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Seen and noted
Blind Low Vision New Zealand ; Hi Vis Herald 155,000 New Zealanders living with low vision arenât seeking the help of Blind Low Vision NZ and are missing out on many of life's pleasures. Like reading the daily news. So to raise awareness of the support available at Blind Low Vision NZ, YoungShand partnered with NZ's national newspaper in a media first - and created a Hi-Vis newspaper.The 'Hi Vis Edition' allowed low vision sufferers to read the paper by utilising a larger font, yellow and black colour for increased visibility and adjusted imagery for higher contrast and easier comprehension.VIEW THE ADS  Bonds Wonderbums is the nappy you can use over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over.VIEW OUTDOOR  Apple TV introduces the pink goat to celebrate the world's best football player wearing the pink jersey of Inter Miami. Apple TV welcomes Lionel Messis arrival to the club but turning its iconic goat emoji pink for a unique OOH billboard. The billboard launches in time for Messi's first match for Inter Miami in the League's Cup versus Cruz Azul. VIEW OUTDOOR Google: Space Invaders TAITO, in partnership with Google, has worked with global production and innovation studio UNIT9 to reimagine the iconic arcade game 'SPACE INVADERS' for today's digitally connected world. Forty-five years after its initial launch, the eight-bit game has now been evolved into an immersive augmented reality experience where players put their skills to the test to defend their real-world neighbourhoods from 3D Invaders appearing from buildings and landmarks near them. VIEW THE CONCEPT Cris- Sal: Salty Gamer In Latin America, "salty" is popularly used to describe someone with bad luck. It's even more prevalent within the gaming community as a way to mock unfortunate streamers. Cris-Sal, Ecuado''s leading salt brand, saw an opportunity to connect and engage with the community that despises advertising the most gamers by taking advantage of their favorite means of communication in stream chats: EmotesVIEW THE CONCEPT Sydney Airport: Let Them Do The Parking Sydney Airport wanted to promote their domestic valet parking to suspected business customers who are transiting to the airport through taxi or rideshare and try convert them back to parking. By using a scenario that is synonymous with airport travel, we created a spot that drove awareness for Sydney Airport's domestic valet parking and did so in a fun and light-hearted way that any traveller could relate to.PLAY THE SPOT  The toxic landfills where the majority of Australia's clothes waste is sent sits beside local communities in 3rd world nations. As the clothing waste is burnt it forms toxic smoke which causes respiratory issues. Donating your clothing is the alternative. PLAY THE SPOT  Friendâs inimitable India Harris collaborates with British rapper and singer Stefflon Don for the whisky brand Chivas Regal, fronting the premium whisky's ongoing The Rise campaign; uncovering the stories of some of the UK's most influential and successful self-made entrepreneurs.VIEW THE SPOT  Today Expedia Group announced One Key the most flexible loyalty programme in travel. One Key lets you earn and redeem rewards across Expedia, Hotels.com and Vrbo, plus enjoy member savings and benefits. Although it is a rewards programme, One Key is more than a new take on travel rewards. It offers the perspective that a traveler is anyone who goes anywhere. To communicate the ways in which One Key opens travels innovative use of natural lighting, served as DP.VIEW THE 3 SPOTS  Campaign Against Living Miserably (CALM) today announced a new national campaign, featuring England Lioness and CALM ambassador Fran Kirby, to tackle the rising rates of suicide in young women under 25. Over the course of this summer's biggest football tournament, it is estimated 14 young women in the UK will take their own lives with recent ONS data revealing that one woman under the age of 25 dies by suicide every two days.VIEW THE SPOT  CP Foods are embarking on sending its chicken to the space station. CP, a world-leading food brand, wants to raise consumers' awareness about chicken safety standards. Wolf Bkk collaborating with the brand, has taken a groundbreaking approach by sending chicken meat into space in order to provide food for astronauts at the International Space Station (ISS). Food on Earth and in space has never been held to the same standard. Food for astronauts must be 'the safest and most hygienic'. VIEW THE SPOT  Over 30 years ago Muller burst onto the UK market, grabbing consumers by the spoon amidst an aisle of plain, simple flavours and identikit formats. Founded on a bold and disruptive spirit, Muller is still producing the UK's most loved dairy products today, albeit with a wider range, and within the context of a very different world. With the ambition of reminding the nation what made Muller the unique, loved brand they first fell in love withVIEW THE 3 SPOTS  Michael B. Jordan is featured in a new spot sponsored by sports drink brand Propel. This follow up to the 'Propel Your City' launch film chronicles black and brown led community wellness organisation Walk Good LA in their journey of securing a permanent space. The video chronicles Walk Good LA CEO and founder Etienne Maurice as he reflects on the events that led up to obtaining a headquarters and what this moment means to him. This film was crafted from a wealth of footage shot on digital, drone, and 16mm. VIEW THE SPOT  The AA, the UK's leading driving services business, launches this week a new fully integrated marketing campaign, 'It's OK, I'm with the AA'. After being appointed as its lead creative agency in December 2022, The Gate alongside lead media agency Goodstuff, developed the campaign and evolved communications and media strategy. Since 1905, The AA has been committed to putting UK drivers first. VIEW THE SPOT  MadeBrave has created a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus this summer. Debuting today with a 40-second film, Catch the Summer presents a feel-good world drenched in colour and energy designed to inspire a stress-free summer. The campaign invites people to 'Plan, Tap, and Ride'their way through the school holidays with the First Bus App, transforming their holiday plans one trip at a time. VIEW THE SPOT  In the face of soaring inflation, when budgets are tight, itâs tempting to save money by switching well-known, high-quality brands with cheaper alternatives. However, this approach often compromises long-term reliability. Duracell's latest campaign effectively demonstrates that investing in a more durable option can in fact save you more money in the long run and reassures consumers that theyâre making the right choice. VIEW THE SPOT  Tesco has launched a new TV campaign, created by BBH, showing how Tesco Clubcard enables customers to feel the power to lower prices. Having the power to save money, especially in a cost of living crisis, sparks something inside us all. The savings generated by the Tesco Clubcard, however, go one step further in this latest spot. VIEW THE SPOT  On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your Inner MINI-Logue." We're typically told to buy electric vehicles (EV's) for unselfish reasons the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV's, MINI knows that the realreason people buy a MINI Electric is to treat themselves. VIEW THE SPOT  "Greatness Happens Here" is the latest campaign by Hard Rock Cafe to renew its partnership with Lionel Messi as their brand ambassador. In this extraordinary moment of his career, Messi steps into the vibrant role of chef at this renowned global restaurant, known for providing unforgettable brand experiences. Developed entirely by Yes, we're Open, this new campaign has the objective of strengthening the partnership between Hard Rock Cafe and the global football legend, Leo Messi. "Greatness Happens Here" builds upon the Live Greatness platform introduced by the brand in 2020 and will be launched in all Hard Rock Cafes worldwide and select hotels. The campaign will receive substantial marketing support, including mass media and social media coverage, as well as an innovative 360-degree web experience that adds an element of entertainment and fun.VIEW THE SPOT Wake Kotahi: Would You Rather People often don't realise the consequences of drink driving. The fact is, you can lose a lot more than just your licence, you lose respect. Because drink driving doesn't just affect those who do it, it impacts the lives of everyone close to them. VIEW THE SPOT  You might wonder, after eating yogurt, then what? Bickerstaff.836 found the answer to this question and filmed an advertisement for the Carpathian yogurt "Galychyna" using its own pot, turning it into a camera obscura (also known as a pinhole camera).For those who are unfamiliar, a camera obscura is the prototype of the world's first camera. Ancient hipsters used it for observation and the creation of realistic drawings when artists needed to transfer complex proportions, perspectives, and shadows from the real world onto a canvas. Modern cameras and photography also operate based on the principles of a camera obscura. We would be more than happy to explain them here, but why do that when you can read all about it on the "Halychyna" website?VIEW THE SPOT  Objective Brief: Empower and inspire the youth people to continuing carrying a strong message against racism by joining #IAmAntiracist campaign from UNESCO. IDEA: Create a contract for humanity with the speeches, songs, and poems of great leaders who have given words and powerful thoughts on racism in the past. VIEW THE AD  Cano Water, the leading canned water brand providing a sustainable alternative to plastic bottles, is teaming up with creative agency 10 Days to take a bold stance against Wimbledon's ongoing partnership with Evian. The #breakupwithplastic campaign aims to raise awareness and encourage Wimbledon and its attendees to embrace more eco-friendly options. Wimbledon, known for its commitment to sustainability, has been partnering with Evian as the official drink sponsor for the past 15 years. VIEW OUTDOOR Guest Judge: Dave Monk, ECD, Publicis•Poke, London This week's guest judge is Dave Monk, executive creative director, Publicis Poke, London. First of all, a massive congrats to anyone that makes it up here on bestadsontv. No mean feat. The whole world sees and loves this platform of weekly curiosity and it's not easy being the week's best. Hats, shoes and jackets all off to you all. However there has to be winners and losers in life, and here's what I reckon was the best of the bestadsontvandradioandoutdoorandprintandinteractive. READ MORE  Cyber-attacks are on the rise. And if a business isn't protected from cyber-attack, it could disappear. This video brings that chilling idea to life on behalf of the Insurance Brokers Association of Canada.VIEW THE SPOT  Waste sorting program "Latvian Green Point" has been educating and encouraging people to sort waste in Latvia for years. Even though as a country we're gradually adopting a responsible and sustainable way of living, the recent results of a "Latvian Green Point" study show that there is still a long way to go. VIEW THE SPOT  Menulog, an Australian Delivery Service, launched a new national value platform Dolla Dolla Deals. To let Australia know that they're going to make it rain thousands of deals across the country every day, they did exactly that. The spot not only features a guest appearance from Wu Tang Clan's Inspectah Deck, but is soundtracked by the group's iconic track, C.R.E.A.M, famous in culture for its lyrics "Dolla Dolla Bills Y'all!"VIEW THE SPOT Minnesota Alliance On Problem Gambling: Just As Real For every gambler, seven to ten others experience gambling-related harms. Virtually anyone men or women, young or old, and those from every religion, race and socio-economic background is at risk for developing a gambling problem.The good news is that help is available and it works.VIEW THE SPOT  Culture-defining production house Fela has produced a new music video for Under Armour, titled 'Armour Up,' directed by Kat Webber. Timed to the FIFA Women's World Cup, premiering on July 20th, the music video has the intensity of a sports campaign, igniting the imagination with its impact. VIEW THE SPOT Pague Meno: No Ad 'NO AD', a movement that removes that appear before first aid videos and other issues that can't wait, by purchasing advertising space to NOT place ads.VIEW THE CONCEPT Simply Spiked Lemonade: Keep It Real Is there anything Canadians won't do to be nice? As a country that's famous for being polite, data suggests the country is split on if it's worth being a little less than real to keep the peace: according to a recent survey commissioned by Simply Spiked Lemonade, just over half (51%) of Canadians 19 have lied to avoid conflict and/or protect someone's feelings. New-to-Canada Simply Spiked Lemonade, on the other hand, is all about what's real, all the time. VIEW THE CONCEPT Inspired by the English cricket team's refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter sooks. Launching with a radio ad that reworked the iconic VB jingle, the campaign generated huge amounts of PR coverage, debate, and even more bitterness from the English. We also sent a whole case of beer to the English team, should they change their minds. PLAY THE SPOT  Sukle Advertising and Design, Denver has created this 'Hairy Times' spot for the Wyoming Department of Health for its "Thank a Vaccine" campaign. Wyoming was the second least vaccinated state in the USA.VIEW THE SPOT  Claire Norowzian along with an all female crew created this hilarious new film for The Guardian Labs and Maltesers, a film dedicated to working mothers across the nation who juggle working life with raising children. At the focal point of the piece is comedian and mother Jessica Fostekew who vents out some truths about the everyday stresses and wonders of balancing work projects with being a mum. VIEW THE SPOT  Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. VIEW THE SPOT  The English academy "Everyday English Academy", It is an academy specialized in the English language and with incredible fast learning methods for the understanding of the English language. That is why a campaign was carried out with a humorous and visually striking tone that makes it clear that knowing English can help you cause, among other things, problems.VIEW THE AD Almaty Central Driving School: Compass Summer is already here, and the heat of the city naturally increases thirst... In this way, the consumption of beer and alcohol increases and also its derivative effects such as loss of orientation and concentration when driving. As a sad result, the number of traffic accidents increases drastically.VIEW THE AD Prime Video: The Final Briefing Season 1 of Citadel, Prime's blockbuster spy series, was ending on 26 May 2023. We wanted to send it off with a bang (until next season, that is), by creating an experience that people would talk about, even once the show was done. What better way to do that than by hosting a finale watch party? One which took its cues from the show and its world of spies, including how people gained access to the venue, to the experiences they were exposed to once inside. All immersing the guests into a world of espionage. VIEW OUTDOOR  For the launch of the new Ed Sheeran album '-' ('Subtract') Warner Music Central Europe in collaboration with Accenture Song invited around 1,000 music enthusiasts and fans at the Lighthouse of Digital Art Berlin to experience the album up close. Using visually stunning video projections and impressions, 'The Subtract Experience' exhibition brought the artist's emotional songs to life in a unique way. The joint goal of Warner Music Central Europe and Accenture Song was to translate the thoughts and emotions behind the new album into an iconic spatial experience. VIEW OUTDOOR « First « Previous Next » Last » 3 of 6 |
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An Australian woman caused controversy by advertising herself on a billboard.