 |
Seen and noted
 Press ad for the launch of the 100% electric car Polestar 2. Published in one of Swedens biggest newspapers Dagens Nyheter.Agency: ACNE, Sweden VIEW THE AD  Fastest is not always the best, that's the message from Neste, the world's most sustainable energy company, as its latest campaign reveals how tens of thousands of tonnes of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an "Eco" setting, most drivers are unable to choose a satnav route that cuts down emissions. Neste's creative agency, hasan & partners, conceived the CO2-Friendly Route project for Neste and partnered with HERE Technologies and PTV Group to prove that drivers can reduce emissions. VIEW THE SPOT Medpeople: The Soap Ad Le Bureau Stockholm and Medpeople teamed up to change how people wash their hands. Introducing 'The Soap Ad' an print ad made on soap paper which showed you how to was your hands properly that you could also wash your hands with. VIEW OUTDOOR  HaÌagen-Dazs doesn't hold back when it comes to only using the best ingredients in its products. That's why it's the best ice cream in the world. And that's why the term "Don't hold back" is at the center of Haagen-Dazs's new brand concept - a call for everyone to follow their inner voice and live life to the fullest. As the world is slowly emerging from its lockdown state, the message becomes even more relevant. After months of living with restrictions impacting our daily lives, Haaagen-Dazs hopes to inspire people to make the most out of the opportunities still available. Agency: Forsman & Bodenfors, Stockholm VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. In this web film we get to hear a grumpy old man warn people about St1 and their unmanned fuel stations.Agency: Garbergs VIEW THE SPOT  NORD DDB has released this 'The Best Is Yet to Come spot for Telenor directed by Bacon's Andreas Nilsson.VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. The first tv spot highlights the lack of toilets at their unmanned fuel stations with the help from a grumpy old man. Agency: Garbergs VIEW THE SPOT  Can an EV from Sweden become the travel companion you never thought you could have? Coming this summer, Polestar will be releasing Polestar 2. the first car in the world with a built-in Google Android system. In a global launch campaign created by creative agency ACNE, the human aspects of the car is highlighted by showcasing the many benefits of the system. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Göteborg Energi: Let's Keep It. Together Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Agency: Stendahls VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Telia: Keep Your Distance. But Stay Close. The idea created via Forsman & Bodenfors, Gothenburg was to do something meaningful for the people in Sweden who are most isolated due to Covid-19 - people over 70 years old. This group is the biggest risk group in society right now and have very little social contact with the outside world. But as a telco company, Telia could make all the difference, since they offer the next best thing to physical social interaction, digital social interaction. Telia's network can be the bridge between an isolated 70 year old grandmother and her grandchildren.VIEW THE SPOT  Window shopping looks different this spring. The Corona outbreak has changed the way many of us behave, especially outside. Therefore SOVAs new ad was a way to jack into the current situation while still portrayed our seasonal sale as usual. Agency: Garbergs VIEW THE AD  Customer behaviors have changed, and we were tasked with creating a print ad that would run in one of Swedens biggest newspapers. The ad was to portray the new spring offers with the corona context taken into account. The result was window-shopping, 2020. VIEW THE AD NK Nordiska Kompaniet: First with the latest since 1902 NK wanted people to discover all the latest fashion and their new departments in the building. The department store has often been the first in Sweden with the latest trends and fashion, in the past as well as today. To prove this, we created a campaign were historic pictures from NK's archives were merged together with brand new pictures depicting the latest spring fashion. Models from the past and present were united and posed together on the same locations in the department store.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Sova is a brand built on helping the people of Sweden try out and find the best possible bed in store. However, with the current corona epidemic, we had to quickly help customers stuck at home get the same expertise and help even online. This resulted in a campaign with phones and other online devices made to look as beds summarizing their new online service together with a comforting message. Agency: Garbergs VIEW THE AD Agency: Garbergs VIEW THE AD  Volvo Trucks' latest launch film has reached new heights. To demonstrate the power and strength of its four new vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its four new trucks on top of one another. Adding to that, they stood president Roger Alm on top. In the truck industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. When renewing the entire range of heavy duty trucks, Volvo Trucks went for a different approach. The unusual film, created by Forsman & Bodenfors, is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT Brämhults: Reclaim February In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves but society as well. So Bramhults juice has decided to take up the fight against darkness, illness and sedentary. Using the power of nature in a juice shot, it's time to Reclaim February. If you are in Gothenburg, Sweden and in case of health emergency, just break the glass to get a shot including chili, turmeric and black pepper.Agency: Stendahls VIEW OUTDOOR  The Swedish opera house Folkoperan got over a thousand children to self-willingly choose opera last week. How? By letting them choose between opera and the one thing children dislike even more - broccoli. Opera is not only a declining art form, but also a more or less non-existing choice for a younger generation. Therefore, Folkoperan faced a rather big challenge when setting up Neil Gaiman's Coraline as a family opera. Agency: McCann, Stockholm VIEW THE SPOT VIEW THE EXPERIMENT SPOT Burger King: The Moldy Whopper The beauty of real food is that it gets ugly. That's why Burger King are rolling out a Whopper that is free from artificial preservatives. The Whopper is currently available in more than 400 restaurants in the U.S., and will reach all restaurants in the U.S. by the end of 2020. This campaign promotes #NoArtificialPreservatives and takes on McDonald's whose hamburgers don't decompose. Burger King says it shows "Mold can be a beautiful thing." Burger King global CMO Fernando Machado is quoted: "At Burger King we believe that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."VIEW THE SPOT VIEW THE FIRST OUTDOOR VIEW THE SECOND OUTDOOR VIEW THE 28 DAY PRINT AD VIEW THE 32 DAY PRINT AD VIEW THE 33 DAY PRINT AD VIEW THE 35 DAY PRINT AD Vattenfall: The Fossil Free Crib Swedish multinational energy firm Vattenfall has created what looks like a very ordinary cot. One that you might see in the home of any family with a small baby. But, while it might look familiar, this particular crib cost 22,289 pounds to make - the high price is because it's been made completely without the use of fossil fuels.The fossil-free cot was conceived and developed by Amsterdam creative agency DDB Unlimited. With the aim of making Vattenfall's brand ambition for "fossil-free living within one generation" tangible. VIEW THE 60 SECOND SPOT VIEW THE SPOT Göteborg Film Festival: The Square This square takes up 4% of the ad. That's the same amount of space that female filmmakers have in Hollywood. So, half of the films we're showing this year have been directed by women. Read more about our 5050 Vision initiative at goteborgfilmfestival.seAgency: Stendahls VIEW OUTDOOR Polestar: Goodbye Combustion Engine As part of the international launch campaign "Goodbye Normal", Polestar and international creative agency ACNE created the print "Goodbye combustion engine". The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.VIEW THE AD  Who cares how you pronounce it as long as they get you? Speaking with an accent is your badge, it reflects your story. So learn a new language, find friends, fall in love, get a better job and change the world. And let's celebrate us, who dare to speak whatever we sound like! Agency: Forsman & Bodenfors, Stockholm.VIEW THE SPOT Göteborg Film Festival: The Gynecological Cinema Chair Do you have what it takes to put yourself in a woman's position? Sweden's Goteborg Film Festival is known for its outlandish promo campaigns-last year, it invited viewers to watch horror movies while encased in a tomb. This year, it's basing its marketing on another outrageous scenario-it's asking men to undergo a gyno exam. In a campaign by agency Stendahls, director Anna Odell made a film in which she asked several prominent Swedish men to "put themselves in a woman's position" by sitting in a gynecological chair and undergoing a woman's checkup (for real, apparently). They included hockey player Borje Salming and former president of Interpol Bjorn Eriksson.VIEW OUTDOOR Volkswagen Passenger Cars: The No Show Room You might need a pair of skis to reach the Volkswagen Passat that's been hidden somewhere in Sweden. But if you find it, you can have it. The stunt, dreamt up by agency NORD DDB and in partnership with the national ski team, is called 'The No Show Room.' The competition is a scavenger hunt, basically. The person who finds the secret 'showroom' first - a mirrored box hidden somewhere int he snowy Swedish wilds - claims the car. VIEW THE SPOT ATG - Swedish Horseracing: Singing Horses ATG is the leading betting company in Sweden with a long tradition of handing out major sums on horse racing. Since the beginning of 2019 the swedish market is open for competitors to offer horse betting. With the forward leaning concept Expect more, the brand always aims to challenge current standards in the sportgaming industry. The purpose with this particular campaign, created by agency Akestam Holst Sweden, is underlining the fact that ATGs horses delivers more than you can expect in term of big wins. They are actually so happy for it that it calls for an opera duet and a Japanese romantic hit from the 60s. VIEW THE OPERA SPOT VIEW THE SUKIYAKI SPOT  In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skelleftea Kraft's offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power.Agency: Volt VIEW THE EYE DROPS SPOT VIEW THE AIRPORT SPOT Ramboll: Happy Commuter A new study by research institute MIT shows that harmful particles in the air effect our mental health. The air we breathe can actually make us depressed. In the pursuit of clean air Garbergs, developed "Happy Commuter" together with the engineers at Ramboll. A web tool showing people the cleanest routes in the city - in real-time. Just enter where you are, and where you are going. And we will show the cleanest route at this very moment. To make this possible, the service uses meteorological information, satellite data and traffic patterns in real-time. VIEW THE CONCEPT Cancer Foundation: Childhood and Cancer Don't Belong Together Childhood and Cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this interactive print Garbergs make use of Snapchat Lens Studio in creating an AR lens that makes Cancer fly away from the ad.The print ad was published in Sweden's biggest daily newspaper.VIEW THE PRINT AD VIEW THE CONCEPT  Elkjop, the largest retailer of home electronics in the Nordics, wants us to consider what Christmas is actually is all about - time together. In their Christmas film, we get to follow a teenager and her father, a relationship that most parents may recognise. In a time when people consume more and more, the Nordic retailer wants to inspire to give time together as a Christmas gift. Agency: NORD DDB, Stockholm VIEW THE SPOT  Non-Violence makes Silent Night violent in their latest christmas ad. The christmas holiday is not just about glittering lights and jingle bells. It's one of the most violent holiday seasons of the year. To remind us that the holidays can be far from joyful, Non-Violence created an ad that put a classic christmas song in a violent context to show the dark side of the christmas.Agency: Acne VIEW THE AD Göteborg Film Festival: 50/50 Vision Goteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020 In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. We think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.Agency: Stendahls VIEW THE SPOT VIEW THE PRINT AD Västtrafik: Fully Electric Since 1902 The first electric trams entered the streets of Gothenburg, Sweden, more than a century ago. To remind people that sustainable transport is nothing new, public transit company Vasttrafik snuck an electric tram from 1902 into Sweden's biggest electric car show. Agency: Forsman & Bodenfors, Gothenburg VIEW THE SPOT Ronald McDonald House: For Erica Out of the deepest grief, one can find the power to bring forth change. That is how McDonald's Sweden's founder Paul Lederhausen and his wife Irene started Ronald McDonald House, in memory of their daughter Erica. Since 1993, over 50,000 Swedish families have been able to live close to the care their children need. McDonald's proudly and regularly donates money to the charity. Every single contribution makes a difference, so learn more about how you can help.Agency: NORD DDB, Sweden. VIEW THE SPOT St1: The World Needs to Increase the Use of CO2 Time is running out. For the forests, oceans and the air we breath. And everybody has to do their part. Nordic fuel company St1 is working on a solution to recycle the CO2 that already reached the atmosphere. To communicate their work and vision we created an ad prompting to "increase" use of CO2. The ad was placed in a magazine focusing on bioenergy.Agency: Garbergs VIEW THE AD Cancer Foundation: Childhood and Cancer Don't Belong Together Childhood and cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this outdoor ad we separated the two words by using elevators as the medium. On the left door it says Childhood and on the right Cancer. These ads can be seen on over 60 locations/elevators around Sweden.Agency: Garbergs VIEW OUTDOOR Länsförsäkringar (insurance company): DE:VICE In recent years, analysis of how our screen habits affect our lives has sparked fierce debate, as well as becoming a popular topic of conversation that most of us can relate to. This year, a simple box that your friends and family can park - and leave - their mobile phones in has been named as "Christmas present of the year" in Sweden: evidence indeed that the topic of screen-time shows no sign of going away soon. Agency: Stendahls VIEW OUTDOOR VIEW THE CONCEPT Sova: But You Harass Your Body 8 Hours Every Night_ Sova is Sweden's leading supplier of quality beds. About every third Swede sleeps poorly, hence why there is plenty of advice and help on what to do to sleep better, from exercising to keep a cool and dark bedroom. But few make the connection between bad bed quality and bad sleep. That the one furniture people rest in for 8 hours every night could be the very core of their sleeping problems - an insight we hope will make people realize the value of investing in their sleep.Agency: Garbergs VIEW THE WOMAN PRINT AD VIEW THE MAN PRINT AD VIEW WOMAN OUTDOOR VIEW MAN OUTDOOR « First « Previous Next » Last » 8 of 26 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Garbergs Stockholm has created this spot for Jula titled "The Unhandy Son."
Volt, Sweden has released this spot for BRIS