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Seen and noted
Vans: The Biggest Vans On The Road Vans, the original action sports brand and icon of creative exploration, celebrated the latest styles of the Vans MTE collection by teaming up with creative independent agency GUT Los Angeles and sent a gigantic pair of replica Vans vehicles (or Vans vans") on a journey to the unexpected around New York City, illustrating the footwear's functional benefits against cold weather elements. The 10-foot replica of the adventure-inspired, Sk8-Hi MTE-3 took a scenic drive from Upstate New York, through Manhattan's crowded Meatpacking District, all the way to Anthony & Son Panini Shoppe in Williamsburg, Brooklyn, before traversing Long Island City, dropping in Dumbo, and cruising through the Upper West Side. VIEW OUTDOOR Miller Lite: Open VAR World Cup Qatar 2022 it's finally on. But fans around the world instead of talking about the games, they are talking about something that changed the game: VAR.So Miller Lite decided to do something in order to reward angry fans in Puerto Rico.VIEW OUTDOOR Food Banks Canada: Left Handed Mango Chutney Action Last month, Zulu Alpha Kilo premiered their latest agency video, "Left-Handed Mango Chutney" at Strategy Magazine's annual "Agency of the Year" awards ceremony. The satirical film depicts an industry creative named Greg, trying to win over dinner party guests by boasting about his latest advertising innovation piece a jar of left handed mango chutney designed specifically for left handers, in honour of National Left-Handers Day. Since its online release, the film has been racking up views, shares, and press coverage, with many calling the titular "Left-Handed Mango Chutney" a perfectly biting representation of the state of our industry. VIEW THE CONCEPT TG4: Look Closer The Christmas In the Christmas edition of the RTE Guide, find a full house of fun with a spot of Augmented Reality sparkle, magic and craic. Scan the QR code to see a very merry Christmas dinner come to life at the touch of a button.VIEW THE CONCEPT Virgin Active South Africa: We Are The Ones Who Dare Canvas Agency and Pretty Neat launch Virgin Active South Africa's new summer campaign unlike any other. We Are The Ones Who Dare, directed by Alex Fynn, focuses on getting yourself to the gym and pushing yourself past your own mental limit rather than achieving the perfect 'summer body'. The campaign aims to create an inspiring new narrative about effort and determination, not just aesthetics. Alex's goal was to prove that people who fall and get up are stronger than those who don't try at all. The characters step out of their comfort zones and conquer the inevitable doubt when they push themselves further than they have before.VIEW THE SPOT Tulipan: The Incomplete Story Of Pleasure Does anyone know when humanity completed its knowledge of the functioning and anatomy of the clitoris? The answer might be surprising: 1998. Imagine how many things were a priority for mankind throughout history before anyone focused on the study of the only organ destined for pleasure: clitoris. It might sound crazy, but it's a fact. And this curious truth was the starting point of the last creative campaign 'The incomplete story of pleasure', from BBDO Argentina for the United Nations sexual and reproductive health agency UNFPA VIEW THE SPOT Amnesty International Canada: Write For Rights Every year for the past 10 years now, Cossette and Amnesty International have promoted the Write for Rights letter-writing campaign. This global initiative to defend human rights around the world continues to bear fruit, having helped free dozens of people who were unjustly imprisoned.VIEW THE SPOT VIEW OUTDOOR La Marca Prosecco: Optimism Is A Mindset Since meeting in art school, Italian natives Marc & Gio have helmed campaigns for a long list of clients including Jeep, Coca-Cola, Luxottica, Fiat, and have made names for themselves as directors with a cinematic style and a knack for cultivating big emotion. The La Marca Prosecco spot is no exception. Entitled "Optimism is a Mindset," the campaign draws amply on their Italian roots. The dazzling 60-second spot follows a young woman through the streets of sunny Syracuse, Sicily, as the ancient seaside town around her transforms into images of smiling faces, uplifting sayings, and disco ballsVIEW THE SPOT  Casey House, a hospital unlike any other, providing care to those living with and at risk of HIV, is using cinematic horror to bring attention to HIV stigma. Others directed by renowned filmmaker and screenwriter Paul Shkordoff sets out to highlight the impact of judgement and what it can feel like to be haunted by discrimination and bias. The film marks the first time a professional actor living with HIV was intentionally cast to play an HIV+ lead protagonist. VIEW THE OTHERS SPOT VIEW THE TRAILER SPOT  It's that time of year again where not only we hear the increase in Christmas bells ringing, but the increase of calls ringing into Australia's leading crisis support service, Lifeline. To highlight the drastic increase in demand over the time where feeling of disconnection and loneliness are at their peak, the charity created a powerful radio spot that morphs the sound of joyful bells jingling into the ringing of an incoming crisis call.Agency: Thinkerbell PLAY THE SPOT Tourism Tasmania: Come Down For Air Award-winning writer and director Ryan Ebner of ArtClass, a full-service next-gen post and production company, has just brought his most recent work to fruition in the form of a commercial spot for men's grooming company, MANSCAPED. Ryan, who is well-known for his pinpointed casting as well as his dry comedy chops made the ideal choice for this tongue-in-cheek spot. Bolstered by Ryan's directorial expertise and vision, Pete Davidson brought his unique comedic flavour to the MANSCAPED spot.VIEW THE SPOT Ronald McDonald House: The Digital House McDonald's Sweden has built a new Ronald McDonald House on the online game platform Roblox where seriously ill children get to invite their friends and meet other children in similar situations. The digital house on Roblox is designed based on the wishes of children who have stayed at a Ronald McDonald House. NORD DDB is behind the initiative and the digital house is part of a long-term project where the house will be updated each year. VIEW THE SPOT American Family Insurance: Champions American Family Insurance has just released the latest commercials in its ongoing "Insure carefully, dream fearlessly." campaign. The campaign demonstrates how any dream is possible with the right support.The two new spots, "Champions" and "Marching Band," tell the stories of two young girls each with their own dreams. VIEW THE CHAMPIONS SPOT VIEW THE MARCHING BAND SPOT  We are used to seeing news of cases of hatred towards the LGBTIQ community, racism and xenophobia, almost daily. These news are constant and the statistics are frightening. Now, what about porn consumption statistics in the same countries. "Looking at PornHub's annual consumption statistics, we discovered that they reflect a completely opposite reality and that's how the idea was born,"VIEW THE COLOMBIANA AD VIEW THE EBONY AD VIEW THE LESBIAN AD VIEW THE CONTRADICTIONS AD Sherry Fitzgerald: Ireland Is Our Home Sherry FitzGerald are Ireland's largest estate agents network with 103 offices nationwide.To show they feel at home in every county, we reimagined the map of Ireland as a floor plan, showing each county as a separate room. VIEW THE AD Les Degommeuses: Jersey for Memory On February 21, 2021, the British newspaper The Guardian published an investigation estimating that more than 6,500 migrant workers died in Qatar since the country was awarded the World Cup. Since then, this figure has circulated at least 400,000 times on Twitter alone. So that the excitement over the French national team's journey to victory doesn't lead us to forget what happened off the pitch and the thousands unaccounted for, the association "Red Card for Qatar" and FCinq are launching "Jersey of Memory", an activation taking place on social media and across France to pay homage to those who lost their lives. VIEW THE CONCEPT  The Store, the car brand's new campaign created by Publicis Conseil and directed by Rodrigo Saavedra, through Soldats, follows the fortunes of a grocery shop opened in 1912 by Pierre & Rose. VIEW THE SPOT  This year, the world searched "can i change" more than ever before. From changing careers to seeking new outlooks on life, people are finding ways to reimagine themselves and reshape the world around them. Explore more trends from the year at https://yearinsearch.google.VIEW THE SPOT Pedigree: Teenagers. The Only Option is Adoption Colenso and Pedigree have launched a new dog adoption campaign aimed at teenagers. Three radio spots launch the campaign, brought to life by an eccentric German psychiatrist, with more to roll out in the new year. Agency: Colenso BBDO PLAY THE BUZZKILL SPOT PLAY THE ROLLERCOASTER SPOT PLAY THE STUNT DOUBLE SPOT Downy Unstopables: I Am Not Doing It Yet P&G Downy's Super Bowl commercial celebrity is not convinced that Downy Unstopables can make your clothes fresh for over 12 weeks. So he's going to sniff his hoodie until he believes it even if it takes until Super Bowl Sunday. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Solidarity Fund:The Most Urgent To The Most Vulnerable Not even a month into the beginning of the pandemic and the first hard lockdown, Laurence Hamburger and Groundglass, newly-affiliated, and looking to collaborate with brands and institutions interested in long-form documentation, found themselves being approached by TBWA Hunt Lascaris about a new initiative that they were working with a multi-pronged business-led Fund to help assist the national effort in the fight against the pandemic called The Solidarity Fund. VIEW THE SPOT Beutler Ink: One Eye Catching Illustration Here's to 2022, the year that Covid and Trump went away or not. While we're still dealing with variants of each, the latest trip around the sun was filled with such notable events as when the queen died, Bob Saget died, Serena Williams retired, JLo and Ben Affleck got married, Russia invaded Ukraine, Musk, Twitter, Wordle.VIEW THE FIRST AD VIEW THE SECOND AD Movember : Cancel Secret Santa The Public House has launched a new action-driven campaign for men's health charity Movember, driving donations beyond the month-long moustache-growing initiative they run every November. The campaign, 'Cancel Secret Santa', is calling for the people of Ireland to do exactly that, and take a break from their annual festive gift exchanges and reroute the money into donations to support men's health in Ireland. Bold OOH in high footfall Christmas retail locations asked people to forgo buying scented candles, novelty socks and other secret santa gifts and make donations that would help Movember tackle mental health and suicide, prostate cancer and testicular cancer instead. VIEW OUTDOOR Toronto Public Library: Opens Doors TPL Opens Doors is an awareness campaign that invites Torontonians back to their branches, and (re)introduces them to all the opportunities, services, supports and experiences that help them read, learn, create and connect. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR TAB:It's Football TimeMind UK: AI Christmas Cracker 2022 was the year of AI. It can paint like Rembrandt, predict the future, and even screen for disease. Working with the likes of Midjourney and DALL-E 2, we've all become obsessed with its bizarre, beautiful and scary possibilities. But can AI take on Christmas? Can it make the final leap to becoming sentient? Can it be funny? For this year's agency Christmas card, DENTSU CREATIVE UK decided to find out. Using an AI content generator, they fed in all the essential ingredients for a joke, classic and (not so classic) set up lines, and let AI do the rest. VIEW THE 1 CONCEPT VIEW THE 2 CONCEPT VIEW THE 3 CONCEPT Vodafone: Elf & Seek Vodafone has hidden Christmas elves all over the UK as part of a new, free to play augmented reality (AR) game aimed at spreading some festive joy to families and children launching on Monday 12th December at ElfAndSeek.com. The new interactive Elf and Seek game encourages players to scan their phones to see if they can find elves hidden across the UK and around their homes for a chance to win thousands of prizes with VeryMe, Vodafoneâs exclusive rewards programme. VIEW THE CONCEPT Coca Cola Buffalo Wings: The Bilboard Label The 2022 FIFA World Cup has begun, and long-time sponsor Coca-Cola is bringing fans closer to the magic teaming up with Buffalo Wings for a mobile commerce experience that turns stadium billboards into a Coca-Cola with Buffalo Wings. As FIFA's largest and longest-running sponsors, Coca-Cola has had a front row seat at the World Cup for over 40 years. This year, Coca-Cola's on field presence goes a step further bringing the traditional game day billboard into fans homes with a new gamified experience in Colombia. VIEW THE CONCEPT How do you sell a Danish Pilsner to Australians? You tap into the smooth understated style of Carlsberg's international brand with an all-Aussie cast and production crew (No, that's not Mads Mikkelsen!)PLAY THE SPOT Dutch State Lottery: Dont Wait For Happiness To Happen Some things in life are more valuable than winning a big prize. That is the message that the Dutch State Lottery and TBWANEBOKO propagate in their yearly New Year's Eve campaign. The campaign kicks off with the release of the commercial: a touching story of a son who's not sitting around waiting for luck to happen, but instead takes his father on the journey of a lifetime. The music that puts the commercial together is the result of a special collaboration between Dutch composer Jorrit Kleijnen and Jacqueline Govaert, VIEW THE SPOT Israel Accessibility Association: Don't Park There December 3rd 2022 marks the International Day of Disabled Persons. To honour this day, Israel Accessibility Association and the advertising agency, Leo Burnett, produced a film that aims to put an end to a common phenomenon that severely affects the availability of disabled parking spaces. The phenomenon is this: healthy people use the parking permit of a disabled member of their family to park in a disabled parking space. VIEW THE SPOT  2022 has been one for the books. This week, Reddit has released its annual Reddit Recap video a beloved tradition for the community that began in 2020. Created in partnership with R/GA, this year's video reflects on the trending, funny and touching moments of the year and highlights how Reddit communities came together and responded in the most uniquely Reddit way. The two-minute video takes viewers on a journey of the standout community moments of 2022 VIEW THE SPOT Samsung Galaxy: Sharing Brings Us Closer Samsung Global and BBH USA have launched an elegant new Christmas film with a simple message no matter where you are this holiday season, sharing can bring people together in monumental ways. The 60-second film, 'Sharing Brings Us Closer', tells the story of two young friends stuck at their parents' stuffy holiday parties who find a powerful way to unite, thanks to their Samsung devices. The magical film reminds us that sharing is a universal language that transcends barriers. VIEW THE SPOT Mini JCW: Big Love For All Thrill Seekers A racetrack like it has never been done before.One that is made with hundreds of drones [with lights] that instantly create this never seen before racetrackas the MINI drives through it in high speed.A racetrack so unique that the car only knows where to turn milliseconds before it takes shape. VIEW THE SPOT  Lauren Midwinter's latest work turns the tables on what retirement looks like. Yes retirement doesn't have to be socks and slippers or sitcom reruns, retirement is changing and people should be able to enjoy every moment of it and that is the message in Phoenix Group's latest campaign. The wonderful new campaign spans across the UK with various people from all walks of life discussing the cliches of retirement and how they don't attend to abide by the stereotypes. It's charmingly funny and feels authentic, thanks to Lauren's subtle direction allowing each person to shine. The variety of locations and cast also provide the piece a fantastic sense of momentum weaving between each character. VIEW THE SPOT  Uber Eats is launching a new campaign focused on how the brand wants your order to be delivered on time, or early, every time. Created in partnership with Special US, the spots focus on the reliability of Uber Eats, with a promise that if your food is late, they will give you three months of $0 delivery fees. And as it turns out, Uber Eats is almost always on time, but occasionally, something unpredictable happens. So, with the help of NFL superstars Odell Beckham Jr. and Aaron Donald, as well as a giant, inflatable Minion, the campaign highlights some of the potential scenarios that are responsible for the rare delay. VIEW THE DEEDS SPOT VIEW THE CHAIN SPOT VIEW THE MINION SPOT Planned Parenthood: Stand With Black Women As said by Fresh Film's director Fredgy Noel during the initial call on filming with Planned Parenthood. "I was talking about how important it is that we not focus on figureheads of the movement and instead make the campaign include ordinary Black women. To show that we are all in this together."Fredgy's important film for Planned Parenthood shows the far reaching damage of the decision to overturn Roe V Wade. VIEW THE SPOT National Energy Action: Baby It's Cold Outside Warm wishes don't cut it.For many of us, the Christmas we all know and love will be turned on its head. Our traditional ideas of warmth, comfort and celebration are being crushed by a devastating cost of living and fuel crisis. As the cold weather rolls in, nearly 7 million households across the county will experience fuel poverty leaving many with a heartbreaking choice between Christmas dinner, presents or simply keeping themselves and their loved ones warm. This year, instead of a normal Christmas card, we have donated to National Energy Action, a charity working to end fuel poverty. We created this short film to help spread the message. VIEW THE SPOT « First « Previous Next » Last » 3 of 6 |
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Come down for air with Tourism Tasmania. 
The World Cup comes to New Zealand and it's not rugby