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Seen and noted
Swedish Childhood Cancer Fund: Don't Belong Together Childhood and cancer are two words that don't belong together. In this print ad for The Swedish Childhood Cancer Fund we graphically disconnect the words in two columns. Talking about children and children's rights in the left and cancer in the right. VIEW THE AD Stadsmissionen: Waiting for Santa The number of woman experiencing homelessness is increasing. Stadsmissionen Christmas campaign 2019 put the focus on homeless woman giving Christmas words a different meaning.Agency: Tillsammans Sthlm VIEW THE SPOT Bris: When Children Open Up There is Hope Bris - Child Rights Sweden, is a Swedish organization helping children. This is the Christmas campaign 2019 following up the Spring campaign theme "When Children open up there is hope". Children can call Bris talking to an adult about their daily problem. It could be super small problem but also bigger like sexual assaults or bullying. So for every child that actually calls Bris and talking about their problem there is hope. Bris runs through donations.Agency: Volt VIEW THE SPOT  The car industry comes with a lot of stereotypes and conventions, but for the global launch of Polestar 2, the all electric car brand chose to go in another direction from what they considered normal in the automotive industry. The campaign "Goodbye Normal" aims to fight off conventions they considered harmful and outdated. From stereotypes and gasoline, to roaring petrol engines and regular car keys. This print was featured in a centre spread, released worldwide in press such as The New York Times, Der Spiegel and Vogue as part of the global "Goodbye Normal" campaign and launch of the Polestar 2.Agency: Acne VIEW THE AD  With the holidays looming and gift giving conundrums plaguing us all, Dollar Shave Club has provided the perfect solution to everyone's problem, The Robloncho; the perfect business/leisure wear gift. Hobby Film's Magnus Renfors teamed up with Dollar Shave Club to direct the spot showcasing the versatile use for the part-Robe, part-Blanket, part-Poncho piece. Shot in the far north of Sweden, the crew battled the elements to capture the perfect compilation of relaxing, roasting and reading in what can only be described as epitome of stylish menswear. VIEW THE SPOT Fotografiska: Entrance Socks In Sweden, one of the most popular gifts for Father's Day is socks. With that in mind, how could Fotografiska (The Swedish Museum of Photography) get more people to think of a visit to the museum as the perfect gift for dad? The solution was to launch entrance socks. Socks that keep dad's feet warm, but also gave him free entrance to Fotografiska on Father's Day (and the remaining of the year).Agency: ORD&BILD VIEW OUTDOOR Apotek Hjartat: A Hard Pill To Swallow With help from The Research Institutes of Sweden (RISE), Apotek Hjartat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE's analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. The campaign was devised by Nordic-based Akestam Holst.VIEW THE SPOT  No food chain evokes more emotions than Lidl. You're either a full-blown fan or a hard to convince skeptic. So why not make opposites meet? That is the general idea behind the new campaign that launches Lidl Micromarket â a new chain of "home stores" available only for true Lidlers who want to help spread the word of smarter shopping and better living. In all channels we brought forward an offer from Lidl stating that "if you invite your most sceptical friends to your home, we'll give you everything needed to convince them."Agency: Volt VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT Göteborg Film Festival: 50/50 Vision Goteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020 In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. We think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.Agency: Stendahls VIEW OUTDOOR SVT (Swedish Television): The Feather SVT (Swedish Television) is the public service broadcaster of television in Sweden, similar to the BBC in the UK. In a new initiative, SVT aims to show how the need for all the things that public service provides and guarantees might be greater than ever in the digital age. The campaign has been produced in collaboration with agency Akestam Holst and production company Acne film. VIEW THE SPOT Amnesty International: Boys, Boys, Boys In 2018, only 7 percent of all reported sexual offenses in Sweden went on to trial. At the same time, 97 percent of the suspected perpetrators were men. The purpose of this ad is to show the injustice that affects almost 100 percent of those who are subjected to a sexual crime. Life for the perpetrator can continue as usual, often he is not even called for questioning. While the life of the victim may never be the same again.Agency: Reform Act VIEW THE SPOT Vélosophy: RE:CYCLE What goes around, comes around, that is why at Velosophy we produce our bikes using recycled aluminium. What too often is looked at as waste, we give new life as a bike. It's a beautiful way to sustain our earthâs resources and just one of the ways we put life in motion. Introducing the RE:CYCLE edition of the Velosophy bicycle â is that's a perfect marriage of sustainability and design. An instant design icon of circular economy. Recycling upcycled.Agency: Stendahls VIEW OUTDOOR  St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile.Agency: Garbergs VIEW THE SPOT McDonald's: Big Mac Bacon McDonald's Sweden recently launched Big Mac Bacon. Simply a classic with bacon. To advertise the news Nord DDB Stockholm created a series of outdoor and print ads where Da Vinci's "Mona Lisa", Van Gogh's self-portrait and Grant Woods "American Gothic" were showed, but with one addition, bacon. In radio, bacon were added to Beethoven's Fur Elise.VIEW VAN GOGH OUTDOOR VIEW GOTHIC OUTDOOR VIEW THE PRINT AD Volkswagen: The Beetle’s Abbey Road – Reparked Edition In 1969, a Volkswagen Beetle was wrongly parked on the sidewalk of Abbey Road in London. What the driver probably didn't expect was that the car would end up on one of the world's most iconic photos. Now, 50 years later, Volkswagen has re-parked the car to highlight their Park Assist technology. Introducing The Beetle's Abbey Road - Reparked Edition, a brand new vinyl cover with a perfectly parked Beetle. VIEW THE CONCEPT VIEW THE PRINT AD Pressbyrån/Reitan Convenience: Eyefluencers National cinnamon bun day is one of the great highlights of the year in Sweden. And the fight for customers is getting tougher. While most competitors invest in the hype of influencers, Sweden's largest convenient store Pressbyran, moves in another eye-catching direction - introducing the world's first Eyefluencers. Specially designed contact lenses with a cinnamon bun motif and an appealing price are the heart of the campaign. The agency behind this campaign is Akestam Holst NoA. VIEW THE SPOT Västtrafik: 30,000 Cars When Vasttrafik, a Swedish public transport company, handed out 30,000 free trials, they chose an unusual approach. This mesmerising toy car installation was built to show the insanity of bad traffic - and the impact of people taking the bus instead. The campaign - created by Swedish agency Forsman & Bodenfors - aims to reduce traffic congestion and carbon emissions. Research shows that a minor reduction in traffic have a big impact on gridlocks. So Vasttrafik's latest campaign is offering free-trial passes to 30,000 motorists, representing 15 percent of daily car commuters in the region. VIEW THE CONCEPT VIEW OUTDOOR Childhood Cancer Fund:Childhood and Cancer Don't Belong Together There are words that go very well with childhood and then there are words that should never be written in the same sentence. Our new communication concept for the Swedish Childhood Cancer Fund demonstrates the injustice of suffering from childhood cancer, and the inexplicable nature of the disease. Researchers do not yet have an answer as to why some get sick, it is a disease and a word that shouldn't have anything to do with children. The vision of the Swedish Childhood Cancer Fund is to eradicate childhood cancer.Agency: Garbergs VIEW THE SPOT McDonald's: Always Open Without pollination from bees, 1/3 of the food we eat would be threatened. The fact that some of McDonald's franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden's wild bees are threatened. A big problem is that they lack places to rest. Therefore, some of McDonald's restaurants have replaced their regular billboards with signs that double as bee hotels. Agency: NORD DDB, Stockholm VIEW OUTDOOR Bjorn Borg: The Symphony Exercise Science shows that training makes you smarter. So does classical music. Bjorn Borg decided to combine the two to see if it was possible to create the worldâs smartest workout symphony. By composing a classical piece with a BPM of 123, this unique symphony will increase your endurance â and also raise your IQ. The campaign is created by NORD DDB. Swedish sports fashion brand Bjorn Borg continues to explore whatâs happening in our brains when we work out. Together with a training expert, a neurologist and a classical music composer they now present the worldâs smartest workout track, titled "The Symphony Exercise And Intelligence". It's a track built after a BPM backed by science, that not only will increase your workout results, but also make you smarter. VIEW THE SPOT Voi Scooters: #riidelikevoila Europe's leading micro mobility company Voi wants to end e-scooter madness with new campaign. With the campaign, created by Strays, Voi launches a digital traffic school, led by their new safety guru Voila, to make the streets safer for all.VIEW THE SPOT Stampen Media: Visible Thoughts Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies. The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in our society and the polarisation that it inevitably leads to, Stampen Media launched, via Stendahls, a social experiment in Gothenburg, Sweden. VIEW OUTDOOR St1: A Different Kind of Refueling St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile. To promote this different feature in a different way, they let three performance artists break out of the frame, both on Facebook and Instagram.Agency: Garbergs VIEW THE CONCEPT Region Stockholm: Gonorrhea - Stronger Than Ever We were asked to inform the Stockholm gay community about gonorrhea, but instead of the usual warnings we decided to "promote" the infection. Using artistic formats, we could raise awareness without taking the fun out of the summer's Pride festival. Posters communicated gonorrhea's local presence, flyers told people where free tests could be taken, condom packages looked like records etc. On social media, the main release Stronger than ever was followed up by new titles connected to the knowledge transmitted. All in the colours of the rainbow.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Wikimedia Foundation: The Equal Edit Sweden is a trailblazer in gender equality but Swedish history is often written by men. And so it mostly includes men. Swedish history is filled with influential women. But if you look at Sweden's history on Swedish Wikipedia, you wouldn't know it. Which is why Wenderfalck created the 'The Equal Edit' an initiative to make history articles on Swedish Wikipedia more gender equal. In true Wikipedia fashion we invited everyone to edit Swedish history articles. Creating a history where both men and women are mentioned. 'The Equal Edit' tells the untold story of influential women in Swedish history.VIEW THE SPOT Telenor: The World Has Changed. Have You? There's plenty of prejudice surrounding the screen time we spend each day. Prejudice that Swedish telco Telenor refuses to let slide. In their latest campaign, they challenge the ill-informed opinions that they believe stand in the way of maximising our full potential. In the campaign, created by international creative agency ACNE and with a film directed by award winning director Adam Hashemi, the company tackles attitudes about a range of online phenomena - from esports and influencers to online dating and online workspaces. VIEW THE SPOT  Maurten is a Swedish sports nutrition brand that is officially used by some of the world's leading endurance athletes - such as Mo Farah, Eliud Kipchoge, Mary Keitany and Jan Frodeno. But even more are those who use Maurten unofficially, elite athletes sponsored by larger competitors in the category. To make life easier for them, Akestam Holst created Maurten Unofficial, an incognito product range with no logos or anything that reveals who the content comes from, and therefore allows elite athletes sponsored by other brands to continue using Maurten - without risking anything.VIEW THE SPOT  Two years ago, Volvo Trucks introduced the first generation of its Turbo Compound engine in their Volvo VNL model range. Following on the success of that technology and the positive customer and driver feedback on fuel savings and drivability, Volvo engineers started working on the next generation, which delivers fuel savings up to 11% compared to 2015 model-year trucks. These are significant improvements, not only considering the environmental impact, but also delivering substantial fuel cost savings for fleets and owner-operators. To highlight these benefits, Volvo Trucks has launched 'The Cash Machine' with Forsman & Bodenfors, a communications campaign in which we meet Bob, a fictional owner-operator. VIEW THE SPOT Ikea: The Swedish Justice System In early July, American rapper A$AP Rocky was involved in a fight in Sweden. Days later, he was arrested. Since then, it seems like everyone on the internet has turned into an armchair law professor. Even President Trump has gotten involved. Like he usually does: by tweeting. However, there is a big problem. Trump doesn't seem to understand the basics of the Swedish justice system. Probably because in Sweden, presidents can't personally interfere with an ongoing investigation. With that in mind, IKEA decided to explain it to him. In the simplest and more Swedish way possible. With an IKEA instruction manual!VIEW THE CONCEPT  The Stockholm Metro system, locally known as SL, is often referred to as "the world's longest art gallery", featuring artwork created by over 250 artists. To celebrate the artists and help commuters immerse themselves in the different artworks the metro has to offer, SL created, via Garbergs, an audio guide app called "SL ArtGuide". With the help of the app, commuters can now immerse themselves into the fantastic gallery of the Stockholm metro system. VIEW THE AD  SL:s social media channels are filled to the brim with complaints, often signed off with the (not so sophisticated) hashtag #fuckSL by their most dedicated critics. What if we could communicate directly to them? This insight resulted in the campaign "Dear Haters". An outdoor campaign, created by Garbergs, where previous complaints by SL's greatest haters where displayed and replied too directly, in order to dedramatize this year's summer plagues with a healthy dose of tongue in cheek humor. Because this summer, the public transport system of Stockholm will get messier than ever!VIEW OUTDOOR  St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile.Agency: Garbergs VIEW THE SPOT Bankomat: Foreign Currency Street art in advertising is not new. But it rarely has any real connection with the product. But unlike pretty much all other brands Bankomat, the main provider of ATM's in Sweden, are found on the wall. So to promote their new currency exchange-offer we combined these two iconic, urban elements. Agency: Nkel, StockholmVIEW THE PRINT AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Trygg Hansa: The Sound Of Drowning Trygg-Hansa presents "The Sound of Drowning," turn the sound on. It's potentially life-saving. Drowning isn't always what you see in the movies, with splashing water, waving arms and cries for help. Drowning can be fast and silent. Trygg-Hansa's lifebouys can be found on 80,000 locations all over Sweden and they save 14 lives every year. If everyone knows when and how to use a lifebouy, we can together save even more lives. VIEW THE CONCEPT McDonald's: The Picnic Position Blanket It's summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald's Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket - a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your picnic spot and scan the QR code on the blanket. Your picnic position is then registered and deep linked to the delivery service you choose - so you'll always get your burgers from the McDonald's restaurant closest to you, freshly prepared with minimum waiting time. The blankets are produced in a limited edition release and can be won on McDonald's Sweden's social media channels. VIEW OUTDOOR  Many Swedish female football players are world class within their sport, but several of them are unknown to the public. One explanation is the lack of stardom and visibility for female football players; if women are not visible or not marketed as stars then they will never be recognised as stars. Coca-Cola has in partnership with The Swedish Football Association, in advance of this summer's World Cup in France, created statues of four female players to celebrate the female national team and thereby increase the visibility for the players. The campaign was made by Coca-Colaâs creative agency Isobar Sweden, with the ambition to influence attitudes and increase engagement with women's football. VIEW THE SPOT Sioo:X: The Slow Fight To mark the opening of the outdoor season, Swedish wood protection company Sioo:x is putting its claim of unbeatable durability by challenging their competitors in a 12-year product test: The Slow Fight. Agency: StendahlsVIEW THE SPOT Innis & Gunn: Be You. Stay Original Innis & Gunn are quite unknown to the Swedish audience and not the first brand that comes to mind when Swedes think of beer. Just like their ambassadors; David Bowie, Trump, The Obamas and John Snow. Agency: We Are YoursVIEW THE DAVID BOWIE SPOT VIEW THE OBAMAS SPOT VIEW MURAL OUTDOOR VIEW STREET POSTERS OUTDOOR Innis & Gunn: Be You. Stay Original Innis & Gunn are quite unknown to the Swedish audience and not the first brand that comes to mind when Swedes think of beer. Just like their ambassadors; David Bowie, Trump, The Obamas and John Snow. Agency: We Are YoursVIEW MURAL OUTDOOR VIEW STREET POSTERS OUTDOOR  NORD DDB has launched a new campaign for Skoda that aims to challenge all the advice we're given from people throughout our lives. Advice and opinions on how we should act have escalated in modern times, with such advice often being contradictory. Skoda's new ad encourages viewers to find their own path - away from the opinions and recommendations of those around us. The ad follows a car journey around town at night with the camera panning over passers-by. VIEW THE SPOT « First « Previous Next » Last » 9 of 26 |
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