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Seen and noted
 In China, there is no proper efficient technical alert system to prevent children being abducted to rural areas or being the organ trafficking victims or go missing in confusing urban jungle road natural disaster riot, only 0.1% children could be found back. That's why more and more people appeal to Chinese government to help alert system, and this situation made MI KIDS GPS SMART WATCH launched. Agency: Publicis Shanghai.VIEW THE JUNGLE AD VIEW THE RURAL AD Nescafe: Play Button It all starts with a Nescafe' is used to express the brand's purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China's preference for tea, it was important for Nescafe to reinforce this unique messaging. At the same time, Nescafe wanted to run pre-rolls; a media buy in China that's disliked by more than 9 out of 10 people. VIEW THE CONCEPT Nike China: Badge of Honor In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children's Day Nike is offering a symbol of their dedication to sport in China called the Nike "Badge of Honor." The Badge of Honor is a series of specially designed bandages available free after the purchase of Nike "Young Athletes" products at selected Nike retail stores. 4 sets of 14 bandages were designed for basketball, running, football and skateboarding. They were packaged in specially designed sleeves that unfold into comic strips telling fictional stories of young athletes who played hard, fell down and then found the courage to get back up again. On the packages they included links to animated versions of the stories that featured Nike athlete cameos such as the nation's fastest sprinter Su Bingtian, the goalkeeper of the China Women's football team Zhao Lina, popular high jumper Zhang Guowei and veteran basketball player Yi Jianlian. Agency: Wieden & Kennedy Shanghai.VIEW THE CONCEPT  Many HUAWEI users are curious abount our techonology and development processes, so we created this fictional lab where we can uncover the various experiments being conducted by our team of hilarious lav technicians. All of the fictional tests are based on actual consumer requests. The video was desseminated online via social media websites.Agency: Insight , ChinaVIEW THE SPOT VIEW THE CASE SPOT  Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards. During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it even some very unexpected guests.VIEW THE SPOT Jordan Brand: Welcome To The Spotlight Chinese basketball star, Guo Ailun joins Carmelo Anthony, Chris Paul, Jimmy Butler, Blake Griffin, Kawhi Leonard and Russell Westbrook in Jordan Brands locker room. Agency: AKQA, Shanghai.VIEW THE SPOT  These are Chinese-English mistranslations everywhere in China - on tourist signs, menus, signs and printed on T-shirts. This can be amusing to native English speakers, but also confusing. In this series of print ads for ElaN Languages, a business translation service, J. Walter Thompson Shanghai collected snapshots of some of the most mistranslated "Chinglish" from across China, to hilarious effect. The tortured translations came from Menus "'Sixi roasted husband,' anyone?", Road signs "Racist park," "Kiss and Ride" and finally, Supermarkets "F**ck the fruit area." The message of the campaign: Get it right.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  JWT Shanghai has created this "Plug In" campaign of four print executions for Creative Headphones that shows the benefit of the product.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  2017 marks the 20th year of Nike Basketball in China. This March, Nike China launched a new basketball spot"I Got Next" with its longtime creative partner Wieden+Kennedy Shanghai, to celebrate the fearlessness of young basketball players and encourage more kids to step onto the court to be the next. Since childhood, Chinese kids have been told to know their place and stay in line, because it's safe and they wonât have to worry about the consequences of failing. In the old days, it does help to keep kids on track, but also stops kids from trying and living up to their full potential. However, Nike China found change is already on the way nowadays. The young Chinese kids have more confidence in their game, they dare to take competitions on and they will challenge the conventions that stand in their way.VIEW THE SPOT  Every year, one million marine animals die from plastic ingestion. Yes, we could fight plastic pollution with shocking images. But we chose another option, to educate. That is why Sea Shepherd launched a project created by FRED & FARID Shanghai, thereby creating a brand for children, and proposing an innovative new vision of engagement, as well as a new tool to educate kids. The "Pollutes" are much more than simple plush toys. It's a solution. "Pollutes" is a powerful and fun way to teach our kids to respect the oceans and care about our planet. VIEW THE SPOT  2017 marked the rebirth of Reebok in China. The campaign is the first original creative work to launch in the country in over a decade based on the brand's global foundation of Be More Human.VIEW THE SPOT VIEW THE EXTENDED SPOT XINCAFE: Sonic Sweetener In China, obesity is social problem. Overconsumption of sugar is one of the reasons. Lack of awareness on this problem is a contributing factor. In order to help people reduce their sugar intake and enhance awareness of the overconsumption of sugar, Beijing Dentsu Shanghai created 'Sonic Sweetener'. Based on the research and support from Dr. Charles Spence at University of Oxford, Beijing Dentsu created a soundtrack that helps focus attention to sweet tastes in food and drink, it makes it taste sweeter as a result. XINCAFE is a cafe and creator's space in Shanghai. They have always paid attention to the diet habit of younger generations in China, and also support innovative technologies.VIEW THE CONCEPT Connectivity TE: Innovation Behind Innovation As the world leader in connectivity and sensor technology, TE needed to increase visibility amongst target audience (engineers) and consumers in China. We took TE to the loudest, most raucous, innovation carnival in the world's fastest growing market CES Asia-Shanghai. TE's products are integral in developing other brand's leading-edge products. We leveraged this truth to create "The Innovation behind Innovation". Leveraging TE's sponsorship Formula-E racing the next generation of autosports. Agency: KBS VIEW OUTDOOR  Chinese New Year is the most important holiday in China, and Budweiser has traditionally been popular during the celebrations for its auspicious red colour. But research pointed to a worrying trend the homecomings and traditions that were being played out all over China seemed to be losing their meaningfulness in contemporary culture, juxtaposed against the backdrop of a generation that is all about "me versus "us". Agency: Anomaly, ShanghaiVIEW THE SPOT Xintiandi: RePizzaXintiandi: Air Pollution Discount From Beijing Dentsu a site for sore eyes VIEW THE POLLUTION CONCEPT VIEW THE SONIC CONCEPT VIEW THE FAMI CONCEPT  Tsingtao employs drones to deliver beer to an international community of beer lovers. Its fun, its about beer and its just 30 seconds of your life! Agency: DDB ShanghaiVIEW THE SPOT Alibaba: Trade Assurance International sourcing for suppliers and buyers can be stressful. Trade Assurance by Alibaba is designed to help alleviate the stress of doing business with faceless partners, who are literally "oceans apart", by guarenteeing payment protection with accredited suppliers. Agency: KBSVIEW THE ENLARGE SPOT VIEW THE HANDS SPOT VIEW THE SEARCHING SPOT  Fred & Farid, Shanghai has created this "All in One" campaign Alibaba featuring the taglines of 30 different brands. VIEW THE SPOT  Fred & Farid, Shanghai has created this "All in One" campaign Alibaba featuring the taglines of 30 different brands. VIEW THE SPOT  To mark Milka's launch into China, W+K Amsterdam have created 'Lost & Found' a film set in the idyllic fictional town of Lilaberg, which tells the fable of a little girl's plan to save her father's job. VIEW THE SPOT  Leveraging the energy and conversations surrounding China's performance at the Rio Olympics, Nike China unleashed "The Next Wave" - an anthem film to kick off "Just Do It" campaign by Wieden + Kennedy, Shanghai. No matter who you are it doesn't matter how you do it or where you do it with Nike. The film takes viewers on a nonstop journey from a small trickle to an unstoppable wave made up of the next-generation of Chinese athletes. We even pass a few familiar faces and voices along the way, like Liu Xiang (retired national hurdler), LiNa (retired national tennis player) , Mr Sun (senior marathon runner) and Selina (Encouraging singer from Taiwan). VIEW THE SPOT Huawei: Honor 8 Is Here With Brooklyn Beckham Brooklyn Beckham x Honor 8. Go behind the scenes in Brooklyn's world as he shares his creativity and individuality. The film, shot by award-winning director Simon Cahn sees Brooklyn showcase his passions from photography to skateboarding and how the Honor 8 helps him create and share with the world.VIEW THE SPOT Elevit: All For That First Hello In a society where ultrasound rooms are generally off-limits to would-be fathers, the pregnancy journey for women can sometimes be lonelier than it already is. It doesn't help that this makes Chinese fathers feel helpless and removed from what their wives are experiencing. A new campaign by J. Walter Thompson Shanghai for Elevit, a pregnancy multivitamin and mineral supplement, helped bring three real-life couples closer together, reinforcing the notion that planning a baby is a shared journey and why early protection is important for healthy baby development. A content film titled "All For That First Hello" examines the heightened emotions that expecting couples grapple with during pregnancy. VIEW THE SPOT Xanadu Travel: Experience Space Zanadu, China's leader in premium and luxury travel, officially revealed its cutting edge travel experience space, located next to Disneyland in Shanghai, China. This is the first VR travel concept store in the world and the largest travel store in China, combining 360 degree virtual reality travel experiences with digital POS terminals as well as a seamless integration of mobile e-commerce and social media. VIEW THE CONCEPT Mercedes Benz: Success Isn't Defined By The Past BBDO Beijing and Mercedes-Benz China revealed a new anthem TVC during the launch ceremony of the 2016 Rio Olympic Games. The spot marks a new, energetic tonality for Mercedes Benz, aiming to target a more youthful and dynamic audience with a strong passion for sport and excellence.VIEW THE SPOT China's Child Safety Emergency Response: My Son In one take, we see a joyful father next to his young son. He proudly describes all the wonderful attributes his son possesses while the camera slowly zooms in. The son eventually gets cropped out as the camera zooms in very tight. Suddenly in a single moment the father's emotions change from joyful to anxious and hopelessness. The camera zooms out to reveal in place of the son is a picture of him on a Missing Child poster. The father now describes what's written on the poster as he tries not to break down at the disappearance of his son. VIEW THE SPOT  Shanghai & Hong Kong based skateboard company Direction Skateboards enlisted director Patrick Tom and Liberum13 to capture the quirky side of skateboarding. The online film follows a skater taking the subway from one station to another, and while heâs on his journey something interesting happens when heâs not on his skateboard.VIEW THE SPOT  How much time do we have left to spend with our parents? For Chinese workers returning home just once a year for Chinese New Year, it wasn't a burning question. As an icon of Chinese New Year family gatherings, Coca Cola needed to refresh the younger generatio'âs passion to spend time with parents. So we reminded them how scarce our time together is by creating the 45 Days campaign. A series of viral videos featuring real families from all walks of life confronted with this surprising statistic, and then reunited with family, struck a cord with Chinese families. Agency: McCann Shanghai.VIEW THE SPOT PATEO: The Amazing PATEO Navigator Does any driver really care about the GPS installed in their car? Perhaps if it is one that cares. PATEO is one of the largest providers of services and products for connected cars in China, and needed to establish a simple, emotional differentiation from competitors. The short film The Amazing PATEO Navigator, narrated by the PATEO Navigator itself addressing its driver Ken, tells us that this a system that knows you, a trusted partner to navigate the jungles of the road. With a quirky and yet compassionate voice guiding us through a world-spanning cinematic journey, the PATEO Navigator makes a strong case for itself. Agency: McCann Shanghai.VIEW THE SPOT  Maxwell House is aiming to break with the perception that over-the-top fancy coffee is the only way to go. In collaboration with its creative partner W+K Shanghai, the brand made a bold move to show that "Good Coffee Can Actually Be Simple" with this very first major brand campaign in the Chinese market.VIEW THE SPOT Sea Shepherd: Trashpool Plastic pollution is recognized as a massive, global environmental issue, responsible for the deaths of over a million marine animals each year. It is a danger to all marine life including birds, sharks, turtles and marine mammals, causing injury and death through drowning, entanglement, or starvation following ingestion. It is also a danger to human life. To commemorate Earth Day on April 22, 2016, Sea Shepherd Global has teamed-up with Shanghai-based creative agency, FRED & FARID ShanghaiVIEW OUTDOOR China Telecom: Healthy WiFi Bad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.China Telecom's Healthy WIFI is an intuitive WIFI designed to correct posture when using smart phones.Agency: Mullen Lowe VIEW OUTDOOR  The ORPEA group, leading European dependency care brand from France, is entering in China with an image challenge. The need for nursing homes in China is proven to exist, but for historical, political and cultural reasons, this need is just starting to become a real market. VIEW THE SPOT  Protect your childrenâs favourite toys and ensure you have a great holiday. Agency: J Walter Thompson Shanghai.VIEW THE GIRLS AD VIEW THE BOYS AD  MullenLowe China and Guerlain cast a healing spell in a new campaign called "My Mr. Honey" for Abeille Royale. "Let's meet on the Island of Healing," Yang Yang said on Weibo earlier this month. "I'll be waiting." This enigmatic micro-blog post earned over 380,000 retweets, and helped to unveil Guerlain's new creative campaign. The "Island of Healing" is a clue to the entire campaign - and has generated a great deal of online discussion, reaching a crescendo with the screening of the micro-movie, "My Mr. Honey".VIEW THE SPOT  These are a trio of short films from Dao China for the Chinese digital payment giant Alipay, and their first ever film campaign created specifically for a non-domestic, international audience. The brief was to create a series of humorous spots for the Russian market, in conjunction with Aliexpress.com e-commerce platform. They were created outside a traditional agency model, and filmed entirely in Shanghai. They first launched on Alipay Global's facebook page. These are the english international versions, director's cut.VIEW THE OFFICE SPOT VIEW THE CAFE SPOT VIEW THE ELEVATOR SPOT  On the occasion of the COP21 climate conference in Paris, CCTV launches a new TVC "Polluted Drawing" created by FF Shanghai VIEW THE SPOT « First « Previous Next » Last » 6 of 12 |
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Lets turn waste into pizza says Beijing Dentsu for Xintiandi
McCann, Shanghai has created this 'Chinese New Year' spot for Coca-Cola.
McCann Worldgroup China has released this spot for Coca-Cola.