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Seen and noted
Bidyanondo Publications: The Unwritten Stories This is the story of how people who cannot write became authors 24% of Bangladeshâs population cannot read or write The storytellers among them share stories orally These stories are rooted into our culture, But it can all be lost when their tellers pass away. Since no one publishes their stories. On the other hand, many educated authors steal and appropriate their stories. They receive no credit, no renumeration, no recognition. VIEW THE AD Pepsodent: Strange Rewards This is the story of a sweet Bangladeshi family and their darling kid â Rakib. Little Rakib is an overachiever in music, sports, academia and just at being a good kid in general. In this looney world, his achievements and good deeds are rewarded with his family gifting him with mechanical drills, usually used to make holes in harder surfaces.VIEW THE SPOT Bidyanondo: Election Poster Notebook Bidyanondo, a leading NGO in Bangladesh, has launched the "Election Poster Notebook" campaign, repurposing millions of election posters into reusable notebooks for disadvantaged children. This innovative initiative addresses both environmental degradation and the lack of educational resources for marginalized youth. During election seasons in Bangladesh, streets are flooded with over 75 million election posters, contributing to environmental clutter. Bidyanondo saw an opportunity in this surplus material and mobilized volunteers to collect and repurpose the posters into high-quality notebooks. Unusable posters were shredded and recycled into paper. The campaign collected over 100,000 election posters, resulting in the distribution of 11,200 notebooks to underprivileged children. Political parties donated an additional 920,000 posters, potentially yielding over 90,600 more notebooks. In just two days, Bidyanondo and local authorities efficiently removed election posters across the country. The campaign gained international attention, generating over 33,500+ USD worth of organic PR. Kishor Kumar Das, Founder of Bidyanondo, expressed gratitude for the overwhelming support, emphasizing the campaign's focus on education and sustainability. Bidyanondo's Election Poster Notebook campaign showcases a new standard for social and environmental responsibility. As global communities prioritize inclusive development and sustainability, initiatives like this inspire change and offer hope for a brighter future.VIEW OUTDOOR The Odd Dot Selfe In the heart of Bangladesh, where silence often shrouds the pain of gender-based violence, a spark of change ignited. It was the "Odd Dot Selfie" campaignâa bold move that turned a hidden age-old practice on its head to give voice to the voiceless. The movement was driven by an insight and the desperate need for a change. The traditional 'Tip', a symbol of beauty, strength and happiness for Bengali women, leveraged as a rallying cry against abuse. This idea tapped into the very essence of Bengali culture, where symbols carry deep meaning and resonate with the collective consciousness. With passionate execution, the campaign reached far and wide. Over 100 prominent celebrities and influencers joined the movement, sharing their stories of abuse with an 'Odd Dot Selfie' which inspired thousands of women to do the same. The social media echoed with the voices of women demanding a change. In just 30 days, over 68,000 women from diverse backgrounds joined the cause, making #OddDotSelfie the #1 trending hashtag across social media platforms.VIEW THE SPOT Bidnanyondo Foundation:Burnt Collection Bongo Bazar - The biggest and most popular hawkers shopping district in BangladeshOn April 4th, 2023, a massive fire burned Bongo Bazar downAnd generations of investments from the small shop owners went up in flames.Most shopkeepers increased their stock due to the high demand, VIEW THE AD MGI: Plastic Farming MGI's Plastic Farming is an example of how a brand can take responsibility for its environmental impact and create a solution that benefits both the people and the planet. It is a testament to the power of innovation and collaboration to tackle the challenges of the 21st century.VIEW OUTDOOR Akash Digital TV: Mosblock While the world was struggling with a pandemic, Bangladesh was hit by an epidemic within a pandemic. The problem of dengue has always existed, but numbers soared during the pandemic. To address this issue Grey Bangladesh and BEXIMCO Communications Ltd., created Mosblock a unique mosquito repellent curtain. The biggest concern was its effect on children because of the thinness of their skin, it makes them that much more vulnerable. Since January 2021, around 13,556 patients have been admitted to hospitals with dengue, rising to over 200 cases per day in August 2021. VIEW OUTDOOR IPDC Finance / Amal Foundation: Child Marriage Prevention Loan Grey Bangladesh has launched this campaign raising awareness on the fact that Bangladesh has always held a high place in the world rankings when it comes to child marriage within its borders. The main reason behind underage marriages are parents in the poorer rural communities of Bangladesh areas, where most if not all, believe girl children to be a burden on their parents' limited earnings. This was found to be especially true for daily wage earners, who as many know, flock to metropolitan cities for work. VIEW OUTDOOR Morris Garage: Key To Safety In the month of April of 2020, Asiatic Marketing Communications Limited launched a content series focusing on the recent pandemic that's going on all over the world from the Morris Garage Bangladesh Facebook page. As a socially responsible brand, our objective was to create awareness about COVID-19. We all know that the word "Key" has double entendre. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD United Commercial Bank Ltd (UCB): Agro Banking Over 33% of Bangladesh's population are without a bank account and most of them are farmers. They live a tough, hand to mouth life and grow their own food. Often their excess produce is either wasted or sold to middlemen at unfair prices, leaving the farmers with no savings, no security and no hope for a better future. So how do you get farmers to save money and get fair prices? By implementing the worldâs first initiative that transforms fresh fruits and vegetables into bank accounts -AgroBanking. Agency: Grey Group, BangladeshVIEW THE SPOT Grameenphone: An Ode To Self Love According to recent reports, a divorce takes place every hour in Dhaka city. In the last decade, the divorce rate has increased by a massive 34% throughout the country, according to the Bangladesh Bureau of Statistics (BBS). Some of the most common reasons stem from an inability to maintaining a conjugal life, drug addiction, extra marital affairs, incurable diseases, physical assault, dowry, premature marriage and infertility. Yet age old notions about divorce exist widely and very often women, especially, are stigmatised, even today. Somehow, the label of 'divorcee' is a social red flag, a mark one canât remove. GrameenPhone is the largest telecom company in Bangladesh VIEW THE SPOT Pran: Taptouncover During 1971, Bangladeshis had been tortured and murdered by the Pakistani occupation forces and their local collaborators On 14 December, sensing an imminent defeat, they killed the front-line Bengali intellectuals with the intention of crippling a newborn nation intellectually. So, this year PRAN Drinking Water (Logo) have turned the âTapâ feature of Instagram Stories into a tool that symbolizes the scenario of 14th December 1971. And shows how brutally those front-line Bengali intellectuals and professionals were murdered by the enemy as they tapped on the trigger of their guns. VIEW THE SPOT Coel: Smart Bangle For Maternal Wellness Bengali women have worn bangles for centuries. But can this work of beauty save lives? Coel created a smart bangle, the first of its kind. It is jewellery that turns into a life saving companion whenever needed. VIEW THE SPOT Eco Cooler: Zero Electricity Most homes in Rural Bangladesh are made out of tin huts that go over 45° celsius during the summer. Grey Dhaka teamed up with the employees of Grameen Intel Social Business Ltd. to address this issue.Re-purposing used soft drink and water bottles, The Eco-Cooler works without electricity to reduce temperatures up to 5° celsius.VIEW THE SPOT Bengal Bucket : RainBankCoca Cola: The happiness arcade When 15 million people don't care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn't end with an empty bottle of Coca-Cola.VIEW OUTDOOR Coca Cola: The Happiness Arcade When 15 million people don't care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn't end with an empty bottle of Coca-Cola.Agency Grey DhakaVIEW THE SPOT HBMR BICYCLE LOCKS : White Bicycle Bicycle theft is a problem in Bangladesh. If bikes had HMBRlocks they would be impossible to steal. To dramatize this imposipuzzle idea, Grey Dhaka printed them on selected local newspapers. VIEW THE WHITE AD VIEW THE RED AD VIEW THE PURPLE AD Ucash: Across the City UCash, a mobile financial service of United Commercials Bank, aims to provide money transfer services to everyone in Bangladesh that needs safe financial services. The services let you transfer your money without the hassle of going to a bank. Safety is a one of the major problems in a country like Bangladesh where you can't be sure that you won't be robbed everywhere. Agency: Grey DhakaVIEW CITY OUTDOOR VIEW FOREST OUTDOOR VIEW SEA OUTDOOR LG Refrigerator: CowHeading to one world |
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