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Seen and noted
 The concept was created by McCann Erickson Malaysia for Mitsubishi Motors Malaysia to announce the arrival of the new Pajero Sport VGT SUV, a higher-powered version of their existing Pajero Sport seven-seat SUV. The new Pajero Sport VGT also features a 2-DIN Kenwood touch screen head unit with GPS, cruise control and paddleshift control.VIEW THE SPOT Hiding from the Lego monster Lego on the bus shelter in a outdoor ad from Ogilvy & Mather, Kuala Lumpur VIEW MONSTER OUTDOOR VIEW CATERPILLAR OUTDOOR VIEW WHALE OUTDOOR  McCann Erickson Kuala Lumpur print ads for KFCVIEW THE SUNBURN AD VIEW THE STUPENDOUS AD VIEW THE STORIES AD Your inner desires, right in the middle Fluff & Stuff, a local bakery that makes homemade cookies on special order, takes on established names like Bread Talk, Oreoâs, Munchy's, etc. By creating a series of risque posters, it insightfully targets cookie lovers' insane craving for their irresistible homemade cookies.VIEW THE STRAWBERRY POSTER VIEW THE VANILLA POSTER VIEW THE PEANUT BUTTER POSTER  Quick draw wins in Pictionary as this campaign from Ogilvy Malaysia shows.VIEW THE WRESTLER AD VIEW THE T REX AD VIEW THE JET FIGHTER AD  The Petronas F1 Malaysian GP 2011 promo campaign consists of a series of teasers building up to the main event. Spots which showcase the common ground between F1 and ordinary life, under the banner of "Who says Formula One technology is only for Formula One" brings the F1 car into ordinary everyday scenarios.The commercial from Leo Burnett, Malaysia was filmed in Hungary and JapanVIEW THE SPOT Catch the sperms before pregnancy catches you This Grey Group Kuala Lumpur campaign was created to target women and inform them about how Carex condoms provide maximum protection for maximum pleasure. VIEW BUTTERFLY OUTDOOR VIEW FIREFLY OUTDOOR VIEW FISHING OUTDOOR  VitalFix Super Glue needed to persuade consumers in a very competitive market category that the product works beyond their expectations. Naga DDB, Malaysia were briefed to create a viral video that will create awareness and preference for the brand.VIEW THE SPOT  Naga DDB Kuala Lumpur wanted to communicate the long-lasting power of Duracell Ultra Batteries. Pinocchio is transformed into a real boy, thanks to Duracell Ultra Batteries This is supported by the headline "Brings Toys To Life".VIEW OUTDOOR Pick a fresh berry It's a personality-test microsite created by Naga DDB Kuala Lumpur that helps you choose the best BlackBerry smartphone plan for your social media lifestyle.VIEW INTERACTIVE DETAILS Lighting the trail to better broadband The brief to Naga DDB Malaysia was to visually demonstrate Digi Broadband's undissrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the Digi light trail would never falter, while the other coloured light trails would flicker and fade.VIEW THE SPOT It's time for a pap smear The National Cancer Society Malaysia aimed to encourage women to go for regular Pap smears as a preventive measure against cervical cancer. Cervical cancer is one of the most common cancers affecting Malaysian women, with the Human Papillomavirus (HPV) infection as a cause of nearly all cases, spreading through sex. There are no early symptoms, but having regular Pap smears (an early detection screening test) can reduce the risks. Despite the existence of this effective screening, the uptake is poor. Lack of knowledge about the cancer and the overshadow of social taboos are the most common reasons why many women avoid this life-saving medical check-up. A poster campaign by McCann Erickson Malaysia encouraged women to have their Pap smears through direct and light-hearted long copy ads in a tongue-in-cheek tone and manner, turning a serious matter into something more accessible and acceptable. The posters were placed at nightclubs, gyms and popular F&B hang-outs in town.VIEW THE HELLO AD VIEW THE SPREAD AD VIEW THE BREAK IN AD  Series of ads from Mantra Communications Kuala Lumpur to to create awareness for SIN, an online shopping site synonymous with edgy apparel.VIEW THE CINDERFELLA SPOT VIEW THE ICE QUEEN SPOT VIEW THE VAMPIRELLA SPOT What's is behind the news? The brief for McCann Erickson Malaysia was to heighten awareness for their transparency in news reporting as well as grant the reader a deeper insight into everyday news, allowing them to see the bigger picture for themselves. With this in mind; a poster campaign was executed, showcasing actual international events, to encourage the viewer to go deeper beyond a story's face value and delve further into the actual story behind the scenes.VIEW THE RIOT AD VIEW THE SMUGGLING AD VIEW THE EXPLOITATION AD  Wise spending is the name of today's economic game. This series of posters by Grey Group Kuala Lumpur says that the lower pricing at the Quick & Easy Convenience Store make consumers feel like they're always getting more than what they've paid for.VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER Life in hell What is this actually?It's a website created via Grey Group Kuala Lumpur that resembles the typical scenes of life after death except that everyone is laughing, smiling and living happily in this errr.hell.After the users have completed their bizarre rounds in this website, they'll get a link to the main happy website where they can purchase their Happy Prepaid SIM pack immediately! Cool!The Results:16937 unique visits later.A cult following of 4,934 fans Top of mind increased by 52%.Brand preference increased by 31% All achieved with no media buys. Yup, we're happy now.VIEW INTERACTIVE DETAILS Tiger Beer has the right ingredients Saatchi & Saatchi Malaysia's Tiger Beer spot, 'Ingredients' marks the first time collaboration between the agency and burgeoning director Dylan Pharazyn of The Sweet Shop. VIEW THE SPOT The Mini miser A banner from BBDO/Proximity Malaysia that demonstrates how little the Mini needs fuel. VIEW INTERACTIVE DETAILS  At Grey Group Kuala Lumpur we wanted to do our part for the Belum Temengor Rainforest and help save over 130 million years of evolution. To do this, we created posters for the Malaysian Nature Society (MNS) and Body Shop - to encourage consumers to join the 'Belum Petition Campaign'. Each poster features a signature designed to look like an endangered species and is based on the thought that each signature can help save more. VIEW HORNBILL OUTDOOR VIEW RHINO OUTDOOR VIEW TAPIR OUTDOOR  To help Dequadin Lozenges stand out in the crowd Ogilvy & Mather Malaysia created this poster campaign using one simple triangle shape, one simple colour and one simple message we often abuse our throats throughout our lives.VIEW CARNIVAL OUTDOOR VIEW CONCERT OUTDOOR VIEW STADIUM OUTDOOR  Maxis is much more than just the main broadcast sponsor of the 2010 FIFA World Cup in Malaysia. They have also developed a range of new product and services to let fans experience the tournament live on mobile and broadband. Allowing fans to watch every match, celebrate every goal, and live every moment.Maxis is set to make the whole World cup experience feel bigger than never before. To celebrate Maxisâ continued commitment to the game of football, both for this world cup, and beyond, Ogilvy & Mather Malaysia developed a new campaign using the heroes that mean the most to Malaysian fans. VIEW THE DATO SOH CHIN AUN SPOT VIEW THE JAMES WONG SPOT VIEW THE SANTOKH SINGH SPOT VIEW THE HASSAN SANI SPOT VIEW THE MOMENT OF GLORY SPOT VIEW THE LIONEL MESSI SPOT VIEW THE FRANK LAMPARD SPOT  The creative executions from Grey Kuala Lumpur show what can happen to memories over a period of time. Faces of friends and loved ones could fade. Losing a handset is less important. Losing all the contact numbers and details is a greater concern for all mobile users.VIEW THE CLASS AD VIEW THE CHEER AD VIEW THE FOOTBALL AD Buckle up and survive The task for Creativejuicesil Malaysia was to create an effective public service banner for Nissan Malaysia. The intention was to persuade all car occupants to wear their seat belts. Finally, the challenge was to instill the habit of buckling up, which proved to be a hard message to drive through. Even after the Malaysian government imposed a new ruling for back seat passengers to fasten their seat belts. VIEW INTERACTIVE DETAILS The power of sen Creativejuicesil Malaysia create a public service banner with the purpose of raising awareness for the "Power of 10 Sen", a 2-year old organization with a simple concept on raising funds for children. Plus also educate the public on the effectiveness of a 10 cent contribution, and also drive traffic to the website. VIEW INTERACTIVE DETAILS  A poster campaign via Grey Kuala Lumpur to raise awareness for Furry Friends Farm, an NGO that rescues stray animals, shelters them and puts them up for adoption. The idea is to demonstrate Furry Friends Farm's dedication to rescuing animals in a humourously exaggerated manner, that resonates with animal lovers. VIEW FIRE OUTDOOR VIEW FLOOD OUTDOOR  A shoplifter lifts several items at the Q&E Convenience store but decides to pay for them when he sees how cheap they are in this TVC from Grey Kuala Lumpur. VIEW THE SPOT  Office in a Box is a 'starter kit' for anyone with a great idea to kickstart their business.Radio from Dentsu Malaysia. PLAY THE COCKS SPOT PLAY THE MEOW SPOT PLAY THE OX SPOT Take the pain out of the relationship Panadol Menstrual outdoor created by Ogilvy & Mather Malaysia VIEW CUPID OUTDOOR VIEW CHARMING OUTDOOR  To help QE Convenience Stores raise awareness that it is the place for those who are price conscious via posters form Grey Kuala Lumpur. VIEW THE BUSKER AD VIEW THE PIGGYBANK AD VIEW THE PURSE AD Happy until death Happy Prepaid wants to target the urban kids. No ATL budget. Grey Kuala Lumpur launched a set of comics where the hero always dies happy. The web address in the comic will lead the kids to a micro site (it's basically hell in comic world) where we reveal our great offers that keep our hero happy, even when he's dead. VIEW INTERACTIVE DETAILS A site for scored eyes Seeing everyone. Watching everything. This was EYEBALL, a surveillance spyware that could observe the lives of Asians from any location and distance. In reality, this surveillance scare was an awareness campaign for Eye On Asia, the widest, most in-depth consumer study in the region. VIEW INTERACTIVE DETAILS  To encourage adoption from the SPCA, warning plaques were placed at upper-middle class neighbourhoods at risk of robbery with slightly ridiculous copy stating "Beware of Broom" and "Beware of Rolling Pin". This served to highlight the absence of a faithful canine guardian. The back of each plaque says that "Nothing protects your home like a dog", followed by a call from Grey Kuala Lumpur to adopt one as well as the shelter's contact details. VIEW OUTDOOR  The idea for McCann Erickson Malaysia was to communicate the technical ability of Lotus Ride & Handling technology to the man on the street. But in a manner that is easy to understand. VIEW THE SPOT Comparing Sharpie with a Post It Highlighters are used to bring attention to certain words or sentences or even an event, that you want to remember. Similarly, Post-it notes function in the same way. In short, highlighters function just like a Post-It note. Agency: McCann Erickson Malaysia VIEW YELLOW OUTDOOR VIEW BLUE OUTDOOR VIEW GREEEN OUTDOOR  The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine. VIEW THE POSTER Rock & Roll ambient To capture the attention of diners, Ogilvy Malaysia replaced Hard Rock Cafeâs memorabilia with authentic-looking pieces of their own. Rather than the usual autographed guitar, they featured never-before-seen âartefactsâ from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original. VIEW THE STRETCHER AMBIENT VIEW THE CAR AMBIENT VIEW THE TV AMBIENT Downy Bear comforts the family The sensation of fabric softness turns every touch, embrace or caress into an extraordinary experience, in this series of playful yet emotional poster executions from Grey Kuala Lumpur for Downy. VIEW THE MUMMY OUTDOOR VIEW THE BED OUTDOOR VIEW THE HUG OUTDOOR |
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Lactogen features an all child cast in this Publicis, Malaysia spot 
