 |
Seen and noted
The Spectator Australia: Have Your Thoughts Provoked The Spectator magazine Australia via Matterhorn Communications, has launched two new executions in its successful 'Have your thoughts provoked'campaign. The Spectator famously never sits on the fence and in these days of alarming political correctness is always refreshingly frank and challenging and never afraid to upset the proverbial apple cart. The campaign is running in print, online and Outdoor. VIEW THE BICEP AD VIEW THE FUSE AD VIEW THE CABLE AD AVIDA: Brand Shot and Directed by Ben Kumanovski, Global Pictures, the AVIDA TVC is an emotive piece designed to bring the joy of owning a motorhome to the audience.VIEW THE TVC SPOT VIEW THE ONLINE SPOT Air New Zealand: Summer Wonderland CASE STUDY - Christmas is a Northern Hemisphere-dominated event, synonymous with frosty snowmen and frightful weather. Problem is, for the Southern Hemisphere, those things don't represent Christmas at all. Down here, Christmas is in the middle of summer, not winter. But our warm and sunny festive identity is never represented. At a time of year where bigger brands with bigger budgets were perpetuating Christmas cliches, Air New Zealand wanted to build brand fame and foster pride amongst Kiwis, both at home and abroad. So we set out to give New Zealand a special gift - a chance to break with Northern traditions and embrace their very own Christmas identity - and put Air New Zealand at the heart of the holiday season in the process. Agency: Host, SydneyVIEW THE CASE STUDY ANZ: Hold Tight New research finds LGBTIQ community twice as likely to feel uncomfortable holding hands in public. As the LGBTIQ community on both sides of the Tasman get ready to celebrate love at the Auckland Pride Festival and the Sydney Gay and Lesbian Mardi Gras (SGLMG), the majority still struggle with the smallest acts of public affection. This insight is the inspiration behind ANZ's latest campaign in support of the LGBTIQ community, a joint effort between agencies TBWA Melbourne and TBWA Auckland. #HoldTight aims to highlight this disparity and encourages all people across New Zealand and Australia and beyond to show their support. The campaign launches with a hero piece of film accompanied by heartfelt stories told by ANZ staff.VIEW THE SPOT Dulux: Observations For over 65 years the Old English Sheepdog has been synonymous with the Dulux brand. He has graced TV and cinema screens, appeared in magazines, on billboards, online and in social media, and of course as a sign of quality on Dulux paint and colour brochures. He's seen a lot in his time â every annual colour forecast, all the scientific advancements in paint and every new product innovation from Dulux. So for the first time consumers will be able to hear his thoughts. Agency: BMFVIEW THE SPOT Air New Zealand: Summer Wonderland Christmas is here. And with it, songs about frightful weather and frosty snowmen. But, for the hundreds of millions of people below the equator, those things don't feel like Christmas at all. So Host and Air New Zealand have set out to bring a little carol equality to the festive season with a campaign that celebrates the warmer side of Christmas.VIEW THE SPOT Air New Zealand & Qantas: Case Study - #AirlineWager Air New Zealand and Qantas. Rival airlines and respective sponsors of the All Blacks and the Wallabies. So, when both teams made it through to the 2015 Rugby World Cup Final, we found a way to up the stakes and create some real brand engagement. It started with a tweet from Air New Zealand to Qantas - a wager over the result of the big game. Before long, #AirlineWager was trending worldwide and had racked up over 2,300 media mentions globally. Agency: HostVIEW THE SPOT Seek Profiles: Canoe Clemenger BBDO Melbourne has created a new campaign, Let Opportunity Come to You, for SEEK's profile product.Airing in both Australia and New Zealand, the campaign is a significant step in showcasing SEEK's product offering to support and partner with candidates throughout their career journey â from first job to dream job. VIEW THE SPOT Air New Zealand: A Very Kiwi Christmas Air New Zealand has teamed up with the children of Portobello Primary School in New Zealand's South Island to create heart-felt Christmas content via Host Sydney and Two Bearded Men, showcasing the beauty of New Zealand as a summer destination. The Christmas themed video continues the successful "Meanwhile in... New Zealand" campaign which has been viewed by over 700,000 Australians. Agency: Host, SydneyVIEW THE SPOT VIEW THE BTS Macpac: Whatever your adventure They say half the fun is getting there, and that's precisely the philosophy employed by Melbourne Agency, The Reactor in their first campaign for client Macpac. Shot in Queenstown, New Zealand with Hell Studios' photographer Chris Daile, the new 'Whatever your adventure' campaign follows the journey of a Macpacker from start to finish of their adventure - including conquering the airport, the local roads, leading into the national park and scaling the highest peak.VIEW THE STORY AD VIEW THE BACKYARD AD VIEW THE CURIOSITY AD VIEW THE FREEDOM AD VIEW THE LOST AD VIEW THE CHALLENGE AD VIEW THE TRACE AD VIEW THE SHOES AD VIEW THE VIEW AD VIEW THE FACE AD VIEW THE RAIN AD « First « Previous Next » Last » 2 of 2 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
