Seen and notedHumanaut: Mother Brain
Independent agency Humanaut has launched MotherBrain, a collaborative creative community that works remotely on assignments and serves as an extension of its in-house team. The creative training and recruitment platform is designed to discover the next generation of talentâwithout actually working together. It allows Humanaut to post projects, briefs, and educational videos to a growing community of hundreds of creatives and expand the talent pool beyond freelancers to reach creative folks outside the industry.
VIEW THE CONCEPT BNP Parisbas Fortis: Let It All Art
If the whole Covid-19 pandemic makes you want to scream, have a look on LetItAllArt.beYou can cry out your negative feelings and transform them into something positive: a personal work of art. Using an algorithm that analyses the pitch, timbre and volume of each person's scream, each work of art is unique.
More info here:https://letitallart.prezly.com/after-a-year-of-lockdown-shout-out-all-of-your-frustrations-and-create-a-unique-work-of-art VIEW THE CONCEPT
Somesuch director Kim Gehrig helms two brilliantly fun new spots for Apple's iPhone entitled 'Cook' and 'Fumble'. The overarching campaign, which could birth more ads in the future, is called 'Relax, it's iPhone' and aims to depict the carefree life on iPhone users thanks to their device's durability.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT Guest Judge: Nkanyezi Masango, ECD, King James, Cape TownThis week's guest judge is Nkanyezi Masango, executive creative director at King James Group, Cape Town and founder of Blackboard. Winner: Ad Council 'Back in the game'. This ad made me feel a bit awkward at first. Seeing people not social - distancing, hi-fiving and hugging, gave me mild anxiety. But as soon as the title came up, I smiled. The idea that we can return to a time when we can embrace what makes us human again is so satisfying. And the song captures that feeling so beautifully. READ MORE
Jula is one of Sweden's biggest DIY companies. With their range of 15,000 products, low prices and the communicative concept âNothing can stop you nowâ they want to inspire more people to make their dreams come true. Even if it's as simple as just being seen by your partner again.
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For decades, the Stan Smith sneaker redefined what an athletic shoe can be. But starting in 2021, a recycled, PRIMEGREEN upper and a more eco-friendly construction will lead the new Stan Smith collection to redefine what a sustainable shoe can be. Through more sustainable construction featuring a PRIMEGREEN upper made with 50% recycled content, the Stan Smith Collection brings green icons together like never before.
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#NoMoreMatildas is a campaign of AMIT (Association of Women Researchers and Technologists) that intends to denounce the consequences of the Matilda Effect. An idea of Gettingbetter with the collaboration of Dospassos that aims to recover scientific role models to arouse interest in science among girls and teenagers.
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Diesel x Diesel was born out of Renzo Rosso's desire to reintroduce our timeless icons in the modern day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late '80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear.
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The 2021 season of F1 begins in Bahrain on Sunday. To draw in new fans and build upon the success of the Netflix series Drive To Survive, we didn't want to show the obvious things you expect to see in an F1 trailer. Rather than showcasing the cars, we wanted to focus on the extreme emotional state those cars put people in.
VIEW THE SPOT La Roche Posay: Skin Is More Than Skin
La Roche-Posay is on a mission to improve the quality of life for people facing skin issues every day. In this new campaign, the brand places real people center stage, highlighting the overlooked personal effects skin problems can have on individuals and the importance of life-changing dermatological solutions to properly treat skin's health for an overall positive impact on peopleâs lives.
VIEW THE SPOT Mais Que Auga: Getting Together Is Still DangerousNew Zealand Aids Foundation: The Amigo
Men know their shoe size. They know their jeans size. But they have no idea about their condom size. And unfortunately, a bad-fitting condom leads to bad sex. Which leads to condomless sex. Which can lead to HIV. So we need to help men find a condom that fits. But THE CONDOM FITKIT won't just help you find your perfect condom, it could help you find your true self. Weâve created archetypes for each of the 8 condoms so youâll learn if youâre The Amigo ,The Explorer, The Magician, The Artist, The Legend, The Prince, The Ringmaster, The Entertainer or The Ring Master.
VIEW AMIGO OUTDOOR VIEW RINGMASTER OUTDOOR VIEW ARTIST OUTDOOR VIEW PRINCE OUTDOOR VIEW MAGICIAN OUTDOOR VIEW LEGEND OUTDOOR Bankwest: No Hidden Bank Stuff
The truth is that most banking customers don't want their bank getting in the way of them living their life. They want them there when they need them and not when they donât. Seamless banking. This more human take on a modern bank's role is what the Bank Less brand platform is all about. These outdoor posters simply show Bankwest's commitment to transparency, while letting normal life carry on as normal without the 'banky stuff' getting in the way. Bankwest. Bank Less.
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On the tenth anniversary of the war in Syria, Terre des Hommes Italy launches a campaign to raise awareness on this humanitarian crisis and collect funds for all Syrian children.
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There are so many who miss out on the joy of Easter. Thatâs why, Milka inspires people to make Easter more tender through this heart-warming story of two children and their attempt to bring that joy to their childhood friend.
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As the COVID-19 vaccines become available you might be asking yourselfâshould I get it? And if I do, will I be able to go about life, without putting my family at risk? You've got questions, and that's normal. The fact is, the vaccines are safe, effective, and theyâre going to save lives.
VIEW THE SPOT NRMA: This Is Roadside Assistance
The NRMA Roadside Assistance has this week launched its new brand campaign via Saatchi & Saatchi Australia, focusing on what The NRMA does best: getting its members moving no matter the situation. The connection between The NRMA and its people and members comes to life through a variety of locations and member call-out scenarios, highlighting what true roadside assistance means and how The NRMA patrol team goes that extra mile to help.
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The new spot for the UKâs biggest property portal Rightmove, entitled 'The Renter', brings to life the exciting possibilities that renting offers you. Remote working has made us all rethink the kind of lives we want to live, and geographically where we want to be. Renting is sometimes seen as the less preferable choice, when in fact there are many renters who enjoy the freedom it provides. The Renter tells a tale of a woman who lives exactly as she chooses (pickles and all) thanks to freedoms and flexibilities renting gives her -
VIEW THE SPOT Burger King : Whopper X Big Censored
Relying on its characteristic wit and boldness in an activation campaign, Burger King Brazil has taken social networks by storm. The brand that never misses a good joke put down the lead for the story of its new action. BK's mysterious post made fun of a "so-called Big" and even included a photo with a censored tag.
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In 2020, the concept of remote working went from a luxury to necessity, with most businesses embracing working from home in some form. But now that local travel restrictions have eased across Australia, Jeep wanted to pose a challenge to those enjoying their new found flexibility. If you have the freedom to work from anywhere, why limit yourself to your own postcode? To encourage more Australians to truly embrace remote working, Jeep and Cummins & Partners have helped bring a fully connected home office to one of Australia's most far-flung corners
VIEW THE SPOT Remy Martin: Jermaine Dupri Harlem Writers Guild
Remy Martin expands its time-honored tradition of celebrating the sounds of local communities by announcing, "Voices of Harlem" a partnership with the Harlem Writers Guild that pays homage to the written word and voices of those from the Harlem Renaissance era.
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"Reimagine Everything" created by Wunderman Thompson Lisboa, shows that the time for true collaboration is upon us. With the contribution of one of our most prestigious conductors, Joana Carneiro (and a little help of Beethoven!), this is Vodafoneâs 5G campaign for Portugal With images ranging from Sintra to the very top of Portugal, the concept comes from a deep reflection. It is true that competition makes us stronger, but collaboration makes us better. The world will change, if we work together, we can reimagine how.
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The Internet Saathi Program has provided digital literacy to more than 30 million women across 300,000 villages. Let's come together to celebrate these pioneers of courage and take a pledge to help many more women bridge the gender gap.
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When two mates go out for a leisurely hike in the Australian bush, they inexplicably encounter a grizzly bear; itâs do or die. Fight or flight. Get munching or get munched.With no time to spare, an ingenious plan is instantly hatched. Use the magnetic crunch of Smith's chips to summon help.
VIEW THE SPOT Brickworks Austral: Life Is Better With Brick
Australian building product manufacturer Brickworks is taking a tongue-in-cheek approach to communicating the unrivalled benefits of brick in its latest online campaign, a five part comedy webseries produced by Found At Sea and starring Laura Hughes, Cameron James and Gary Clementson.
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The 'Sex never gets old' campaign, created by The Gate London, celebrates intimate relationships between those aged over 55, and shines a light on same sex partnerships and vaginal dryness.
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This campaign transformed the Honda logo into practical examples of the attributes of the Honda Sensing drive assistant.
VIEW THE BRAKE ASSIST AD VIEW THE LOW SPEED AD Duracell Ultra Batteries: Somethings Live Longer
We believe that our batteries should be reliable to be used in extreme cases and hard conditions.Duracell batteries can last for a very long time. so whatever you are up to get ready with Duracell.
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To promote the grand opening of SOVAs new bed retail store, we created a print with a cut through mattress, that also looks like a piece of cake! Together with an inviting message and deals on beds and mattresses, it boosted sales and the stores opening.
VIEW THE AD Greener Grocer: Shop On LineThe Naturale Market: The Dissolving Bottle
BBDO Guerrero Philippines is introducing 'The Dissolving Bottle,' an open source re-design of traditional shampoo packaging, giving it an eco-friendly makeover. It aims to make shampoo bars more intuitive by giving them a shape similar to the kind of small bottles used in hotels. Each bar replaces a 90ml bottle of shampoo, weighs 130 grams, and is made with all-organic ingredients by local Filipino manufacturer The Naturale Market.
VIEW OUTDOOR Remy Cointreau:Window-DisplayZuzeum Art Centre: Lockdown Art PreviewPowerball: Leader Of Your Own Free Will
Powerball players dream of what they would if they won Powerball and could play by their own rules.
PLAY THE LEADER SPOT PLAY THE CALIFORNIA SPOT PLAY THE RACE TRACK SPOT IKEA: The ScrapsBook
To enable Canadians to live more sustainably at home, IKEA Canada releases the new IKEA ScrapsBook cookbook, a collaborative project with 10 North American chefs featuring unique recipes using kitchen scraps. As part of its ambition to become a circular and climate positive business by 2030, IKEA aims to inspire Canadians to reduce food waste in their homes and teach them how to cook with food scraps that often end up in landfills.
VIEW THE CONCEPT Fundacion Viva: Behind The Mask
Campaign from Bolivia to expose domestic violence continues during the pandemic
VIEW THE MASK AD VIEW THE GOOGLES AD Playstation: Do You See Play Everywhere
For 26 years now we have been identifying a new code in our life. Simple shapes that push our perception to the limit. Together, they form a unique code that we cannot overlook. Because to have a "play moment" we just need to observe and have fun.
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