens story to life in a way thatâs unique and unlike any other fashion brand.VIEW THE SPOT Sleep Eze: Get The Sleep You've Been Dreaming Of Sleep-Eze Launches a Dreamy New CampaignSleep-Eze, Canada's leading sleep-aid, gets slightly surreal in a new awareness campaign from Fuse Create.Sleep-Eze has launched a dreamy new masterbrand campaign, presenting a wonderfully vibrant and curiously interesting world.VIEW THE SPOT On Running: Black Ice - Akwasi Frimpong Akwasi Frimpong dared to dream. In 2018 that belief paid off: Akwasi became the first Black male skeleton athlete in the history of the Olympic Games and Ghana's second-ever Winter Olympian. While an unfortunately timed Covid diagnosis has kept him from qualifying for Beijing 2022, Akwasi continues to show the power of Dreaming On.VIEW THE SPOT  Directed by filmmaker F. Gary Gray, "The Call" features Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for an epic Pepsi Super Bowl LVI Halftime Show trailer. Scored by Adam Blackstone, "The Call" features a musical compilation of iconic tracks "Rap God," "The Next Episode," "Family Affair," "HUMBLE.," "Still D.R.E.," and "California Love."VIEW THE SPOT  Andrew Donoho has hit the ground running, stretching and punching the air with his first ever commercial for global activewear giant lululemon. His $1M lululemon Mirror 'See What's In You' campaign, shot through Tomorrow in the US, is a tour de force of gravity-defying VFX wizardry, exactly what we've come to expect from the man who gave Paul McCartney back his youth for Beck's Find My Way promo. But it wasn't without its challenges. Everything from removing camera reflections in the mirror to physically expanding set walls and even creating the illusion of a 300-foot hallway with hundreds of actors on the floor and the ceiling. Andrew is represented by OB Management as an independent director for commercials, content and music videos.VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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The new IKEA Spring Collection arrived earlier. 
Sunday Gravy have created this spot for Rebel and Nike