Seen and noted
Venice-based production company Carbo Films director, Augusto De Fraga equips a young man with a lease to break out and live for himself in the new :60 "Youâve Changed" for Nissan out of TERAN/TBWA, Mexico
VIEW THE SPOT Getting off on the right foot
As many other enterprises NOSSA likes to offer something to its clients for Christmas.But we weren't satisfied with another common post card. That's when the right foot idea came up.In Portugal thereâs the belief that you must start off the New Year with the right foot, so you'll have a lucky Year. And so NOSSA decided to offer a right foot made of plaster to its clients for Christmas and the year to come.As the idea seemed so simply brilliant NOSSA decided to extend it to everyone, specially now, that Portuguese need all the luck they can get. Nossa set off the movie campaign for the right foot 2013 on the Internet and in 2 hours only it had a 20% increase of fans on Facebook, and more than 1000 feet requests were ordered.NOSSA also built up a website pedireito2013.com where you can find all the information you need and be able to order as many feet as you wish.
VIEW THE SPOT A long walk to the football
VW's latest spot, "Toss," shows a father with no baseball talent trying to pass on his âskillsâ to his son. Luckily, the father also has a durable Passat that he can pass onâsomething his son can actually use. True to the brand, the latest spot via Deutsch LA is short, fun and showcases a typical human story. Most importantly, it drives home the point that a Volkswagen is durable and safe, a trait that has stayed with the brand since the beginning and will continue to do so for years to come.
VIEW THE SPOT Guest Judge: Steve Elrick, ex regional ECD, BBH Asia-Pacific
This week's guest judge is Steve Elrick, who has just left his post as regional ECD, BBH Asia-Pacific, based in Singapore.
After people making those Mayan gags like thereâs no tomorrow, not surprised to see a couple of the TV spots sporting acpocolyptishness. READ MORE 140 characters searching for festival
There's rich and then there's a whole different level of rich. A level of wealth that's almost unimaginable - the kind of wealth that comes from winning New York Lottery's Powerball. This campaign from DDB New York brings to life what the world is like when youâre "Yeah, that kind of rich."
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In these short spots from Tierney Minneapolis customers "interact," if you can call it that, with another bank's automated voice. It doesn't go well.
VIEW THE CHAINED SPOT VIEW THE UNCOUNTED SPOT VIEW THE CLOSED SPOT VIEW THE ROPED SPOT VIEW THE THUNDERSTRUCK SPOT VIEW THE CARDED SPOT
Team Sprint Leo Burnett and Digitas created the "Swarm" campaign to inform wireless users how they can avoid the distraction of texting and driving by installing Sprint's "Drive First" mobile application. Sprint Drive First engages and the swarm of text messages immediately falls to the ground. The overarching message of that campaign is we can live without the "&" when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.
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A little boy follows his lifetime dream, setting out one night to his biggest journey in a spot from Filmakademie, Baden-Wurtemberg
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Shot on Location in Donegal in Ireland. The brand ad in a series of product ads created by Irish International for Bank of Ireland. First aired on December 26 2012.
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GlaxoSmithKline Consumer Healthcare (GSK) is combining its category leadership and scientific expertise in 2013 with a £9 million marketing investment and new scientific claim for its No.1 Sports Drink brand, Lucozade Sport.Agency: Grey London
VIEW THE SPOT Outlining the danger
TopGear Magazine, the automotive & lifestyle magazine for educated men, has invited Draftfcb in Amsterdam to create a road safety full-page ad that was published in the November issue of the magazine. The agency were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving.
VIEW THE AD Blind boarder breaks sight barrierPartly dressed on poke
Our brief was to promote "a one-time sales proposition on lingerie"; what Grey(ACW), Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, the video clip was filmed by the model's agent and was shot 100% on Facebook Poke, then sent to the model's Facebook fans through the app.
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Office Depot radio spots from Gitam BBDO, Tel Aviv
PLAY THE LOST DOG SPOT PLAY THE PAINT SPOT PLAY THE HOME SPOT PLAY THE NON SMOKER SPOT A hound from the pound won't kill you
Ogilvy & Mather Mumbai print for dog adoption
VIEW THE BUILDING AD VIEW THE NOOSE AD VIEW THE TRAIN AD Delivered from the heart
PostNL the Dutch Postal Service has been delivering emotions for many years. On uithethart.nu (the name means 'from the heart') we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands thanks to agency Greenberry, to see how people are feeling in real time.
Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam. VIEW THE CONCEPT The wills and wont's of university life
Curtin University believes that we all have the power to leave a positive mark on the world. This full page ad from The Brand Agency, Perth appeared just before the new year, challenging readers to change something today to make tomorrow better.
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Stripes, one of the largest convenience store chains in Texas, is known for two things: great drinks and handmade tacos. Firehouse, Dallas produced this poster
campaign VIEW STRAW OUTDOOR VIEW FOUNTAIN OUTDOOR VIEW CARTON OUTDOOR VIEW TORTILLA OUTDOOR VIEW VINE OUTDOOR
Ogilvy & Mather, Mumbai print for Nataraj Pencils
VIEW THE CAGE AD VIEW THE TIGHTROPE AD VIEW THE MAGICIAN AD VIEW THE WRECKING BALL AD Unfortunately violence is in vogue
To coincide with the international day of action "Against violence towards women", this advertisement via agency: Plan.Net,Munich appeared in the iPad edition of German Vogue.
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Carnival Cruise Lines is switching on fun for Brits with the launch of its new multi-million pound TV advertising campaign in the UK. It's the first ever UK TV campaign from Carnival, and the whole series of spots are based on the company's ethos of having fun. The ads, created by Karmarama, show British families and couples flicking a switch to be transported from mundane, everyday activities to the decks, bars and swimming pools of a Carnival cruise ship.
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For the fifth season of theatrical cycle "Tunis makes its comedy" Tunisie Telecom has played the card of comedy to promote the event. Indeed, a viral video was launched by Havas, Tunisie on December 29 by staging a violent argument between a senior couple in city center, a domestic scene as "unusual" at this age does not go unnoticed and after 30 seconds a large crowd of bystanders was formed to assist to the fight and it is at this point that the woman reveals the reality of their scene by spreading a banner "Tunis makes its comedy."The video was a success on social networks with a number of view and sharing that exceeds 20K in less than a week.
VIEW THE SPOT Be kind to mankind
World Kindness Day is a day that few of us have marked on our calendars, but Corona Extra Europe through JWT Spain has undertaken the responsibility of reminding everyone with a very entertaining website that features Cinemagraphs. So we have created the longest film in history: "It's on me. No, it's on me".
VIEW THE CONCEPT Beauty caught at the same time
The Montblanc Worldsecond is a unique app-based photo project created by Demodern, Germany. Users are invited to photographically capture moments of beauty at exactly the same instant, all over the world.
VIEW THE CONCEPT Better off in your skin than theirs
Four Paws via Grimm Gallun Holtappels, Denmark launches an online campaign targeting the international fashion world: "We want to encourage companies like Prada, Armani and Burberry to refrain from selling fur. That's what we're protesting for naked!"People can protest on the campaign website and tell the companies what they think.
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Grupo Vhiver is a NGO that supports HIV positives, who are often discriminated in Brazil.Spot from Filadelfia, Belo Horizonte
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While the Interstate Batteries brand has been around for quite some time, Interstate All Battery Centers are relatively new. Much younger than their main competition, Batteries Plus. So for the retail concepts first broadcast work, Firehouse wanted to highlight what truly makes them different: the friendly experts they employ.
VIEW THE SPOT Is it ok to be left-handed?
CASE STUDY: Marmalade Melbourne has created a national awareness campaign aimed at reducing discrimination and bullying particularly against young gay, lesbian, bisexual, trans or intersex (GLBTI) people.
beyondblue, together with Movember, has contributed to this national antidiscrimination and stigma-reduction campaign which includes cinema ads, TV, online, print and outdoor ads, and personal video stories from GLBTI people who have experienced depression and anxiety as a result of discrimination. VIEW THE CASE STUDY VIEW THE ORIGINAL SPOT
There's Black Friday. There's Cyber Monday. But what about the week between Christmas and New Year's Day? The 26th through the 1st is one of the busiest times for retailers and at Macy's, itâs the perfect time to indulge in all those items you've been craving, use those gift cards and exchange "grandmaâs sweater for something better!" Up until now this week has never had an official name. Now, with the help of TV personality Clinton Kelly and director of Glee and Hairspray, Adam Shankman, Macy's is changing all that with "Macyâs Week of Wonderful." And those seven days will never be the same.Agency: JWT New York
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Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda a passion for innovative thinking and continuous improvement.
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For the up coming election in israel Y&R Israel came up with a campaign for 95.5 fm reshet bet, the biggest radio stations in Israel that focuses on news and current events.
VIEW THE NASRALLA AD VIEW THE OBAMA AD VIEW THE AHMADINIJAD AD What's the life of a cheerleader like
Shortly after winning the NCA account early last year Firehouse, Dallas immediately saw an opportunity to separate them from the rest of the cheer association pack. While everyone else focused on the glamour and glitz of cheerleading, we decided to focus on the athletes themselves and the hard work they put in to make it all look so easy. After all, the National Cheerleaders Association is here to turn athletes into better cheerleaders. And that process involves more grit than glitter.
VIEW THE STAGE AD VIEW THE STEPS AD VIEW THE EXIT AD
Grey London and WPP's Team News agency group has unveiled a multichannel campaign to launch The Sun's January blues-busting Big Smile Giveaway a range of promotions, funny content and giveaways to help the nation through its 'most depressing' month.The campaign continuing the 'Get Involved' brand proposition which Grey launched for the UK's best-selling newspaper last year broke with a 50' TV brand spot on 1st January and is supported by additional 60'/40' versions, digital outdoor and DM activity, and in-paper.
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Advertising agency WDCW Seattle today introduced a new campaign for Papa Murphy's Pizza, dubbed "Love at 425 Degrees." This campaign highlights the company's core purpose of bringing families together through food people love. It represents the first work from WDCW since becoming the agency of record for Papa Murphys, the fifth largest pizza chain in the nation.
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