Seen and notedBanco del Pacifico: Gamer Loan
8 out of 10 young Ecuadorians canât get a loan because they canât meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts.
Thatâs why, Banco del PacÃfico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets. VIEW THE CONCEPT
In a landscape flooded with idealized imagery and digital perfection, Burger King opts for a different approach.While other brands rely on flawless models or artificial intelligence for their campaigns, Burger King embraces authenticity.
VIEW OUTDOOR BBA Ecuador: Drinking Is Fun When You're Not Driving
Ford has launched an innovative advertising campaign that utilizes the art of makeup to raise awareness about road safety. In this collaboration with expert artists, scenes of fun among friends are transformed into striking depictions of the consequences of driving under the influence of alcohol.
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Burger King invites couples to ignite the flame of love with its new campaign, "Let the Fire Never Die." In this exciting initiative, the renowned fast-food chain opens its doors for real couples to share happy and authentic moments, capturing the special spark of the early days of marriage.
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In a world where gender stereotypes persist, Ford Ecuador stands as a pioneer in breaking barriers with its latest campaign for International Women's Day. With a bold approach and a striking statement, the renowned automotive brand challenges the status quo with its innovative initiative.
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In Ecuador, Easter is generally a date where people take the opportunity to party and drink alcoholic beverages, which causes them to feel the hangover death afterwards, and the most effective cure for that hangover is Ecuadorian ceviche, a seafood-based soup that will revive anyone.That's why we decided to use a Renaissance style that is generally used to show the resurrection of Christ but this time showing contemporary situations.
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Ford has taken a leap into the future with its latest advertising campaign, where innovation becomes art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.Each image is a masterpiece, capturing Ford's aspirational essence with impressive clarity.
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Alba del Bosque was in need of a captivating and creative campaign to announce the launch of its new Show Houses and draw the attention of potential clients.Through a realistic graphic representation, we showcase scenarios imbued with security and reflective of the aspirations homeowners seek to experience, all while demonstrating our forward-thinking vision.
VIEW 3 OUTDOORS Cris Sal: Salt For Everything
While in the food industry every product has a way to stand out, Cris-Sal, a simple salt, stands out for being just that: A salt. With all the uses a salt has, we decided to take other categories and grow 1% in each
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This graphic campaign by OM Pharma employs artistic representations of hemorrhoids, venous insufficiency, and heavy menstruation, linking them with natural elements to visually convey the sensations and experiences associated with these conditions.
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When we found out that our Bank was named a Great Place To Work, we started to create a different campaign to communicate it. But when we were informed that we were a Great Place To Work for women, we came up with a great way to tell everyone that we are the best Bank to work for women in the country. And what better than a month like March to communicate it. Watch the full project at behance.
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The print campaign highlights the unnoticed effects of piracy until they directly impact us. It creatively uses clothing labels to illustrate that piracy marks the beginning of an unwanted reality we create for ourselves. With the tagline "Break the cycle," the campaign aims to raise awareness of piracy's negative consequences and encourages a shift towards legal alternatives.
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Foligain introduces "Growing Season", campaign that captures Ecuadorian coastal flora and fauna in a Paper Kraft design, reminding that Foligain is ideal and functional in the citv and at the beach
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We created this campaign because of man's ruthless destruction of the Amazon. This affects all animal life.
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Something happens every time we return from vacation: depression. But not if you buy a KRT membership, where you can come back whenever you want to enjoy the beach.
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Guitig is the only brand of bottled sparkling water in the world that has bubbles naturally. Only 0.8% of this type of water exists in the world. We made a video that tells that naturalness, through a story.
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39% of gamers suffer from Intermittent Explosive Disorder which causes 1 in 5 the harrowing experience of breaking their game controller out of frustration. Introducing the AngerSense Controller the first gaming control with a case of customizable outer LEGO blocks that can be assembled and disassembled as many times as you want, letting off some steam and then, piece by piece reassembling your way to fun.
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The advertising campaign for 'TA-DA,' the innovative delivery app, has surprised everyone with its creative and original approach. In an effort to demonstrate its commitment to always serving beer cold, the company has partnered with talented glass artists.These skilled craftsmen meticulously transformed beer bottles into a coffee mug, soup plate, and teacup, delivering a clear and memorable message: 'Hot beer is not beer'
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There is a brand that has changed history through color and that is Pyrelsa, with the quality of its paints it achieves quality.
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KFC launches a limited edition ice cream for Halloween, to communicate it we use the iconic characters of this season, but with cold.
VIEW THE 2 ADS Juan Valdez: Ecuatorian Sunrise
Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 provinces.
Agency: Punto 99 VIEW THE ADS
Loose fishing lines and gear in the ocean are killing life in the ocean.
Agency: Colectivo Cabos VIEW THE ADS Juan Valdez: Here I Am Myself
Our concept is born from a deep understanding that we are not just a cafe; we are the space where we connect with ourselves and with the people who matter.In these 15 years, we have created a place dedicated to detail, a place where we all see the best in each other, where we can read, converse, love, and understand.
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Gofit is a ready-to-drink protein, the product that helps you maintain energy to achieve your goals.
Agency: Central VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Pet Station : Three Children
James Buchanan, Johnnie Walker and John Barr knew the importance of making responsible decisions. James, knew that he would reach his destination safely in his carriage driven by a professional chauffeur while enjoying himself in moderation. Johnnie, preferred to travel the roads on foot until he reached his destination. John was an adventurer who preferred epic journeys on public transportation to fully explore the world over driving.Don't drink and drive. Order your favorite whiskey by TaDa app and stay safe at home.
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Explaining how to perform a breast self-exam can be difficult, but not when you use examples of something you do every night, like your sleeping position. We use various ways women sleep to teach them how to touch their breasts and never forget how to do it.
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In the eyes of Ecuadorian law, LGBTIQA+ communities should be treated with equal rights. However, in public spaces, when no one sees more than 56% have been victims of violence, discrimination, and bias.
VIEW OUTDOOR Tada: Drunken Codes
When we go out and drink too much it affects our word recognition,and it is not always funny.TADA
the delivery app that brings home your favorite drinks and fooddeveloped: Drunken codes. VIEW THE CONCEPT ABinBev Ecuador: PilsEnner
Enner Valencia couldn't score a goal for months, not even against a rainbow! Many even asked to break our sponsorship. But we knew he would come back. Until day he scored 2 goals in the World Cup and we make a real time tribute to our captain. Enner had been part of PilsEnner forever. We used his name in our brand just adding an "N" in billboards, cans, bottles and social media content.
VIEW THE CONCEPT AbinBev Ecuador: You Didnt Want To See Us Right
The largest beer brand in Ecuador Pilsener gave an emotional message of encouragement to the Ecuadorian National Soccer Team.
VIEW THE 2 SPOTS ABinBev Ecuador: Spot The Red Flags
Pilsener Beer turned the four corners of soccer fields into four red flags that spotted early signs of violence in relationships. We reached everyone during the most important matches of the season.
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In these days when the world is talking about Barbie, we decided to reveal that we all have a bit of this famous doll inside us: microplastics.
VIEW THE 3 ADS Cris- Sal: Salty Gamer
In Latin America, "salty" is popularly used to describe someone with bad luck. It's even more prevalent within the gaming community as a way to mock unfortunate streamers. Cris-Sal, Ecuado''s leading salt brand, saw an opportunity to connect and engage with the community that despises advertising the most gamers by taking advantage of their favorite means of communication in stream chats: Emotes
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Amorfinos is an Ecuadorian literary tradition created 150 years ago where a man and a woman declare their love. These verses have set aside love between same-sex couples, which is why Xtrim, together with poets from the LGBTQ+ community and experts in national literature, created the first amorfinos for same-sex couples.
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The number of deaths worldwide due to driving under the influence of alcohol increases yearly.Stella Artois is a brand that is committed to joining responsible drinking campaigns historically. And it does so in an iconic way that only this brand can do: from a luxury lifestyle.We executed a Print Campaign giving an unexpected twist to the classical Art Deco posters, where luxury cars were part of a glamorous touristic destination. Setting the cars in unexpected places instead, recreating a scene that demonstrates the big mistake that someone made while driving under the influence of alcohol.
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