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Seen and noted
Ford: Live Curious Ford Korea, in collaboration with VML, launched the new 2025 Ford Explorer under the campaign theme, âLive Curious.â We view curiosity a core driving force behind all exploration and a fundamental human truth for those who seek to explore. In this film, we celebrate and evoke curiosity on two levels: first, by showcasing the design, versatility and capability of the Ford Explorer and how it enables and empowers exploration; and second, through the narrative itself. The story unfolds in reverse sequence, beginning with the payoff and then subtly moving sequentially backwardâwith some hidden Easter eggsâuntil we reach the starting point of the journey/exploration⦠a sense of curiosity.VIEW THE SPOT Laneige: Jin ius Korean skincare brand Laneige has launched a new campaign by Jung von Matt HANGANG featuring Jin of 21st century pop icons BTS. The work celebrates the âJin-iusâ of Laneigeâs Cream Skin Cerapeptide Toner & Moisturizer. T VIEW THE 2 SPOTS WWF Korea: Anistay WWF Korea and Cheil Worldwide Seoul are raising awareness of the importance of protecting endangered wildlife habitats via this âANISTAYâ campaign. With World Animal Day on October 4th as momentum, the latest campaign of WWF Korea presents a fresh and convenient way to help protect wildlife habitats VIEW THE CONCEPT GS25: Lifeguard Snack Snacks can save lives. Cheil Worldwide Seoul and South Korean convenience store chain GS25 present âLifeguard Snackâ, a snack that doubles as lifesaving equipment in water. The campaign aimed to change peopleâs perceptions of water rescue equipment, helping them realize that any item that floats can help save lives in an emergency. Lifeguard Snack incorporated the color and shape of the rescue buoy used by lifeguards into the package design of chip bags. It comes in bright orange, grips on both sides to be held with both hands, and a hole to put a rope in. Cartoon-like instructions are illustrated on the back of the package so anyone can easily understand how to use the Lifeguard Snack.VIEW 5 OUTDOORS JTBC: The Drug Test Poster Cheil Worldwide Seoul has collaborated with the television network JTBC to create a poster that not only promotes the new television series but also works as a drug detector. The "Drug Test Poster" hypes the Korean television series "Strong Girl Nam-soon" which revolves around the story of a mother-daughter trio across three generations born with superhuman strength getting to the bottom of an emerging drug crime around the Gangnam district in South Korea. VIEW 4 OUTDOORS Gatorade Fuels You Forward Gatorade announces the signing of its latest ambassador, South Korean and Tottenham Hotspur FC striker Son Heung-min in a multi-year deal, building on the launch of the brand's 'Fuels You Forward' platform. The signing of Son Heung-min, known as 'Sonny' represents an important step in Gatorade's purpose to fuel everyone's athletic performance from world-class footballers and athletes to anyone who enjoys an active lifestyle. VIEW THE SPOT Samsung Galaxy S23 Ultra: Behold Director Ridley Scott's new short film was announced at Samsung's Galaxy Unpacked 2023, unveiling the latest Galaxy S23 series. Partnering with Samsung, Scott created the beautiful film with stunning details, captured entirely with Galaxy S23 Ultra, showing its superior camera capabilities. Written by Luke Scott and based on an idea from the Ridley Scott Creative Group's newly established creative division, the film, Behold, refers to a maxim - beauty is in the eye of the beholder, inviting the audience to find the glimmer of beauty within the frame of a challenging environment, looking for the value in things that have been discarded.Agency: Cheil, Worldwide VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT Apple: Bite For the first international installment of its "Made on iPad" campaign, Apple has partnered with Korean American musician, Jay Park, and Korean webtoon artist, Namon, to push the creative boundaries of iPad Pro by illustrating an entire webtoon-inspired music video for Park's latest single, "Bite." VIEW THE SPOT Chivas Regal: I Rise, We Rise Blended Scotch whisky, Chivas, has announced LISA, one of the world's most influential K-Pop musicians, as its new ambassador and the first female face of the brand in Asia. Continuing its commitment to inspire the next generation of Scotch drinkers from around the globe through its new 'I Rise, We Rise' campaign, Chivas has teamed up with the iconic and pioneering artist, to celebrate and elevate the next generation of hustlers who are forging their own paths to success. LISA's success is undeniable; her achievements and style have transcended music and cemented her firmly as a leader in self-confidence, empowerment, and breaking down boundaries within culture.VIEW THE SPOT Dal.komm: Mask ID Mask ID is a web-based Wi-Fi connection system that allows Dal.Komm's free Wi-Fi usage when users verify mask-wearing with cameras from their mobile devices. With facial recognition technology, the Mask ID system recognizes faces wearing masks regardless of age and gender. The recognition accuracy is increased by 90% through using machine-learning technology to learn all the mask sizes, designs, and color variations from the market. The verification process itself is simple. Once you select Mask ID on the Wi-Fi menu, verify that you are wearing a mask with your mobile camera to use free Wi-Fi for an hour in Dal.Komm.Agency: Innocean Worldwide, Seoul VIEW THE CONCEPT iPhone 13 Pro: Life Is But a Dream An undertaker who needs woods to build a coffin for the savior of his village digs up an abandoned grave. But while doing so, he accidentally awakens the ghost of an ancient swordsman. Now the ghost tries to take back his coffin. Commissioned by Apple. 'Life is But a Dream', a martial arts fantasy by internationally renowned film director Park Chan-wook ('Oldboy', 'The Handmaiden', etc.). Check out this dream-like Shot on iPhone 13 Pro film that is chock-full of Park's visual flair. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Incheon International Airport: T1 Media Tower Experience Creative technology company Giantstep created the T1 Media Tower experience for the Incheon International Airport in Seoul, Korea. Located throughout Terminal one, the installations invite travellers to interact with beautiful video content. At the centre of passenger Terminal one is 'Nature' and 'Pop Art.' These installations respond to hand movements in real time when visitors engage with the video frame. 'K-Art' and 'Into the Frame' are displayed on the terminal's third floor, welcoming travellers to interact with content on two electronic billboards via AR. VIEW OUTDOOR Shinhan Life: Rozy South Korea's newly established insurance company, Shinhan Life launches its first brand campaign with 'Oh Rozy', Korea's first virtual human. The campaign, 'Shinhan Life adds surprises to life' has been created by TBWAKorea and targets Korea's influential Gen MZ (those in their 20âs and 30âs) who are reshaping the conventions of the financial investment markets.VIEW THE CONCEPT Jeju Tourism Organization: Slow Road Cheil Worldwide has launched 'Slow Road', a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route. The service is designed for travellers visiting South Koreaâs stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea VIEW THE CONCEPT A1 DD Washing Machine: Wear Love More There are three films in the series promoting the Wear Love More campaign where viewers are invited to share stories of their favourite pieces of clothing. This is an initiative to promote LG's AI DD Washing Machine which gives 18% more care than their previous model, meaning you can wear the clothes you love more. Hence the tagline I came up with - Wear Love More.VIEW THE SOPHIE SPOT VIEW THE FIKRU SPOT VIEW THE FAIZAL SPOT Cultural Heritage Administration: The GateWay Last year, Cheil Worldwide launched a digital restoration project to bring back Donuimun Gate, Korea's lost national heritage. The Donuimun Gate is one of the Four Great Gates built 600 years ago in Seoul, the capital city of South Korea, but was torn down in 1915 during the Japanese colonial period. The place is now turned into the busiest sector of downtown where eight-lane road runs through the exact location of where the gate stood. Several attempts have been made by the government to rebuild the gate but the plans have been called off due to challenges concerning vast expense and traffic disturbance. Cheil partnered with Cultural Heritage Administration, Seoul Metropolitan Government, and Woomi VIEW THE CONCEPT World Wildlife Fund: Fish Love Band Cheil Worldwide presents a new campaign FISH LOVE Band to protect fishery resources during the highest fishing season by partnering with WWF(World Wildlife Fund) Korea and Ministry of Oceans and Fisheries.FISH LOVE Band campaign gives out slap bands that can help measure the length of a fish to distinguish immature fish from older ones. The campaign aims to raise public awareness on excessive fishing of immature fish since it is a big threat to sustainable fishery in Korea. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW THE FISH LOVE BAND AD GLATUS: UV Exposure Monitor INNOCEAN Worldwide introduces everyday wearable smart sunglasses "GLATUS." Last year, INNOCEAN unveiled the prototype of GLATUS at Consumer Electronics Show(CES) held at Las Vegas in 2018. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and help prevent drowsy driving by monitoring drivers' alertness and the air quality in their vehicle. GLATUS is a life assistant that gives valuable information, helps your daily life. VIEW THE CONCEPT Kakao: Redceipt The heavy episodic drinking rate of Korea stays twice as high as the OECD average, and the average of 400 drinking under the influence(DUI) cases are reported daily. As such, drunk driving remains as one of the gravest social issues in Korea. Cheil Worldwide Seoul came up with the idea of red receipt signaling the danger of drunk driving. VIEW THE CONCEPT K2 Climbing Enthusiasts: A Mountain In Paris HSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge. Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.VIEW THE EIFFEL AD VIEW THE EMPIRE AD VIEW THE PETRONAS AD Uniqlo: Heat Tech Window Cheil Worldwide has created an advertisement for Uniqlo that not only promotes its heat-generating thermal wear, HEATTECH, but actually keeps people warm. Last winter, Cheil launched HEAT TECH WINDOW campaign to offer real warmth to consumers in severely cold weather. HEAT TECH WINDOW uses bubble wrap, commonly used for packaging fragile items. Its layer of air-filled hemispheres blocks the heat conduction between indoor and outdoor, thus raising the room temperature. Just by attaching the HEAT TECH WINDOW to the window, the temperature of the room rises VIEW OUTDOOR Burger King : The Subway Grill Cheil, Seoul has leveraged the existing subway luggage shelves to create an optical illusion as if passengers were underneath Burger Kings grill in this outdoor campaign. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Samsung Notebook9: Metal Race In a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal. Chill Worldwide's Creative Technology Lab built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected to a remote controller..VIEW THE SPOT VIEW OUTDOOR VIEW THE MAKING OF Innisfree: Shanghai Disneyland Nature cosmetic brand Innisfree has built a unique brand experience zone in their new store at Shanghai Disneyland. POSTVISUAL helped turn the small store into a huge virtual reality experience for their customers. VIEW THE CONCEPT Iope Air Cushion : Beauty In The Air Korea's beauty brand IOPE, which has been leading the cosmetic trends has been steadily keeping the originality of the first creation of cushion foundation market in the world from 2008. At present, the situation of its market has been such that the competition between the over 50 second mover brands of the world's famous cosmetic companies including Korea has been becoming fiercer. While continuing the communication that was shown consistently through âThe Surprising Challenges' series which is the video campaign records over 10mil view of 2015, VIEW OUTDOOR KT: Life Saving TV KT's Life Saving TV, the life-saving service for the elderly is now being rolled out across South Korean homes. The KT Life Saving TV, created by Cheil Worldwide for South Korean telecoms operator KT and first piloted in South Korea in 2015, takes care of the elderly without causing any disruption to their everyday lives.VIEW THE CONCEPT Double A: The Power Of Paper Teasing In this age when the usage and necessity of paper is decreasing due the rapid spread of digital devices, Double A, as a leading brand of copy machine paper, executed the 'The Power of Paper' campaign to promote the greatness of paper.Agency:Diamond Ogilvy, Seoul VIEW THE SPOT Samsung Galaxy: Ski Jump In In partnership with the Lillehammer 2016 Winter Youth Olympic Games, Samsung Galaxy takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality via Cheil, Seoul.VIEW THE CONCEPT Sejong City: Lungs Nextround, Seoul and Sejong City have made lung-shaped hopes on the ventilator in the smoking area. through this, smokers can see the smoke they exhale going back to their lungs. VIEW OUTDOOR Hyundai: Going Home 2015, 65-year Division of Korea Here is an old man who has been longing for home in North Korea.For Kim Gu-Hyeon and other displaced persons pining for home beyond barbed wire fence, Hyundai Motor started "Going Home" Project.Using a combination of automotive design technology and Vworld (Spatial Information Open Platform), Mr.Kim's hometown was virtually recreated including wild flowers and streets where he used to walk every day.On the day the two Koreas reunite as one nation, Mr. Kim's journey back home will be accompanied by Hyundai Motor Group. VIEW OUTDOOR Hyundai: MagicGuinness: Taste Of BlackSamsung Galaxy S6: Ride For Every rider has a reason. Not only pro cyclists, who #RideFor their team, but also people who do it for their health, some for good times with friends and even because they like the style. Share your reason and be a part of the global conversation. And with the Samsung Galaxy S6 and S6 edge, along with the S5 and Note 4, consumers can experience the enhanced S Health when they cycle.Agency: Stink, South Korea VIEW THE CONCEPT Ljota White: Cigarette Enjoy life with super whitening toothpaste. Agency: Cheil, Seoul.VIEW THE CIGARETTE AD VIEW THE COFFEE AD VIEW THE CHOCOLATE AD Korean Ministry of Unification: Piano of Unification Korean Ministry of Unification, via Cheil Worldwide South Korea has created 'Piano of Unification.' The project commemorates Korea's 70th anniversary of liberation from Japanese occupation, and aims to enhance people's interest in national reunification of South and North. After Korea's dark period ruled by Japan from 1910 to 1945, Korean War broke out in 1950 and lasted for three years destroying lives of people living in. Ever since then, the Korean Peninsula has been divided into two. As The Liberation Day, when all Korean races became one in joy for the country's freedom, as a momentum, the Piano of Unification aims to make people give a thought of national reunification and hope for the peace. 'Piano of Unification' is a project to create a piano made of barbed-wires from the inter-Korean border which is a symbol of the divided nation, and to exhibit and perform the piano in public.VIEW OUTDOOR Burger King : Wake Me Up Mask Many Koreans are busy and sleep-deprived. According to one OECD statistics, Koreans' average sleep time is 7 hours and 49 minutes, the shortest amongst its member states . Another OECD stats confirms Korean's commute times is the longest. Not surprisingly, many people nod off on the subway while commuting, and end up missing their stop. They usually cannot sleep well in the subway for fear of missing the stop. So Burger King worked with Cheil to make these people sleep better in subway as well as boost its sales in early hours.VIEW OUTDOOR Starbucks: Take Out Your Garden In South Korea, the annual consumption of takeout coffee per-capita was 1.93kg in 2012. This means every single adult had taken 338 cups of coffee during only one year. This resulted in the increased consumption of plastic cups, which reached over 315 million. So we started thinking how we can help consumers save the environment by reusing their own takeout plastic cups. Because ensuring the recyclability of the disposable cups is the foremost priority for Starbucks.VIEW THE CONCEPT Huggies Korea: Happy Moment Bringing up children is not easy. Moms have not only got the physical demands, but they often worry if they are doing the right thing for their babies. Because Moms are busy and often exhausted from taking care of their babies unexpected, beautiful moment are sometimes missed or shared, but then forgotten. Is there a way for Moms to capture those precious memories with their babies? Huggies and INNORED invented âHuggies Momentcamâ which captures the happy moments that Moms miss. VIEW THE CONCEPT Huggies Korea: Momentcam Even though the infant care is a harsh and difficult process,those little moments that mothers spend with their babies make them happy. Treasure those precious moments forever with Huggies MomentCam! Agency: Innored, South Korea. VIEW THE CONCEPT Unicef: Roly Poly Donation Box Unicef Roly-poly donation box Help Children in need stand up Brief:People underestimate the power of their little help We all know that millions of children in the world are suffering from starvation and disease. But many of us still donât know that our little help could save their lives and make them stand up.Idea:Roly-polies that stand up by the weight of the coins Daehong, Seoul created a Roly-poly donation box representing a child who needs our help and place them at many places in Seoul. VIEW OUTDOOR |
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Innocean Worldwide, Seoul has released this TV spot for Hyundai.
From Iris South Korea a spot for Guinness