 |
DIRECT MARKETING
PSA: Office Stationary for Women To raise awareness and help drive change, we created an upmarket range of office stationery, designed to make women work longer hours. Office Stationery for women offered an absurd solution, to the serious problem of the gender pay gap. Agency: Ogilvy New Zealand.VIEW THE AD J. Walter Thompson: Holiday Card This year J. Walter Thompson decided to allocate the Holiday's card budget to do something intimate related to the Christmas spirit: to buy food for the Syrian refugees in partnership with Save the Children. So this year the Holiday's card for J. Walter Thompson's clients will be just one image, seen below.VIEW THE AD Nylon: Ugly Christmas Sweaters This year for our agency Christmas card, Nylon, Lisbon decided to give our clients something different. We gave them a series of ugly Christmas Sweaters with ideas they didn't approve during the year. A way of showing that at Nylon we believe that every ideas should fulfill their dream of becoming a story worth telling.VIEW THE AD Inlab: No SugarEasy Taxi: Ticket To RideKing jouet: The Wrapping Paper Coupon As a retailer, we've often made discount sales promotion. And it normally dont look pretty. But at King jouet, as a toy retailer, we decided to put a little bit more of fun in it. Introducing The wrapping paper couponWeâve created an entier scene with more than 200 characters, that children have to explore to find the hidden discount : our logo, the Lion. The wrapping paper coupon has the same dimensions as a regular one.Weâve placed the Lion away from the cutting area. This wrapping paper was implemented in all our shops, giving our costumers a chance to join the search. Because with King jouet the gift is not only on the inside.Agency: Havas, Paris VIEW THE AD British Telecom: Ultra HD Ready BT Sport now broadcasts live in Ultra High-Definition and thereâs nowhere to hide. It delivers such incredible detail that no grey hair or spot will ever go unnoticed. To help the UK's sporting talent prepare for this they created the BT Vanity Kit. Hidden within a BT TV box it provides talent with the tools to cover up their tiny imperfections. VIEW THE AD Spark: Netflix Dinners A piece of House of Cards. To eat.You've seen Frank Underwood enjoying ribs at Freddy's BBQ joint. Now you can eat them too. To bring attention to Sparks new broadband package with Netflix included, we created the world's first Netflix dinner box. It comes with everything you need to make the ribs, greens and cornbread that Frank eats when he heads to Freddy's. .Agency: Colenso BBDO, AucklandVIEW THE AD Ikea: Pax It PAX it. The most clicked ad space in the world, that actually isnât one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.Agency: Grabarz, GermanyVIEW THE AD Toast Ale: Raise A Toast To celebrate National Toast Day, the UK's first bread to beer ale today launches a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company founded by Tristram Stuart, Feedback founder aims to significantly reduce the scandalous 46 million slices of bread currently thrown away every day.VIEW THE AD Arkia Airlines : The Price Of Marriage Valentine's Day. A huge celebration for the young lovers.But what about those who've already lost their romance? On 2017's Valentine's Day, the Israeli airline company Arkia made a special offer for married couples only: Book a romantic flight to Zanzibar on Valentine's Day and get a discount according to the years you are married.Agency: Leo Burnett Israel VIEW THE AD Facepot: Surprise A StrangerCossette: Holiday VideoFruit Of The Loom: The Professionals CollectionMinistry of Culture of Guatemala: iMarimba Project iMarimba is a movement led by the Guatemalan Ministry of Culture and Sports with the support of national culture representatives. It was created to promote Guatemalan culture around the world. The iPhone's default ringtone is named Marimba, which also happens to be Guatemala's national instrument and a symbol of its heritage and culture, iMarimba was created as a movement to ask Apple to change the name of the ringtone. Join the petition so that Apple renames their ringtone "Marimba" to "Marimba of Guatemala". Agency: Leo Burnett GuatemalaVIEW THE AD Nerolac Impressions: Yearound Colour Some days of the year are known by their colour. But what about the rest? Presenting 366 days of colour, with the Nerolac Shadecard Calendar a calendar that doubles up as a shade card. Agency:Publicis India VIEW THE AD Aqua Carpatica: Purity Test Nitrates are an invisible threat in the water we drink, caused by intensive farming which uses tons of chemical fertilizers.To show the level of Nitrates in the drinking water, the water brand Aqua Carpatica created The Purity Test. This is a little paper strip which tells the Nitrate content when dipped in water.In online, users were encouraged to take the cause even further: test the water they drank whether lake water, tap or spring water and then share the results on the Nitrate map, for everyone to see. Agency: Cohn&Jansen JWT Romania VIEW THE AD Fox Sports: Autograph Delivery Fox Sports launched a delivery number that you can call and ask for a autograph from your idol. :-)VIEW THE AD Windows 10: Hello Face Recognition MSPS Marketing & Communication presented Windows Hello, one feature of the operating system Windows 10 by Microsoft, in a campaign in which digital components have been integrated with BTL. Technology lovers could test the original application, Hello App, along with the devices on Windows 10 stands located in Baneasa Shopping City.VIEW THE AD Amnesty International: Ad Unblocker Ad blockers are all about wanting to tailor your online experience, but for some people that online experience is tailored for them, against their will, by their governments. On March 12th, World Day Against Cyber CensorshipVIEW THE AD Clorox Bleach: Drops Of LifeRed: Today's Question 6 months ago, RED, Canada launched its new website and with it, performed an interesting social experiment.Every single day, we posed a question to visitors ranging about everything from belief in God to being caught farting at work and industry relevant topics like chord cutting and ad blocking.The response from all over the world has been very encouraging and equally enlightening. So much so, we decided to publish a bi-annual report in the form of an oversized poster that we will send to clients and partners.VIEW THE AD Omo Matic: How To Operate A Washing Machine 40 % of women in Ho Chi Minh City didn't know how to use the washing machine. To make them see OMO MATIC as the washing machine specialist, first we needed to make them learn how a washing machine works.But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist a SALE.VIEW THE AD JCDecaux: Personal Billboards As a company, convincing leading marketing directors to show up for your business presentation can be tricky, as they are usually very busy.Every year JCDecaux struggles with this issue. Thatâs why this year, they decided to do something about this issue.Instead of just mailing an invitation to come to their presentation about 'The effectiveness of outdoor', JCDecaux and BBDO Belgium came up with "Personal Billboards" to prove the effectiveness of the medium.VIEW THE AD Lifebuoy: Ant Bacterial Red Packet BACKGROUND During Chinese New Year, the red packet or "Hong Bao" is usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come.However, this exchange can be a health hazard each money note can contain more than 10 million harmful germs.Now imagine the consequences of a holiday where nearly 17 billion US dollars are circulated through 1 billion red packets. CREATIVE SOLUTION from BBH China VIEW THE AD KBS+: Ideas To BurnNobile Kiteboarding: Saudade There is a Portuguese word that is not possible to translate to any other language. It expresses the longing for something or someone loved by us very much. This word perfectly reflects the feeling that surfers have when traveling through thousands of kilometers to reach their favorite coast. This word is SAUDADE. Agency: Grey Poland VIEW THE AD VIEW THE CONCEPT Green Cup Coffee: 100% Traceable Wake Up Call Promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. The creative idea was exploring its unique benefit, being traceable, by connecting the farmers with potential consumers in a surprising way wake up calls. VIEW THE AD Martin Norgaad Furze: No Sleep Pills Martin Norgaard Furze has created an impactful job application that stood out from the rest. The application came in a box which contained a jar of "No Sleep Pills", a business card printed on a pillow and a resume made to look like a medical certificate. VIEW THE AD Breaking Bad 8 Bit: Walter White To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan, we created a very unique limited edition pack. We called it "8-Bit Walter White". To maximize the WOM, we sent this unique pack to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating huge buzz and PR. The DVD quickly achieved the number 1 position in Amazon's DVD reservation ranking within the foreign drama category. Agency: Geometry Global, Japan.VIEW THE AD A.S. Colour: The 45 Second Sale A.S. Colour is an apparel chain with 450 products on offer. The thing is, all anyone tends to buy are the blank tee-shirts. So how do you do a retail sale where customers donât just get in, get the tee shirt and get out, but actually spend time instore, discovering everything else? A sale that only lasts as long as the radio ads. VIEW THE CONCEPT Aiza Belen: Make Up Artist Made out of paper with transferrable pigment, this make-up artist's business card can tint its receiver's cheeks to a rosy glow, or make her lips as red as a bitten apple. A demonstration of only one of the many beautiful things this skillful make-up artist can do.Agency Y&R Philippines VIEW THE AD Brahma Beer: The perfect chopp All beer brands offer consumers a chopp, basically the same chopp with a different logo, but none is made to achieve the 45 degree serving. Quorum Saatchi & Saatchi, Lima has designed a special handle for Brahma to assure a perfect serving.VIEW THE CONCEPT TDA_Boulder: BestWorstJob Interview In an effort to identify and hire "an art director we will want to work with" advertising agency TDA Boulder is emailing selected individuals and creative schools an invitation to "Apply for the Best/Worst job interview ever." The invitation comes in the form of a fingerprint card for the Clark County (Las Vegas) Sheriff Dept. Text reads: "Thereâs only so much you can learn about an applicant over the course of an hour-long interview. Which is why TDA Boulder [will be] bringing you along on our two-day holiday party in Las Vegas. VIEW THE AD Hamburguesas-El-Corral: Marry a Hamburger Y&R Colombia presents its latest campaign for Hamburguesas El Corral, the most important burger/fast food brand in the country. In order to launch 4 new burgers, El Corral created a movement to legalize marriage between people and hamburgers, all through the moving story of Javier; a Colombian determined to marry one of them.VIEW THE AD Samsung: The Talking Fridge How does introduce Samsung's latest fridge the T9000 Premium Refrigerator â in stores in a way that breaks from the clutter? More pointedly, how do we create a non-intrusive, personalised experience for shoppers? So they may feel comfortable exploring the new fridge at their own time, and without the need for pesky sales people The Samsung Talking Fridge: A fridge with the gift of the gab.We placed a brand new T9000 refrigerator in-store, and installed motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activate a voice playback that talks the shopper through the fridge's individual features and benefits. Shoppers can take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure. It's a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself. Literally.VIEW THE AD Caravalho Hosken: The Social Home TourLPM Pocket: Books in Pocket DM9Rio, Brasil did a good old product demo. In partnership with a famous fashion brand sold in over 1.000 stores throughout the country we developed an exclusive jeans collection that came with stories, tales, poems, printed on the inside of the pockets. To show that a great story can fit in your pocket, we did just that. A surprise in the costumers pockets with a powerful message: you can always carry a good story with you.VIEW THE AD Heat Magazine: Letters Addressed to Someone Else People love other people's business.The problem? Some people just won't admit it. So instead of sending potential Heat Magazine subscribers a flyer. Machine, South Africa sent them a letter. A letter addressed to someone else.VIEW THE AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Direct marketing from Sniper for Inlabs 
JWT Sao Paulo transformed traffic tickets into credits to call a cab
Good Agency, Kazakhstan has created this 'Surprise A Stranger' campaign for Facepot.
Clients react to the 2016 Cossette Holiday Video.
CP+B introduce a direct marketing promotion for Fruit of The Loom
Glue from Bogota has created a direct marketing campaign for Clorox
From KBS+ Canada self promotion to keep their ideas hot 
An Artplan Rio de Janerio campaign to help sell property
Land Rover keeps you alive in a Y&R, Cape Town ad