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Seen and noted
Meter Group: Meltdown Flags After almost a year of protests, which began in December 2019 when handsewn Meltdown Flags were carried through the streets of Madrid during the COP25 climate change conference, and continued with an ongoing educational mission and an exhibition of the flags in the alpine museum of legendary Italian mountaineer Reinhold Messner, 'Meltdown Flags' will stage a digital protest during the cancelled COP26 between 9-19 November 2020. Today, on what would have marked the first day of the most important international climate meeting of the year silence. VIEW OUTDOOR  It lives 6500 meters deep in the Pacific Ocean, is about five centimetres small and although only recently discovered, has already provided plenty to talk about: Eurythenes plasticus. BBDO Düsseldorf, in cooperation with the German branch of the WWF and researchers from the University of Newcastle, have launched a worldwide campaign to draw attention to the increasing plastic pollution of the world's oceans. VIEW THE SPOT  FABLEfx has once again unleashed it's astonishing Digital Zoo to bring us Cozy the Gorilla, the hominoid main character of PETAâs brand new commercial âBreak Free.â Directed by Jesper Ohlsson and in collaboration with Chapel Films, this latest campaign was created during lockdown and uses the universal language of music, namely Queen, to convey the heart-rending emotions of Cozy, who resides in a zoo.VIEW THE BREAK FREE SPOT VIEW THE MAKING OF BREAK FREE SPOT Hornbach: It Seems Impossible Until You Do It The European home improvement superstore HORNBACH is launching its autumn communication campaign with a monumental work of epic proportions a film that couldnât be more fitting for these exceptional times. But made the HORNBACH way. Instead of turning the spotlight on fear and worry, HORNBACH prefers to place the emphasis on courage and taking on challenges. VIEW THE SPOT  Instead of the sounds of the orchestra and thousands of spectators, only silence filled the concert hall of the Bamberg Symphony during the last few months of lockdown imposed due to the global Covid19 pandemic. Now, thanks to a specially designed and tested safety and hygiene concept, it is possible for the orchestra to resume playing on 17 September, taking into account all legal requirements. The claim "BAM is back" is the expression of all these concepts, preparations and measures. VIEW THE SPOT  Whether as a panel van for craftsmen and other tradesmen, as a tourer for shuttle and cab services or as a Mixto for "dual useâ, the new Vito always does a great job. This is exactly what the new global campaign, implemented by the creative lead agency Preuss und Preuss from Berlin/Stuttgart, shows. For the agency this is the first globally visible campaign after winning the pitch at the end of 2018. The success of the vans is based on strengths such as versatility, flexibility and a balanced price-performance ratio. The new edition is now even more attractive.VIEW THE DREAMING SPOT VIEW THE SHOWTIME SPOT VIEW THE CHEERING SPOT VIEW THE BROKEN SPOT VIEW THE WINDOW SPOT  TRACK, Hamburg has launched this 'Touch This' campaign for McDonald's because while Covid-19 might stop people touching things in public, you don't have to worry about that with the McDonald's App.VIEW THE SPOT The Vegetarian Butcher: Fresh From The Butcher The Vegetarian Butcher is on a mission to gain membership into German meat associations and become the world's greatest butcher in a new campaign by GGH MullenLowe. The Vegetarian Butcher and the German meat associations have more in common than you think: they all share a love of meat, believe firmly in the tradition of the butcher's craft, and rely on the masterly skill associated with it. Now, The Vegetarian Butcher is appealing to the German meat associations to shape the future of meat consumption. The application video outlines Jaap's plans for the future and his ambitions to become the world's greatest butcher. VIEW THE SPOT  To promote the new BRAVIA series, SONY's creative agency INNOCEAN Berlin has brought sound and vision together in perfect harmony. Much like the BRAVIA and its Acoustic Surface Audio technology. The film was shot on location in Iceland by Raf Wathion and produced by CZAR Film. Raf was able to combine real footage from the ice caves and specially built xylophone keys with some post production expertise from BaconX to create a real and immersive experience that's in keeping with BRAVIAs long and illustrious history of breathtaking ads.VIEW THE SPOT  Whatever is seperating you, be physically close. Whether long-distance relationship or social distancing - no matter why you can't have your loved ones around you: wearable love helps you to overcome boundaries and brings together what belongs together. H&M combines a denim jacket with innovative technology so you can feel your loved ones' touch as if they were with you. Feelings to wear. Agency: Wynken Blynken & Nod VIEW THE SPOT  With an extremely fast award to shoot turnaround time, Cineburo quickly scouted locations and obtained shooting permits for the multiple location shoot including underwater scenes to match the director's storyboard. As experts in the region, Cineburo took Somesuch to picturesque pools, beaches and secret spots to shoot real people in their favourite environments.Agency: Ludwig VIEW THE SPOT  How do you sell Kia's connectivity features? With a hippie, a roller girl and a skeleton dog, of course. The new Sorento is Kia's most complete car to date. It's powerful, comfortable, safe, hybrid and now...fully connected. With features such as Find my Car and Voice Recognition, the UVO CONNECT app makes sure drivers are always in touch with their Kia, wherever they are. So, when Kia Motor's global creative agency, Innocean Berlin, was tasked with communicating this novelty in a way that would grab people's attention, the answer was quite obvious: why not have an old hippie lost in a supermarket parking lot since the 60's? VIEW THE SPOT IWC Schaffhausen: Born of a Dream Scholz & Friends, Berlin / VMLY&R Network have released this 'Born of a Dream: A Boy From San Mateo' film for IWC Schaffhausen which tells the story of some of Tom Brady's most significant career milestones as well as taking a look at his childhood.VIEW THE SPOT  Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it's better to watch movies without reflections.Agency: Leo Burnett VIEW THE HORROR AD VIEW THE KUNG FU AD VIEW THE KNIGHT AD  When you're driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.Agency: Innocean, Berlin VIEW THE SONIC AD VIEW THE BOLT AD VIEW THE FLASH AD McDonald's: Hungry Houses When even your house craves a burger it's time for McDonald's delivery.To communicate this service we turned house facades into hungry houses and reminded people how easy it is to enjoy your beloved burgers and fries at home â especially in times when you weren't able to visit a restaurant. VIEW THE CAR AD VIEW THE SEASAW AD VIEW THE FLOWERS AD VIEW FLOWER OUTDOOR VIEW SEASAW OUTDOOR VIEW CAR OUTDOOR  In a time where intolerance, prejudice and hate crimes are on the rise it appears that global brands are doing what some of our political leaders will not and spreading messages of equality, inclusivity and love. Whatever the motivation it's a positive stance. Kim Geldenhuys directed this film for T-Mobile was finished just before lockdown started. The beautifully crafted film, promoting Telekom's support of the No Hate Speech Movement, portrays the bafflement and pain of a victim of on-line abuse. It pulls no punches, alluding unflinchingly to the dark history of hate speech in Germany but very much shining the spotlight on the worst of the here and now.Agency: DDB, Hamburg VIEW THE SPOT Meter Group: Made in Fukushima Serviceplan Innovation and Serviceplan Solutions collaborated with METER Group on 'Made in Fukushima', a unique book made out of rice straw grown on decontaminated farmland designed to reinstate trust in the agricultural industry in Fukushima. METER is a US-German manufacturer of sensors used in agriculture and environmental science, and has been supporting farmers in Fukushima since 1996. VIEW THE SPOT Burger King: Social Distancing Crown Grabarz & Partner, Hamburg and Burger King have launched the 'Social Distancing Crown', to help customers keep a safe distance as restrictions ease and restaurants reopen their dine-in services.VIEW OUTDOOR  Parenting isn't easy, and when it comes down to motherhood there's not such a thing as being the "perfect" mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media. With the spirit C&A's brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn't perfect.VIEW THE SPOT  Halal directors, From Form, Johan Kramer & Steffen Haars each directed one of these 'Shot at Home' spots for Skoda. Agency: Optimist. VIEW THE HAARS SPOT VIEW THE KRAMER SPOT VIEW THE FORM SPOT VIEW THE BEHIND THE SCENES SPOT Nivea: Small Acts of Care Make a Big Difference Every act of care matters and right now is more important than ever. The smallest act of care can make the biggest difference. It can make someone's day and helps them to face challenges that would otherwise be impossible. Agency: One Touch VIEW THE SPOT  The one thing we've learnt from past curfews: when couples are forced to stay at home for long periods of time, we'll see the number of births peak roughly nine months later. German furniture retailer, Porta used this statistic to create a cheeky film with an equally cheeky offer: buy a bed now and with the #StayAtHomeBabies campaign, you can get a free crib nine months later.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Serviceplan: Born Integrated This year, Europe's largest partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence and integration. When the agency was founded in 1970, the 'Serviceplan' that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4,317 employees in 24 houses of communication worldwide; partners and friends of the company. VIEW THE SPOT Robin Wood: Every Serving Comes With A Price Using the claim "Every Serving Comes With a Price", Serviceplan Campaign X has developed a campaign for the German environmental NGO ROBIN WOOD that illustrates the immense damage done to forest areas by deforestation due to cattle farming. In South America, cattle breeding and soybean cultivation are the main causes for the - mostly illegal - deforestation and slash-and-burn clearing of tropical forest areas. Still very present are the pictures from last year, when slash-and-burn in the Amazon region was considered one of the causes of the most devastating forest fires in years. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  #OpelOpen is the motto of the new campaign from Opel. It reaffirms that the Russelsheim-based car manufacturer and its dealers are there for their customers. 'We are open' is the core message of the new campaign, emphasising that Opel maintains its services and keeps its customers mobile during the corona crisis. The unconventional design and composition of the film is adapted to the current situation: using selfie videos from Opel dealers and call-centre employees in 14 markets, the company makes a powerful statement for supporting each other and defying the current crisis together. VIEW THE SPOT  The third in a series of campaigns conceived by Serviceplan Campaign for PENNY supermarkets as a response to the Coronavirus lockdown, encourages people to stay at home, and celebrates those who have perfected the art of being a 'Couch Potato' Following the #erstmalhelfen (#helpingfirst) campaign which paid tribute to PENNY employees working in stores and logistics during lockdown, and the #erstmalzuhause (#homefirst) social media campaign which thanked families, is a funny new film celebrating "Guardians of Wisdom and Keepers of the Couch", again with the hashtag #homefirst. VIEW THE SPOT  Digitization means turning something analog into digital and with that transparent, connected and efficient. Suddenly, your factory lies before you like an open book. Finally, you understand ROI or hotspots and get the levers to steer and manage performance. What sounds like a fairytale becomes reality when you implement NEXEED in your factories. Quickly you will see first results easily displayed in meaningful dashboards. Whoever successfully digitizes factories and supply chains with NEXEED, will NEXEED it! Agency: Fraser, Berlin.VIEW THE SPOT  Volkswagen has launched a new campaign - titled #WeNotMe - from Grabarz Partner, in response to the coronavirus pandemic. The car manufacturer from Hanover shows that there are more important things than individual needs in its latest advert. For example, respect and recognition for those who are working hard to ensure our well-being. VIEW THE SPOT Deutsche Grammophon: Against The Odds Did you know that Ludwig van Beethoven was deaf when he wrote most of his masterpieces? He didnât allow his disability to silence him. As part of its PLAY ON! PLAY, AGAINST ALL ODDS campaign REKORDER produced an extraordinary music video featuring deaf hip-hop dance champion Kassandra Wedel performing to the iconic recording of Beethovenâs fifth symphony (1st movement) made by Herbert von Karajan and the Berliner Philharmoniker. Produced to celebrate the 250th anniversary of Beethovenâs birth, the video highlights the composerâs incredible genius and the relevance of his lifeâs message for society today.VIEW THE SPOT  A film that shows the special and also challenging everyday life of parents and children in their homes during the Covid-19 crisis is at the centre of PENNYâs new #erstmalzuhause / #homefirst social media campaign. The story is told from the children's point of view talking about setting up a race track in the hallway, having more time for cuddles, lots of hand washing, parents working in the home office, or the cancelled holiday. VIEW THE SPOT  Dorian and Daniel directed this latest spot for Skoda titled 'Live Like You' in partnership with creative agency Optimist Thjnk.VIEW THE SPOT RUHR: Don´t Miss This Chance Again A business man tries to find his own success story, but always makes the wrong decision, decade by decade by decade.Agency: ELEMENT E GmbH VIEW THE SPOT Karcher Battery Power: Bring Back The Wow To Your Kingdom Strong images, hard beats and quick cuts - the new Karcher commercial speaks a visual language unlike classic advertising. Instead, it uses formats which consumers are familiar with like music clips and social media videos. The commercial takes the viewer on a tour through various garden landscapes with a cleaning team. From a suburban plot of land to a natural paradise, the various motifs symbolise the range of fields of application for the new products in this segment. Agency: antoni boost GmbH VIEW THE SPOT Reporters Without Borders / Minecraft: The Uncensored Library On March 12 - World Day Against Cyber Censorship - press freedom NGO, Reporters Without Borders, opens The Uncensored Library giving global access to independent information - even in countries rife with censorship. The press censorship loophole is made by creative agency DDB Berlin in collaboration with digital production powerhouse, MediaMonks. The Uncensored Library gives young people - especially in countries experiencing heavy press censorship - access to independent information, through the world's most successful video game, Minecraft - a medium which is accessible to anyone. VIEW THE CONCEPT  Leo Burnett, created a font based on the product design of the Serif TV. The idea of integrating itself perfectly into the home is represented in both, the typographic design and the headlines of the motifs.VIEW THE INTERIOR AD VIEW THE FURNITURE AD VIEW THE LIVING ROOM AD R+V Insurance: You Are Not Alone R+V Insurance and Serviceplan take a stand against egoism with a new advertising campaign, new corporate design and new logo developed across print, online media and TV. With the new campaign, the insurer of the Volksbanken Raiffeisenbanken now emphasizes its basic cooperative values. A TV spot Directed by Matt Batchelor out of OKI films in Munich, visualises the core value of the campaign : "You are not alone".VIEW THE SPOT Hornbach: Art Belongs to Everybody The HORNBACH brand has always stood for enabling its customers to create great things with creativity and their bare hands. In 2020, the DIY store chain, together with Heimat Berlin and Neutral Zurich, once again demonstrates this brand promise in spectacular fashion: HORNBACH presents a genuine piece by world-famous Chinese artist Ai Weiwei that you can build yourself - with instructions and materials from HORNBACH, of course. VIEW THE CONCEPT Smart: Bad Parking Campaign featuring badly parked e-scooters to highlight smart's exclusive function "ready to park", which helps drivers find the perfect parking spots within the cityAgency: BBDO, Berlin VIEW THE PEE AD VIEW THE PUDDLE AD VIEW THE TRAM AD VIEW THE TREE AD VIEW THE WURST AD PLAY THE MEMORY TEST RADIO SPOT « First « Previous Next » Last » 5 of 23 |
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A message for autocrats from Deutsche Telekom