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Seen and noted
Santa Casa: Leave Your Organs Considered one of the most important Hospital Centers within the Sao Paulo state, this private philanthropic institution makes a plea for organ donation. Santa Casa ask commoners to leave their legacy to the world by donating their organs.VIEW THE EINSTEIN AD VIEW THE BELL AD VIEW THE SALK AD  Airbnb has released a new spot, "A different Paris" which has been created specifically for Airbnb's Asian markets. In the 60 sec film we see the Chinese heroine reminiscing about the time she spent exploring Paris thanks to the recommendations from her Airbnb host. The film was created over a 3-month period from June to August 2015. Agency: TBWA SingaporeVIEW THE SPOT VIEW BEHIND THE SCENES  Leveraging Brawnys historical brand equities, Brawny and Cutwater San Francisco concepted "Stay Giant," a brand identity that goes far beyond paper towels and refreshes Brawny's tough equities for a new generation. VIEW THE CHILI SPOT VIEW THE GIFT SPOT 360: Security For The Daughter The first of the brand video trilogy by Lowe China, produced by director Jia Zhangke, tells a story between mom and her daughter. On the girl's way back home, mom was able to track her with 360 Children, though the girl was late and lingering after helping others. The video shows how parents gained the security sense with 360 technology. The video is in Mandarin.VIEW THE SPOT King Price Insurance: GiraffeSouthern Comfort: As Comfortable As You Are Southern Comfort Australia has launched their latest campaign through Naked Communications Sydney. The campaign will be led by a 60' film launched in cinema and digital that brings the brand's evolved idea of âas comfortable as you are' to life, and shows a hero character (Chester) who is most comfortable when he's enthusiastically singing Spandau Ballet's hit song 'True' in the middle of his local pub.VIEW THE SPOT  Cutting Room, NY editor Chuck Willis intensifies the gravity of missing even a snippet of college football game time in the humorous new :30 "Pool" for Fox Sports, out of Pereira & O'Dell, New York. VIEW THE SPOT  Sengled is dedicated to the idea that a light bulb can be continuously reinvented to make life better. The film from BSUR Shanghai shows various individuals methodically looking up at something special happening above while a voice over narrates the brand's ideology. The film finally reveals that the companyâs innovation is designed surprisingly inside of a light bulb.VIEW THE SPOT Love Condom : Football Or Father On June 10th 2016, Euro 2016 kicks off in France. A competition in which the Red Devils (the Belgian National Football Team) will certainly go far. Something no true Belgian football supporter will want to miss. That's why Love Condom, a Belgian condom brand, has just launched an ad campaign aimed at all football supporters. Its objective is to remind every football supporter that Euro 2016 starts in exactly 9 months, and that if they don't want to follow it from the maternity ward, they should be using condoms now. VIEW THE SPOT Krispy Kreme : Talk Like A Pirate Day On Talk Like a Pirate Day, Sept. 19, Krispy Kreme will give a free doughnut to anyone who talks like a pirate. Anyone wearing three items of pirate gear, though, will get a free dozen. This mobile campaign from Baldwin& offers a choice of eleven downloadable GIF-based, virtual, wearable (sort of), animated pirate accessories to any would-be buccaneer who might be short one eye-patch, parrot or hook. When they place their phoneâs screen appropriately (beard image to mouth, tattoo to arm, parrot to shoulder, etc.) theyâre a third of the way to their free box of Krispy Kremes.VIEW THE PIRATE CONCEPT VIEW THE LAUNCH CONCEPT Sky History Channel: Unforgotten Soldiers The Unforgotten Soldiers was a tableau vivant installation that brought an old black and white World War One picture to life on the streets of Auckland. We turned a part of Lorne Street into a real life WWI trench, complete with authentic surround sound to take you back to 1915. The 8-hour performance brought to life a typical day in the trench and was all based on real NZ soldiers and their real stories. Agency: DDB New Zealand VIEW OUTDOOR  Follow the technology. The Dahruj Audi Group opened a new dealer in Campinas and who passes in front of the place can see a large billboard "turning signal". The billboard,created by DMC, Brasil with the image of the back of an Audi, uses luminous element to simulate the movement of "lights" turning signal right. When one pass near the Audi Dahruj, will see a car turning signal , as if giving signal to enter the dealer.VIEW OUTDOOR  The Alchemist. The full book in an ad Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.Copy translation: "The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If youâre not one of them, read this ad.Paulo Coelho"VIEW THE AD British Gas Home Services: No Place Like Home To celebrate easyJet's 20th anniversary, VCCP launched a multi-media, European campaign, "How 20 years have flown".The multi-million pound TV campaign debuts in the UK during the opening of the Rugby World Cup, and charts the story of a couple who meet and fall in love on an easyJet flight.VIEW THE SPOT  To promote the new tire EfficientGrip Performance, Goodyear launches film created by DMC.In the commercial we see a three of those dogs that move the neck and in the course of the film turn into "headbangers".VIEW THE SPOT Guest Judge: Icaro Doria, chief creative officer, DDB New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 21, 2015 16:29 (Edited: February 17, 2023 05:19)
 This week's guest judge is Icaro Doria, chief creative officer at DDB New York. What a great week for film has this one been. From 80's references, to beautiful music, to incredible art direction and incredibly well written copy, I'd say the one that charmed was the world where everyone is what they dreamed to be for Commonwealth Bank. READ MORE  What's more fun than having fun? Sharing the fun with a fun-loving friend, and spring horses. Agency: gyroVIEW THE SPOT Southern Cross: Advice to a Younger Me If we could give some advice to a younger version of ourselves, what would we say? First on the list (and if it's not it should be) for many would be to look after their health. To remind people of this, Southern Cross, along with agency Barnes, Catmur & Friends and director JH Beetge, have produced 'Advice to a Younger Me', a campaign spearheaded by a 60" TVC that features the memories of a man as he shares his life's learnings with his younger self. VIEW THE SPOT Commonwealth Bank: When we believe, we can. When we were young, anything was possible. We were filled with self-belief. We were filled with the spirit of Can. We can still be anything we want to be. All we have to do is to is realise that spirit is still within us. Because when we were young we believed we could. And it's never too late to believe we can. New campaign for the Commonwealth Bank via M&C Saatchi, Sydney.VIEW THE SPOT  In Portugal many people don't know that McDonalds's has been using more and more Portuguese ingredients.This print campaign from TBWA Lisbon for local suppliers shows the very specific origin of McDonald's onions, milk, lettuce etc.VIEW THE TOMATO AD VIEW THE ONION AD VIEW THE MILK AD VIEW THE LETTUCE AD  To celebrate this yearâs CAMP Festival, Evans Hunt Canada worked with Village Brewery to create an exclusive beer that captured the quirk and creativity of the event.VIEW THE SPOT  SKODA Australia wanted to find out just how far their customers would go to be connected to their car. DDB Sydney created a SKODA Cyborg Salesman to demonstrate SKODA's new technology, Smartlink. Utilising an elegant connection between car and a USB implant in his actual arm see the hilarious results that deliver on what SKODA Smartlink is really about.VIEW THE SPOT Taubmans Paint: Lets Go Paint Driven by the insight that consumers feel daunted by the task of painting their homes, Taubmans launched its 'Let's Go Paint' brand positioning in 2015, which seeks to inspire people to 'get started' by making painting light-hearted and joyful.The brand's newest colourful TVC, produced by its strategic above-the-line partners, Naked Communications, captures the energetic 'Let's Go Paint' brand essence with a playful take on the traditional stain resistant paint adverts.VIEW THE SPOT  To celebrate Quesopalooza Moe's Southwest Grill and creative agency Focus Brands created a "Chip Guitar.'VIEW THE SPOT Ballantines Whisky: Moment Of Truth In the film McGinley reveals how an injury, which caused him to lose out on a promising career in Gaelic football, turned out to be a blessing in disguise as it led him to conquer the golfing world instead. The last thing he'd thought he would be was a professional golfer. He also talks about how it felt to lead the 2014 European Ryder Cup team to victory. The 4-minute film was created by Just So in association with M&C Saatchi and is part of a three year strategy to bring to life the brand's association with golf around the world. VIEW THE SPOT Staropramen: TapWriter Addressing an audience a little more sophisticated, Staropramen speaks to people who spend their time enjoying quality experiences such as theater, jazz music, fine cinema and literature. That is why this summer weâve thrown at them the biggest challenge an aspiring artist could face: the blank page.To do that, weâve combined a real typewriter with a draft machine. Here comes Tapwriter, the worldâs first type-controlled draft. For each piece of writing, the author gets a free beer poured while typing. As inspiration pours out of you, well-deserved beer fills the glass. Agency: FCB Bucharest. VIEW OUTDOOR  For the launch of the new IKEA Catalogue, AUGE Milan has released a video that shows some of the many products of the wide IKEA range, taking part in a musical performance.VIEW THE SPOT  Alfredo Garcia Jr. is a lover of comic books, cosplay, and a huge fan of ARCO. And weâre even bigger fans of his. Check out his inspiring story. Agency: RPA, Santa Monica.VIEW THE SPOT Johnnie Walker: Joy Will Take you Further Joy rules the world. It thwarts boring, kills our taste for the ordinary and pushes us to go further. The time has come to use our joy to flip the formula of success on its head. Agency: Anomaly, New York.VIEW THE SPOT Western Cape Government: Best Friend Killer Buckling up is as critical for passengers as it is for drivers. This spot from Y&R South Africa is a reminder that the driver is responsible for making sure everyone in the car is buckled up. PLAY THE SPOT Uni Noodle: House Of Little Moments Over the past 43 years, Uni-Noodle has preserved the goodness in its noodles with very little flavouring and brought fond memories to Taiwanese. As competitors start to create variety with loads of condiments, being the leading brand does present its challenges. ADK Taiwan created a fictional noodle shop, the "House of Little Moments", as the background in the story and filmed a micro movie series.VIEW THE CONCEPT ASB Bank: Meet Clever Kash Saatchi & Saatchi New Zealand has created "Clever Kash", ASB Bank's new cashless moneybox.VIEW THE CONCEPT Chevrolet: Beautiful Possibilities Chevrolet is celebrating the spirit of football in its latest Beautiful Possibilities Program. The American automobile giant is honoring 11 children from around the world with a once-in-a-lifetime trip to meet their idols at Old Trafford in England when Manchester United play their first home game of the season.The campaign features the combined efforts of Chevrolet agency Commonwealth // McCann, production and post duties at S&DVIEW THE CONCEPT Mini Teater: The The Trunk Theater The Trunk Theater is an invention of a Slovenian theater called Mini Teater. It demonstrates a true power of theater as it amuses people when being least amused stuck in traffic jams. Agency: Pristop Ljubljana.VIEW OUTDOOR Dressmann: Underwear For Perfect Men Societyâs image of a perfect body is very restrictive. Dressmann want to help broaden this image, because we believe that everyone is perfect just the way they are. Get to know our models and hear why Forsman & Bodenfors Stockholm helped make this campaign for Dressmann.VIEW OUTDOOR Dupla: Making True Colors Is Our Nature Concept from Dupla Brasil is founded on the proximity of colors, how much Ellus brand can get close to the real, compared with elements of nature ; Blue of the sea or forest green .VIEW THE FOREST AD VIEW THE SEA AD |
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