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Seen and noted
 Publicis Dublin's campaign for the HSE (National Healthcare system) aims to motivate smokers to take back control and quit smoking with the help of the QUIT service. Nicotine has been personified to show smokers the hold it can have on them, via the human traits of manipulation and controlling behaviour, and importantly, the release they'll feel when they quit.VIEW THE SPOT  Silimed is a manufacturer of silicone breast implants. Leader in the segment in Brazil and Latin America.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Bescherelle: A Sole Singer On A Stage Artificial intelligence is poised to become a fixture in our lives and professional undertakings. There is no escaping the fact, which can be seen optimistically or pessimistically. Regardless, we will all need to be able to use so-called "prompts", i.e. commands that go through a series of algorithms to create an object from artificial intelligence. First, however, we will need to know how to properly write that prompt, so that we can get what we want from artificial intelligence. Without a good grasp of grammar, syntax and spelling, it will be pointless to turn to artificial intelligence with a specific expectation. Consequently, these will remain, for a little while yet, necessary allies in all our successes. This is what Bescherelle wished to reveal in its new campaign visible on the social media, designed and created by the agency Brainsonic.VIEW THE SOLE AD VIEW THE BRIDE AD VIEW THE BODYBUILDER AD VIEW THE CURLY AD VIEW THE THEATRE AD VIEW THE CLASSROOM AD VIEW THE CHOCOLATE AD Tequila: The Recycled Bar Every day in Australia, 18,000 tip trucks worth of waste is dumped into landfill. That's over 20 million tonnes, year in, year out. What's worse is that a huge percentage of that is 100% recyclable. Heading into the Christmas period where the waste we create increases by 40%, 1800 Tequila wanted to find a way to show off the creative potential of the waste we are wasting. Working with 21 sustainable Australian innovators, artists and designers, every single element of this bar was handcrafted from reusable waste that would have otherwise ended up in the ground. So instead of pouring out trash, this repurposed tip truck poured out what that trash can become. It makes you wonder, if this is what we can do with our waste, what are we doing putting in the ground?VIEW OUTDOOR The Immortal Membership: Unboxing Introducing the Immortal Membership: a lifetime ROM membership designed to be passed on after you pass on.VIEW THE SPOT VIEW THE AD VIEW OUTDOOR Samuel Adams: Just The Haze Tank Test Jim Koch, founder & brewer of Samuel Adams, once said he would never brew non-alcoholic beer then years later, he drank his words. Enter Just The Haze. As Dry January kicks off, it's no secret that more and more drinkers are becoming sober-curious, with Uber Eats reporting a 300% increase in non-alcoholic beverage orders. But participating shouldn't mean sacrificing taste. Just the Haze has all the flavour and aroma of a juicy, hazy IPA and packs an upfront citrus aroma with hints of grapefruit, tangerine and lime, complemented by tropical and stone fruit notes. VIEW OUTDOOR McDonalds Deals: Stuck In Time With the campaign "Deals Stuck in Time", McDonald's and the agency NORD DDB offer people a way to travel back in time to find old McDonald"s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald's out-of-home advertisements all over Sweden and unlock a great deal that has been stuck in time. Inflation is continuously causing prices to rise. Luckily, there is a place where good old McDonald's deals are immortalized Google Street View. VIEW THE CONCEPT  Virgin Voyages, Richard Branson's award-winning and 5- star rated cruise and travel brand, celebrates the start of an epic 2023 with the launch of a video inspired by a music video. "The Voyage" was crafted by visionary director Jonas Akerlund to celebrate the exclusively adult experience and takes viewers on a cinematic journey through 24-hours at sea. The video is musically guided by a reimagining of Culture Club's iconic, 1983 song, "Karma Chameleon," featuring pop-artist Drew Love. Originally released by Virgin Records, the new Virgin Voyages-inspired tropical house tune is debuting during the 40th anniversary of the original song's iteration, paying homage to its Virgin roots VIEW THE SPOT  This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, "Sound of Connection" Old El Paso has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging friends & families to turn Fridays into Fajitas Fridays. "Sound of Connection" was born from the insight that sharing a hands-on meal with loved ones is an enabler to bring down our barriers and connect, making mealtimes the original Social Network. VIEW THE SPOT  Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the "Says So Much" campaign. The campaign conveys how great it feels to show off the jaw-dropping style and performance of Toyota's all-new sedan. The fully integrated targeted campaign was developed by Saatchi & Saatchi. VIEW THE SPOT  The journey of EatQual started three years back with a simple packaging innovation. Today, EatQual it is a platform that ensures an inclusive burger-eating experience for all. Last year, we started a conversation of how the world isnât made equal. This year, we are highlighting the fact that all of us are the same but in different ways. The film is an empowering story of a young girl living with limited upper arm mobility. Nothing stops her from enjoying life. She does the same things we do, but differently.VIEW THE SPOT Sentosa Development Corporation: A Deep Dive Into Discovery As part of Sentosa's brand refresh, Sentosa Development Corporation (SDC) has launched its latest brand campaign and unveiled a new tagline: 'Where discovery never ends'. This presents a significant shift from the island's previous positioning as a 'State of Fun', to an experiential branding where seemingly endless fulfilling experiences are discovered and made. The brand refresh is a collaborative effort between GOVT, Universal McCann, Zeno Group, Section Digital and Oliver Marketing. Creatively led by GOVT, the new campaign refreshes the beloved island's brand image with a new logo, a 70 second commercial spot (with 15 and 30 second cut downs), key visuals, along with a vibrant motif designed in partnership with homegrown Singaporean illustrator Tiffany Lovage. Each element in the motif represents the key themes of discovery the island offers; from the celebration of the botany that Sentosa boasts, the celebration of people and the bonds created, to Sentosa's commitment to a sustainable future. All of which aims to heighten the emotional connection between the island, Singaporeans, and foreign guests as they enjoy the rejuvenating offerings of the island.VIEW THE SPOT Terra Chips: Crazy Delicious Vegetables TERRA Chips is relaunching in 2023 with new positioning, quality improvements, redesigned packaging and a marketing campaign by advertising agency Humanaut to reinvigorate the brand. Their campaign "Crazy Delicious Vegetables" introduces TERRA Chips as the most delicious, craveable form of vegetables on the market. In fact, their exotic blend of vegetable chips, including taro, sweet potato, batata, and parsnip, is perhaps the easiest way to get people to love vegetables. Because let's face it, normal marketing gimmicks like mascots and influencers just won't cut it. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Over the past few years, the question of 'whatâs for dinner?' has been overshadowed by 'what shall we watch?' Gousto's Steal the Show campaign gives dinner its rightful place back as the evening's headline attraction. The new campaign launches with a blockbuster TV commercial, featuring scenes from a period drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the kitchen beyond the TV.VIEW THE SPOT  The Electoral Commission has launched an integrated campaign to raise awareness of the new requirement for voters to show photographic ID at polling stations.The campaign, 'Note to Self', has been created by McCann Demand and will run across TV, OOH, radio, digital audio, social, digital display, print and in-game, from today. VIEW THE SPOT Saatchi & Saatchi: All I want For Christmas This year we asked AI to help us wish our clients happy holidays in a very peculiar way. The classic feedback received during the year was analyzed by text-to-image AI software and transformed into a surprising set of illustrated Christmas cards with an ironic and irreverent tone. VIEW THE AD Four Paws Animal Welfare: Elephant Our latest campaign for Four Paws brings attention to the abuse and suffering of animals in a different way. Using a simple device of classic children's colouring books, we showcased different kinds of cruelty towards animals. Instead of accepting the scenarios, and colouring in the lines, children have transformed their colouring book images into positive and hopeful situations, freeing the animals and returning them to their natural surrounds.VIEW THE ELEPHANT AD VIEW THE LION AD VIEW THE CHEETAH AD  This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative.More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.VIEW OUTDOOR Binge: Google Beer For Dogs To celebrate the launch of Colin From Accounts, a new original comedy series that stars a dog who works at a brewery, Binge created a beer for dogs (100% bone broth). The beer was available to order when viewers interacted with the shows trailer. Via Google Connect viewers could continue watching the trailer on their TV while the order page would pop-up on their mobile device.VIEW THE CONCEPT Guest Judge: Fabio Seidl, Director, GCD, Meta, New York This week's guest judge is Fabio Seidl, director of global creative development at Meta, based in New York. Favorite: Loto (French Lottery) 'Grandma'. I'm a sucker for good, simple concepts, and this one got me: "It doesn't happen only with other people" is an excellent argument for people to believe anyone can be a Lotto millionaire. It also uses an authentic, famous line: "what, did you win the lottery?" And hey, it has something in extinction: humor. Great casting and great, minimalistic photography. READ MORE McDonald's New Zealand: Late Night The latest campaign from McDonald's via DDB Group Aotearoa celebrates the silly season and gently reminds every Kiwi to end their night right.VIEW CAUGHT A PANDA OUTDOOR VIEW CHEEBS URGAS OUTDOOR VIEW FERRETT OH FISH OUTDOOR VIEW MIG BACK OUTDOOR VIEW THE POSTERS  Hyundai UK's new campaign by integrated agency INNOCEAN UK, 'New Dawn' showcases how the iconic South Korean car brand has undergone a transformation through innovation, design and leadership in electrification. The campaign strives to further accelerate this shift in perception. The simplicity and humour in the campaign paves the way for Hyundai's shift from the anglicised pronunciation of 'Hy-un-dai' to the global pronunciation: 'Hyun-day'.VIEW THE SPOT  You'll know you've found the perfect doctor for you when you can talk freely about your rectum without feeling weird. Book the perfect doctor for whatever your needs are with Zocdoc. Agency: 72andSunny, Los Angeles.VIEW THE BUTT SPOT VIEW THE DENTIST SPOT VIEW THE JINX SPOT Progressive Insurance: First Contact Fictional Parenta-Life Coach Dr. Rick is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it's meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both 30-second spots. In 'First Contact', a young homeowner calls in Dr. Rick to pay a visit to her husband, who has fallen deep into Parentamorphosis. They spot him out the window pristinely cleaning his trash cans, which are labeled with too many details, like his name and address. You can never be too safe, even with trash, right? VIEW THE CONTACT SPOT VIEW THE ELEVATOR SPOT British Airways: Take Your Holiday Seriously British Airways Holidays is urging Brits to take their holidays seriously, with the launch of a new campaign created by Uncommon. Despite the fact that not taking a holiday is proven to literally kill us sooner, Britain fails to take holidays seriously. In fact, a new survey reveals that 50% of UK working adults do not take their full annual leave allocation. The survey, commissioned by British Airways Holidays with YouGov Plc., also found that 48% of working Brits have checked their work emails whilst away, when science suggests that not taking time off can shorten your life expectancy. VIEW THE 1 SPOT VIEW THE 2 SPOT VIEW THE 3 SPOT HearingLife: Live Life To Your Fullest VIA has launched a new campaign in partnership with HearingLife, a leader in delivering life-changing, personalised hearing care, to highlight the urgent need for people to care for their hearing. Titled 'Live Life to Your Fullest', the year-long campaign seeks to educate Americans about the importance of caring for your hearing and getting hearing tests, as well as ways to identify hearing loss in your loved ones. To do this, Hearing Life partnered with iconic actor, author, producer, director and musician William Shatner. VIEW THE SPOT  In the latest instalment of the Smart Energy GB campaign, we enter Albert Einstein's living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned speech on how smart meters can help Britain become less reliant on imported gas. In the context of the current energy crisis, Smart Energy GB research has found that the role that smart meters could play in helping Britain to be more self-sufficient with our energy supply, and less reliant on other countries, is appealing to audiences that traditionally reject smart meters. VIEW THE SPOT  Saturday Night Live's Kenan Thompson has been on the show for over two decades sooner or later, it's got to come to an end! And this is exactly why Kenan Thompson has joined Old Navy's internship. Well, not really. But this hilarious new web series created by Observatory shows what that reality could look like, if Kenan ever found himself booted out of the SNL doors. With six episodes available to watch on YouTube right now, the series takes the comedian out of his comfort zone, making him the odd one out on an internship course designed for children. VIEW THE SPOT Go Karpaty: We May Be Different .... On February 24, war came to all Ukrainian homes. It was a time of very stressful situations air bombings everywhere, Russian troops occupying large territories day after day, and Ukrainians losing their homes and lifestyle. Ukrainians have been forced to leave their homes and move to other regions. A lot of people moved in with relatives in western areas of Ukraine, as it is much safer there. VIEW THE SPOT  As Lisa Snowdon lovingly caresses a massive purple crystal, a caption reads "Lisa's wellness trends for 2023". She then goes on, in classic influencer style, to show that these gut wellness tips are candles that smell like her own diarrhoea, a bowel counsellor for the colon (who literally talks to her gut), and that the head-sized purple crystal is actually supposed to be placed up the bum for 3-4 months to align the bowel's chakras. "I've got mine in now," the model and TV presenter cheekily says to the camera with a faint smile and slight raise of the eyebrow. VIEW THE SPOT  Accenture Song has released the second installment of "Nothing Can Do What a Soldier Can Do" showing that no matter how technologically advanced the Army becomes, soldiers will always be their most valuable asset. The new advert entitled 'The Flood' will break with a 40-second film on 2 January 2023 across television, cinema, Video on Demand and Social. 'The Flood' is a powerful portrayal of the instincts and empathy of British soldiers. Following an Army team armed with technology to assist in a UK flood, it is a solider and their human intuition that makes all the difference. VIEW THE SPOT TotallyMoney: You'll Totally Get There St Luke's has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just six years. And this is who they're building an app for. With a belief that customers' data should work for them, not against them, the fintech provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their scoreVIEW THE SPOT Meat & Livestock Australia: Un Australia Australian Lamb is back with the annual summer campaign, mocking the overuse of the term "Un-Australian" to remind Aussies that our collective differences are cause for celebration, not division. In true Aussie Lamb style the hotly anticipated spot, created by The Monkeys, part of Accenture Song, for Meat & Livestock Australia, features topical jokes, a heavy dose of satire and of course, mouth-watering lamb. The long form commercial, directed by Yianni Warnock from MOFA, imagines an alternative reality which sees people being called out for being "Un-Australian" before being banished to "Un-Australia" an infinite cultural exile.VIEW THE SPOT  If you were to win the lottery, would you tell anyone ? No ? Not even your friends ? Or your family? Everybody has wondered before how they would react if they were lucky enough to win the lottery. Maybe not change your whole lifestyle but just add some things here and there. Nothing major. But it turns out that it's in the small details that you might get caught. This hard-to-keep secret is the plot of the new ad campaign for the French Lottery (Loto) by BETC Paris that features a normal family that faces something out of the ordinary. After all these years, they are all used to Sunday dinners at Grandma's. VIEW THE SPOT  AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the "antidote to boring gyms". The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as their biggest turn off, followed by intimidating environments (21%) and body transformation images (16%).VIEW EARN OUTDOOR VIEW PROUD 1 OUTDOOR VIEW PROUD 2 OUTDOOR VIEW CRYING OUTDOOR VIEW CHEAT OUTDOOR VIEW THERAPY OUTDOOR  To celebrate Stella Artois Unfiltered being launched on tap, the Belgian beer brand has created a playful mural in the vicinity of partnering drinking establishments. In line with its cheeky 'beer au naturel' campaign, the artwork plays with the building's architecture to incidentally conceal the modesty of the characters. VIEW OUTDOOR FBD Insurance: What Does FBD Stand For While FBD Insurance is a household name in Ireland, most people have no idea what it stands for. Find out what it does (and doesn't) stand for in FBD's humourous new brand campaign. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT Show Rural Coopavel: The Origin Of Everything It doesn't matter what the weather is like, if the machine breaks down or if you feel like giving up the farming cannot stop. We carry on. We persist. We start again. We are the force behind the origin of everything. Without the farming, there is nothing and, with us, everything becomes much more.VIEW THE SPOT  Haven, the UK's largest provider of holidays and holiday home ownership, is launching its new masterbrand campaign, "Where Happy Happens." The campaign aims to establish Haven as the UK's number one holiday and holiday home-ownership brand and was created by Haven's strategic creative partner, Platform London. Justin Tindall, founding partner at Platform London, served as chief creative officer on the campaign. VIEW THE SPOT comparethemarketcom: Don't Wombat It Meerkat It Comparethemarket.com, the price comparison website, has unveiled its new campaign, "Don't Wombat It, Meerkat It." The campaign features a TV ad introducing a new character to the iconic line-up: Carl, Aleksander the meerkat's hapless Australian nephew. Despite his good intentions, Carl's actions and decisions often have amusingly unforeseen consequences. VIEW THE SPOT « First « Previous Next » Last » 5 of 6 |
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