 |
DIRECT MARKETING
Brothers in Arms Youth Mentoring: The Bank Job Brothers in Arms is a New Zealand based youth mentoring programme for kids who need positive role models in their lives. Every year this organisation competes with over 29,000 registered charities in New Zealand to secure corporate sponsorship funds. A daunting challenge for FCB Auckland that needed a unique solution.VIEW THE AD Mauritshuis Museum : The Real Girl with a Pearl Earring All over the world you 'll find images of the Girl with a Pearl Earring by Vermeer. But there's only one original. Especially for superfans we turn things around .So you can enjoy the real painting in a reproduction of your home. Direct marketing Koen/Publicis Amsterdam VIEW THE AD BBDO Belgium Microsoft :Marketing Book Invitations BBDO & Microsoft shock by shredding books for innovation.BBDO & Microsoft want to make marketeers aware of the fact they need to catch up with the digital revolution and with new technologies which their customers have already fully embraced. They want marketeers to come to BBDO Connect, a seminar designed to educate and inspire them with the possibilities. VIEW THE AD Uniforms For The Dedicated: The Rag Bag Agency DDB Stockholm helped Swedish fashion brand Uniforms For The Dedicated establish themselves as a label that stands for social responsibility by using something every shopper has in its hand: the shopping bag. VIEW THE AD Pantene: Breast ExaminationJCDecaux : Huge Billboards Nowadays JCDecaux invests in digital and has a whole new range of digital features and new technologies for billboards. To obtain presentation meetings to inform Belgium's most important advertisers about our digital features and new technologies, we started from digital.As everyone knows, JCDecaux billboards are visible on the streets But theyâre also visible on the streets oF Google Street View.All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool? Agency BBDO BelgiumVIEW THE AD Crime Stoppers: Fake Drug Deal Crime Stoppers was looking to turn new synthetic drugs users against their dealers. These dangerous hard drugs are sold in confectionery-style packaging online, and under-the-counter in adult shops, herb shops and tobacconists. JuniorCru produced this authentic looking fake drug packaging but didnât put chemicals inside. The 'drug bag' contained a mini brochure. These 'fake deals' were distributed in bars and nightclubs where they would be found by users.VIEW THE AD FIFA: Replacing Reality The new FIFA game is so real that Artplan, Brasil placed an image from it in the middle of sports news and nobody noticed.VIEW THE AD Delta Lingerie: The EggwalkEl Rey Network: From Dusk Till Dawn El Rey Network engaged RED Interactive Agency to create a unified digital campaign to promote El Rey Network and its first Original Series, From Dusk Till Dawn.RED developed a three-pronged approach to put El Rey Network and its entertainment offerings on the map:VIEW THE AD Antarctica Beer: Business Card Sometimes business cards can be a little impersonal, unremarkable and they just end up getting lost among so many other business cards. A business card shouldbe a way of relating to the client, but in their usual format they don't quite fulfill that role. AlmapBBDO, Sao Paulo literally combined business with pleasure by creating a business card that doubles as a bottle opener. Not only is it handy, but it also bears a direct relation to the product we're selling: beer. So we have a card that is at the same time useful, remarkable and totally different from the others. VIEW THE AD Libri Mundi Book: The Gift that Doesn't Let Books DieEssilor International : The See Shirt Since they often forget their lens-cleaning cloths, glasses wearers often clean their lenses with their clothing. The problem is that cleaning with the wrong cloth can create tiny scratches on the lenses that degrade the wearer's vision. So, as we can't change people's habits, we use it as an opportunity to send a message. That's how we created the See-Shirt, the first tee-shirt with a microfiber lens cleaning strip.Agency Herezie, Paris VIEW THE AD AIS: Blood of Hope The largest social donor network that turns every smartphone into life saving platform.Every year in Thailand, thousands of people die because they don't receive blood in time. AIS presents BLOOD OF HOPE, the largest social donor network that turns every smartphone into a life saving platform. Agency CJ Worx, Bangkok VIEW THE CONCEPT VIEW THE AD Dusseldorfer Tafel: All You Can't Eat All You Can't Eat Dusseldorf is one of Germany's richest cities and famous for its posh people and the expensive stores and luxury restaurants they frequent. That's why poverty, although it exists, is still very much an under the radar issue, which makes it hard for organizations like Dusseldorfer Tafel (a local food bank) to get donations. As in previous years, Dusseldorfer Tafel challenged Ogilvy & Mather Germany to come up with a virtually cost-free idea that would help raise awareness and boost donations for their cause. VIEW THE AD FP7DXB: The Poaching Phone We set out to expand our creative department, but hiring talent in the region is a constant struggle. Headhunters charge exuberant fees, so we did our homework and captured the attention of the region's best talent using the ultimate creative recruiter The Poaching Phone. Faux industry Self help books were personalised to potential recruits and demonstrated how they could advance their career with us. Inside each book, an ordinary phone was concealed in die-cut pages and programmed with only one contact, our ECDs number. FP7 DUBAI then sent it out to infiltrate Dubai's top Ad Agencies. Within a week, we received the phone calls we were hoping for. A month later, we had 4 new members join our creative family. In the end, we saved 97% of our projected recruitment costs with a simple phone. VIEW THE AD BBDO: The Impossible Sell Instead of selling BBDO to advertising students, we challenged them to the impossible sell at a career fair.VIEW THE AD Pablo Esteban: Ice Breaking IdeasPainel Tattoo: Business Card Challenge for Bolero, Brasil: Promoting Painel Tattoo Studio in a practical, engaging and unusual way. The solution: We developed business cards with a variety of temporary tattoos on its back. All cards have been handed out at strategic locations. Results: Not only have people experienced the feeling of getting a tattoo, but also promoted interaction in a fun/unique way. Especially through social networks where the campaign has reached a bigger audience. VIEW OUTDOOR 2013 Loerie Awards: Be Most Famous TBWAHuntLascaris, Johannesburg were tasked to create a campaign for South Africa's most prestigious advertising awards show, the 2013 Loerie Awards. The purpose of the campaign was to get advertising, design, digital and media agencies to enter their work into the awards and attend the creative week.Most creative people be it ego driven or just curiosity, have the tendency to search for their own name on Google to see where they stack up on the search results. VIEW THE AD DCL/ Ogilvy & Mather: Bring Them Back Home 99% of ad agencies Christmas cards are flat and disposable. DLC/ Ogilvy & Mather Puerto Rico gave away one with a fresh approach, a black humor video with truthfulness. Filmed with real agency personal and their children, and inspired on homemade web videos of army men and woman that come back home after spending time away from their kids, this Christmas Video Card promotes our service dedication as well as our creative backbone.VIEW THE SPOT Tennis Australia: Mark of a Champion As Australia's greatest tennis player and the namesake of our main arena, Rod Laver's legacy extends from our shores, across the globe. He is recognised as a legend of the game. On behalf of Tennis Australia and agency CumminsRoss, Rod Laver, now 75 years old, picked up his racquet once more to create a series of limited edition artworks commemorating his contribution to the game. His "brush" a racquet and tennis balls, his canvas, a collector's item forever more. Each individually signed and numbered artwork embodies the true mark of a champion.VIEW THE CONCEPT TIVIT Cloud Interactive Mailing Interactive mailing with built-in projector and speaker promotes TIVIT Cloud Computing Services for large enterprises. From Giz, Brasil VIEW THE AD Stockholm Pride: Heart of Gold Last month Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin through M&C Saatchi Stockholm personally along with the inscription: To a man with a heart of stone, here's a heart of gold.The fight for LGBT rights continues. #gowestVIEW THE AD Itoki: Less is More Japanese interior design firm, ITOKI has a simple design philosophy: They do more with less by employing creative use of space.To demonstrate this philosophy, we used not just their designs, but also the way they communicate even with their office stationery. Unused space at the back of their business cards, letterheads, envelopes and notepads became work space, conference rooms and meeting rooms. Agency: Dentsu Singapore .VIEW THE CONCEPT Spinfluence: Spinfluence -The hardcore propaganda manual for controlling the masses, by author and artist Nick McFarlane. To launch the book we gave the country a lesson in the power of spin by showing how easy it is to manipulate the masses.DraftFCB New Zealand started a rumour, online and on the streets of Auckland and Wellington, that reviled African dictator Robert Mugabe was coming to NZ on a speaking tour.VIEW THE AD Google Experts: The Web & How to Make it Pop Taking Google's message offline, to empower businesses online. Challenge: Many businesses in the sizeable Australian mid-market still don't use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? Solution: Take the Google message offline. To demonstrate the possibilities of digital advertising to people who don't believe in it, McCann, Melbourne took the best parts about Google's advertising solutions, and brought them to life with leading paper engineer Benja Harney. 'The Web & How to Make it Pop' introduced mid-market businesses to Google in a way never before seen and it made the online world feel simple, not impossible.VIEW THE BOOK COVER VIEW THE FIRST SPREAD VIEW THE SECOND SPREAD VIEW THE THIRD SPREAD VIEW THE FOURTH SPREAD Orville Redenbacher's: The World's Most Entertaining Coupon We hired a cult Canadian comedian to perform his set inside a real life, digital coupon. People could print off the coupon and get $1 off a bag of popcorn or just share with their friends. The premise simple. Coupons are always boring. Orville Redenbacherâs is all about entertainment. So if Orville was had to do a money coupon off coupon, it had couldnât be boring. Agency: Blammo, Canada.VIEW THE AD Six Taste: Edible Business CardsForbo Flooring: The Spa Offer Forbo is one of the world leaders in flooring systems. Valentin & Byhr Stockholm were asked to help out with the launch of Spirit of Spa, their new wet room collection. The strategy was to inspire and activate the target audience,architects while increasing sales.Usually Forbo sends out samples, so that the architects can get a feel for the material. But this time we wanted them to try something new. Literally.Flip-flops are not only directly associated with spa environments, they also providing an excellent way to showcase floor samples.VIEW THE AD Effies Award: Results Don't Lie The advertising industry has an amazing ability to stretch the truth when entering work into creative award shows. The Effie Awards, however, are different. Only work that achieves real business results for real clients brings home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin TBWA , Auckland interviewed the country's top ECDs and CEOs about their most 'successful' campaigns from the last year. Only, we had a police-trained polygraph examiner perform the interviews. We then sent out the actual polygraph test results to agencies around New Zealand.VIEW THE AD Cif: Travel Back in Time Cif wanted to introduce a campaign based on the concept of nostalgia. And it released its products with their old packaging. Through this Havas Istanbul created campaign, Cif aimed to remind the users of the products that marked the history of Cif. Accordingly, the announcement of this campaign had to be done nostalgically.VIEW THE AD WWF: Les MugsFirst Western: Turn On the Light A lot of retirement plan providers bury their fees inside the 401k plans they prepare - which often means you earn less on your investment and they earn more. It's a hidden secret they don't want you to unveil. But that's exactly what we did for business owners who First Western Trust wanted to target. More than just telling the story that First Western doesn't have concealed fees like the other guys, it was mandatory to do it memorably. Upon first interaction, the direct mail piece we created features only four visible words: "Turn on the light." Shining the black light included with the piece on the page reveals the rest of the once-invisible text - and exposes the whole story about this all-too-common hidden practice, as well as the answer to avoiding it: by partnering with First Western.VIEW THE IDEA Astra Beer: Beer Insurance Because Astra is a very strong German beer, every can comes with a small insurance plan. The more Astra beer our loyal drinkers take, the bigger the assurance that whatever happens during the night, we've got their back: they're covered. How it works: for every Astra you take, enter the code on the can into your Astra Beer Insurance app. Did something happen during the night? Fill out the claim and upload the picture as proof. No stories you get paid according to the size of your insurance cover(as determined by the number of Astra cans you drank). Note: this beer insurance does not cover drunk driving.Agency:Miami Ad School, Germany VIEW THE AD Tuffy: The Lazy Man's Guide to Saving the World To coincide with World Environment Week (3rd â 7th June), Tuffy Brands via Saatchi & Saatchi Cape Town is telling its 100% recycled story, with the launch of a new book entitled, 'The Lazy Man's Guide to Saving the World,' VIEW THE AD Jeep: Legendary Accessories Leo Burnett Madrid launches Jeep Legendary Accessories. A new product line designed to take the essence of Jeep beyond its four wheels. Handcrafted silver cufflinks that can light a fire, an elegant neck tie that tows up to 3 tons of weight and a sleek pair of socks that can hold up to 6 liters of liquid; perfect items for both urban and adventure lifestyles.VIEW THE AD Carulla: Slice a Recipe In almost every home there is a cookbook. The funny thing is that not everybody knows how to cook. That's why Ogilvy & Mather Bogota created a completely sealed impossible to open with your bare hands. In order to see the recipes, people had to cut it apart following thin cutting lines. They where practicing one of the first things that they need to learn: how to use a knife. Slicing apart every recipe, cut by cut. VIEW THE AD Biskuat: Playbox Known as energy biscuits fortified with vitamin and minerals, Biskuat wants to fuel kids further with long-lasting activities that dial up the energy message.Saatchi & Saatchi Indonesia introduce Biskuat Playbox,a limited edition packaging containing up to 12 packs. It is a direct showcase on how kids can enjoy the biscuits and use their energy to play with the box. VIEW THE AD Hellmann's Mayonnaise: Food Slot To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. Just pull the lever and the machine will randomly combine the ingredients in the display. Look at what you've won, collect your recipe and get your hot and fresh delicious food sample made with the real mayonnaise.VIEW THE AD « First « Previous Next » Last » 3 of 4 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Pantene breast examination campaign promoted by Grey Argentina 
From ACW Grey Tel Aviv a direct marketing campaign
To sell more books La Facultad, Ecuador developed a disguised product
An ice breaking self-promotion that worked for a creative team
Israel's Addict-tiltan agency produced this direct marketing plan for six taste
Publicis Conseil helps sell mugs with a global warming message